These October 2020 social media trends range from vote-encouraging story stickers to burger chain social media takeovers.
The Whopper Reply is a standout and fast food chain Burger King's latest social media marketing campaign. The stunt pokes fun at one of the brand's biggest rivals, McDonald's, and involves Burger King answering comments on McDonald's social media pages that were never replied to, along with providing promotional food coupons.
Instagram's voting-themed story stickers are another notable example that encourages over a billion of the platform's users to take part in this year's US election in November. "The goal of this initiative was to aid 4 million Americans in registering to vote" with six stickers by six different artists available within Instagram's stories feature.
Top 40 Social Media Trends in October
From Voting-Themed Story Stickers to Burger Social Campaigns:
Jana Pijak — Oct 25, 2020 — Social Media
40
Luxury Camping Apparel
The North Face X Gucci Just Announced a New Collection with Limited Details
39
Burger Chain Social Takeovers
The Whopper Reply Targeted Mcdonald's Social Media Pages
38
Exclusive Fast Food Figurines
McDonald’s is Giving Away Five Exclusive Travis Scott Action Figures
37
Pro-Mask Social Media Campaigns
Twitter is Projecting Pro-Mask Tweets in Unexpected Places
36
Influencer-Approved Outdoor Apparel
Avec Les Filles Partnered with Erica Hoida to Launch a Range
35
Influencer Coffee Brand Re-Launches
Tik Tok Star-Made 'Chamberlain Coffee' is Back with a New Look
34
Gen Z Social Platform Expansions
IRL App is Expanding Its Social Calendar to Colleges
33
Animal-Influencers Vegan Food Campaigns
Morningstar Farms Enlists Animal Influencers in New Ad
32
Transparent Video App Marketing
TikTok's Transparency and Accountability Center Addresses Security
31
Gen Z Collectible Campaigns
ZURU & Fanbytes are Creating a Mini Bytehouse on TikTok
30
Interactive Football Experiences
The Bud Light Showtime Cam Allows Fans to Celebrate with Players
29
Social Media Postcard Services
The GramGram Service Now Lets Users Send Instagram Postcards
28
Co-Viewing Chat Experiences
Facebook Messenger Watch Together Lets Users View Together
27
Discount Grocery Store Albums
NO FRILLS Launched the Edgy 'Haulin' State of Mind' Album
26
Football-Themed Wine Giveaways
Bachelor Star Tyler Cameron & BABE Wine to Host an NFL Giveaway
25
Plant-Based Frozen Food Lines
Naturli' Introduces Its Range of Vegan Products to the UK Market
24
Premium Coffee Holiday Promotions
Peet's Coffee is Giving Fans a Discount for National Coffee Day
23
Pandemic Period Poverty Campaigns
The Free Periods #PeriodsInAPandemic Campaign Challenges Stigmas
22
Coffee Day-Inspired Promotions
Wandering Bear Coffee Now Has a Discount for National Coffee Day
21
Interactive AR Burger Campaigns
Burger King Shared On-Screen QR Code Discounts During the VMAs
20
Lockdown-Inspired National Anthems
The Balcony Orchestra Unites Lockdown Musicians in Italy
19
Trusted Pandemic Information Initiatives
The UN Launched the 'Verified' Campaign Amid COVID-19
18
Virtual Event Platforms
Google Fundo Helps Creators Host Events & Connect with Fans
17
Authentic COVID-Specific Content Series
PandemicTalks is Launched to Fight COVID-19 Misconceptions
16
Vote-Encouraging Story Stickers
Instagram's Voting Stickers Encourage Voting on Election Day
15
Location-Based Socialization Apps
The 'Fyrabend' App Lets Users Find Others to Hang Out With
14
Healthcare Influencer Campaigns
Terveystalo Launches the ‘Essential Influencer’ Campaign
13
Coffee-Branded Postponed Trip Contests
Clio Coffee is Helping Fans Who Postponed Their Italy Trip
12
Social Media Video Extensions
Instagram Reels Can Now Be Up to 30 Seconds Long
11
Family Sponsorship Challenges
