While many people already think of their cats and dogs as members of the family, advertisers are only recently tapping into this feeling with the rise of personified pet campaigns. Whether these furry creatures are dressed in human clothes or taking on actual jobs, each campaign demonstrates that it is not hard for consumers to think of their pets as real people.
One reason that advertisers use pets in place of humans is to add a touch of humor to a campaign. For instance, the cat food brand Temptations recently released a hilarious ad that involved turning four fabulous felines into a band called 'The Electric Furs.' Similarly, Honda created a commercial that involved cats falling in love with different vehicles and even attempting to drive them.
However, personified pet ads don't always take the humorous approach. In fact, many use pets to strike an emotional cord with consumers by tapping into the deep bond that owners share with their animals. Some examples of emotional ads that portray pets as members of the family include the 'Doggy Dorm Décor' ad by Staples, John Lewis' 'Buster the Boxer' commercial and the Battersea shelter's 'Who Needs Who' campaign.
20 Personified Pet Ads
From Stylish Animal Editorials to Canine Photographer Campaigns:
Katherine Pendrill — Nov 25, 2016 — Lifestyle
20
Dog People Diptychs
This Photo Series Compares People's Facial Expressions to Furry Friends
19
Stylish Dog Ads
The Latest Mr. Porter Fashion Campaign Features Instagram-Famous Pups
18
Costumed Cat Adoption Ads
These Playfully Dressed Up Cat Images Aim to Increase Pet Adoption Rates
17
Stylish Animal Editorials
Lucky Magazine's Latest Issue is Covered by Celebrity Pets as a Prank
16
Senior Pet Adoption Pageants
This Ad Features Senior Pets Participating in a Quirky Pageant
15
Philanthropic Pet Campaigns
Nutram's #BetterTogether Campaign Features Flixels of Dogs and Owners
14
Festive Feline Sweater Ads
The #SaySorry Ad Encourages Cat Owners to Reward Their Pets with Treats
13
Emotional Pet Rescue Ads
The 'Who Needs Who' Campaign Shows How People & Pets Benefit by Adoption
12
Creature Hybrid Commercials
Mountain Dew's Super Bowl Commercial Stars a 'Puppymonkeybaby'
11
Viral Cat Commercials
This German Commercial Follows Grocery Shopping Cats with a Meowing Song
10
Bouncing Animal Christmas Ads
John Lewis' 'Buster the Boxer' Ad Celebrates the Role of Family Pets
9
80s Feline Commercials
'Temptations' Uses Nostalgia & a Cat Band to Promote its Kitty Treats
8
Cat-Centered Car Ads
Honda's Cat Ads Show Furry Felines Falling in Love with Vehicles
7
Chaotic Christmas Ads
Sainsbury’s Holiday Ad Tells the Tale of Mog's Christmas Calamity
6
Canine Photographer Campaigns
Japanese Pet Food Brands Had Dog Photographers Take Family Portraits
5
Animated Camera Ads
This GoPro Advertisement Promotes 'The Secret Life of Pets'
4
Pet-Centric College Ads
Staples' Dorm Decor Commercial Touches on Students' Separation from Pets
3
Pet-Friendly Rental Home Ads
Marnie the Dog Was Featured in This Luxurious Airbnb Commercial
2
Competitor-Comparing Computer Ads
Microsoft's Surface Pro 4 Beats Out a MacBook in This Playful Ad
1
Buried Travel Ads
GNV's Cruise Marketing Stunt Has Dogs Discover Toys with Ads on Them
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AI-Generative Chocolate Campaigns
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Idyllic Pet Pop-Ups
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AI-Driven Dreamy Fashion Campaigns
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Playful Pet Accident Campaigns
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Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Cat-Catered Large Japanese Homes
Tan Yamanouchi and AWGL Join to Design a Cat Tree House
Cat-Inspired Camera Collections
Hello Kitty's Strawberry Kawaii Collection is Nostalgic and Fresh
Demure Dog House Desks
The Dog Hut Desk by Liam de la Bedoyere Keeps Canines Close By
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
Virtual Pet Planter Pots
The 'Planpet' Smart Plant Pot Concept Gives Greenery a Digital Profile
Modular Storage-Equipped Pet Sofas
The Conceptual Grid Sofa from Sunriu Design is Multifunctional
Musical Instrument Pet Feeders
The 'Pet Piano' Smart Feeder Rewards Pets for Playing
Inconspicuous Pet Furniture
Pilar Pirez Manfredi Designs the TAIPEI Pet Furniture Collection
Easter Cat Mascots
Cadbury Bunny Tryouts 2023 Has Come to a Close with Crash the Rescued Cat
Cat-Centric Compact Homes
This Japanese Dwelling Embraces Feline-Friendly Design Choices
Spring-Inspired Pet Collections
Diggs Launches a Series of Spring-Inspired Pet Items
Cat-Tracking Collars
