The neon branding craze is a perfect example of how interesting it can be to monitor the cyclical nature of marketing. Taking the colorful neon hues of the signage of yesteryear and transplanting it on common brands has created an eye-catching effect.
When this strategy is employed with the drive for minimalist branding, a vibrant neon hue with a simple background makes packaging literally jump off the shelves. Talk about a win-win for companies looking not only to drive sales, but to also increase brand awareness through expressive packaging.
Neon branding is not only for the Las Vegas strip anymore. It's showing up on everything from car care products to various meat packages at a grocery store. There is a decidedly hip feel to the strategy that is sure to place the brand top-of-mind in the eyes of millennials.
12 Neon Branding Strategies
From Prismic Liquor Branding to Rotating Mannequin Displays:
Paul Maccarone — Mar 13, 2014 — Marketing
12
Rotating Mannequin Displays
The Topshop Oxford Square Store Features a Vibrant Wheel Display
11
Neon Nationalistic Hotel Branding
The Happy 8's Identity is Vibrantly Bold and Original
10
Prismic Liquor Branding
Atlantic Vodka Packaging Alters its Colored Accents Beneath Club Lighting
9
Simple Spectral Branding
Remix Packaging Showcases its Contents' Delectable Colors
8
Spray Paint Salon Packaging
The Cullen's Drip Branding Celebrates a City Decked in Street Art
7
Paisley-Patterned Branding
Tea India Packaging Exudes Exotic Flavor Through Color and Mango Motifs
6
Approachable Meat Merchandizing
Southern Pastures Lamb Packaging Has a Pleasant Masking Component
5
Electric Arabic Branding
The Packaging for 'Habibis' Represents Its Eclectic Fusion Food
4
Decieving Neon Sign Ads
The Victimes & Citoyens Campaign Directs People to the Wrong Place
3
Vibrant Car Care Branding
Croftgate Packaging Flaunts a Bright Face Compared to Competing Products
2
Ad-Inspired Shower Curtains
The iShower Brings Print Campaigns Into Your Bathroom
1
Neon Browser Sign Campaigns
Advertisements for Sulamérica Paradiso Retrofy Browser Logos
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Hidden Message Travel Ads
Expedia Vacations Hides Greetings in Luggage Tags for Newest Print Ads
Ballistic Missile Branding
BMG-10 Beer Packaging Takes an Explosive Aesthetic
Vibrant Vintage Brewpub Branding
The Freehouse's Contemporary Brand Identity Gets It Just Right
Iconic Pop Queen Infusions
Gaga Tea Packaging is Inspired by the Eccentric Celeb Loose Leaf Lover
Space-Age Accessory Editorials
The 'Future' Qvest Magazine Photoshoot is Fashion-Forward
Masquerading Food Merchandizing
A Bigger Harvest Packaging Dresses Fruits Up as Vegetables
Retro Rocker Catalogs
The Rave New World Topshop Lookbook is Party-Ready
Chalkboard Brew Bags
Delilah DIY Hamper Packaging Lets Retailers and Customers Get Creative
Cutely Doodled Branding
Soup Illustrations Packaging Entices with its Scrumptious Simplicity
Dewdrop Audio Devices
The Droplet Speaker Suspends from the Ceiling to Deliver Pure Sound
Monochrome Cubic Fashion Branding
Alli Marie's New Identity is Subtle, Chic and a Litte Retro
Grungy Pattern-Blocked Captures
The Topshop 'Rave New World' Lookbook Mixes Prints
Stop Motion Coffee Cup Ads
The Starbucks Mondays Can Be Great Campaign is Optimistic
Infusion Art Branding
TripTea Packaging Creatively Indulges the Sense of Sight
Dark Magic Booze Branding
Drink Evil Spirits Vodka if You Dare to Wake Up the Lurking Demons
Boxing Biker Editorials
Wild Wanted by Maciej Bernas Captures Wild Child Tendencies
Iconic Infusion Branding
Tea Bar Packaging Assumes a Punchy Identity to Complement its Flavors
Macho Hipster Parlor Branding
Barbierattoo’s Rebranded Masculine Identity is Sharp and Sleek
DIY Attachable Sleeves
