These October 2020 social media trends range from vote-encouraging story stickers to burger chain social media takeovers.
The Whopper Reply is a standout and fast food chain Burger King's latest social media marketing campaign. The stunt pokes fun at one of the brand's biggest rivals, McDonald's, and involves Burger King answering comments on McDonald's social media pages that were never replied to, along with providing promotional food coupons.
Instagram's voting-themed story stickers are another notable example that encourages over a billion of the platform's users to take part in this year's US election in November. "The goal of this initiative was to aid 4 million Americans in registering to vote" with six stickers by six different artists available within Instagram's stories feature.
Top 40 Social Media Trends in October
From Voting-Themed Story Stickers to Burger Social Campaigns:
Jana Pijak — Oct 25, 2020 — Social Media
40
Luxury Camping Apparel
The North Face X Gucci Just Announced a New Collection with Limited Details
39
Burger Chain Social Takeovers
The Whopper Reply Targeted Mcdonald's Social Media Pages
38
Exclusive Fast Food Figurines
McDonald’s is Giving Away Five Exclusive Travis Scott Action Figures
37
Pro-Mask Social Media Campaigns
Twitter is Projecting Pro-Mask Tweets in Unexpected Places
36
Influencer-Approved Outdoor Apparel
Avec Les Filles Partnered with Erica Hoida to Launch a Range
35
Influencer Coffee Brand Re-Launches
Tik Tok Star-Made 'Chamberlain Coffee' is Back with a New Look
34
Gen Z Social Platform Expansions
IRL App is Expanding Its Social Calendar to Colleges
33
Animal-Influencers Vegan Food Campaigns
Morningstar Farms Enlists Animal Influencers in New Ad
32
Transparent Video App Marketing
TikTok's Transparency and Accountability Center Addresses Security
31
Gen Z Collectible Campaigns
ZURU & Fanbytes are Creating a Mini Bytehouse on TikTok
30
Interactive Football Experiences
The Bud Light Showtime Cam Allows Fans to Celebrate with Players
29
Social Media Postcard Services
The GramGram Service Now Lets Users Send Instagram Postcards
28
Co-Viewing Chat Experiences
Facebook Messenger Watch Together Lets Users View Together
27
Discount Grocery Store Albums
NO FRILLS Launched the Edgy 'Haulin' State of Mind' Album
26
Football-Themed Wine Giveaways
Bachelor Star Tyler Cameron & BABE Wine to Host an NFL Giveaway
25
Plant-Based Frozen Food Lines
Naturli' Introduces Its Range of Vegan Products to the UK Market
24
Premium Coffee Holiday Promotions
Peet's Coffee is Giving Fans a Discount for National Coffee Day
23
Pandemic Period Poverty Campaigns
The Free Periods #PeriodsInAPandemic Campaign Challenges Stigmas
22
Coffee Day-Inspired Promotions
Wandering Bear Coffee Now Has a Discount for National Coffee Day
21
Interactive AR Burger Campaigns
Burger King Shared On-Screen QR Code Discounts During the VMAs
20
Lockdown-Inspired National Anthems
The Balcony Orchestra Unites Lockdown Musicians in Italy
19
Trusted Pandemic Information Initiatives
The UN Launched the 'Verified' Campaign Amid COVID-19
18
Virtual Event Platforms
Google Fundo Helps Creators Host Events & Connect with Fans
17
Authentic COVID-Specific Content Series
PandemicTalks is Launched to Fight COVID-19 Misconceptions
16
Vote-Encouraging Story Stickers
Instagram's Voting Stickers Encourage Voting on Election Day
15
Location-Based Socialization Apps
The 'Fyrabend' App Lets Users Find Others to Hang Out With
14
Healthcare Influencer Campaigns
Terveystalo Launches the ‘Essential Influencer’ Campaign
13
Coffee-Branded Postponed Trip Contests
Clio Coffee is Helping Fans Who Postponed Their Italy Trip
12
Social Media Video Extensions
Instagram Reels Can Now Be Up to 30 Seconds Long
11
Family Sponsorship Challenges
Chipotle is Introducing Group Ordering with #ChipotleSponsorUs
10
Cheeseburger-Celebrating Ads
Steak ‘n Shake Offers App Users $2 Off its Iconic Cheese Steakburger
9
Hilarious Crime-Themed Halloween Ads
Butterfinger Debuted a Candy Criminal-Inspired Promotion
8
Sensor-Packed Smart Glasses
