These playful pasta packaging designs demonstrate the multiplicity in both the branding and noodles. With hundreds of different shapes, sizes and types of pasta on today's market, standing out is crucial to winning it in this competitive market.
While some brands are decking out its boxes with retro, artisanal designs, others are opting for minimalism and abstract motifs. Some are even taking the traditional rectangular box to new levels, choosing triangular and organic-shaped packets. Functional twists like separating the noodles into measured portions help brands stand out not only for looks, but practical purposes.
The classic Italian dish will forever remain a staple in modern households for being so simple and easy to prepare. Brands both big and small can find inspiration from the diversity amongst these pasta packaging designs.
14 Pasta Packaging Designs
14
Simple Stripped-Down Labels
The New Ikea Food Packaging is Minimal and Literal
13
Home-Cooked Pasta Packaging
Pasta Nona Branding Embraces Grandma's Culinary Cachet
12
Divided Portion Packages
Neal Fletcher's Spaghetti Packaging Ensures You Cook Enough For All
11
Home Cooking Kits
The Scratch Food Collection Makes You an Instant Chef
10
Affordable Artisan Edibles
The President's Choice Black Label is a Foodie's Dream Come True
9
Open-Faced Pasta Boxes
Melanie Chernock Redesigns Packaging for De Cecco
8
Super-Sized Pasta Packaging
Ashley Walker Creates a Noodle-Shaped Packaging Concept for Kraft
7
Simple Sleek Pasta Branding
Bryan Ku’s Student Work is Perfect for the Spaghetti Lover
6
Personified Pasta Packaging
Ravioli 'Uralskaya Metelitsa' by Brand-B is Deliciously Inviting
5
Family Bonding Branding
The Dinner Time Pasta Project Captures the Essence of Meals
4
Pyramidal Pasta Branding
Brodofino Stelline Packaging Puts on a Face for Young Consumers
3
Self-Heating Meal Packs
MREs for Soldiers, Firefighters and Emergencies
2
Abstract Spaghetti Branding
iPates Pasta Packaging Appeals to the Young and Hungry
1
Purifying Pasta
The Spaghetti Scrub is a Natural Cleaner Made From Corn Cobs and Peach Pits
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Minimalist QSR Packaging Designs
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Paper-Based Tray Packaging
Verday Vegan Meats are Packed in Shallow Food Trays Made for Recycling
Ergonomic Instant Noodle Forks
Nendo x Nissin The Fork Supports Easy Eating of Instant Noodles
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Instant Noodle Advent Calendars
Koka's Unique Christmas Countdown Shares 12 Comforting Meals
Pasta-Themed Jewelry
The Pasta Promise Celebrates the Return of Barilla Love Heart-Shaped Pasta
Heritage-Inspired Shopping Bags
The Porter Yoshida & Co The Grocery Bag is Made in Japan
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Packaging-Inspired Footwear Designs
adidas Introduces the Unique Box Shoe Through its App
Pasta-Inspired Inflatable Pool Noodles
The Standard and Jumbo Launch the Pool Pasta Collection
New York-Inspired Picnic Series
Nik Bentel's New York Picnic Series is Whimsical & Eye-Catching
Playful Sushi-Inspired Suitcases
These Sushi Suitcases by Yujeong Shin Includes Three Styles
Seasoned Cheesy Macaroni Products
Velveeta Shells & Cheese Now Come in Three New Varieties
Paper-Based Potato Chip Packaging
Pringles Packaging Now Has a Paper Base Instead of a Metal One
Multifunctional Glass Food Containers
These Containers Are Shatterproof, Stackable and Stylish
Sharable Chocolate Packaging
Ferrero India Launches the New Pouch Packaging for Sharing Purposes
Crumb-Funneling Chip Packets
Hoeksche Chips' Packaging Prevents Wasted Potato Chip Pieces
Repurposed Pasta Boxes
Barilla & Marie Kondo are Sharing How to Reuse Packaging
Fiber-Based Food Packaging
Hinojosa Unveils the New 'Foodservice' Packaging in Three Formats
Food-Inspired Brand Imagery
Copyshow's work on a Brand Identity for Paella in Barcelona
Paper-Made Porridge Packaging
Quaker Porridge Pots are Now Made with Paper for Easy Recycling
High-Quality Pizza Packaging
These Kite Packaging Printed Pizza Boxes Come in Packs of 100
Collectible Condiment Packets
Heinz's Saucemerica Collection Features 50 US-Inspired Designs
Air-Dried Restaurant-Inspired Noodles
These New Momofuku Noodles Come in Two Flavors
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Carton Wine Packaging
Lassonde is Using Tetra Pak's Tetra Prisma® Aseptic for Two Wine Brands
Vibrant Freezable Lunch Boxes
Packit® Launches the Playtime Lunch Boxes Line
Instant Noodle-Inspired PCs
Aftershock Presents a New Range of Food-Themed Computer Designs
