With the variety of campaigns and print ads on display, it is becoming increasingly difficult to capture a viewer's attention, but these mustache marketing techniques are referencing this comical facial hair phenomenon as a way to target a more youthful audience.
Traditionally associated with the type of facial hair that men often grow, mustaches have become a humorous part of pop culture, being utilized as a prop item or even as a comical accessory piece to wear to themed parties. By utilizing this infamous pop culture reference in marketing campaigns, retailers are able to draw in consumers with a much more hip and humorous theme.
From peeling facial hair ads to mustache-topped bottles, these clever marketing techniques will surely make an impression on those who are familiar with this iconic piece of imagery.
20 Comical Mustache Marketing Techniques
20
Iconic Mustache Ads
A Series of Ads for Schick Razors Illustrate Instantly Recognizable Staches
19
Spectacled Mustache Marketing
The Oliver People's Summer 2011 Campaign is Hipsterriffic
18
Farcical Fairytale Dating Ads
The McCann Erickson JDate Poster Promotes Serious Relationships
17
Blatant Booze Branding
The John Hollows Ginger Beer Image has Nothing to Hide
16
Sculpted Stache Campaigns
Philips Electric Razor Ads Emphasize Skin Around the Mustache
15
Bearded Biscuit Branding (UPDATE)
Caveman Cookies Packaging Got a Grooming by Kristina Filler
14
Mustache-Mocking Cups
Philips 'Augmented Reality Mugs' Give Hairless Men Faux Facial Hair
13
Witty Work Supplies
ASHV's Gadgetshop Paper Products Cause Comedy in the Workplace
12
Mustache-Topped Bottles
The Barbers Packaging Features Impeccably Sculpted Facial Hair
11
Beer-Bottled Wine
'Bob's Your Uncle' Features a Wonderfully Witty Wine Bottle Design
10
Mouth-Covering Mustache Ads
The Swiss Smile Dental Clinic Campaign Urges "Stop Hiding Your Teeth"
9
Secondhairy Head Ads
This Image Hair Group Campaign Treats Crown and Chin as the Same Charge
8
Drink Lid Disguises
The Sip-Stache Coffee Cup Concept Brings a Fun Formality to Your French Roast
7
Naughty Grooming Ads
The Julyna 2012 Campaign Raises Awareness of Cervical Cancer
6
Mustachioed Whiskey Branding
The Mister.e Bottle Adds Dapper Detailing to the Single-Malt Liquor
5
Macho Cocoa Branding
'Stache Chocolate' by Jenn Sager is Manly
4
Frightening Facial Hair Ads
The Newest Movember Ad Features David and his Creepy Mustache
3
Mustachioed Branding
Debonair Cigars Reemerge With Facial Hair Labels
2
Peeling Facial Hair Ads
The BTC Razor Blade Campaign Promotes Easy Shaving
1
Language-Learning Campaigns
The Britanico English Institute Ads Feature a Mario Bros. Theme
Related Ideas
79 Hot Bearded Men
From English Gent Editorials to Lumberjack-Inspired Lookbooks
Heroic Beard Ads
The 'Super Beards' Ad Humorously Sculpts Beards into Heroic Symbols
Horrendously Hairy Actresses
These Bearded Female Celebrities are Burly
Sultry Spectacle Spreads
The Tom Ford Spring 2011 Campaign is a Hot Feature
16 Daring Disposable Coffee Cups
From Argyle Brew Branding to Communicative Coffee Cups
Freaky Photoshop Mustache Blogs
The ‘Moustair' Tumblr Takes Facial Hair to the Extreme
33 Brilliantly Bearded Portrayals
From Drenched Bearded Men to Manly Mechanic Ads
Towel-Whipped Ads
The Flavour 'Taste Life' Campaign Centers on Youthful Lifestyles
Blabbermouth Biscuit Branding
Bla-Bla Cookies Packaging Provides a Snack to Stop the Gossip