Chipotle is Introducing Group Ordering with #ChipotleSponsorUs
10
Cheeseburger-Celebrating Ads
Steak ‘n Shake Offers App Users $2 Off its Iconic Cheese Steakburger
9
Hilarious Crime-Themed Halloween Ads
Butterfinger Debuted a Candy Criminal-Inspired Promotion
8
Sensor-Packed Smart Glasses
The Facebook Reality Labs Project Aria Smart Glasses are Intuitive
7
Social Media File Transfers
Facebook Now Lets Users Transfer Multimedia Content Through Dropbox
6
WFH Upgrade Promotions
The Modsy’s WFH Glow Up Giveaway Will Give One Fan an Home Office Makeover
5
Vote-Encouraging Pimple Patches
Starface's Vote Sticker is Starting Conversations on Social Media
4
Social Networking Safety Features
Linkedin's Safety Features Have Been Increased
3
Plant-Based Protein Giveaways
Incogmeato's Spokesanimals Invite People to Try Plant-Based Eating
2
Social Media Video Filters
Facebook Gives Users Tools to Customize Their 'Your Topics' Feed
1
Pop Drink Hot Sauces
A Mountain Dew Hot Sauce Has Been Announced on Social Media
Related Ideas
Extra Spicy Autumnal Burgers
Burger King Has a New Ghost Pepper Whopper for Halloween
French Fry-Shaped Pop-Ups
McDonald's Fry-Thru Only Serves Medium Fries & International Sauces
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Filmic Pink Burgers
The BK Barbie Combo is Made with a Smoky Pink Sauce
Fast Food Chanting Challenges
McDonald's is Reviving the Big Mac Chant for Younger Generations
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Food-Inspired Apparel Collections
Vandy The Pink Releases New Burger-Themed Apparel Collection
Dedicated Social Media Devices
The Conceptual Twitter 3D Gadget Features Mechanical Buttons
Celestial Celebration QSR Deals
The Burger King Total Eclipse BOGO Whopper Deal is Online Only
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Grayscale Burger Restaurants
Burger King France Made a Visually Striking Anti-Bullying Initiative
Social Media News Updates
Meta's Threads Update Features a 'Trending Now' Feed for Relevant News
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Unusual Food Tattoo Challenges
Omaha Steaks Offers Free Lifetime Burgers in Exchange for a Tattoo
Burger-Inspired Tracksuits
The Juicier Collection by Juicy Couture Celebrates Red Robin Burgers
QSR-Inspired Nail Kits
Nails Inc Introduces its Collaborative McDonald's Collection
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Insulated Burger Hoodies
Burger King Drops a Limited-Edition Whopper Hoodie with STAYCOOLNYC
Romantic Dating App Experiences
The Bumble 'Success Stories' Campaign Includes a Las Vegas Contest
Glowing QSR Halloween Buckets
The Burger King Trick-or-Heat Bucket Celebrates Halloween
Digital Fast-Food Restaurants
YUM! Brands is Expanding its Technologies for Digital Sales
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Bold Burger Lineups
Huddle House Has Begun Testing a Bold Burger Lineup and a New Sandwich Lineup
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
TikTok-Inspired Menu Items
Denny's Debuted a New Set of Creator Meal Collabarations
Comic-Themed QSR Burgers
The Burger King Spider-Verse Whopper is Arriving Soon
Burger-Inspired Mystery Mockumentaries
McDonald's Finland Presents The Icon Mockumentary
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
420-Themed Restaurant Promotions
Fatburger is Offering its Classic Burger at a Discounted Price
Halloween Food-Delivery Campaigns
Grubhub is Encouraging Customers to Order-In with New Campaign
Shoppable Hybrid Apps
Lemon8 is a New Social Media App Combining Aspects of Instagram & Pinterest
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Cringe-Worthy Photo Campaigns
Sour Patch Kids is Challenging Fans to Choose "Cringe or Candy"
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
QSR Burger Chain Campaigns
