Friendly design challenges foster such instinctive creativity, resulting in clever concepts like Brodofino Stelline packaging. Fabio Bernardi conceived this playful pyramidal parcel at a recent workshop called Design Per in Bologna.
Assigned the task of producing a logo, label and wrapper for any type of edibles, the graphic designer chose to work with pasta and target children as his primary consumers. Channeling the practice of playing with your food, Bernardi turned the box into a geometric block and decorated the white prism with sentient shapes made from the noodles.
Depicting facial expressions of happiness, sadness and the savors in between, the Brodofino Stelline packaging highlights the animated experience of eating. Designed to be opened at the tip and resealed with the same cap upside-down, this pasta packet is truly a clever bit of branding.
Key Themes Behind This Trend
- Child-friendly Packaging
- Packaging designs geared towards children, with playful and engaging designs that resonate with younger audiences.
- Interactive Food Packaging
- Packaging that encourages playful interaction with food, providing consumers with a memorable experience while enjoying their meals.
- Emotional Packaging
- Branding that draws on emotions to highlight the experience and pleasure of consuming certain foods.
Where This Applies
- Food Packaging
- Innovations in packaging design and branding for food items that can help engage consumers, especially children, and foster product loyalty.
- Graphic Design
- Designers with a knack for engaging and playful design can find opportunities for creating interactive and memorable packaging concepts.
- Consumer Products
- Consumer product companies can look to creative interactive packaging to help stand out from the competition and create a more memorable experience for consumers.
