In this Skol Beats drink commercial, the beverage is promoted as one that is specifically "for creatures of the night." The dark ad shows people creepily hanging upside down from private and public spaces just as bats do as they sleep.
Although the bright rays of the sun is one thing that will wake these party people up, another way to lift their sleepy eyelids is to pop a bottle of Skol. When this happens in the video, the responses from people are almost animalistic or vampiric, but it's clear that these people thirst for Skol Beats instead of blood. Just as the Skol drinkers are shown upside down throughout the course of the video, the ending cleverly suspends two Skol bottles by their bottoms from the ceiling as well.