Party marketing is an excellent way to tap into the interests of a certain group.
Linking a product to an activity, scenario or concept that is bigger than itself is an insanely good marketing technique. For instance, diamonds have become symbols of love, and are now considered the go-to rock for engagement rings. Similarly, other companies can associate their products with something that, like love, will forge a strong emotional attachment with consumers -- especially something that will stand the test of time.
Connecting a product with the feel-good atmosphere of a party is a smart move. Parties happen often, and if a company incorporates a product into that ritual, their product stands a chance of, like the diamond engagement ring, becoming a staple item.
13 Party Marketing Examples
From Staged Beer Party Ads to Virtual Masquerade Experiences:
Vasiliki Marapas — Nov 26, 2014 — Marketing
16
Pee-Powered Party Campaigns
The 'Electric Pee' Campaign Transformed Urine into Music
15
Glow-in-the-Dark Lager Labels
The Interactive Heineken Beer Bottle Illuminates When People Cheers
14
Immersive Beer Campaigns
Heineken's 'The Guest of Honor' Production is Designed to Go Viral
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Adventurous Beer Drinker Ads
The 2014 Bud Light Super Bowl Ad is Full of Celebs and Surprises
12
Sporty Street Parties
The Pepsi Hyped for Halftime Show Pumped Up a Small City
11
Dynamic UV Passports
The Canadian Passports Get Exciting When Exposed to Ultraviolet Light
10
Secretive Party Campaigns
Jagermeister's Undercover Games Used Snapchat to Reveal a Secret Party
9
People-Multiplying Pranks
Coca-Cola Zero Pumps Up the Volume and Numbers at Small Events
8
Staged Beer Party Ads
This Bud Light Commercial Provides a Taste of Its 2014 Super Bowl Ad
7
Sneaky Beer Party Invitations
Marco van Houwelingen Subtly Advertises the Holland Heineken House
6
Man-Made Sunrise Commercials
Heineken Brings the Sun to Singapore at the Annual Zoukout Festival
5
Social Experiment Alcohol Ads
'Project Open-Minded' by Somersby Cider Tactically Gets Men Dancing
4
Parent-Approved Cola Parties
This Pepsi Super Bowl Commercial Shows a Pepsi-Fueled House Party
3
Nocturnal Drink Commercials
This Skol Beats Ad Touts the Drink as One for Creatures of the Night
2
Virtual Masquerade Experiences
Dos Equis' Interactive Adventure Takes You Through a Virtual Party
1
Party Planning Contests
Dixie Tracked Down the Best Host for Its Ultra Moments Party Contest
Related Ideas
Batman-Themed Kitchen Appliances
Paul Parsons Creates Themed Kitchen Appliance Concepts
Fantasy Energy Drink Activations
Monster Energy Ultra Taps Pinky for a New Brand Activation
AI-Created Campaign Images
Martini Launches an AI-Powered Alcohol Campaign with a Flavor Focus
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Purposeful Empowering Apparel
Living Life on Purpose: Connecting with Customers through Clothing
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Party-Ready Bubble Tea Kits
This Instant Marbling Boba Party Kit is for Hosting Boba Tea Parties
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Customer Loyalty Partnerships
tokenproof and adidas Announce a Strategic Long-Term Partnership
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Festive Bridal Accessory Lines
Funky Junque Embraces the Most Exciting Parts of Wedding Planning
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Lunar New Year Influencer Campaigns
Rémy Martin's 'Family Spirit' Ad Celebrates Asian Heritage
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Multi-Passionate Party Consulting Companies
Pearls and Honey Offers Catering & Event Planning
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Downloadable Game Beer Ads
The Stella 'Beer, Au Naturel’ Ad is Playable on The Sims
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Playful Gen Z Bubble Tea Campaigns
Krak Boba Launches Innovative PersonaliTEA Campaign
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Fighting Championship-Inspired Partnerships
New Amsterdam Vodka Launched UFC-Inspired Initiatives
AI Party Planners
"The Generager" by Three Olives Vodka Launches Custom Party Themes & Concepts
Beer Brand-Supported Fashion Shows
Fashion Art Toronto Has Partnered with Kronenbourg 1664