The Facebook Reality Labs Project Aria Smart Glasses are Intuitive
7
Social Media File Transfers
Facebook Now Lets Users Transfer Multimedia Content Through Dropbox
6
WFH Upgrade Promotions
The Modsy’s WFH Glow Up Giveaway Will Give One Fan an Home Office Makeover
5
Vote-Encouraging Pimple Patches
Starface's Vote Sticker is Starting Conversations on Social Media
4
Social Networking Safety Features
Linkedin's Safety Features Have Been Increased
3
Plant-Based Protein Giveaways
Incogmeato's Spokesanimals Invite People to Try Plant-Based Eating
2
Social Media Video Filters
Facebook Gives Users Tools to Customize Their 'Your Topics' Feed
1
Pop Drink Hot Sauces
A Mountain Dew Hot Sauce Has Been Announced on Social Media
Related Ideas
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
In-Person Gallery Experiences
Whataburger Museum of Art Brings Fan Creativity to Life at SXSW 2025
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Cheeky Burger Billboards
The Habit Burger & Grill Humorously Calls Out Five Guys
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
Friendly Rival Burgers
Burger King and KFC Created the Limited-Edition BFF Burger Together
Comedic E-Commerce Brand Spots
Instacart Unveiled a Teaser for its Super Bowl Commercial
Fan-Created Menu Items
Creative Customer Orders Inspired the Taco Bell Fan Style Menu
Pristine Fast Food Campaigns
McDonald's All Flavour, No Mess Spotlights a Tidy Snack
Exercise-Themed QSR Promotions
Chipotle x Strava: The City Challenge is Arriving for the New Year
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Show-Inspired QSR Menus
The Stranger Things Meals Campaign Introduces Two Parallel Food Options
Street Burger Campaigns
Mcdonald’s Street Fighter Menu Collaboration Celebrates Arcade Energy
Late-Night Text Campaigns
The IKEA "U Up?" Stunt Reached Sleepless Social Media Users
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Influencer-Driven Consumer Insight Tools
Brilli™ is a New Tool That Disrupts Food Research
Sports Fan Pop-Ups
Just Eat's Countdown Club Celebrates the UEFA Champions League Final
Ambitious Burger Month Promotion
Red Robin Runs an Ambitious Promotion for Loyal and New Customers
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
Vibrant Nautical-Themed Cartoon Meals
Burger King x SpongeBob SquarePants Launch an Exclusive Menu
Interactive AR Avocado Scans
Chipotle Launches its 'AvoLotto Lens' on Snapchat
Limited-Edition Chocolate Launches
Hershey’s Debuts Winter Games Tie-In On TikTok Shop
Cultural Mullet Campaigns
Mcdonald’s McMullet Campaign Turns a Viral Joke into a Live Activation
AI-Assisted Business Ads
Google Workspace's 50 States, 50 Stories Shares Small Businesses Using AI
Halloween-Celebrating QSR Menus
The Burger King Monster Menu Doubles Down on Halloween Themes
Imperfect Cooking Campaigns
Knorr's #EffortIsEverything Campaign Celebrates Kitchen Mishaps
Real-Food Entrée Giveaways
The Chipotle Realest 30 Will Share a Text-to-Claim Code on Game Day
Limited-Edition QSR Rewards Ranges
The Latest Wendy’s Rewards Drops are for Members Only
Experiential Student Activations
Just Eat's Hey U Up Campaign Coincides with Freshers’ Week
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Beer Brand Nature Campaigns
Corona Launched Its Living Is Calling With a Tripadvisor Partnership
Emoji-Centric Campaigns
Hubba Bubba's New Campaign Offers a Petition for a Bubble Gum Emoji
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Cheeky Baking Apparel
Betty Crocker Turns Cake Mix Nostalgia Into Wearable Merchandise
Low-Cost Burger Week Promotions
The Jack in the Box Smashed Jack Burger is $5 for Burger Week
Interactive Treat Campaigns
DQ Canada Launches its Loyalty-Based 'Falling Treats' Campaign
QSR In-App Football Games
Wendy’s and FOX Big Noon Launch the 'Tendy Toss' In-App Game
Restaurant Pop-Star Collaborations
McDonald's Partnered with BTS For the Second Time on New Meal
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Strategic Burger Chain Expansions
Wahlburgers is Undergoing Strategic National Expansion in 2026
Social Media Follower-Celebrating Initiatives