Artisanal Bake-at-Home Loaves
Essential Shares Organic Bake-at-Home Bread in Innovative Packaging
Recyclable Paper-Made Packaging Solutions
Mondi FunctionalBarrier Paper Ultimate is Sustainable
Multifunctional Cardboard QSR Packaging
McDonald's and Leo Burnett Unveil the Tablebag
Pasta-Themed Apparel
Barilla® Brings Ultimate Italian Vibes with 'Summer of Pesto Collection'
Rapid-Cook Pasta Meals
Pasta Noodles Co. Just Added New Instant Pasta Noodles in 3 Flavors
Sustainable Produce Packaging
These Cascades Eco-Friendly Produce Baskets are Recycled
Origami-Inspired Lunch Boxes
The FoldiBox 2 Box has a Flatpack and Technical Design
Traditional Food Preservation Containers
The 'Twist' Food Storage Container Has a Hidden Chamber
Colorful Striped Organic Pastas
Trader Joe's Just Added Italian Organic Striped Farfalline Pasta
Redesigned Organic Brand Packaging
Albertsons Unveiled a New Packaging Profile for O Organics
Reduced Material Gin Packaging
Beefeater 24 Packaging Now Has 90% Less Plastic and More
Japanese Bento-Inspired Stationery
NOOE's Bento Jot Offers an Efficient Storage Solution
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Paper-Packaged Snack Chips
Walkers Baked Multipacks Ditch Plastic in Favor of Paper Alternatives
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Recyclable Windowed Packaging
Coveris Debuts the New Packaging for Simply Lunch’s Stir Me Up Range
Protein-Packed Snack Cups
Volpi Foods Snack Cups Come in Two Varieties
Freezable Snack Boxes
PackIt Offers Its Freezable Snack Boxes in a Variety of Patterns
Quick-Cooking Fresh Ramen Kits
Sun Noodle Kits Prepare Fresh Ramen in Minutes with 75% Less Water
Snackable Pasta Chips
S'noods Turn Pasta from a Dinner Staple into Mid-Day Bites
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Paper-Based Appliance Packaging
Phillips Home Appliance Products are Repackaged Using DS Smith
Chef-Backed Pasta Pizza Kits
Blue Apron Debuts Limited-Edition "Pasta Pizza" Kit
Croissant-Shaped Pastas
Crocchi Boasts a Novel Form & Freshness-Preserving Packaging
Globally Inspired Pasta Bowls
ZENB's Pasta Agile Bowls Share a Taste of Yellow Pea Pasta
Eco-Friendly Burger Packaging
GreenDustries' PleatPak Packaging Blends Sustainability and Function
Accessible Ready Meal Boxes
Parsley Box Specializes in Delivering Ready Meal Boxes to the Elderly
Reduced Material Food Packaging
The Stora Enso 'Trayforma BarrPeel' Packaging is Easy to Open
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Pasta-Inspired Pool Inflatables
The Standard Hotel and Jumbo Unveils the Pool Pasta Floats
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Nutritious Pouch-Packaged Yogurts
The Nomadic Good To Go Range Includes Three Flavors
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
Game Controller-Inspired Pasta Shapes
PlayStation Joins Pasta Garofalo on Play Your Pasta
Paper-Packaged Popped Snacks
Snack A Jacks Multipacks are Ditching Virgin Plastic Material
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Eco-Friendly Instant Noodle Packaging
Nissin Cup Noodles is Launching a New Paper Cup Packaging
Senior-Focused Meal Kit Campaigns
Parsley Box is Emphasizing its Value to the Stay-at-Home Family
PFAS-Free Food Packaging
Genpak Launches a New Packaging Line Without Added PFAS
Compostable Foodservice Packaging
These Sabert Pulp Food Containers are Convenient
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Paper-Based Instant Noodle Cups
The Pot Noodle Paper Pot Design is Headed to Tesco
Microwaveable Pasta Lines
Pasta-Roni's Ready-to-Eat Line Features Penne Alfredo & Rotini Marinara
Single-Serve Foodservice Pastas
Stouffer's Single-Serve White Cheddar Mac & Cheese is Flavorful
Convenient Steam-in-Bag Meals
Birds Eye Steamfresh Meals are Perfect for Midweek Lunch or Dinner
Kid-Focused Meal Containers
b.box Launches the Kid-Approved Eco-Friendly Bento Boxes for Meals
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
One-Ounce Snack Packs
Rivalz Created Single-Serving Packs for the Back-to-School Season
Monomaterial Cheese Packaging
Mondi and Skånemejerier Partnered on a New Packaging Solution
Unconventional Handcrafted Pastas
Giadzy Pasta Comes in Eight Unusual Shapes
Familiar Frozen Macaroni Meals
Kraft Mac & Cheese Deluxe is Arriving Now in the Freezer Aisle
Family-Focused Meal Kits
Home Chef's Family Menu Features Meal Kits for Families
Flavorful Vegan-Friendly Pasta Sauces
The Filippo Berio Pasta Sauces Now Come in Eight Options
Paper-Made Product Bundles
Mondi and ATS-Tanner Created Paper Bundle Packaging