Burger King Brazil Unveils the Whopper Island Rebranding
Father's Day QSR Promotions
This Burger King Father’s Day Promotion Offers a Deal for Dads
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Gen Z Waffle Campaigns
The Belgian Waffle Co Targets India's Gen Z Community Using Palak Tiwari
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
Influencer-Crafted Smash Burgers
The PINCHO Smash Burger by Mr.Eats305 is a Collaborative Creation
Bold Dating Campaigns
Tinder's It Starts with a Swipe is Released to Coincide with 'Dating Sunday'
Retro-Tinged Social Logos
Twitter Blue Unveils a New Logo that is Inspired by 80s Styles
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Meme-Like Social Platforms
Social Platform Spill Launches its Beta with a ‘Meme-Forward’ Aesthetic
Gamified Burrito Campaigns
Chipotle Launches Wordle-Inspired Game for Fans to Win Free Burritos
QSR-Inspired Graphic Merchandise
McDonald's and Cactus Plant Flea Market Drop a Capsule
Spicy Pepper QSR Foods
These Burger King Ghost Pepper Menu Items Pack the Heat
Halloween Burrito Promotions
Chipotle Taps Social Platform BeReal for Its Boorito Promotion
QSR-Backed NFT Collections
McDonald's Singapore Releases 2,000 Limited Edition Grimace NFTs
Virtual QSR Drive-Thrus
Smashburger Unveils its First Virtual Drive-Thru Window
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
QSR Movie Merch Collections
Arby’s x GOOD BURGER 2 Merch Celebrates the Upcoming Movie
Celebratory Oktoberfest Burgers
The Burgerville Oktoberfest Burger is Available for a Short While
Horror-Themed QSR Short Films
The Jack In The Box 'Feeding Time' Short Film Offers Free Food
Breakfast QSR Marketing Campaigns
IHOP Partners with TikTok for Newest Release
Indulgent Seasonal Celebration Burgers
The Burger King 23/’24 TOP Burger Has Four Beef Patties
Friendsgiving Event Series
Butterball and Bumble Foster Togetherness with #FindYourTable
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Retro Social App Devices
Edwar Banquet Designs the Retro Instagram Gadget with a Console Shape
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Social Media AI Chatbots
Instagram Plans to Incorporate its Own AI Chatbots in the App
Restaurant-Themed Esports Tournaments
DoorDash and Twitch Announce a Restaurant-Themed Tournament
QSR-Backed SMS Marketing
McDonald's Launches a SMS Marketing Campaign Using a New Phone Number
Retail Social Platforms
Walmart is Taking Social Media Seriously with 'Walmart Creator'
Movie-Themed QSR Meals
The Arby's GOOD BURGER 2 Meal Celebrates the Sequel
Pizza Brand Burger Menus
Happy Joe's Pizza Has a New Happy Joe’s Pizza Burger Menu
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Food Waste-Combatting Smart Stickers
Grey Colombia Unveils a Set of Progressive Produce Stickers
Celebrity Social Feeds
BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
Hungover Diner Discounts
Burger King's Facial Recognition Gives Discounts to Hungover Customers
Hidden Social App Mini-Games
Instagram Entices Users with Hidden Games in Their DMs
Parental Social App Controls
Meta Debuts a Series of New Features Across its Social Media Apps
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Consumer-Driven QSR Menu Offerings
This Burger King Vote Encourages Fans to Have Their Say
Pretzel Burger Promotions
Grubhub is Celebrating Wendy's' Latest Burger with a New Promotion
Viral QSR Menu Additions
Chipotle's Viral Quesadilla Hack is Coming to the Brand's Menu
Social Sticker Features
Instagram Unveils the New Sticker Features for Stories and Other Content
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
App-Only QSR Halloween Deals
The Wendy’s HalloWEENDY’s App Deals are Scary Good
Limited Political Social Medias
Meta's 'Threads' Allows Users to Limit Political Content Shown
