Appealing to health-conscious, active consumers who are passionate about mindful drinking, a range of performance beer products are emerging in the alcohol industry. Beyond providing something tasty for people to consume at social gatherings, these products are being purposefully created to help athletic consumers recover and refuel. While some performance beer products are low in calories or entirely non-alcoholic, others are enriched with vitamins and protein. And although craft beer products are often put together with pleasing flavors purely for the sake of taste, this new wave of functional beer products boast health-amplifying ingredients like anti-inflammatory, protein-rich bee pollen or chia seeds.
Some notable performance beer products to know include the Harpoon Rec. League Beer, which was created as a hydrating, low-ABV post-workout refreshment, and the electrolyte- and nutrient-rich FKT Pale Ale by Sufferfest.
10 Performance Beer Products
From Athletic Alcohol-Free Beers to Vitamin-Rich Healthy Beers:
Laura McQuarrie — Jul 27, 2019 — Lifestyle
10
Vitamin-Rich Healthy Beers
'Hop Heart' is a Craft Beer with Vitamin B6 to Support Heart Health
9
Thirst-Quenching Post-Workout Beers
The Harpoon Rec. League Beer Helps You Hydrate and Recover
8
Crisp Athletic Beers
Marathon Brewing's '26.2 Brew' is a Better-for-You Reward for Athletes
7
Celebratory Marathon Beers
Lululemon Created 'Run on Saison' Beer Just for Boston Marathon Runners
6
99-Calorie Lagers
Ghost Train Brewing Company Launched a 4% ABV 'Light Lager'
5
Athletic Alcohol-Free Beers
The Athletic Brewing Run Wild Non-Alcoholic IPA is Refreshing
4
Health-Focused Organic Beers
Michelob Ultra Pure Gold Is an All-Natural Brew By Anheuser-Busch
3
Better-for-You Performance Beers
Sufferfest's Kolsch-Style Beer Targets Athletic Consumers
2
Gluten-Free Athletic Libations
Sufferfest Beer is Ideal for Athletes to Enjoy After a Workout
1
Athlete-Inspired Pales Ales
FKT Pale Ale is the First Electrolyte-Infused and Nutrient-Rich Beer
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Refreshing Protein Drinks
Protein Pop Delivers 20 Grams of Clear Whey Protein in a Slim Can
Energizing Protein Sodas
Barebells Protein Soda Contains Caffeine and Clear Whey Protein
Functional Kefir Shots
Bio&Me's Kefir Supports the Gut, Plus Energy, Immunity and More
Hydrating Protein Beverages
Alex Cooper Introduces Unwell Hydration with Protein
Hydrating Isotonic Lagers
Outd00r Brewing Has Zero Alcohol with Electrolytes and Vitamin C
Flavored Non-Alcoholic Beers
Two Fruity Heineken 0.0 Flavored Varieties Filling the Flavor Gap
High-ABV Sporty Cocktails
BuzzBallz's SoccerBallz Celebrate Countries Playing in the World Cup
Ultra-Filtered Flavored Protein Milks
Barebells Milk Drink Comes in Three Flavors
Low-Emissions Alcohol-Free Beers
Carlsberg Sweden and Einride Launched an Alcohol-Free Beer
Irish-Style Alcohol-Free Beers
Athletic Brewing Nitro Emerald Cliffs Has a Creamy, Dark Profile
Happiness-Encouraging Functional Drinks
Happy Panda Offers Cognitive Support and a Mood Boost
High-Protein Plant-Based Beverages
Silk® 18g Protein Has Fiber and 10 Essential Nutrients
Functional Non-Alcoholic Drinks
Verse Announces Rapid Expansion and Next-Gen Product Line
Powdered Beer Granules
Klosterbrauerei Neuzelle Launches its First Instant Beer Powder
Allergy Relief Beverages
Erha Functional Beverage Brand Tackles Allergies, Stress and Digestion
Tasty Non-Alcoholic Brews
Heineken Has Introduced Heineken 0.0 Ultimate
Electrolyte-Enhanced Beers
Lucky Saint Lime & Salt Lager Supports Hydration and Performance
Juicy Cannabis Seltzers
Not Beer Vibed Features Real Fruit Juice, THC and CBD
Sugar-Free Protein Sodas
PRODA Offers Familiar Fizzy Flavors with a Nutritious Twist
Functional Summertime Protein Drinks
Beyond Immerse Drinks Debuted in Four New Flavors
High-Protein Functional Foods
Vitawest Unveils Its New Division Focused on Gyms and Athletes
Functional Sparkling Beverage Expansions
Chill Spritz is Entering the UK Market
Functional Electrolyte Energy Drinks
Unwell Energy Drinks Come in Four Flavor Options
Sparkling Protein Seltzers
Shaklee Sparkling Protein Features 40 Grams of Grass-Fed Whey Protein
Functional Alcohol-Free Beers
BrewDog Mello Features Magnesium, Chamomile and Balm Extract
Booze-Free Mexican Beers
This Non-Alcoholic Lager Delivers a Balanced Flavor Profile
Lightly Sparkling Protein Drinks
Whey Water's Bubbly Beverages Pack 18 Grams of Protein
Functional Beverage Retail Expansions
Be LOVE Lightly Flavored Electrolyte Drinks Debut at Target
Functional Effervescent Mushroom Drinks
These Water Junkie Drinks Come in Three Varieties
Adaptogenic Sparkling Waters
Sēkwl's Bubbly Beverages are Boosted by Functional Mushrooms
Nootropic-Packed Alcohol-Free Cocktails
These New Smiling Wolf Drinks Feature a Functional Recipe
Physician-Formulated Energy Drinks
Peer-Reviewed Studies Informed Elixir's Purposeful Ingredients
Non-Alcoholic Functional Beverage Partnerships
Hiyo Taps Live Nation for a Commercial Partnership
Lightly Carbonated Protein Drinks
Protein Pop Plus Provides Combines Whey Isolate and Collagen
Functional Protein Fiber Refreshments
The Beyond Immerse Drinks are Formulated with Pea Protein
Alcohol-Free Italian Heritage Beers
Birrificio Angelo Poretti Alcohol Free is Brewed in Italy
Hydrating Fruit-Forward Protein Drinks
The REBBL Clear Protein Beverage is from SYSTM Foods
Citrusy Alcohol-Free Beers
These Peroni Nastro Azzurro 0.0% Flavored Beers Come in Two Options
Hemp-Infused Beverage Lines
Aslin Beer Co Expands with the Introduction of Wax
Citrusy Alcohol-Free Beers
Michelob ULTRA Zero Lime Has 39-Calories Per Serving
Timely Non-Alcoholic Beer Launches
Stevens Point Brewery is Debuting Two New Flavorful Beers
Non-Alcoholic Craft Beers
K. Spoetzl Brewery Releases the New Shiner Bock Non-Alcoholic Beverage
Functional Coffee Beverages
Ziggi’s Added Protein-Focused Drinks to Its Permanent Menu
Non-Alcoholic Adaptogenic Spritzers
Ginny's Functional Social Tonics Support Stress Relief & More
Premium Alcohol Beverage Alternatives
Highpour Spotlights Its Premium THC Seltzers and Margaritas
Low-Calorie Gluten-Free Beers
Heineken Ultimate Will Originally Debut as a Brazilian Exclusive
Soccer-Inspired Alcohol-Free Red Ales
Athletic Brewing Company and Arsenal Debut Clock End
Ready-to-Drink Protein Shots
Easy Protein Offers a Fast-Absorbing, No-Bloat Protein Source
Refreshing Protein Sodas
Feisty Offers a Light, Fizzy Way to Sip Plant-Powered Protein
Non-Alcoholic Beer Expansions
Eastern Market Brewing Co. Will Focus on the Non-Alcoholic Segment
Functional Postbiotic Beverages
Refrezz Supports Relaxation, Sleep Support and Immune Health
Inaugural Zero-Proof Awards
Bottle Raiders Has Established the Inaugural Zero Proof Choice Awards
Functional Terpene Beverages
BUUZ is Formulated to Mimic Alcohol's Effects Without the Hangover
Hemp-Derived THC Beverages
RYTHM Beverages Has Introduced a Series of Non-Alcoholic Drinks
Kombucha-Based Hydration Supplements
The BioAthletic Probiotic Hydration Powders are NSF Certified
Functional Bottled Tea Beverages
Evolution Fresh Organic Teas Come Four Varieties
Flavor-Driven Alcohol-Free Beers
1664 Bière 0.0% is Arriving in Sleek Slim Cans, Draft and More
Craft-Style Non-Alcoholic Beers
Darling Drinks Enters the Non-Alcoholic Beverage Market