The Sweater Sleeve Denim Jacket Tutorial Infuses Mixed Fashion Media
Medicinal Liquor Branding
Supperclub Vodka Packaging Appears to be a Viral Infection Necessity
Hue-Infused Branding
Josa Lightbulb Packaging Emits More Color Than Most
Water-Recycling Shower
Quench Enables Guilt-Free Shower Indulgence
Southern Rustic Bakery Branding
Brown's Court Bakery Uses Heritage Branding to Portray Its Charm
Personalized Shower Curtains
PhotoShowerCurtain.com Turns Your Photos Into Bathroom Decor
Vibrant Gourmet Coffee Branding
Choosing Simple Branding Solutions Paid of for Kaffee Kann Ich
Bold Hipster Asian Branding
The Graphic Branding Used for Kigo Kitchen is Bright and Funky
Stacked Ice Cube Carafes
V2O Vodka Packaging Embodies the Essence of Refreshment
Spotted Beverage Branding
The Product Identity Behind Dot Wine Packaging is to the Point
Rock God-inspired Fashion
The ELLE Mexico 'Just for One Day' Editorial Channels David Bowie
Vintage Tattooed Scotch Packaging
The New Limited Edition J&B Scotch Whiskey Pays Homage to Ink
Living Piggy Bank Ads
The New York Lottery Campaign Shows People How to Multiply Their Money
Bundled Bottle Branding
This Russian Vodka Packaging Dons a Knitted Sweater
Chopped Log Bottles
Firewood Vodka Packaging Alludes to the Inner Warm Felt by the Product
Hi-Tech Touch Headphones
The Verge Headset is Smooth and Sleek with Sensitive Built-in Controls
Flower Bed Brew Branding
T Packaging by Maria Nestles Every Infusion into a Delicate Floret
Unforgivingly Edited Ads
The 3rd Tinta Awards Campaign is the Toughest Print Show
Activist Illuminator Branding
GE CFL Lightbulb Packaging Encourages Energy Conservation
Bloody Bathroom Accessories
These Pieces Turn Your Shower Into a Murder Scene
Seed-Speckled Packaging
Lupains Bread Branding Lightheartedly Celebrates the Cereal Ingredients
Eco-Friendly Shower Curtains
Inflatable 'Green Warrior' Prevents Water Waste
Street Art Sauvignons
The Piece Wine Packaging Dresses Premium Drinks for a Youthful Demographic
Cheeky Gym Ads
Fitness Together Promotes Vanity & Group Showers
Gothic Hipster Fashion
The New JW Anderson Topshop Collection Launches in Canada
Animal-Substituted Building Block Ads
The LEGO Imagine Ad Campaign Follows a Cute Pet Theme
Sweet Beehive Branding
Taste of Honey Packaging Brings the Hive Home
Illustrated Infusion Sleeves
Mood Garden Tea Packaging Blossoms with Thoughtful Details
Disco Shower Doors
Color-Changing LED Cromobox Bathroom Fixtures by Antonio Lupi
Phallic Ad Campaigns
RadioShack's 'Beats Pill' Ad Shows Models at Their Raunchiest
Fast Food Smoothies
These Smoothies are Made with Taco Bell Doritos Tacos
Lovable Legume Branding
Hip Peas Packaging Incorporates Cute and Cartoony Versions of Vegetables
Motion Activated Shower Curtains
Bloody "Psycho" Curtain
Vividly Landscaped Branding
Teatul Packaging Uses Earth-Minded Pigment to Paint the Earth
Prismic Cosmetic Containers
Body Shop Packaging Assumes Rigid Geometries in Respecting Nature
Bacon-Infused Dessert Tacos
The Bacon Weave Choco Taco Combines Sweet and Savory Flavors
Lantern Loose Leaf Branding
The Taiwan Centennial Blessing Tea Gift Set Emits Glowing Symbolism
Ascending Drip Branding
Gravity Wine Packaging Plays with an Upturned Painted Logo
Personified Noodle Branding
Pasta La Vista Packaging Serves the Sense of Personally Prepared Food
Numeric Liquor Labeling
5th Distilled Gin Packaging has a Polished Primary Appeal
Lovingly Illustrated Branding
Kallo Rice Cakes Packaging Was Redone with Pride in the Product
Supernatural Spirit Branding
Frozen Ghost Vodka Packaging Takes an Eerie Appearance
Eraser-Branded Cloths
Kirei Towel Packaging Channels Cleanliness for Creative Merchandizing
Neon Shredded Fashions
These Fiona Linaker Garments Epitomize Fearless Fashion