Tile for Cats Provides Peace of Mind for Pet Parents
Flexible Plywood-Made Pet Houses
The TUTO Pet House by Serhii Hotvianskyi is Modern Yet Functional
Cat-Themed Vday Series
Fancy Feast Launches Limited-Edition "Cuddle Collection" for Cat Lovers
80s-Inspired Pet-Friendly Cereals
BARK Presents the Snack Pack of Colorful Cereal Boxes
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Cat-Themed Soda Cans
Pepsi Cat Cans Commemorate the Growing Number of Cat Owners in China
Expressive Smart Home Displays
The 'Smart Pad' Concept by Kai Xia Has a Comical Personality
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Posh Pet-Friendly Chair Designs
The Conceptual 'Quella' Chair by Dhiraj Choudhari is Plywood-Made
Posh Pet Organization Furniture
The 'Dolley' Pet Furniture Piece is Functional and Charming
Storytelling Robotic Runways
Coperni FW23 Had Models Share the Runway with Boston Dynamics Dogs
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
Doll-Themed Dog Collections
The Canada Pooch x Barbie Collection Includes Accessories & More
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Spooky Charming Pet Portraits
Crown & Paw Unveils Spooky Halloween Collection to Showcase Pets
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Celeb-Inspired AI Chatbots
The Meta AI Personas are Based on Cultural Icons & Influencers
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Cat-Friendly Minimal Desk Concepts
Liam de la Bedoyere Desgisn the Cat Cubby Desk Concept
Pet-Inspired Culinary Celebrations
Fancy Feast is Marking International Cat Day with a "Feastival"
Pet-Matching Trench Coats
Greenies & Christian Siriano Made HOUNDSTOOTHLESS for Pet Parents & Pups
Nature-Inspired Pet Toys
A Team of Designers Create the Unique Triangle Toy for Pets
Colorful Dog Bed Collections
HAY Dogs and Holly Golightly Join Forces on New Designs
Canine-Friendly Branding Projects
Layer Overhauls the Branding of Canadian Dog Brand Earth Rated
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Posh Pet-Friendly Chair Designs
The 'Nomad Juno' Chair Hides a Dog Bed in the Backrest
Puppy Dating App Giveaways
Rover Rewards Dating App Users Who Replace Fish Pics with Pups
Adoptable Playlists Pet Ads
PEDIGREE and Spotify Help Dogs Find Forever Homes
AI-Powered Pet Diets
Side by Side Pet Presents Innovative and Health-Conscious Choices
Street Style Digital Pets
The Supreme Tamagotchi Gives the Toy Pet a Hip Makeover
Dog-Friendly Sodas
Jones Craft Dog Soda Hydrates Dogs with All-Natural, Human-Grade Ingredients
Co-Branded Cat Podcasts
TEMPTATIONS & 'Crime Junkie' Co-Host for Unique Podcast Series
Smart Indoor Cameras
EZVIZ C6 is the Perfect Camera to Keep a Watchful Eye on Your Pets
Expansive Halloween Pet Collections
The Petco 'Bootique' Halloween Collection Has Options for All
Digital Pet-Inspired Streetwear
The BAPE x Tamagotchi Collab Delivers Nostalgia with Style
Sushi-Inspired Pet Treats
The Peppy Ehomaki Sets Come in Varieties for Cats and Dogs Alike
Stylish Modular Pet Beds
FÜZI PETS Introduces Modular Pet Beds with Stylish Standards
Artificial Intelligence-Powered Pet Feeders
The Furspark Big Eye Smart AI Pet Feeder is Innovative
VR Cat Experiences
Catting Offers an Interactive Feline Friend in Virtual Reality
Interactive Pixel Plushies
Eolo Toys' Pixel Hugs are Cuddly Plushes Enhanced with Tech Features
Dog-Friendly Cake Mixes
These Cake Mixes for Dogs Feature Flavors Like Bone Broth
Emotive Smartphone Camera Covers
Yifan Hu Designs the Emoji-Inspired Smartphone Accessories
Pet-Carrying Walking Aids
Feng Chang's Walking Aid Innovation Embraces Companionship
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Cat-Centric Culinary Collections
The Feastivities Collection by Fancy Feast Treats Cats & Owners
Fuzzy Musical Collectibles
Furblets are Interactive Toys That Introduce Furby to a New Generation
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Pet-Friendly Offices Grants
CESAR Brand Celebrates Take Your Dog to Work Day with Free Lunch
Charged Phone Ads
Apple's 'Miss You' Ad Features a Personified Plug Longing for a Phone to Charge
Deodorant Stick Personable Mascots
Old Spice Introduces Swaggy Spice Which is its New Mascot
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
British Singer-Fronted Shoe Campaigns
Cat Burns Stars in a Clarks Campaign in the Torhill Shoe
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Angelic Toilet Paper Packaging
Angel Soft is Swapping Its Photorealistic Baby for an Animated One
Boneless Wing Ads
Whataburger Cleverly Launches Its Boneless Wings with This Ad
Feline Boy Band Ads
Meow Mix Created Its Own Musical Group Called Tabby 5
Cultivated Pet Foods
