Padma Lakshmi is getting quite a bit of heat this morning for her sultry ad for Hardee's, but let's face it: Fast food is a tough sell these days. Marketers have their hands full, what with the simultaneous expansion of waistlines and a burgeoning segment of the population that's super health-conscious.
The articles in this cluster all show how fast food has been made glamorous or upscale. Sometimes a fast food brand does this by aligning itself with someone who has established culinary credibility, as Hardee's has done with Padma Lakshmi. McDonald's has employed Princess Di's old designer to work on their stodgy uniforms, while Burger King has released a signature line of perfume.
Read all about these and more below.
25 Ways Fast Food is Glamorized
From Padma Lakshmi's Culinary Cred to Gold Leaf Burgers:
Marissa Brassfield — Mar 30, 2009 — Lifestyle
24
$5000 Hamburger
The Fleurburger
23
Fashionable Fast Food
McDonald's UK Makeover
22
Is the New Fast Food Really Gourmet?
21
High-class Hamburgers
20
Sultry Fast Food Ads
Padma Lakshmi of "Top Chef" Works on Hardee's Western Bacon Thickburger
19
£95 Fast Food Burgers (Part 2)
Burger King Reveals Kobe Beef Burger
18
Fastfood Perfumes
The Burger King Flame Lets You Smell Like A Cheeseburger
17
Luxury Fast Food Interiors
Chic McDonald's Europe Stores
16
$170 Junkfood
Burger King Kobe Beefburger
15
Organic Fast Food
OBurger in Los Angeles
14
Goldleaf Burgers
$175 Wallstreet Kobe Burger
13
Kung Fu Fast Food Branding
Bruce Lee is Restaurant's Mascot
12
Burger Bars
Burger King To Launch "Whopper Bars"
11
Burger King Potato Snacks
Fries In Your Cupboard
10
Product Placement in News Casts
KVVU Newsers Love McDonald's Ice Coffee
9
Foods That Save Environment
Regional Ecological Burgers
8
Celebrity Kitchens
Tara Reid, American Pie Starlet, Opens Fast Food Joint
7
Healthy Turkish Fastfood
Salmon Kebab
6
Fashionable McUniforms
Princess Di's Designer to Create McDonald's Uniforms
5
Sophisticated Hamburger Tools
The Chompr Burger Holder Classes Up Fast Food
4
Fabulous Fast Food
Affordable Global Flavours
3
Bespoke Fast Food
Off Menu Ordering
2
Luxury Fastfood
Hot Ducks
1
Fast Food Fusion
McDonald's Replaces Buns With Tortillas for the Mac Snack Wrap
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