The November 2025 cosmetics range spotlights powerful formulations, convenience-focused beauty tech, and clever marketing collaborations.
Many skincare brands are currently pivoting and marketing toward active individuals. For example, e.l.f. Beauty joined forces with professional soccer player Jess Carter of NJ/NY Gotham FC and the England national team. The resulting 'Show Yourse.l.f.' film series centers on empowerment in sport. Elsewhere, CeraVe announced that it will be the NBA's Official Skincare and Haircare Partner. The company will enhance the sports-going activity with original content, immersive fan experiences, and nationwide retail integrations.
In terms of beauty tech, the November 2025 cosmetics round-up spotlights convenience-focused devices like the Shark FacialPro Glow, which claims to deliver results in just 10 minutes, and the full-spectfum light therapy device known as FAQ 502.
Top 100 Cosmetics Trends in November
100
Immersive Multi-Brand Beauty Pop-Ups
Sephora Partners with Amorepacific for 'Seoul in the City'
99
Designer Cosmetics Collabs
The MERIT X Brandon Maxwell Collab Brings a Signature Bag and Lip Blush
98
XL Makeup Primer Jugs
E.l.f. Cosmetics Releases a Jumbo-Sized Version of its Power Grip Primer
97
Mood-Focused Sprays
MoodScentz by Wizard Wellness Debuts as First Science-Backed Scent Sprays
96
Viral K-Beauty Pop-Ups
Anua Hosted its 'City of Glow' Pop-Up in L.A.
95
Ingredient-Focused Skincare Books
Ingredients by The Ordinary Helps Consumers Understand Formulas
94
Sensorial Full-Body Skincare
The Fenty Skin Body Collection Indulges the Skin & Senses
93
Hybrid Body Care Brands
Hybrid Body Care Brand HedgeLeap Redefines Fragrance and Skincare in One
92
Ageing-Friendly Supplements
Wellbel’s Women’s 40+ Supplement Targets Hair, Skin, and Nail Health
91
Soak-Off Nail Gels
Bio Sculpture's Colour Builder Gel is Designed for Professionals
90
Seasonal Shopping Occasions
Sephora Canada Spotlights Must-Haves for the Sephora Savings Event
89
In-Stream Shoppable Experiences
e.l.f. Cosmetics Launched a Live-Shopping Element on Twitch
88
Dramatic Length-Lifting Mascaras
L'Oréal Paris Unveils the 'Extensionist Mascara' for 2026
87
Cloud-Like Foaming Cleaners
The BYOMA Foaming Rice Deep Cleanser Has an Ultra-Radiant Finish
86
Cooling Hydrogel Eye Patches
Rhode Expands Its Skincare Line With Launch of Peptide Eye Prep
85
Spa-Level Skincare Devices
The Shark FacialPro Glow Delivers Results in Just 10 Minutes
84
Smoky BBQ Deodorants
Pitmaster Deodorant Shares the Essence of Tending to the Grill
83
Immersive Luxury Cosmetics Pop-Ups
Louis Vuitton Spotlights La Beauté Louis Vuitton
82
Buildable Cream Eye Shadows
MERIT Launches Solo Shadow Sheen, A Modern Take on ’90s Shimmer
81
Bakery-Style Bodycare Pop-Ups
The Joonbyrd Joy Bakehouse Shares Treats & Product Samples
80
Wearable Light-Emitting Diodes
LED Esthetics' Glotech™ Minis is for At-Home Use
79
Glow-Boosting Gen Alpha Skincare
Yes Day Was Co-Created by 13-Year-Old Coco Granderson
78
Accessible Makeup Palettes
Shine Foundation and Cheekbone Beauty are Filling a Beauty Industry Gap
77
Enchanting Body Washes
Olay x Wicked: For Good Serum Body Washes Celebrate the Magic Within
76
Full-Spectrum Red Light Therapy Devices
FAQ 502 Mimics the Sun’s Natural Healing Wavelengths
75
Dermocosmetic Firming Creams
Reversa Unveils Its Neck and Décolleté Smoothing and Firming Cream
74
Dual-Sugar Fragrances
Skylar Black Sugar is an Indulgent Limited-Edition Scent
73
Mouthwatering Cake Fragrances
Buttercream Haze by The 7 Virtues Has Notes of Frosting and Rum
72
Plush Beauty Keychains
Ulta Beauty x Mini Brands Pops Plush Keychains Feature Hero Products
71
Acne Treatment Primers
DayPrimeRx is the First Prescription Acne Treatment & Blurring Primer
70
Culinary Skincare Fusion
Sweet Fire Cafe X La Mer Blend Blending Culinary Delights with Skincare
69
Comforting Chocolate-Beverage-Inspired Masks
LANEIGE Drops its Hot Cocoa Lip Sleeping Mask
68
Novel-Inspired Makeup Capsules
KimChiChic Beauty Debuts New Line, Inspired by Kim Chi's Novel
67
Holiday Film Makeup Collabs
ColourPop x The Grinch Drop a Limited-Edition Collection
66
Playlist-Paired Body Washes
Slate Body Turns Daily Hygiene into a Sensorial Escape
65
K-Beauty Pop-Ups
Amorepacific and Sephora's Multi-Brand Launches in New York
64
Life Stages-Focused Beauty Brands
Naomi Watts Developed the Skincare Brand Stripes
63
Soccer Athlete-Starring Beauty Campaigns
e.l.f. Partners with the NWSL's Jess Carter
62
Vibrant Vanilla Bean Fragrances
Louis Vuitton Debuts the 'Fantasmagory' Fragrance
61
Multi-Action Skincare Devices
The SUPERFORM Galvanic Booster Enhances Product Absorption & More
60
Arab-Inspired Jelly Face Mists
AÏZA Cloud Burst Freshens Skin with Rosewater & Frankincense
59
Holiday Body Care Launches
Soft Services Unveils Two Holiday Launches with Sephora + D.S. & Durga
58
Gen Z Cosmetic Brands
Myntra and SUGAR Cosmetics Partner to Launch Molten Beauty
57
Social Connection Fragrances
emotiOn by dsm-firmenich is a Scent That Brings People Together
56
Award-Winning Bodycare Brands
Tree Hut is Expanding Its Presence to the Canadian Market
55
Skincare-Focused Plant Varieties
RIMAN Secures 20-Year USDA Plant Variety Protection
54
Artful Americana Fragrances
Dossier Made Its First Celebrity Fragrance, Lost Americana, with mgk
53
Hydrating Hair Fragrances
Emi Jay Launches Toasted Sugar Aura Hair + Body Mist
52
Heat-Activated Hair Stylers
Joico's Dream Blowout Glass Delivers 72-Hour Frizz Control
51
Affordable Holiday Makeup Kits
Revlon Canada Introduced Limited-Edition Holiday Kits
50
Beef Tallow-Based Skincare Lines
Moo Elixir Blends a Traditional Ingredient with Modern Science
49
Boundary-Blurring Perfume Capsules
Balenciaga Explores Perfumery Methods & Modern Scent Creation
48
Hydration-Focused Scalp Serums
Blossom Essentials Debuts the Essential Hydration Scalp Serum
47
K-Beauty-Inspired Skincare Ranges
Herbalife HL/Skin Features Five Products in Three Categories
46
AI-Powered Facial Services
Apeer Beauty Developed a Tech-Backed Bespoke Skin Treatment
45
Gourmand Date Fragrances
Skylar's Double Dates Eau de Parfum Celebrates a Top Californian Crop
44
Perfume-Inspired Hand Sanitizers
Candier's Hand Sanitizer Boasts Perfume-Like Fragrances
43
Cozy Dramedy Skincare