Meatly is Introducing the UK to a Sustainable, Ethical Pet Food Solution
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Pet-Monitoring Activity Trackers
Zeynep Emiroğlu Designs the Pawmate Beacon Collar Concept
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Dog Cover Star Contests
Dogtopia's In My Dog Era Contest Takes After Taylor Swift's TIME Cover
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Pride Month Pet Products
The 2023 PetSmart Pride Collection Encourages Expression Through Pets
Playful Cheese Slice Campaigns
Kraft Singles Unveils its New Cheese Tax Pack Marketing
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Stylish Pet Pads
PUPIBOO's Pee Pads are Style-Conscious and Washable
Festive Carnivorous Plant Ads
John Lewis' Holiday Ad Tells the Story of Snapper: The Perfect Tree
Cat-Specific Pet Product Collections
The Petco Reddy Collection for Cats is a First for the Brand
Play-Inspiring Cat Treats
Friskies Playfuls are Rounded Cat Treats That Roll
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Champion Tax Ads
H&R Block's Ads Claim All Users are Tax Champions
Connective Pet Communities
Petigo Connects Pet Owners So They Can Share Photos, Engage, and More
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Human Candle Campaigns
These Human Statues of Candle Wax Bring Attention to Youth Burnout
Insurance Brand Beers
Pet Insurance Company Fetch Created Fetch Pale Ale to Support a Non-Profit
Pharmacy Pet Product Expansions
CVS is Growing Its Collection of Pet Wellness Products
Human-Like AI Marketing Avatars
Studio Neiro Helps Scale Marketing With Engaging AI Videos
Esports Pet Treat Partnerships
Temptations Connects with Misfits to Launch a New Pilot Program
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Cat-Themed Apparel Capsules
Whisker Wear Clothing Co. Launches an Exclusive Cat Print Apparel Line
Portable Pet Shelter Backpacks
The Travel Habitat Carrier is Designed with Multiple Functions
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Sensitivity-Focused Dog Lines
Cleo&Hooman Crafts Clean and Allergy-Conscious Pet Products
Informative Pet Food Chatbots
Freshpet Launches a Customer Experience-Focused AI Copilot
Cult Film-Inspired Pet Plants
Dami Seo Designs the SPOT Pet Plant Inspired by Toy Story
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Poem-Sharing Plush Toys
Mood Bears Recite Poems to Express Different Emotions
Rescue Pet-Supporting Campaigns
The Hershey Company Brought Back its 'Cadbury Bunny Tryouts'
Festive Pet Product Collections
The Morrisons Christmas Pet Range Has Nearly 30 Products
Colorful Pet Accessory Brands
Approved by Fritz Offers Expansive and Playful Pet Designs
Detangling Pet Brushes
Tangle Teezer's Pet Teezer Brushes Help with Detangling and Deshedding
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Creature-Themed Graphic T-Shirts
Mr Jones Watches Debuts its First Line of Unisex T-Shirts
Pet Brand Playlists
Nineteen85 Produced Fancy Feast's Savoury Cravings™ Power of the Purr Playlist
Pet-Inspired Proposal Initiatives
Chewy Celebrated Engaged Couples with Their Pets
AI Pet Sizing Solutions
MySize is Improving the Experience of Shopping for Pet Clothing
High-Frequency Radio Ads
This Morrisons Ad is So High Pitched, Only Dogs Can Hear it
Private Label Pet Foods
The OptimPlus Pet Food Range Now Includes Wet Foods
Nationwide Pet Adoption Events
Pedigree Shelter Sunday Helps Adoptable Pets Find Homes
Novelty Gelato Pops
Gelatys Serves Uniquely Shaped Gelato on a Stick
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Animal-Themed Streetwear Styles
Come Tees Works with Cactus Plant Flea Market on a New Capsule
Big-Screen Cat Ads
INABA is Celebrating National Cat Day with "the Ultimate Cat Video"
Custom Therapeutic Pet Diets
Paul's Custom Pet Food Offers Therapeutic Diets for Pets
Animal-Perspective Video Cameras
A Team of Researchers Develop a Special Imaging System
Adoption Support Candy Campaigns
This Trolli Campaign Supports The Petfinder Foundation
Feline-Focused Modern Homes
Tan Yamanouchi esign a Cat Tree House in the City of Kamakura
Pet-Taken Camera Initiatives
Nikon Asia Launches Heartography with Snapped Photos by Pets
Pet Nutrition Lineups
Wellness Pet Company Debuts Wellness® CORE+™ and its New Dental Products
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
High-Quality Halloween Pet Foods
The Lily's Kitchen Halloween Pet Foods are Limited-Edition
Free Dog Adoption Campaigns
All July, Dog Adoption Fees Covered For Active Military and Veterans
Animal-Themed Affirmation Websites
Easy Affirm Uses Animals to Add an Emotional Aspect
Free Pet Parent Services
PETconnect by IAMS Puts Pet Owners and Pet Experts in Touch