So the illustration exaggerates a little. KVVU Fox in Las Vegas didn't substitute a McDonald's Iced Coffee for one of their morning news anchors, but the station is getting paid by McDonald's to have a cup of iced coffee on the desk.
Product placement has been pretty standard in television and movies for a long time, but most TV news sets have steered clear; they didn't wanted to give the impression that the news was for sale.
What happens in Vegas, stays in Vegas? This will be interesting to watch. The station management says that if a negative story about McDonald's appears on the show, the cups will disappear.
Product Placement in News Casts
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
Social Blockchain Campaigns
Soda Mixology Apps
Loud Mixed Fashion Runways
Top 100 Food Trends in June
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
KVVU Newsers Love McDonald's Ice Coffee
- By: Going Like SixtyJul 24, 2008