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Co-Branded Beer Cases
Laker Beer is Offering Piller's Discounts in CPG Beer Cases
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Co-Branded Conversation Cards
Baileys Chocolate Liqueur & The Skin Deep Created Connection Cards
Themed Party Generators
Drizly's Party Theme Generator 3000 Helps with Hosting Themed Parties
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
AI Party Planning Assistants
PartyKit Ensures The Little Details are Taken Care of
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Connected Fragrance Bottles
Two Bastille Fragrances are Now Bottled with Links to Digital Twins
One-Stop-Shop Bridal Boutiques
LoversLand Has Everything Wedding-Related in One Marketplace
Community-Supporting Business Models
Ben & Jerry's' 'Linked Prosperity' Model Drives Positivity
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Third-Party Artisanal Marketplaces
Michaels Launches the MarkerPlace Alternative Marketplace
Bartender Collaboration Apps
Drinktank is Changing the Way Brands and Bartenders Collaborate
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Orange Wine Campaigns
Nomadica's Skin Contact Campaign Shows the Fun, Sexy Side of Wine
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Curated Wedding Gift Boxes
Confetë Party Box's Wedding Collection Simplifies Wedding Season
Mini Musical Productivity Ads
Slack's The Big Meeting Takes on a Musical Number
Complimentary Glassware Beer Campaigns
Birra Moretti Offers Collectible Glasses with Every Pack
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Special Edition Nigerian Prints
Dye Lab Created a Special Six-Piece Collection for Heineken
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
At-Home Cocktail Campaigns
Gordon's Many Evenings In Campaign Spotlights At-Home Drinking
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
AI-Powered Marketing Strategies
The M1 Marketing Strategy Generator Will Build a Strategy
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Relationship-Strengthening Dating Ideas
Perfect Dates is an App Inspiring Stronger Bonds
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Hobby-Funding Sweepstakes
Starburst's Pink Passion Protection Program Fuels Creativity with Cash
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Private Label Product Promotions
This Target Game Day Promotion is Shawn Johnson-Approved
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Cheese-Themed Entertaining Guides
'That Cheese Plate Wants to Party' Inspires Tasty Creations
Offline Community Marketplaces
Aerie’s Hidden Gem Marketplace Created a Shared Space for Brands
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Cheeky Splitting-the-Bill Campaigns
Stella Artois Launches the Vamos Marcar Campaign
Artist-Empowering Streaming Insights
Spotify Campaign Kit Provides Unmatched Streaming Insights
All-In-One Wedding Platforms
David's Bridal Debuts Pearl, a Wedding Planning Platform and Vendor
Cannabis-Friendly Pizza Promotions
&pizza Introduced a Series of Themed Deals for 4/20
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Singles Pizza Promotions
Pizza Pizza Changed Its Name to Celebrate Singles on Valentine's
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Pizza-Themed Beer Promotions
This Old Golden Hen Promotion Offers Wood-Fired Pizza Ovens
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Curated Wedding Marketplaces
Minted Weddings Marketplace is a Destination for Decor, Gifts & More
Single-Session Digital Event Features
Zoom Sessions Offers Marketing Teams Additional Options
Corporate Team Building Parties
It's Game Night Revolutionizes Corporate Team Building in Toronto
Marketing Insights Databases
Affinity Solutions Launches the Marketing Insights Platform Comet
Mobile Weenie Wedding Chapels
Oscar Mayer Made a Mobile Wedding Chapel for Springtime Ceremonies
Phone-Based User-Targeted Campaigns
PlugSMS Helps Users Launch Campaigns From Their Phones
Seasonal Entertaining Campaigns
La Brea Bakery and Bread & Butter Wines Partnered for a Campaign
Online Poker Engagement Features
Stretch Network Confirms the Launch of Three New Features
Experiential Workplace Rewards
Bondly Has Over 300 Experiences for Employers to Reward the Team
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic