These examples of mascot-adorned packaging range from personified fruit carriers to alien-themed fast food containers. In an effort to target young consumers, food and beverage brands are using loveable characters as an effective selling tool.
These examples of packaging in China include healthy food containers that encourage kids to embrace nutritious snacks from a young age as well as cosmetic wrappers that draw inspiration from familiar literary characters. A standout example in the healthy snack realm is Four Seasons Fruit's personified brand identity. The snack company adorns its packaging with fruit-inspired cartoon characters, successfully targeting young audiences.
Other notable examples of personified packaging include McDonald's Hong Kong's Minion-themed fast food containers. The burger and fry boxes and paper cups are a testament to the marketing power of mascot-adorned packaging -- especially when referencing pop culture characters that resonate with today's generation of kids.
10 Examples of Mascot-Adorned Packaging
10
Alien-Themed Menus
McDonald's Hong Kong Dedicated an Entire Menu to the Latest Minions Movie
9
Character-Themed Wine Branding
This Chinese Wine Packaging Features an Illustrated Baby Pig Mascot
8
Personified Fruit Packaging
The Four Seasons Fruit Packaging Concept Features Playful Characters
7
Literary Cosmetic Packaging
The 'Hello My Name Is' Skincare Brand Packaging Completes the Sentence
6
Warrior-Inspired Snack Branding
The Packaging for Qi Yuan Foods is Inspired by the Qi Dynasty
5
Feminine Wine Labels
From Wine's Brand Indentity Features Fairytale-Themed Mascots
4
Sneaker Trading Cards
'Air Max 95' Trading Cards are Sold in Vending Machines
3
Celebratory Sports Beer Bottles
China's Limited World Cup Tsingtao Beer Bottles Celebrate Brazil
2
Kid-Friendly Milk Cartons
The New Hope Dairy Children's Milk Range Features an Animal Mascot
1
Remixed Cultural Packaging
The Souvenirs Street Brand Identity Blends Animated and Vintage Art
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Meal-Accompanied Adorable Toys
McDonald's Japan Unveils New Functional Sanrio Happy Meal Toys
Game-Themed Apparel Collections
BoxLunch and Super Mario Bros Launch Collaborative Apparel
Ketchup Packet Phone Cases
This Heinz Phone Case is Sculpted to Hold a Single Condiment Sachet
Expansive QSR Toy Ranges
McDonald's Japan Hello Kitty Happy Meals Mark the Character's Birthday
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Sakura-Inspired Snack Boxes
Sakuraco Launches the Beauty of Sakura Box in March
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Lunar New Year-Inspired Packaging
Shiseido Launches a New Limited Edition of Its Concentrate
80s-Inspired Pet-Friendly Cereals
BARK Presents the Snack Pack of Colorful Cereal Boxes
Crystal-Adorned Crushed Cans
Sam Keller Glamorizes Food Products and Packaging
Food-Inspired Apparel Collections
Vandy The Pink Releases New Burger-Themed Apparel Collection
Cat-Themed Soda Cans
Pepsi Cat Cans Commemorate the Growing Number of Cat Owners in China
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Anime-Inspired Restaurant Campaigns
McDonald’s Unveils an Anime & Manga Series Called 'WcDonald’s'
Playful Modular Mops
Staff and Clorox Created a Colorful Wet Mop with Rubber Hat Topper
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Cereal-Scented Nail Polishes
The Nails.INC x Froot Loops Collection Smells Sweet & Fruity
Vintage-Inspired Pet Cereals
BARK Launches a Collection of Dog Treats Inspired By Vintage Cereals
Personalized Cereal Boxes
General Mills Just Unveiled Cheerios Name Boxes for American Heart Month
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Promotional Film Food Products
Annie's Homegrown x The Little Mermaid Products are Limited-Edition
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Women's Day-Celebrating Chocolates
These New M&M’S Packs Celebrate Dynamic Women
Packaging-Inspired Footwear Designs
adidas Introduces the Unique Box Shoe Through its App
Cartoon Character-Inspired Footwear
adidas Originals Releases a Moomin Character Based Collection
Cartoon Characters-Themed Apparel
The Hundreds and Warner Bros. Launch New Celebratory Collection
Video Game-Inspired Side Tables
The Pac Man Side Table by Yu Ren Gives Life to an Inanimate Object
Gamified Cookie Packs
Oreo Pac-Man Cookies Come in Scan-to-Play Packaging