Bliss x Gilmore Girls Inspires Millennial & Gen X Nostalgia
42
Musky Floral Fragrances
Kayali Musk | 12 is a Revived, Cult-Favorite Eau de Parfum
41
Vetiver-Inspired High-End Perfumes
Guerlain Introduces the Vétiver Fauve Scent
40
Heroic Skincare Serum Campaigns
The Lancôme Skin Idôle 3 Serum Supertint Ad Stars Emma Chamberlain
39
Fragrance-Focused Innovation Challenges
Indovinya Runs an Open Call for the Personal Care Industry
38
Plumping Jelly Mists
By AVA x NuTexture Hydra Jello Face Mist is Touted as a To-Go Collagen Mask
37
High-Performance Sensitive Skincare
Amoureux Beauty's Formulas Deliver Results for Reactive Skin
36
Multifunctional Design-Led Skincare
Aeston West Skincare Supports the Skin's Underlying Systems
35
Fashion Label Beauty Collections
Vol. 1 White Fox The Beauty + Lifestyle Collection Debuts
34
Witchy Nail Design Collections
Kiss x Wicked: For Good Shares Styles Inspired by the World of Oz
33
Advanced Corrective Moisturizers
The MGF Age Renewal Cream Reduces Thinning Skin & Dry Patches
32
In-Shower Body Balms
The Fragrance-Free Hanni Splash Salve is National Eczema Association Accepted
31
Sophisticated Two-Product Skincare Systems
Delavie Sciences Debuts the layerOne Skincare System
30
Organic Personal Care Brands
Ella & Eden is Available Through Major Online Retailers
29
Romance Series Makeup Capsules
NYX Drops its Vibrant and Shimmery 'NYX Bridgerton Collection'
28
Cushioned Grip Lip Liners
The Easy Way Lip Liner by Tilt Beauty Makes Beauty More Accessible
27
Buildable Jelly-Style Lip Tints
Narins Beauty Debuts a New Product Dubbed BunBun Lip Jelly Tint
26
Accessorized Cleansing Mists
Glow Hub's Hand Cleansing Mists Come with a Keychain & Stickers
25
Spritzable Jelly Mists
Solawave's Refreshing Jelly Mist Hydrates, Protects & Balances Skin
24
Multifunctional Anti-Blemish Skincare
URIAGE's HYSÉAC Collection Targets Blemishes & Clogged Pores
23
Skin-Smoothing Toners
Thayers 2% AHA Toner Refines and Resurfaces for Radiant, Bare Skin
22
Stage-Approved Rouge Lipstics
Christian Dior Presents the Rouge Dior On Stage Lipstick
21
Oncology-Safe Products
Naturopathica Expands Oncology Care Through Spa-Hospital Collaboration
20
Scientifically Backed Luxury Creams
CellCosmet Recently Debuted the Brightener-XT Cream
19
Clean Vitamin C Serums
The MyCHELLE Perfect C™ Serum 17% is Cruelty-Free and Effective
18
Skin-Soothing Jelly Mists
laundryou's Clean Face Solid Mist is a Spray-On Hydrating Gel
17
Naturally Inspired Lip Balms
Starface Star Balm Comes in Two New Flavors
16
Multi-Action Soothing Serums
DefenAge's 7X Calming Complex Tackles Inflammaging
15
Plush-Inspired Perfumes
Three Squishmallows Fragrances Debuted with Mood-Boosting Scents
14
Dermatologist-Recommended Skincare Brand Collabs
CeraVe x NBA Form a Multiyear Partnership
13
All-Day Sun Care Systems
SONNI's SunDay / SunDown System Protects and Restores Skin
12
Mindful Skincare Programs
Tatcha and Open Launched a Guided Program on World Mental Health Day
11
Skin Brightening Cleansers
Medik8 Surface Radiance Cleanse Delivers Brighter, Smoother Skin
10
Men's Temporary Nails
Talons are World's First Designer Nails Engineered for Men
9