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Cartoon-Shaped Pastas
Kraft Mac & Cheese Revives SpongeBob SquarePants Shapes Amidst Fan Demand
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Ceramic Olive Oil Jars
Marco Arroyo-Vázquez's Conceptual Packaging for Cugu is Durable
Revised QSR Packaging Policies
YUM Brands Unveils a New Packaging Policy for its Restaurants
Authentic At-Home Noodle Meals
Colman's Singapore Noodles Come in Recyclable Paper Packaging
Travel-Inspired Pretzel Packaging
Sabio's Snacking Passport Offers an Interactive Element
Nutrition-Focused Protein Pastas
Barilla Protein+ Cellentani is Packed with Protein and Fiber
Reduced Plastic Deli Packaging
The Volpi Eco-Pack™ Has 80% Less Plastic Than Alternatives
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Semi-Transparent Potato Packaging
Tasteful Selections® Launches a New Transparent Potato Bag
Easy-Open Snack Pouches
Walki's Pouch Concept Supports Controlled Tearing & Reduces Breaking
Better-for-You Boxed Noodles
Goodles' Boxed Noodles are Packed with Protein and Fiber
Saucy Prepackaged Noodle Dishes
Omsom Saucy Noodles Come in Four Flavors at Whole Foods
Tomato Sauce Pouches
Le Sauce & Co.'s Well-Portioned Sauces Help to Reduce Food & Packaging Waste
Multi-Shape Pasta Packs
Trader Joe's New Organic Pasta Quintet is a Festive New Offering
Eco-Friendly Breakfast Product Packaging
Amcor and Tyson Have Partnered for Sustainable Packaging
Freshness-Enhancing Packaging Films
This Lidding Film is Being Introduced with the Crocchi Product
App-Guided Pasta Makers
The Philips 7000 Series Pasta Maker Whips Up Eight Portions in Minutes
Social Good Pasta Sauces
Newman’s Own Pasta Sauces are Showing Off Updated Recipes
Fiber-Based Meat Packaging
This Chilled Meat Packaging Reduces Plastic by 90%
Complete Seafood Meal Kits
Pescanova Shrimp Skillet Meals Come in Three Varieties
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Cup-Packaged Deli Meals
The MamaMancini’s in a Cup Range Has Been Expanded
Globally-Inspired Ready-to-Eat Foods
The Asda Food-to-Go Range Has 47 New Options
Re-Designed Holiday Tins
NEOM's Re-Imagined Packaging Boasts Quality and Style
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Intricate Pasta Tutorial Cookbooks
Mateo Zielonka Unveils the New Pasta Masterclass Book
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Skier-Celebrating Pasta Packaging
This Barilla Pasta Pack Celebrates Mikaela Shiffrin
Bake-in-Pack Sandwich Products
The Country Choice Savour It Range Prioritizes Convenient Cuisine
Efficiency-Optimized Snack Packaging
This Kellanova Snack Packaging Has Reduced Plastic
Pouch-Packaged Pasta Sauces
These Le Sauce & Co Gourmet Pasta Sauces Come in Five Options
Rice Brand Overhauls
Minute Rice Revamps its Packaging and Debuts a New Mexican Rice Variant
Artisan-Inspired Pasta Sauces
These New Rao’s Homemade Pasta Sauces Come in Two Flavors
Austria-Inspired Snack Boxes
Universal Yums Boast Snack Adventures from Around the World
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Instant Noodle-Inspired Measuring Cups
The Nissin Measuring Cup Resembles its Iconic Noodles
Veggie-Filled Meal Kits
Ready Pac Bistro Meal Kits Come in Three Delicious Flavors
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Fusion Pizza Pastas
Domino's Pizza Pastas are Going Viral in Australia
Heat-and-Eat Ramen Kits
Crafty Ramen Brings Restaurant-Quality Ramen to the Freezer Aisle
Spaghetti-Like Chickpea Pastas
Chickpea Pasta Brand Banza Launches a New Bucatini Pasta Shape
Artful Creative Kitchen Collections
Reform Launches The Atelier Collection in Two Parts
Optimized Eco Postal Packaging
Kite Packaging Large Letter Postal Boxes Now Come in Eight Sizes
Artisan-Inspired Pasta Sauces
These Filippo Berio Pasta Sauces Come in Four Options
Premium Heat-and-Eat Soups
Zoup! is Bringing Its Soups in Jars to the Summer Fancy Food Show
Vegetable-Packed Recipe Deliveries
The Gousto 'Veg Table' Recipe Boxes Include 12 New Dishes
Ready-to-Cook Noodle Products
These New Batchelors Products Answer Demand for Cheap, Easy Meals
Authentic Ready-to-Serve Pasta Sauces
These Bono Italian Pasta Sauces Come in Seven Varieties
Savory Stuffed Pasta Dishes
These Noodles & Company Stuffed Pasta Dishes Come in Four Options
Re-Designed Family-Owned Olive Oils
Itxart Olive Oil Tells a Story Through Its Packaging
Catchy Basked Pasta Ads
Noodles & Co.’s Chicken Parmesan Gets Ditty by Beloved Matt Farley
Protein-Packed Quick-Serve Meals
Perfect Servings Meals Just Need Water and Heating Before Eating