With their visually based toolboxes, graphic designers have the task of communicating the taste of products through creative means. Tea India packaging doesn't display photos of the ingredients in the scrumptious loose leaf blends, but rather serves to suggest zest through the use of color and pattern.
Embrace Brands began with a stark black background that suggests more depth than the equally modern alternative of a crisp white box. For each of the four different varieties of infusions, one bright hue was selected that's vivid and rich and delights the sense of sight.
To enhance the presence of fuchsia, neon green, yellow and red, traditional paisley patterns were worked into unique illustrations of teapots. The elaborate leafy shapes on Tea India packaging seem to explode like the spicy savors inside the cartons.
What's Driving This Trend
- Visually-based Packaging
- The use of color and patterns to communicate product taste provides an opportunity for disruptive innovation in packaging design.
- Patterned Branding
- The incorporation of traditional patterns, such as paisley, into branding and packaging creates a trend for culture-inspired designs.
- Color as a Flavor Indicator
- The selection of one vivid color per product to represent its flavor creates an opportunity for disruptive innovation in food and beverage packaging.
Who This Affects Most
- Food and Beverage
- The trend of using visually-based packaging and color as a flavor indicator can be applied to various food and beverage products.
- Graphic Design
- The incorporation of traditional patterns into branding and packaging creates a trend for graphic designers to explore culture-inspired design elements.
- E-commerce
- The trend of visually-based packaging and patterned branding can be applied to e-commerce products to enhance customer experience and increase sales.