Chain Reaction Infection Ads
Dettol Hand Sanitizer Hammers Home the Need to Clean Your Hands
Conjoined Caption Branding
Warm Heart Chardonnay Packaging Strikes and Amicable Conversation
Battery Beverage Branding
Visually Stimulaing One.5 Tequila Packaging Delivers a Sensory Boost
Pinchable Parametric Pouches
OneEighty Packaging Presents an Original Means of Tactile Interaction
Altruistic Aqua Branding
Wunderwasser Packaging Puts its Intentions Front and Center
Melting Cap Merchandizing
Dedina Rakija Packaging is as Juicy as its Contents
Road-Covered Vehicle Ads
The Volkswagen Side Assist Campaign Shows What is Hidden
Curative Coif Branding
Blonde-Aid Masque Packaging Channels a First Aid Appearance For Hair
Eccentric Denim Mashups
Spring 2013 Welcomes the CURRENT/ELLIOTT x Mary Katrantzou Collaboration
Backbone Beverage Branding
Spine Vodka Packaging Suggests the Nerve that Drinking Rouses in You
Clean Car Care Packaging
Auto Zone by Vinh Pho Wipes Greasy Branding for Grace
Crown Molding Taco Holders
This Taco Stand is Available at Any Hardware Store
Camera Lens Speakers
These Listening Systems Mix Camera Chic with Speaker Technology
Cootie Catcher Cartons
Tea Smile Packaging is Playfully Assembled Origami-Style
Illustrated Fish Branding
Jonah and the Whale Vodka Packaging has a Childish Charm
Leader-Exceeding Ads
The CCPR Do It Better Campaign Sets the Bar High for Voters
Elegant Apothecary Branding
Reorient Tonic Packaging Looks for Inspiration from Old East
Noodle-Infused Pizzas
This Ramen Crust Pizza is Exactly What it Sounds Like
Breakfast Waffle Tacos
Taco Bell’s Breakfast Feast is Going Nationwide
Coloured Showers
LEDs Show Water Temperature
Conquering French Music Ads
The Musikaliska Concert Hall Campaign Promotes Classical Performances
Food-Infused Art Festivals
The UNO and DOS Street Art Festivals Combine Tacos with Edgy Creativity
Intestinal Belly Restaurant Branding
Belly Restaurant's Smart Branding Identity is Direct and Fun
Shirt Tag Branding
Morrisons Laundry Care Packaging Incorporates a Familiar-Looking Label
Symbolic Animal Branding
Mascotte Packaging Incorporates Illustrations for Intelligible Labeling
Porky Dessert Sandwiches
Bacon Weave S'mores Puts a Salty Twist on the Campfire Cookout Staple
Caulking Branded Condiments
Montage Saus Packaging Looks More Like Epoxy Applicators
Ink-Dipped Alcohol
White Pike Whiskey Packaging Has a Sharp Monochromatic Image
Life-Saving Speech Bubble Ads
The Amnesty International Your Word Campaign Preserves Innocence
Tortoise Shell Branding
Turtle Wax Packaging Contains the Ideal Finish for Your Car
Smartphone Amplifying Trumpets
This Analog Tele-Phonographer Plays Music Louder from Your Phone
Fried Tortilla Chip Tacos
The Deep Fried Doritos Locos Taco Takes Taco Bell to New Heights
Collective Smorgasbord Fashions
The Converse x Fashion East Autumn/Winter 2013 Collection is Mixed
Stacked Apple Branding
Cydr Lubelski Packaging Communicates Freshness and Lightheartedness
Making Every Drop Count
DROP Shower Head by Giulio Iacchetti
Bold Wildcat Branding
Amur Tiger Vodka Packaging is as Slick as the Fierce Animal Pictured On it
Colorful Infinity-Inspired Branding
This New Co-op Brewery Branding is Bold, Friendly and Unique
Sweet Honeycomb Branding
BeeHaven Mead is as Easy on the Eyes as its Contents are on the Tongue
Startling Expression Branding
Pato Rebel Wine Packaging is in Your Face
Beat Blaring Liquor Branding
Casa Rex Creates Fun-Loving Packaging for SKYY Vodka
Noodle-Infused Tacos
This Ramen Taco Mixes up a Favorite Mexican Dish
Competitive Music Subscriptions
Google All Access Music Service Now Available in the U.S.
Exquisite Branch Branding
Hill's Absinthe Packaging Embraces an Arboreal Aesthetic Elegance