Edible Snack Skins
Foodberry Creates Edible, Plant-Based Coatings Inspired by Fruit Skins & Peels
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Macaron-Flavored Cereals
Kellogg's Miraculous Cereal Reimagines a Classic Parisian Treat
Pride Month Perfume Packaging
These Jean Paul Gaultier Perfume Bottles Showcase Keith Haring Art
Fiber-Based Food Packaging
Hinojosa Unveils the New 'Foodservice' Packaging in Three Formats
Character-Themed QSR Apparel
McDonald's Collaborates with Loungefly on a New Vintage Collection
Senior-Friendly Snacks
These Packaged Snacks Speak to the Needs of Senior Snackers
Food-Inspired Branded Streetwear
The New Spam Clothing Line Highlights the Iconic Umami Flavor
Paper-Made Porridge Packaging
Quaker Porridge Pots are Now Made with Paper for Easy Recycling
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Cartoon-Themed Kitchen Products
The Yoshinoya at Home Campaign Features Sanrio Characters
Paper-Packaged Haircare Products
Babo Botanicals Has Launched Haircare Products in Cartons
Vibrant Freezable Lunch Boxes
Packit® Launches the Playtime Lunch Boxes Line
Nostalgic Cosmetic Cases
Caboodles x Taste Beauty x Hershey's Collaborated on a Beauty Organizer
Mono-Material Chocolate Packaging
SNICKERS® Launched a Dark Chocolate Cereal Bar in New Packaging
Recyclable Paper-Made Packaging Solutions
Mondi FunctionalBarrier Paper Ultimate is Sustainable
Anime-Themed Cereal Boxes
The Reese's Puffs Cereal Box Gets a New Dragon Ball Z Makeover
Emotive Smartphone Camera Covers
Yifan Hu Designs the Emoji-Inspired Smartphone Accessories
Multifunctional Cardboard QSR Packaging
McDonald's and Leo Burnett Unveil the Tablebag
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Paper-Based Chocolate Packaging
Mars Swaps Out its Plastic Wrappers for Paper in a Tesco Trial
Snackable Back-to-School Lunches
Little Spoon's Lunchers are Nutritious Meals for Big Kids
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Animated Movie Apparel
Boxlunch Celebrates Dreamworks Animation Films with an Exclusive Collection
Bird Feeder Cereal Packaging
'Co-Grain' Gives New Life to Disposable Packaging
Character Graphic Collaborative Apparel
UNIQLO Presents an Adorable Hello Kitty Capsule
Deodorant Stick Personable Mascots
Old Spice Introduces Swaggy Spice Which is its New Mascot
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Superhero Snack Cake Packaging
TheTastykake Spider-Man: Across the Spider-Verse Packaging is Sweet
Cartoon-Inspired Pizza Merchandise
Disney Launches the New Pizza-Themed Disney Eats Collection
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Dino-Themed Water Cartons
Boxed Water is Taking a Bite Out of Pollution with Jurassic World
Zombified Cereal Mascots
Monsters Cereals is Introducing a New Character: Carmella Creeper
Educational Snack Packs
Hannaford Snack Pals Teach Children About Healthy Nutrition Habits
Angelic Toilet Paper Packaging
Angel Soft is Swapping Its Photorealistic Baby for an Animated One
Freezable Snack Boxes
PackIt Offers Its Freezable Snack Boxes in a Variety of Patterns
Comic-Inspired Soda Cans
Marvel and Coca-Cola Join on the Heroes Captivating Can Designs
Peony-Themed Beauty Packaging
clé de peau Marks the Lunar New Year with Elegant Beauty Products
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Cartoon-Inspired Lifestyle Collections
BoxLunch Launches an Avatar-Inspired Lifestyle Capsule
Edible Pastry Mascots
The 2023 Pop-Tarts Bowl Will Introduce the World's First Edible Mascot
Reimagined Milkshake Mascots
Nesquick Updates its Mascot Quicky for a New Age of Digital Consumers
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
QSR-Inspired Apparel Collections
McDonald's and CLOT Launch Apparel Collection with Meal Packaging
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Cartoon-Inspired Festive Collections
The Pokémon Company Unveils a Range of Festive Products
Old-Fashioned Cartoon Cereal Tins
This Mickey Mouse-Themed Collector’s Metal Tin is Collectible
Character-Themed Snack Products
The good2grow Snackers Come in a Series of Familiar Options
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Artistic Perfume Bottle Packagings
The 'Do Perfume' Mellow Sign Perfume Package is a Display Piece
Street Art-Style Gummy Packaging
These Jolly Rancher Gummies Packs Were Created with Local Artists