Bearded Makeup Models
Lip Service by Armin Morbach Frames Gentlemen Wearing Magenta
Beard Enthusiast Blogs
The Facial Awareness Tumblr is Hair-y Great
Deceiving Vision Ads
The Sivo Lenses Campaign Unveils Scary Situations as They are
Facial Hair Blogs
The Beardly is a Site Dedicated to the Best Beards in Town
Plaited Paper Packaging
Simone Cookies Branding is Winsomely Woven for a Homemade Image
Coiffed Chin Campaigns
These Wilkinson Sword Ads Encourage Styling Your Stubble
Bunny-Shadow Alcohol Ads
The Hennessy 'What's Your Wild Rabbit' Campaign Urges Never Give Up
Clutchable Cup Sheaths
The Muggie Disposable Sleeve Makes it Easier to Clasp Your Hot Coffee
Passport Stamp Ads
The Developing World Connections Campaign Urges International Volunteering
Cross-Eyed Animal Ads
The Panasonic Lumix Campaign Shows the Camera's Zoom Capabilities
Vibrant Whiskey Bottles
The J & B Eccentric Colors Line Brings Crazy Fun to a Stuffy Drink
Active Beer Bear Ads
The Lacplesis Dzyvs Discover Real Life Campaign is Adventurous and Surreal
Innuendo-Infused Ads
Intimate Wipes from Playtex are Publicized Subtly
Broken Image Fashion Ads
The Harvey Nichols SS12 Campaign Encourages People to Be Seen
Flipped Facial Hair
The Something Awful Weird Beards Series Brings Stubble to the Scalp
14 Sassy Coffee Cup Sleeves
From Clever Coffee Cup Connectors to Heat Activated Coffee Sleeves
Vintage Shaver Branding
Spiff Packaging is 1950s-Designed to Appeal to Timelessly Dapper Gentlemen
Zombie-Saving Propaganda Ads
The MTV Serbia 'Death Valley' Campaign Fights Police Brutality
Speech Bubble Court Ads
The Beijing Sports Radio Campaign Has a Competitive Edge
Hip Mustache Jewelry
Jujulee Creates Bling That's Fit for a Hipster
Unstandardized Ethical Accessories
Not Mass Produced Promotes Beyond the Department Stores
Revamped Winter Outfit Ads
The Norwegian Airlines Campaign Encourages an Escape to Warmer Climates
Waterproof Phone Ads
The Samsung Galaxy Xcover Campaign is Fantastically Fictional
Practically Open Packaging
Fruute Cookies are Wrapped Up in Thin Pieces of Transparent Plastic
Beggar Hood Ornament Ads
The Bucharest City Police Campaign Pleads 'Don't Encourage Begging'
Steaming Nostril Ads
The Tabasco Garlic Pepper Sauce Campaign is Extremely Hot
Art Deco Alcohol Bottles
Thorleifur Gunnar Gislason is One of 10 Designers for Thorsteinn Beer
Communicative Coffee Cups
Grisha Sorokin Creates Expressive Containers for a Russian Cafe
Attitude-Changing Chocolate Ads
The Kit Kat Ad Campaign Shows the True Value of a Break
Mini Dental Message Ads
The Colgate Pro-Gum Health Campaign Advocates Healthy Mouths
Harness-Filled Photoshoots
The Anthony Deeying Gabe Witmer Editorial is Dark and Dramatic
Unwrappable Art Ads
The Leo Burnett and Arc Worldwide Art Institute of Chicago is Interactive
Blooming Candy Boxes
Trozitos Packaging Unfolds Like a Flower to Serve Up the Sweets Inside
Blindfolded Victim Ads
The Instituto Crianca Nosso Futuro Campaign Focuses on False Promises
Affectionate Infusion Branding
Love in a Cup Tea Packaging Embodies an Adorable Warmhearted Design
Artisan Food Packaging
Axfood Products Sport Wrappers Featuring Traditional Baking Methods
Food Peeper Ads
The LG Fridge Voyeur Campaign Promotes its Door in Door Refrigerator
Stop-Sign-Inspired Boxes
Nowhere To Go Packaging Brings a Sweeping Glance to a Standstill
Bruised Eye Ads
The Nod and a Wink Campaign Asks "Need a Sports Bra?"