K-Beauty Branding Initiatives
Vitabrid C12 Boasts the Tan Tan Skin Trend
8
Holiday Fragrance Gift Sets
Ellis Brooklyn Unveils Its Holiday 2025 Fragrance Collection
7
Skin-Activating Body Treatments
Cetaphil Launched the Skin Activator Hydrating & Firming Line
6
Color-Matching Beauty Devices
The BoldHue Starter Kit Makes Persoanlized Foundation in Minutes
5
Biotech-Powered Brightening Serums
Ourself's Complexion Brightening Serum Tackles Discoloration
4
Mystery Cartoon Bodycare
Scooby-Doo x Lush Shares a New Scent Inspired by Scooby Snacks
3
Social-First Shade Match Campaigns
Erborian's Find Your Match Experience Launched on TikTok
2
Haute Beauty Advent Calendars
The Boozyshop Advent Calendar Comes with 26 Products in Total
1
Instant Bronzing Body Creams
Volition Beauty Presents the Getaway Glow Sculpting Body Cream
Related Ideas
Science-Backed Hair Growth Serums
Neuvian Launches Anagen Activator Serum to Boost Hair Growth
Immersive Multi-Brand Beauty Pop-Ups
Sephora Partners with Amorepacific for 'Seoul in the City'
Designer Cosmetics Collabs
The MERIT X Brandon Maxwell Collab Brings a Signature Bag and Lip Blush
XL Makeup Primer Jugs
E.l.f. Cosmetics Releases a Jumbo-Sized Version of its Power Grip Primer
Witchy Movie-Musical Cosmetics
r.e.m. Beayty x Wicked Explores Wicked: For Good's Darker Themes
Dessert-Inspired Body Mists
Kylie Cosmetics Hair and Body Mists are Sweetly Scented
Viral K-Beauty Pop-Ups
Anua Hosted its 'City of Glow' Pop-Up in L.A.
Movie-Inspired Chocolate Bars
Compartés x Wicked: For Good Incorporates Viral Flavors
Pick-N-Mix Skincare Pop-Ups
Weleda's Skin Food Glow Studio Spotlights Customizable Skincare
Perfumed Body Washes
Le Monde Gourmand's Perfumed Milky Body Wash is a Silky Treat for Skin
Redefining Blowout Hair Tools
Shark Beauty Launches the 'Shark Glossi'
Hybrid Body Care Brands
Hybrid Body Care Brand HedgeLeap Redefines Fragrance and Skincare in One
Functional Skincare Brand Launches
Skincare Brand Sueet Officially Lauches in Canada
Debunking Skincare Campaigns
The Periodic Fable by The Ordinary Exposes Beauty Industry Buzzwords
Witchy Cinematic Perfumes
Ariana Grande Fragrances Dropped Two Wicked-Inspired Fragrances
Portable Fragrance Samplers
The Balenciaga Discovery Box is Made to Be Experienced on the Go
Derm-Developed Teen Skincare
Sincerely Yours Shares Barrier-Friendly Formulas for Gen Alpha
Bakery-Themed Beauty Pop-Ups
Clarins' Sweet Spot Activation Celebrates a Decade of Lip Comfort Oil
Cloud-Like Foaming Cleaners
The BYOMA Foaming Rice Deep Cleanser Has an Ultra-Radiant Finish
Mood-Altering Fragrances
Each EDP in the LR Mood Infusion Collection is Scientifically Backed
Spa-Level Skincare Devices
The Shark FacialPro Glow Delivers Results in Just 10 Minutes
Witchy Dish Soap Sprays
The Dawn x Wicked for Good Collab Introduces a Fantastical New Scent
Multi-Tasking Replenishing Mists
PSA Skincare Dew Halo Revives Dehydrated, Stressed-Out Skin
Wondrously Witchy Haircare
Wicked: For Good x Kristin Ess Hair Has Limited-Edition Packaging
Immersive Luxury Cosmetics Pop-Ups
Louis Vuitton Spotlights La Beauté Louis Vuitton
Daily Longevity Prescriptions