Multi-Benefit Protein Beverages
Clear Protein Refreshers Deliver Fiber, Prebiotics and More
Women-Targeting Low-Alcohol Beers
Beer Girl Brewing Company is Rapidly Expanding Its Operations
Reformulated Protein-Rich Refreshments
Muscle Milk Drinks Now Have 50% Less Ingredients
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Performance-Driven Functional Beverages
Muscle Mates Combines Protein, Creatine & Probiotics
Alcohol-Free Mediterranean Beers
Estrella Damm 0.0% Responds to Consumer Demand
Beer Relaunches
Real American Beer Unveils a Refreshed Identity and Partnerships
Caffeinated Sour Beers
Vault City Brewery's Blue Brew Was Made for Late-Night Sports Viewing
Experiential Wellness-Focused Pop-Ups
while on earth™ Partnered with Athletic Brewing Company
Athlete-Approved Functional Beverages
Syncron Introduced the ELIXIR and HYDRATE Beverage Lines
Nootropic Productivity Drinks
Neutonic Shares a Research-Backed Ingredient Blend for Boosted Focus
Approachable Alcohol-Free Brews
0.0% ABV Rhinestone Appeals to Sober-Curious Consumers
Collaborative Non-Alcoholic Brews
Athletic Brewing Company and PLL Launched Crease Crusher
Functional Vitamin-Packed Lagers
Roley’s Super Natural Lager is Refreshing and Beneficial
Botanically-Powered Alcohol-Free Beers
ON BEER is Alcohol-Free But Offers a Buzz Using Botanicals
Mental Focus-Promoting Energy Drinks
Kewe Energy Has Introduced the Precision Performer Drink
Zesty Alcohol-Free Fruit Lagers
The Nirvana Brewery Hazy Grapefruit Lager Has a 0.3% ABV
Moderation-Led Private Label Beers
The M&S Low-Strength Beer Range is Growing Ahead of the Summer
Bubbly Protein Beverages
VUUM's Refreshing Drinks Deliver Plant-Powered Protein & Clean Caffeine
Women-Focused Beer Expansions
Hurray's GIRL BEER Receives Funding for Expansion
Clean-Label Protein Drinks
Armored Fresh Launched the Seven-Ingredient PIILK With 30g Protein
Self-Explanatory Non-Alc Beer Cans
Blue Moon's Answer’s on the Can Normalize Non-Alcoholic Choices
Functional Botanical Beers
The Matcha Botanical Pilsner & Hibiscus Botanical Ale Have Arrived
Energy-Boosting Protein Drinks
Oath Sparkling Energy + Protein Balances Nutrition with Caffeine
Refreshing Pea Protein Drinks
nowhey is a Vegan-Friendly, Ready-to-Drink Flavored Protein Water
Refreshing Protein-Rich Waters
The iPRO Protein Water Range Helps with Recovery and Performance
Minimal-Ingredient Protein Powders
Plenish Plant-Based Protein Powder Has Just Seven Ingredients
Fruity Non-Alcoholic Craft Ciders
Ciderboys Hard Cider Debuts Two Non-Alcoholic Ciders
Zero-Proof Festival Experiences
The Drinks with Benefits Festival Signals the Growth of the Market
Functional RTD Non-Alcoholic Cocktails
NOOT's Functional Non-Alcoholic Cocktail Hits Sprouts
Nostalgic Sports Nutrition Drinks
AN SUPPS and TANG Created Co-Branded Performance Beverages
Moderate Drinking Campaigns
Athletic Brewing Company's Athletic January Celebrates Mindfulness
All-Hours Functional Mixers
Day & Night Drinks Reduce Hangover Effects & Support Next-Day Recovery
Zero-Alcohol Wheat Beers
Ironhill Brewery Debuts the Zero Gravity AF Wheat Beer in India
Sports-Themed Beer Campaigns
This BrewDog Promotion Offers the Chance at a Year of Free Beer
Alcohol-Free Functional Mushroom Beers
High & Dry Lager is Gluten-Free, Vegan and Has a 0.4% ABV
Functional Fall Beverages
V8 Energy Pear Ginger Shares a Limited-Edition Flavor
Mixed-ABV Beer Packs
The Holiday Detox Pack Eases the Transition to Dry January
Nutritious Grab-and-Go Beverages
Elevate's Grab-and-Go Wellness Drinks Fuel "Business Athletes"
Multi-Benefit Wellness Beverages
Interior's Multifunctional Juices Support Whole-Body Health
Dog-Friendly Bone Broth Cans
BrüMaster’s Premium Dog Beer is a Nutritious, Hydrating Treat
Daily Wellness Drinks
Plant-Based Wellness Brand Balaveda Crafts Functional Drinks for Unique Uses
Food Brand Partnerships
Protein Pints Teams Up with the San Diego Padres
Health-Conscious Light Beers
Atwater Brewery's Atwater Light Serves Health-Conscious Beer Drinkers
Refined Alcohol-Free Beer Ranges
Mash Gang Launched Three Alcohol-Free Beers to its Core Range
Sessionable Low-Alcohol Beers
Chilly Ones Beer is Crisp, Refreshing and Full of Flavor
Celebrity-Backed Non-Alcoholic Lager-Style Brews
George Clooney and Other Launch Crazy Mountain
Effervescent Athlete Drinks
The BODYARMOR FIT Sparkling Sports Drink Offers Hydration and Energy
Protein-Packed Coffeehouse Drinks
Beans & Brews Protein Coffee Comes in Four Flavor Options
Low-Calorie Non-Alcoholic Draughts
Guinness Introduces the 'Guinness 0' for Dry January
Non-Alcoholic Beer Racing Partners
Atlassian Williams F1 Team Partners with Estrella Galicia 0,0
Mexican Lime-Inspired Non-Alcoholic Beers
Rhinestone is Expanding Product Line to Retailers
Premium Zero-Proof Alcohol Alternatives
Team Spirits Boasts Sophisticated Alcohol-Free Cocktails
Wellness-Focused Vodka Beverages
Nebula9 Vodka Combines Vodka with Functional Wellness Ingredients
Sporty Vodka Cocktails
Vodkade Tastes Like a Sports Beverage with a Kick
Organic Functional Beverage Lines
LEVL Expands USDA Organic Certified Beverages to New Channels
Post-Game Celebration Beverages
Fresca Hard is Made for Refreshing After Games Well Played
Citrusy Alcohol-Free Shandy Beers
The Lucky Saint Alcohol-Free Superior Lemon Lager is Refreshing
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Single-Serve Protein Drinks
Vidafuel Wellness Protein Launched in a Convenient Two-Sip Size
Non-Alcoholic Craft Beer Partnerships
Momentum Brewery Partners with Liquid Opportunities
Functional Low-Alcohol Wines
Bright State Wines are Crafted with Botanicals and Herbs
Functional Functional Health Shots
One Living Enters the Market of Wellness-Oriented Beverages
Quinoa-Based Beers
Meli Makes Naturally Gluten-Free Quinoa Beer That's Crisp and Light
Functional Alcohol-Free Wines
FitVine Free Features a Verjus-Based Non-Alcoholic Wine Base
High-ABV Premium Cocktails
Avenue 8's Lightly Sparkling Cocktails Feature Organic Spirits & 8% ABV
Adaptogenic Soft Drinks
Muush's Functional Beverages Share the Benefits of Lion's Mane Mushrooms
Mid-Strength Marketing Pushes
6Percent, Small Beer And Quarter Proof Launch Mid-Strength March
Low-Fat Protein-Rich Milks
Hunt And Brew Extra Protein Milk Has 16-Grams of Protein
Functional Wellness Franchises
HB Expanded Internationally Through Wellness-Focused Franchising
Replenishing Performance Drinks
RCVRY Supports Recovery, Hydration and Energy Without Caffeine
Effervescent Protein Drinks
Protein Works Doms Proteinon Has 20-Grams of Protein Per Glass
Cross-Continental Beer Brewing Documentaries
The Beer is Art Campaign Debuts a Documentary Film
Tropical Alcohol-Free Beers
Nirvana Buttercup is a Double Dry-Hopped Pale Ale
Festive Clear Protein Drinks
Voxberg's Mulled Wine Water Shake is Seasonally Inspired & Refreshing
Meal-Elevating IPAs
PUNJAB IPA Was Brewed for Indian Cuisine
Minimalist Beer-Eau Labels
Genys Beershine Design Launched By Bold Brands Agency
Recovery Wellness Drinks
Optivive is a "Pre-Covery Elixir" for Athletes, Surgical Patients & More
Functional Social Tonics
Vibes Uses Specific Botanicals to Boost Energy, Relaxation & Connection
Sessionable Low-ABV Lagers
Harpoon Brewery's New Low Key Product Is a 3.3% Craft Lager
Celebrity-Backed Non-Alcoholic Beers
BERO Expanded Its Retail Push Into Walmart, Kroger And Publix