Bonehead Biscuit Branding
Darling Dog Food Packaging Combines Canine Icons for a Clever Image
Child Beard Campaigns
These Boy Scouts Ads Capture Young Ones with Fierce Facial Hair
Slithering Java Corsets
The Jimmy Choo Coffee Cup Sleeve Dresses Beverage with an Exotic Twist
43 Whisker-Enhancing Developments
From Scented Beard Oils to $100,000 Facial Hair Trimmers
Illustrated Boiling Ads
The Pastas La Muneca Noodles Express Lunch Campaign is Safely Tasty
Sinking Alcoholism Ads
The AA Unidade Servico Recupercao Campaign Depicts Suicidal Drinkers
Booze-Holding Bikes
The Geekhouse Woodville is a Fine-Crafted Whiskey-Baring Two-Wheeler
Cup Illustration Ads
The Trident White Campaign Uses Coffee Sleeves as Masks
Personified Fruit Branding
The Sabadi Packaging Features a Series of Laid Back Mascots
Spoofed Sweets Commercials
The Skittles Newlyweds Campaign is Hilariously Inappropriate
Profane Adhesive Ads
Send a Simple Yet Powerful Message with Scripti Notes
Crowdsourced Pizza Opinion Ads
The Dominos Customer Comment Ticker is Unveiled in NYC
Bold Eye-Catching Branding
B.Seen Eyecare Packaging Makes the Purpose of the Product Obvious
Elegant Ebony Beer Branding
Monteith's Single Source Lager Has the Look of Luxury
Premixed Whiskey Cocktails
Jack Daniel's Ready-to-Drink Beverages Hit U.S. Shelves in March 2011
Derogatory Dating Ads
Belgian Dating Site Vindeenlief Has Fun With the Femme-O-Matic Dispenser
Multi-Personality Captures
Murat Suyur Gives an Unexpected Twist to Everyday Objects
Loud Beverage Branding
Leticia Saenz Tea Packaging Uses Text and Color to Express Powerful Flavor
Medicinally Marketed Treats
Elixir Chocolate Packaging Prescribes a Delicious Dose of Sweet Cocao
Artery-Flowing Soda Ads
The Pepsi Veins Campaign Utilizes More Subliminal Marketing Tactics
Skeletal Vehicle Campaigns
Mazda CX7 'Predator Ride' Ads Hunt Down Unworthy Autos
Germinating Juice Branding
Fruit Puree Packaging Mimics the Anatomy of its Primary Ingredient
Everyman Booze Ads
Work Beer Branding Praises the Proletariat
Champagne-Popping Award Campaigns
The CLIO Awards Ads Feature Hard Work and Intense Celebration
Color-Changing Coffee Lids
Smart Lid Tells You When Your Coffee is Ready to Drink
Squid Facial Hair
The Tentacle Mustache Blends Hipster and Nautical Fashion
Facial Hair Styling Sticks
The Moustache Wax Comes in a Covert Travel-Friendly Chapstick Form
Language of Love Ads
The Wise Up English School Campaign Helps Translates Feelings
Laundry-Line Biscuit Branding
BBROOD Packaging Leaves Over-Designed Competitors Out to Dry
Vibrant Paddle Branding
STIGA Table Tennis Packaging Aims to Hit a Younger Generation
Punny Father's Day Beer Ads
The Heineken 'Legendary Dad Jokes' Campaign Showcases Cheesy Jokes
Hairy Holiday Ornaments
The Twitchy Mustache Ornaments Make Adorable Snowman Faces
Snoozing Fighter Ads
The Ninseikan Karate School Campaign Boasts Hilarious Defence Moves
Mason Jar Merchandising
Ole Smoky Tennesee Moonshine Comes in a Screw-Top Glass
Beautifully Bottled Infusions
Paromi Tea Packaging Looks Refined in Matte Glass Bottles
Brash Beer Branding
Austin Beerworks is Swathed in Boldly Vibrant Packaging
Bearded Celeb Journalists
High-Ranking Members of the News World Get a Hairy Makeover
Sultry Sunglasses Ads
Candice Swanepoel Swaps Angel Wings for Versace Eyewear Fall 2011
DIY Mini Distilleries
The Woodinville Whiskey Company Allows Consumer to Become the Distiller
Impossibly Roomy Bags
The Wildcraft Ad Campaign Illustrates How 'Everything Fits In'
Chocolate Champagne Bubbles
Milk Branding Devises a Clever New Year Gift for its Cilents
Mustache-Clad Runways
The Joao Pimenta Fall 2013 Runway Captures the Movember Season
Festive Facial Hair Infographics
The Moustache Styles Infographic Makes Movember Memorable
Yummy Fondue-Inspired Electronics
The Melty Chocolate USB Lamp is Deliciously Deceptive
Beer-Flavored Confections
Truffle Truffle Super Bowl Collection Brews Cocoa with Booze
Haute Hawaiian Packaging
The Royal Kona Coffee Packaging Highlights the Coffee Bean's Origins
Dizzying Breakfast Food Ads
This McDonalds Breakfast Print Ad Stops the Confusion of Breakfast
Cartoony Typographic Branding
The Casual Quality of Nossos Nuts Packaging Appeals to the Snacker
Cautionary Canine Campaigns
The Bold Ogilvy Agency Creates an Ad to Encourage Poop Scoopers
Tire Tread Face Tattoo Ads
The Street Smart Campaign Advocates Safety for Pedestrians
Windblown Kid Face Ads
The Hot Wheels 2013 Campaign Shows How Serious These Toys Are
Stunning Stationary Sandals
Lauren Milroy's Color Pencil Shoes are Playfully Unorthodox
Empathetic Dating Ads
The Webroot Hot Young Girls Commercial Will Want You Securing Your Internet
Dapper Grooming Campaigns
Three Stylish Stars to Represent the Gillette Fusion ProGlide Styler
Elegant Minimalist Packaging
Marc Atlan Creates Design for White Wood Candles
Exotic Deoderant Ads
The Fabio Old Spice Commercial Introduces a New Face to the Brand
Homey Heirloom Packaging
The Barish Bakers Packaging Takes You Back to Your Grandma's Kitchen
Screaming Cellular Campaigns
The Jinshan Battery Doctor Ads Capture the Necessity of a Phone
Preventative Fire Campaigns
The Anchor by Panasonic Smoke Alarm Ad Stops Them When They're Small
Silly Finger Mustaches
The Fingerstache Tattoo Kit Will Disguise You in a Hurry
Slotted Cup Sleeves
The Vario Cup Holder Turns Disposable Demitasses into Grippable Glasses
Hot Rock Out Shades
These Kerin Rose 'Sabotage' Sunglasses will Make You Feel Badass
Peeling Facial Hair Ads
The BTC Razor Blade Campaign Promotes Easy Shaving
Hunger-Alleviating Ads
The 'Food Link' Campaign Let Users Carry Virtual Food Between Two Ads
Scrap Paper Stationary
The Paper Pen is Practical and Completely Recyclable
Pre-Stolen Magazine Ads
'The Stolen Print Ad' Comes Destroyed to Grab the Attention of Readers
Hairy ‘Stache Shapers
The Mustache Cookie Cutters are Funny and Functional
Red Rooster Packaging
The Adoboloco Bottle by Buzzsaw Studios Inc. is Bold and Hot
Gilded Liquor Decanters
The Chivas Brothers Royal Salute Bottle Makes for Luxurious Drinking
Cheesy Whiskered Pastries
The Moustache Choux Puffs Are a Great Snack for Movember
Upside-Down Face Ads
The Global Security Systems Campaign Reveals Hilarious Deception
Hedgehog Auto Advertising
Volkswagen Uses a Hedgehog to Advertise its Park Assist Feature
Memorable Mustache Stickies
The Mustache Sticky Notes by Sugai World Make Notes Classy
Surfing Mammal Groomers
The Whale Hair Comb Surfs on the Wiry Waves of Your Facial Hair
Ultra Minimal Booze Branding
Kings County Distillery Puts Simple Labels on Its Moonshine
Teardrop Bottle Whiskey
Gordon & MacPhail Unveil the Glenlivet 70 Years Old
Moustached Musical Instruments
The Movember Moustache Guitar Creates Awareness Against Cancer
Toast Jacket Beer Ads
Carlton Dry's Hello Beer Campaign Uses Dry Humor to Advertise a Dry Lager
Whiskered Booze Bottles
Drink & Look Like a Man With the Mustache-Shaped Flask
Game-Playing Vacuum Ads
The LG Vacuum is Supposed to Make Cleaning Fun
Whiskered Formalwear
Suit Up With the Self Made Mustache Bowtie
Avian-Themed Grooming Products
The Aesop 'Bird' Grooming Kits Bring Nature and Science Together
Sweet-Smelling Stationary
The Snifty Scented Pen is Available in Seven Delicious Scents
Slain Author Graveyard Ads
Amnesty International Flexes its Muscle as a Freedom of Speech Advocate
Hairy Drinking Accessories
Claim Your Drinks the Itchy Twitchy Way with the Mustache Glass Markers
Soundwave Typeface Ads
The Sound Typeface Campaign Visually Sculpts Soundwaves into Words
Mini Spirit Samples
Drinks by the Dram Gives You a Taste Test Before Buying a Full Bottle
Presidential Pilsners
This White House Honey Ale Debuted at the Capitol Hill Super Bowl Party
Overstocked Stout Ads
The Austria Bier Priority Campaign Makes Booze an Essential Buy
State-Smelling Scents
Baxter of California and Colette Bring You the Smell of California