Streets of Toronto Marks 600k Instagram Followers
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Anti-Digital Social Campaigns
Heineken Partners with Joe Jonas for 'Socials Off Socials'
Anniversary-Honoring QSR Campaigns
The Jack in the Box 75th Anniversary Campaign Launches in 2026
Limited-Run QSR Releases
Weekly Wingstop Drops Share a Taste of Drop Culture
Brand-Influencer Collaboration Tools
Squad Debuts a New Sponsor Button on Famous Birthdays
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Ephemeral Photo-Sharing Apps
Instagram Instants App Introduces Single-View 24-Hour Photos
Galactic-Themed QSR Menus
The Mandalorian and Grogu Menu Arrives at Burger King
Fantastical Fast Food Menus
Burger King's How to Train Your Dragon Menu Features Fiery Flavors
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Youthful Convenience Store Campaigns
7-Eleven is Running the Roll-Up & Refuel™ Initiative
Social Media Meditation Features
The TikTok Meditation Feature Helps Users Take a Break
Guest-Inspired Premium Burgers
Burger King Debuted the 'Ultimate Steakhouse Whopper'
AI-Powered Review Insights
Yelp Adds New AI Features for Restaurant-Goers and Owners
Promotional Burrito-Celebrating Campaigns
El Pollo Loco is Celebrating National Burrito Day
Chicken Wing Teasing Campaigns
This Pizza Hut Wings Campaign Pokes Fun at Competitors
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Local Social Media Feeds
TikTok’s Local Feed Uses Precise Location Opt-In, Excludes Minors
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Nostalgic Fast Food Campaigns
'cheeky Maccas' Celebrates Australian Summer with a Road Trip
Super Bowl Drive-Thru Commercials
Taco Bell Debuts Its Live Más Drive-Thru Cams Campaign
Fast Food Cybersecurity Campaigns
McDonald's Netherlands Shared Data on Change Your Password Day
Holiday Countdown QSR Deals
These Wendy’s Holiday BOGO Deals are In-App Exclusives
Throwback OOO Campaigns
KitKat's Auto Reply_Break Turns Out-of-Office Emails into a Break for All
Elevated Signature Burgers
Burger King Now Offers a Higher-Quality Whopper Experience
Nordic QSR Campaigns
McDonald's Launches a New Campaign Inspired by its Dedicated Fans
Fan-Favorite QSR Trivia Games
Chipotle IQ 2025 Ran for Two Weeks with More Prizes Than Ever
Festive QSR Deal Promotions
The Whataburger 12 Days of Whatacheer Promotion is Running Now
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Shoppable Reel Features
Meta Expands Reels with Product Tagging on Instagram and Facebook
Social Engagement Platforms
Sociable AI Predicts Viral Posts And Generates Brand Aligned Comments
Indulgent Oversized Smash Burgers
The Jack in the Box Big Smashed Jack Burger is Layered
Creativity-Celebrating Social Media Awards
The Instagram Rings Award Honors Exemplary Creators
Streaming Moments Surge
Spotify’s Wrapped 2025 Engages Users with Personalized Year-in-Review
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Mexican Cuisine Halloween Promotions
The Chipotle Chip-or-Treat Promotion Offers Free Rewards
Collectible Halloween-Themed QSR Toys
The Burger King Scooby-Doo Toys Come in Six Styles
QSR Eating Contest Promotions
The Burger King One Pounder Challenge 2025 is Only in Japan
Show-Inspired Burger Menus
Burger King Spongebob Menu Brings Animated Flavor to Fast Food
Outdoor Cooking-Focused Campaigns
Solo Stove Debuts the 'Squash the Beef at the Big Game' Campaign
QSR Voting Promotions
The Shake Shack Showdown Will Offer Patrons Free Food
Real-Time Trending Spot Features
Roadtrippers Introduces the Trending Spots Feature to Its App
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Festive Free Burger Promotions
The Shake Shack Holiday Burger Blitz Offers Free Fare with Purchase
Combat-Themed QSR Burger Menus
McDonald's Japan Street Burgers are Street Fighter-Inspired
Globally Inspired Plant-Based Patties
Taste of the World Burgers Let Recognizable Vegetables Shine
Custom Comment Creators
Instagram Comment Generator Lets You Design Personalized TikTok Replies
Basketball-Themed QSR Promotions
Arby's is Launching a March Madness Promotion
