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Ashley Walker Creates a Noodle-Shaped Packaging Concept for Kraft

 - May 30, 2012
References: ashleymwalker & packagingoftheworld
Design student Ashley Walker created this concept packaging design for the popular product Kraft Macaroni and Cheese. Walker chose to represent the beloved brand by emulating the signature shape of the Kraft noodles. The oddball shape of the box alone is enough to separate it from competitors on store shelves.

This charming design exudes a feeling of lighthearted friendliness. The box does a sweet impression of a stunning smile that kids and adults alike are sure to respond to. Ashley Walker also created a display bin for the concept design. The noodle-shaped boxes are oriented around a super-sized fork in a large clear bowl, giving the appearance of a mega-sized bowl of cheesy noodles.

With its iconic shape and sunny disposition, this concept Kraft Mac and Cheese packaging is sure to have you smiling from ear to ear.