The Age Well Pill by Musely Helps People Age Better
Essential Skincare Sets
Merit’s New A/W 2025 Sets Bring Limited Shades and Travel-Sized Essentials
House Party Pop-Ups
The Boots Beauty House Party Takes Guests Through a Beauty Routine
Confidence Booster Perfumes
Charlotte Tilbury's Star Confidence Uses Emotion-Enhancing Molecules
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
AI Skincare Advisors
Haut.AI Skin.Chat Recommends Products, Explains and Adds Items to Cart
Exosome Scalp Serums
Blair Skincare's Scalp Serum is Formulated for Both Prevention & Repair
Transformative Skincare Lines
Galderma Boasts Cetaphil’s Skin Activator Hydrating & Firming Line
Luxurious High-Performance Skincare
EOL Skincare Offers a Hydrating and Anti-Aging Product Lineup
High-End Beauty Advent Calendars
The LOOKFANTASTIC Beauty Advent Calendar Has 28 Products
Accessible Makeup Palettes
Shine Foundation and Cheekbone Beauty are Filling a Beauty Industry Gap
Dual-Sugar Fragrances
Skylar Black Sugar is an Indulgent Limited-Edition Scent
Mouthwatering Cake Fragrances
Buttercream Haze by The 7 Virtues Has Notes of Frosting and Rum
Cake Fragrance Collections
The Bath & Body Works x Milk Bar Collab Shares a Sweet, Nostalgic Scent
Plush Beauty Keychains
Ulta Beauty x Mini Brands Pops Plush Keychains Feature Hero Products
Soda-Inspired Beauty Sets
The Tower 28 x poppi Fizz + Frost Holiday Duo Shares a Festive Color
Mini Camera Collectibles
Kodak's Charmera Blind Boxes Reveal Tiny Devices That Actually Take Shots
Horror Doll Collectibles
Pop Mart's Blind Box Chucky Franchise Series Shares Scary Surprises
Multisensory Gourmand Pop-Ups
Lush's Café Gourmand Pop-Up Immerses Visitors in Cozy Scents
Drink Toy Costume Series
Labubu Mystery Costumes Appear in Vita Coco Halloween Treats Kits
Soccer Athlete-Starring Beauty Campaigns
e.l.f. Partners with the NWSL's Jess Carter
Playful Plush Advent Calendars
Squishmallows Advent Calendars Offer Holiday and Skincare Surprises
Gen Z Cosmetic Brands
Myntra and SUGAR Cosmetics Partner to Launch Molten Beauty
Luxe Lunar Perfume Products
GHOST Moon Elixirs Come in Two Scent Options
Luxurious Lipstick Gift Sets
Louis Vuitton Presents a Lipstick Trunk for Makeup Enthusiasts
Affordable Performance Cosmetics
Sona Cosmetics Delivers "Makeup Without the Markup"
Gourmand Date Fragrances
Skylar's Double Dates Eau de Parfum Celebrates a Top Californian Crop
Pink Beauty Advent Calendars
IPSY Debuts Its Coveted 25-Day Advent Calendar
Perfume-Inspired Hand Sanitizers
Candier's Hand Sanitizer Boasts Perfume-Like Fragrances
Book-Shaped Bodycare Sets
The Buffing Bar Miniature Body Gift Set Shares a Library of Minis
Plumping Jelly Mists
By AVA x NuTexture Hydra Jello Face Mist is Touted as a To-Go Collagen Mask
Movie-Musical Vodka Collections
The Absolut-ly Wicked Good Cocktail Collection Makes Drinks Magic
Witchy Nail Design Collections
Kiss x Wicked: For Good Shares Styles Inspired by the World of Oz
Chocolate-Flavored Menopause Supplements
O Positiv's Healthy Aging Daily Powder Supports Women 40+
Renewing Skincare Trios
skinbetter's Skin-Renewing Trio Addresses GLP-1 Treatment Side Effects
Clean Cosmetic Brand Partnerships