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
Plant-Based Cuisine QSR Campaigns
This Burger King UK Campaign Stars Pete Wicks
Halloween-Themed Qsr Menus
Burger King Reveals a Monster Menu with Vampire Nuggets and Mummy Fries
Feel-Good Financial Campaigns
Ally Financial's Banksgiving Supports Customers in Need with Funds
Co-Branded Holiday-Inspired Burgers
Irv’s Burgers & Smash Kitchen Boasted the Friendsgiving Burger
Parental Social Media Alerts
This Instagram Alert Will Let Parents Know of Troubling Teen Searches
Community-Driven Loyalty Programs
Salad House Turned Guest Spending Into Local Donations
Cheeky Wrap-Focused Campaigns
Jimmy John's Introduced the Wrap Exchange
Interactive QSR Kids Meals
The Whataburger Kids Whatameal is Being Revamped for Spring
Image Voting Platforms
Image Brawl Lets Users Create, Vote, And Rank Their Favorite Images
Cheeky Cow-Inspired Qsr Campaigns
Chick-Fil-A Continues Its Iconic Eat Mor Chikin Campaign
Limited-Edition Burger Brand Menus
These New Burgerville Menu Items Come in Six Varieties
Worldly Burger Tour Competitions
Hard Rock Cafe Runs Its Annual World Burger Tour Competition
Gut-Friendly Smash Burgers
Aldi Dropped a Trio of Plant-Based, Gut-Healthy Smash Burgers
Local Story Creators
Word oh Mouth Lets Users Share Experiences And Support Local Businesses
Social Media-Inspired Streaming Apps
The Netflix App Feed Will Introduce a TikTok-Like Style
Real-Time Sharing Apps
MomentsHub Lets You Discover And Share Nearby Experiences Instantly
Indulgent Halloween Burger Menus
The Red Robin Mega Monster Burger Has Three Beef Patties
Expressive App Icons
The Instagram Teen Icons Deliver Vibrant Customization for Younger Users
Burger-Based Stuffing Recipes
These White Castle Slider Stuffing Recipes are Brand-Approved
Omnichannel Seasonal Support Campaigns
Bestway Wholesale Launches 'Buzz About the Sweetest Deals'
Social Media-Integrated Recipes
Pestle is Integrating Support for TikTok Recipes Using AI
Anniversary QSR Burger Deals
The Jack in the Box Jumbo Jack Promotion Offer a Burger for Under $1
Summer-Forward Food Billboards
Waitrose Launched its 'Let Your Summer Side Out' Campaign
Autumnal Barbecue-Inspired QSR Foods
The White Castle Fall Menu Offers Comforting Flavors
Social Media Sticker Tools
Instagram Comment Sticker Generator Creates Engaging Reply Stickers
Second-Screen Sidekicks
Pizza Hut's Hutty Turns Solo Sports Viewing into a Shared Experience
Lucky Year-End Burgers
Burger King Japan Just Added the New 24/25 TOP Burger
Gothic Romance Restaurant Campaigns
Eggslut's Egg Yearning Explores an Unexpected Symbol of Desire
Appreciative Brand Anniversary Activations
T-Mobile Launched a Thankiversary Celebration
Charitable Qsr Campaigns
A&W Canada is Running the Burgers to Beat MS Day Campaign
Voice-Based Employee Assistants
A Voice-Enabled Burger King Chatbot is Coming to BK Assistant
Backyard Barbecue QSR Burgers
The Burger King BBQ Brisket Whopper is Here for the Summer
Burger Menu Updates
Wayback Burgers Launches 35th-Anniversary Limited-Time Items
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Reprised Mushroom Burgers
Whataburger Brings Back its 'Mushroom Swiss Burger'
Albertan Free Pizza Campaigns
Pizza 73 Launches the P73 Party to Drive Engagement with Free Pizza
Latin Cuisine-Inspired Burgers
The Burgerville Tostada Cheeseburger is a Limited Time Offering
Festive Sticker Packs
Pumpkin Emojis Sticker Pack Brings Halloween Fun to iMessage and Beyond
AI-Powered Animation Tools
Facebook Adds AI-Powered Animation And Restyle Tools
Simplified Social Platforms
Happy Feed Is A Minimalist Twitter Experience With Fewer Distractions
Group Dining Tools
BiteVote Helps Teams Decide Where to Eat and Split Bills
Novelty Kitchen-Themed Emojis
Users Can Browse and Copy Kitchen Emojis for Social Media Content
Social Sharing Tools
Social Plus Expands Your Reach With Shared Posts Across Platforms
Editable Comment Features
Instagram Adds 15-Minute Comment Editing Option
Burger Brand-Sponsored Weddings
Whataburger Will Give One Couple a Whatawedding at the Vegas Strip