Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Burger King Kobe Beefburger

 - May 8, 2008
References: thescotsman.scotsman & theworldsbestever
Fast food is generally also cheap food, that's what gave chains like McDonalds their appeal... so why would Burger King deviate from that by launching a $166 cheeseburger? Specifically, the £85 Kobe beefburger.

Maybe offering a slab of fancy shmancy Japanese luxury beef topped with foie gras and blue cheese was their way of competing with McDonalds who recently went higher end by offering fancy espresso drinks at the new McCafes and dressing staff in fancier uniforms.


Check out some more burgers: