These November 2019 interactive trends range from VR-Powered cannabis exhibits to personalized paint ads.
As cannabis continues to become destigmatized thanks to the herb's legalization across North America, major and independent brands are creating immersive retail spaces, campaigns and events that aim to engage and educate consumers.
Standouts include niche events like Broccoli Magazine's three-day 'In Bloom' festival that featured an attendee list of prominent women, a weed prom party and live musical performances. Similarly, Irisa's discovery-themed retail space relies on virtual reality technology to let visitors know how cannabis feels before they try it.
When it comes to other examples of disruptive retail, these November 2019 interactive trends spotlight La Mer's 'Edge of the Sea' skincare activation -- teaching visitors about water's role in healing, wellness and skincare production -- along with Huawei's 'Dive-Thru' underwater pop-up. This impressive example of interactive marketing was a brand activation only accessed by divers and was launched to promote the brand's Huawei Watch GT 2 timepiece.
Top 30 Interactive Trends in November
30
Online Toy-Testing Hubs
KidHQ's Interactive Video Experiences Reinvent Holiday Shopping
29
Exclusive Snack Pop-Ups
Pop Up Grocer in SoHo Offered the Most Obscure & Highly Desirable Snacks
28
VR-Powered Cannabis Experiences
Irisa is Disrupting the Cannabis Retail Space with Virtual Reality
27
Dream-Fulfilling Photobooths
Coca-Cola's Playful Photobooth Lets People Act Out Their Bucket List
26
Real-Life Horror Costumes
Natural Light Wants You to Dress Up Like Your Real-Life Adult Nightmares
25
Real-Time Storefront Displays
Fomo Storefront Shows People What Other Customers Purchase
24
Footwear-Focused Cafe Pop-Ups
The Rivals Café Kicks Off the Launch of Jordan Rivals Footwear
23
Sea-Focused Skincare Exhibitions
La Mer's Edge of the Sea Explores Water's Role in Healing & More
22
Millennial Financial Wellness Pop-Ups
Personal Finance Platform Credit Karma is Advice-Driven
21
Eternal Summer Bars
Sol's Light-Filled Pop-Up Bar Fights the Autumn Blues
20
Crowdsourced Haunted Houses
Reese's & Neil Patrick Harris are Teaming Up for 'It’s A LIVE'
19
Athlete-Focused Pizzeria Pop-Ups
New Balance Will Reward Runners Based on Mileage with Pizza
18
Personalized Paint Campaigns
Sherwin-Williams' Booths Read Auras & Suggest Custom Color Palettes
17
Prom-Like Cannabis Festivals
Broccoli Magazine's In Bloom Event Was Attended Mostly by Women
16
Multi-Sensory Champagne Bars
St Vincent is Opening a Pop-Up Bar in London with Veuve Clicquot
15
Visually Enchanting Anti-Plastic Stores
The Pass on Plastic Pop-Up Reminded Consumers of the Issue
14
Sapphire-Inspired Jewelry Pop-Ups
Sorbet Sapphire's Unique Pop-Up Will Host 16 Canadian Designers
13
Nature-Inspired VR Installations
Marshmallow Laser Feast Debuts Two Works That Empower Ecology
12
Privately-Owned Public Space Pavilions
Six Studios Raise Awareness with a Series of Installations
11
Digital Costume Contests
Chipotle's #Boorito TikTok Contest Invites Users to Show Transformations
10
Skincare-Branded Halloween Events
Lush Cosmetics Debuts a Halloween-Themed Interactive Event
9
Underwater Watch Stores
The Huawei 'Dive-Thru' is Only Accessible to Swimmers
8
Off-Grid Adventure Maps
Shackleton's Map Shares Locations Free from 3G, 4G & 5G Connections
7
Supermarket Brand Wine Courses
Aldi is Launching a Free Wine Course for Amateur Sommeliers
6
Free Dairy-Free Coffees
Silk Will Pay for Your Dairy-Free Coffee in Honor of National Coffee Day
5
Unfollowing Beer Campaigns
Miller Lite is Inviting Fans to Unfollow on Social Media
4
Vote-Promoting Ridesharing Deals
Lyft Offers Discounts on Election Day in Toronto and Ottawa
3
Artistic Haunting Experience Pop-Ups
The Toronto Funhouse is Converting to a Spooky Activation
2
Branded Pillow Fight Events
Premier Inn's Pillow Fight Club Helps to Recycle Soft Furnishings
1
Halloween-Themed Playlists Ads
Spotify Celebrates Singers Who Push Boundaries in Its Stay Scary Ad
Related Ideas
Adaptable Sequin Dresses
Adobe Debuted Project Primrose at Adobe Max 2023
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Amorous Immersive Pop-Ups
Museum of Ice Cream & Kendra Scott Partnered for Valentine's
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Boomer Cannabis Campaigns
The 'I'm High Right Now' Campaign Promotes Cannabis Use Among Boomers
Immersive Whiskey Brand Activations
The Johnnie Walker Blue Room is a Pop-Up at Yorkdale Mall
Live-Painting Sneaker Experiences
The Martell Sneaker Atelier Turns Brainwaves into Unique Styles
Vegan Haircare Pop-Ups
DESIGNME Unveils the First Ever Canadian Pop-Up in Toronto
Personalized Embroidery Pop-Ups
Battersea Power Station's Botanical Atelier Enhances Spring Style
Interactive Creativity Home Displays
The 'Doodle' Interactive Wall by Hyungwoo Lee is Immersive
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Convenience Store Metaverses
7-Eleven is Unveiling an Immersive Virtual World at CES 2023
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Immersive Living Room Concepts
Moooi Presents an Immersive Journey for Milan Design Week
Immersive Banking Experiences
The CIBC Experience Centre Helps You Visualize Your Financial Future
Modern Cannabis Branding Initiatives
Curaleaf is Re-Branding Its Select Cannabis Lifestyle Brand
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Three-Dimensional Art Exhibits
3D Doubt Your Eyes Exhibition Opens in Toronto
Chewable Terpene Ranges
Curio Wellness Embraces the Terpene Edible Category
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Cannabis Store Rebrands
Union Square Travel Agency Has Rebranded as The Travel Agency
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
NFC-Enabled Face Stickers
Shu Uemura's Limited-Edition Stickers Create Digital Content
Celebratory Artist-Created NFTs
The NARS Campaign, Dubbed Orgasm, Activated, Launched on July 31st
Artful Beauty Metaverses
The Lancôme Happiverse Offers an Immersive Exploration of the Louvre
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Colorful Cannabis Brands
Cruisers Emphasizes "All Fun, No Frills" in Its Product Range
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Branded Design Exhibitions
The MUJI IS Exhibit is Running in New York Between May 18th & June 4th
Cannabis-Focused AI Chatbots
BudtenderGPT is a Cannabis-Informed AI Chatbot for Weedmaps
Toronto Cannabis Workshops
The Cannabinista Hosted an Infused Mocktail Workshop in Toronto
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Immersive Lighting Installations
Occhio Spotlights Innovation & Imagination with New Installation
AI-Powered Retail Tools
Walmart is Introducing a New Series of AI Tools for Customer Experience
Cannabis Education Chatbots
Canna-GPT Connects AI & Cannabis to Empower Consumers
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Manhattan-Based Curated Cannabis Retailers
Culture House Opens a Cannabis Dispensary in Manhattan
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Personalized Cosmetic Printers
Color Jam Brings Customized Color Cosmetics to CES 2023
4/20-Inspired Lifestyle Sneakers
adidas Unveil Its Latest Campus 80 'Crop' for 4/20
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Dispensary-Launched Premium Cannabis Lines
Ivy Hall Dispensaries Debuts the Ivy Premium Line
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Metaverse Beauty Events
Metaverse Beauty Week is the First Annual Beauty Festival in the Metaverse
Metaverse-Enabled Cruise Ships
Celebrity Cruises Launches the First Digital Cruise Ship Experience
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Burgeoning Psychedelic Art Movements
The Chambers Project/PACT Embrace the Psychedelic Movement
Outdoor-Inspired Collaborative Capsules
Merrell 1TRL & Trippin Unveils the Natural Highs Campaign
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Employee-Only Metaverses
Coty Created Coty Campus for Its 11,000 Global Employees
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Refreshing Cannabis Brand Identities
RISE Dispensaries Taps Turner Duckworth and Brand Bureau
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Valentine’s Day-Inspired Cannabis Products
Incredibles Launches the Exclusive 50 Shades of Grape
Women-Celebrating Cannabis Brands
Gotham Welcomes Angel Therapy Cannabis to Its Roaster
Nano Cannabis Drink Mixes
brelixi's Nano Cannabis-Infused Instant Drink Mixes Onset Quickly
AI-Powered Cannabis Chatbots
Spark by Jointly Educates & Informs Cannabis Consumers of All Levels
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Generative Interiors Exhibitions
Trame Launches Its 'Generative Interiors' Concept
Women-Targeted Cannabis Retreats
moodRXtreats Invites Cannabis Lovers and Explorers on a Journey
Nature-Inspired Tech Booths