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Cross-Cuisine QSR Bento Boxes
The McDonald’s Makunouchi Bento Was Debuted for April Fool's Day
Restaurant Mascot-Themed Collectibles
Funko Released a Retro Chuck E. Cheese 1st Edition Funko Pop
Food-Themed Candy Products
The Kraft Heinz Gummy Snack Pack is Fruit-Flavored
Nutritious Pouch-Packaged Yogurts
The Nomadic Good To Go Range Includes Three Flavors
Recyclable Yogurt Pouches
Dow and Mengniu Debut a New Monomaterial PE Yogurt Pouch in China
All-Female Chocolate Packagings
The Latest M&M's Packaging Celebrates International Women's Day
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
Refreshed Cereal Mascots
Cap’n Crunch Unveils New Four-Stripe Jacket in Spectacular Cosplay Event
Seasonal New Year Packaging
Carlsberg Launches Special Packaging for its Lunar New Year Campaign
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Low-Sugar Chocolate Cereal Bars
Mars China Debuted a Low-GI Snickers Bar with Flexible Packaging
Sustainable Blackcurrant Packaging
Hero Benelux Unveils the Sustainable 'Cassis' Carton Packaging
Compostable Foodservice Packaging
These Sabert Pulp Food Containers are Convenient
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Kid-Friendly Customizable Bags
Pop ‘n’ Swop Bags Can Be Decorated with Badges, Handles & More
Makeup-Inspired Sticker Series
Hitotoki and Smanim Create the Coffret Series for KING JIM
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Child-Focused Plant-Based Foods
The Franklin Farms Mickey Mouse & Friends Products are Flavorful
Sharing-Focused Candy Products
These Mentos Sharing Bags Come in Two Options
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Athlete-Celebrating Snack Packaging
This Cracker Jill Packaging Commemorates Women in Sports
Fast Food Plushie Collaborations
McDonald's Singapore and Hello Kitty Release Eight Plushies
Kid-Focused Meal Containers
b.box Launches the Kid-Approved Eco-Friendly Bento Boxes for Meals
Colorful Functional Luggage Designs
Monos is a New Brand of Playful Luggage Designs
Monomaterial Cheese Packaging
Mondi and Skånemejerier Partnered on a New Packaging Solution
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Healthy Superhero-Themed Snacks
Too Yumm! Teams Up with Marvel to Launch a Range of Healthy Snacks
Cartoon-Shaped Pastas
Kraft Mac & Cheese Revives SpongeBob SquarePants Shapes Amidst Fan Demand
Halloween-Themed QSR Meal Containers
McDonald's Boo Buckets are Back in Several New Styles
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Revised QSR Packaging Policies
YUM Brands Unveils a New Packaging Policy for its Restaurants
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Mascot-Honoring Collaborative Capsules
Lee and Be@rbrick Joins Forces to Highlight Buddy Lee
Easy-Open Snack Pouches
Walki's Pouch Concept Supports Controlled Tearing & Reduces Breaking
Eco-Friendly Breakfast Product Packaging
Amcor and Tyson Have Partnered for Sustainable Packaging
Fiber-Based Meat Packaging
This Chilled Meat Packaging Reduces Plastic by 90%
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Monochromatic Mascot-Themed Collections
UNDERCOVER and BOUNTY HUNTER Release a New Capsule
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Miniaturized Multicolored Candy Products
Skittles Littles Will Come in Two Packaging Options
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Underrepresented Artist Snack Branding
The New SunChips Art Seen Packaging Celebrates 2023 Winners
Adorable Cartoon-Themed QSR Meals
McDonald's Hello Kitty Prosperity Meal Celebrates 50th Year
Efficiency-Optimized Snack Packaging
This Kellanova Snack Packaging Has Reduced Plastic
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Icy Pet Food Packaging
These Hydropac Ice Packs Work to Keep Pet Food Fresh During Shipping
Alcohol-Free Gift Packs
Gimber's Alcohol-Free Gift is Packed in Honeycomb-Style Material
Austria-Inspired Snack Boxes
Universal Yums Boast Snack Adventures from Around the World
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Limited-Edition Breakfast Cereals
These Disney Cereals Come in Two Themed Varieties
Recyclable Yogurt Packaging Pouches
This Recyclable Yogurt Pouch Has an All-PE Construction
Revamped Honey-Focused Brands
Honibe® Announces a New Brand Revamp for its Product Portfolio
Modernized Confectionery Branding
MARICH Pancrafted Chocolates is Showing Off a Brand Refresh