Mobile Streaming App Stories
Twitch is Rolling Out a Daily 'Story' Feature on its Mobile App
QSR-Backed Rewards Programs
Whataburger Launches New Points-Based Rewards Program at its Stores
Virtual Restaurant Drive-Thrus
Smashburger's Virtual Drive-Thru Offers Convenience & Accessibility
Eco Fast Food Meals
PLNT Burger's Cool Kids Meal Inspires Kids to Make Different Meal Choices
Football Weekend QSR Promotions
The Wendy's Deal-ivery Promotion Offers Ample Deals
Influencer-Crafted Menu Items
Denny's Launched a New Social Stars Influenced Menu with TikTokers
Social Media Giveaway Tools
Facebook Comment Picker Streamlines Selection and Boosts Engagement
Gen Z-Targeted Voting Features
Tinder Launched a New Voter Registration Feature for Midterm Season
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Social App Feature Updates
Instagram is Moving the Status Update Notes to Profiles
Cow-Themed QSR Campaigns
Chick-fil-A Debuts a New Virtual Game and Merchandise Collection
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Virtual-First QSR Brands
IHOP Unveils a New Expansion for its Virtual Restaurant Concepts
Burger Month Rewards Programs
Wayback Burgers Commemorates National Hamburger Month
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Billboard Design Competitions
Halo Burger is Hosting a Billboard Design Contest for a Scholarship
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Social Telegrammed Messaging Features
Instagram's Broadcast Channels Will Soon Launch Globally
Sushi-Themed Sneaker Silhouettes
Connecting Plots and Menulog Debut a New Sushi-Inspired Campaign
Social Media Silencing Features
Instagram Quiet Mode Helps Users Take a Scheduled Break
Umami-Flavored Burgers
Habit Burger Grill Debuts the Korean Bbq Charburger
Thermostat-Themed Snack Contests
Hot Pockets is Inviting People to Turn Up the Heat This Season
Social Media-Building Tools
ReplyMore Helps Small Accounts Build Their Followings Through Replies
Social Media Expansive Features
Twitter Blue Adds New Perk Features Through Uploads
Private Social Media Services
Instagram Now Allows Posts and Reels to be Shared with Close Friends
Playful Hamburger Campaigns
McDonald's is Asking the Public to Catch Hamburglar in the Burgercuda
Social Sticker-Making Features
WhatsApp Launches a New In-App Custom Sticker Maker
Americana QSR Meal Deals
These Jack in the Box App Deals Celebrate the Fourth of July
Social Media-Connected Links
Instagram Expands its Amount of Links on User Profiles
Hot Sauce Branding Campaigns
Taco Bell is Letting Consumers Vote for Hot Sauce Sayings
Recipe Delivery Promotions
The Gousto The Battle of the Buns Range is Arriving with a Promotion
QSR Crime Podcasts
Wendy's Created a True Crime Podcast Called The Burger Files
Spooky Autumnal QSR Burgers
The Burger King Ghosts Whopper Sandwich Has Black Garlic Mayo
Fall-Themed Burger Menus
These New Wayback Burgers Menu Items Come in Three Options
Daily-Prompting Social Journals
Journal. Invites Users to Share Their Thoughts and Feelings
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Online Poker Engagement Features
Stretch Network Confirms the Launch of Three New Features
Novelty Polling Websites
Funnypoll Gives Users a Quick Laugh in an Often Overwhelming Online Space
Charitable QSR Burger Campaigns
The A&W Burgers to Beat MS Campaign Supports Canadians with MS
Poster-Inspired Music Playlists
LineupSupply Creates Instafest-Inspired Posters Using Your Spotify
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More
Presidential Note Campaigns
Joe Biden Launches a New Boomer-Focused Campaign Using the Notes App
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Burger Restaurant Rewards Apps
Hat Creek Introduces a New Menu Item and a Dedicated App