SUMSEI is Said to Unveil a Distinctive Booth at CES 2024
Hybrid Beauty Events
SEPHORiA: House Of Beauty Can Be Experienced in Person & Virtually
Mobile Cannabis Marketplaces
Fire & Flower's Spark Marketplace App Simplifies Orders
Tropical Cannabis-Infused Beverages
Vacay's New Hybrid Beverages Play with Tart, Tangy Flavors
Co-Branded Digital Travel Hubs
The Corona Global Hub Spotlights Experiences Rooted in Nature
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Immersive Art-Technology Installations
WNDR Museum Boston Will Feature 20 Exhibitions
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
Immersive Furniture Company Exhibitions
IKEA Unveils the Future Together Exhibition at MDW
Virtual Skincare Experiences
Skincare Brand Laniege Launches its First Virtual Store with Obsess
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Sports-Inspired Pop-Up Shop Metaverses
Meetkai Announces Its Partnership with THINK450 at CES 2024
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
Curated Cannabis Subscriptions
HighHello Makes Discovering Cannabis Products Fun and Educational
Designer-Made Art Installations
Valentino Shares the ‘Unboxing’ Installations with Global Stylists
Low-Dose Cannabis Seltzers
Heti Pairs THC and CBD with Indigenous Botanicals
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
Scratch-and-Sniff Canabis Stickers
Humboldt Seed Company's Packaging Shares the Scent of Cannabis
Self-Guided Cannabis Retail Experiences
BLAZE ECOM Revolutionizes In-Store Cannabis Retail
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
On-Site Avatar Workers
DeepBrain AI Offers Lifelike Avatars for Remote Workers to Operate On-Site
Interactive Video Mapping Experiences
Istituto Europeo di Design Presents Denoise at Alcova Miami
Gridded Immersive Retail Experiences
Studio Lotus Designs the New Ekaya Banaras Retail
AI-Powered Cannabis Platforms
'Flora Match' Offers Personalized Recommendations to Cannabis Users
4/20-Ready Rewards Programs
Curio Wellness Offers a New Loyalty Program Ahead of 4/20
Approachable Cannabis Brands
PHASES is Known for Its Effects-Based Approach to the Cannabis Market
Earth-Honoring AR Games
Balenciaga Launches the Regenerative Agriculture Experience
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
VR-Based Sensory Exhibits
xydrobe and Dr. Barbara Sturm Launch a New Virtual Reality Experience
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Advanced Cannabis Chatbots
Tars' Medicinal Marijuana Chatbot Informs Consumers About Cannabis Use
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Immersive Movie Experiences
Canon Shared a Unique Experience of Knock at the Cabin CES 2023
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Skincare Cannabis Brand Expansions
Autumn Brands Introduces "now melt," a Self-Care Brand
New York Cannabis Lifestyle Events
MARY Fest To Launch in NYC on April 20 2023
Smart Cannabis Vapes
XPRO is a First-of-Its-Kind Cannabis Vape with a Smart Display
Reach-Expanding Cannabis Partnerships
The Cannabist Company Partners with Flower by Edie Parker
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Self Care Cannabis Retreats
The Sisterhood Self-Care Weekend is for Mature Canna-Curious Females
Colorful Cannabis Brand Expansions
Jetty Extracts Makes the Move East as Cannabis Market Opens Up
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
AR-Powered Brand Experiences
Marcolin Debuts an AR Experience for Employees and Customers
Nostalgia-Branded Cannabis Products
HIGH 90'S is California's Premier Cannabis Brand
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Reimagined Impressionist Paintings
AT&T Partners with Smartify to Highlight 5G Technology and AR
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Lifestyle-Conscious Cannabis Products
Trailblazer Cannabis Products Have Been Relaunched
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Interactive Illustrative Refreshment Pop-Ups
The Volvic A Touch of Colour Pop-Up is in London
Cannabis-Friendly Pizza Promotions
&pizza Introduced a Series of Themed Deals for 4/20
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Dynamic Interactive Lighting Installations
Zava Designs a New Light and Metal Installation
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Magazine-Curated Cannabis Products
In July 2023, MARY Magazine Debuts Its Partnership with NTWRK
Hemp-Derived Cannabis Brands
Jesse Ventura Announces the Launch of Jesse Ventura Farms