Society Brands Recently Partnered with Crunchi
Accessorized Cleansing Mists
Glow Hub's Hand Cleansing Mists Come with a Keychain & Stickers
Spritzable Jelly Mists
Solawave's Refreshing Jelly Mist Hydrates, Protects & Balances Skin
Multifunctional Anti-Blemish Skincare
URIAGE's HYSÉAC Collection Targets Blemishes & Clogged Pores
Next-Gen Cellular Skincare
Celavive Launched Fresh, Advanced Offerings & Enhanced Formulas
Skin-Soothing Jelly Mists
laundryou's Clean Face Solid Mist is a Spray-On Hydrating Gel
Plush-Inspired Perfumes
Three Squishmallows Fragrances Debuted with Mood-Boosting Scents
Whimsically Colored Espresso Machines
De’Longhi Spotlights the Dedica Duo in Rose and Pistachio
Limited-Edition Laundry Scents
Unstopables Created an Exclusive Fragrance with Jasmine Tookes
Empowering Menopause Magazines
The Menopause Edit by Nutrafol Destigmatizes a Normal Life Change
LED-Powered Skincare Devices
These Nanoleaf Beauty Products Leverage the Brand's Technology
Barrier-First Blemish Skincare
The BYOMA Blemish System is Powered by a Clearamide Complex
Glow-Boosting LED Face Masks
The TheraFaceMask Glo Supports More Radiant Skin in 12 Minutes
Scalp Health-Focused Shampoos
Bomme’s Revitalizing Scalp Shampoo is Plant-Based & Science-Backed
Pharmacy K-Beauty Expansions
The Superdrug K-Beauty Lineup Has 400 Products
Gel-to-Water Fixing Sprays
Revolution Jelly Mist Refreshes and Sets Makeup Looks
Biotech-Powered Brightening Serums
Ourself's Complexion Brightening Serum Tackles Discoloration
Essence-Enriched Toner Mists
SCINIC's Jelly Mist Toner Contains 79% Collagen Extract
Fall-Forward Bodycare Lines
Dove Introduced its Exclusive 'Fall Treats Collection'
Rejuvenating Biotech Serums
The Mystro Revive Renewing Serum Was Made for Women Ages 45+
Slow-Release Radiance Serums
Trinny London Naked Ambition Features Two Rarely Combined Ingredients
Digital Color Ecosystems
X-Rite's PantoneLIVE Now Boasts the Pantone FHI TPG Color Library
Dual-Purpose Makeup Products
KimChi Chic Beauty's Effin Sculpt Highlights and Contours
Lip Treatment Shade Expansions
IDC Dermo Launches GLŌWFIX Plump in a Nude Moka Shade
Flower-Infused Toners
The Royal Tulip Hydrating Bi-Phase Tonic Replaces Multiple Skincare Products
Collectible Halloween-Themed QSR Toys
The Burger King Scooby-Doo Toys Come in Six Styles
Reimagined Fall Home Fragrances
The ScentAir Modern Folklore Collection Delivers Warm, Rich Depth
Affordable Mascara Sets
The Maybelline Sky High Lash Sensational Gift Set Has Two Bestsellers
Volumizing Biotech Moisturizers
The Ultra-Rich Intensive Moisturizer Supports GLP-1 Users
Olive Leaf Facial Serums
The Mediterranean Diet Inspired Olivella's Hyaluronic Acid Face Serum
Festive Luxury Cosmetics Collections
The Jo Malone Fun & Games Christmas Collection is Playful
Effortless Minimalist Makeup Products
No Makeup Makeup® Introduces a New Blush & Lip Color
Theatrical Bakeware Collections
Wicked: For Good x Le Creuset Inspires Magic in the Kitchen
Skin Defense Foundations
TONAL Cosmetics' sunveil Foundation is Formulated with SPF 50
Jelly Toner Sprays
MIXIK's Jelly Toner Instantly Hydrating Mist Sinks in & Seals Moisture