With the variety of campaigns and print ads on display, it is becoming increasingly difficult to capture a viewer's attention, but these mustache marketing techniques are referencing this comical facial hair phenomenon as a way to target a more youthful audience.
Traditionally associated with the type of facial hair that men often grow, mustaches have become a humorous part of pop culture, being utilized as a prop item or even as a comical accessory piece to wear to themed parties. By utilizing this infamous pop culture reference in marketing campaigns, retailers are able to draw in consumers with a much more hip and humorous theme.
From peeling facial hair ads to mustache-topped bottles, these clever marketing techniques will surely make an impression on those who are familiar with this iconic piece of imagery.
20 Comical Mustache Marketing Techniques
20
Iconic Mustache Ads
A Series of Ads for Schick Razors Illustrate Instantly Recognizable Staches
19
Spectacled Mustache Marketing
The Oliver People's Summer 2011 Campaign is Hipsterriffic
18
Farcical Fairytale Dating Ads
The McCann Erickson JDate Poster Promotes Serious Relationships
17
Blatant Booze Branding
The John Hollows Ginger Beer Image has Nothing to Hide
16
Sculpted Stache Campaigns
Philips Electric Razor Ads Emphasize Skin Around the Mustache
15
Bearded Biscuit Branding (UPDATE)
Caveman Cookies Packaging Got a Grooming by Kristina Filler
14
Mustache-Mocking Cups
Philips 'Augmented Reality Mugs' Give Hairless Men Faux Facial Hair
13
Witty Work Supplies
ASHV's Gadgetshop Paper Products Cause Comedy in the Workplace
12
Mustache-Topped Bottles
The Barbers Packaging Features Impeccably Sculpted Facial Hair
11
Beer-Bottled Wine
'Bob's Your Uncle' Features a Wonderfully Witty Wine Bottle Design
10
Mouth-Covering Mustache Ads
The Swiss Smile Dental Clinic Campaign Urges "Stop Hiding Your Teeth"
9
Secondhairy Head Ads
This Image Hair Group Campaign Treats Crown and Chin as the Same Charge
8
Drink Lid Disguises
The Sip-Stache Coffee Cup Concept Brings a Fun Formality to Your French Roast
7
Naughty Grooming Ads
The Julyna 2012 Campaign Raises Awareness of Cervical Cancer
6
Mustachioed Whiskey Branding
The Mister.e Bottle Adds Dapper Detailing to the Single-Malt Liquor
5
Macho Cocoa Branding
'Stache Chocolate' by Jenn Sager is Manly
4
Frightening Facial Hair Ads
The Newest Movember Ad Features David and his Creepy Mustache
3
Mustachioed Branding
Debonair Cigars Reemerge With Facial Hair Labels
2
Peeling Facial Hair Ads
The BTC Razor Blade Campaign Promotes Easy Shaving
1
Language-Learning Campaigns
The Britanico English Institute Ads Feature a Mario Bros. Theme
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Anthropomorphic Hair Ads
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Urban Landscape-Inspired Campaigns
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Life Stages-Focused Beauty Brands
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Branded Apparel Vodka Campaigns
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Men's Hair Dye Campaigns
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Dynamic Basketball-Informed Marketing Campaigns
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Humorous Outdoor Apparel Campaigns
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THC Seltzer Rebranding Initiatives
Delta THC Debuts the 'There's a Delta for That' Campaign
Fun-First Self-Care Commercials
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Expressive Hair Campaigns
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Humorous Mens Fragrance Campaigns
A New Axe Campaign Takes Sweetness to Absurd New Heights
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Geo-Targeted Beauty Campaigns
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Consumer-Focused Packaging Strategies
Hershey's Unveils Elevated Packaging at Sweets & Snacks Expo
Anniversary-Marking Beauty Campaigns
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Condiment Marketing Campaigns
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Cheeky Bar-Focused Campaigns
Heineken Advocates for Financial Support for Bars with Starring Bars
Cheeky Food-Focused Soda Campaigns
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Scented Wax Strips
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Playful Tomato Athletes
The Heinz National Games Campaign Turns Tomato Stems into Sports Figures
Edutainment Mock Press Conferences
SheaMoisture Ran The Silk Press Conference & a New Product
Home-Centric Beauty Campaigns
Sally Beauty Debuts the Holiday Beauty at Home Campaign
Athlete Grooming Campaigns
Head & Shoulders Partners with MLS to Launch Soccer-Focused Campaign
Star-Studded Men's Fragrance Campaigns
The BOSS Bottled Beyond Fragrance Campaign is Eye-Catching
Bold Beauty Campaigns
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Creator-Led Skincare Ads
The BYOMA Shorttime Show Celebrates Short Kings and Queens
Grocery-Inspired Beauty Pop-Ups
The Markup Marché by The Ordinary Challenges Industry Buzzwords
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Eating Ritual Campaigns
Müller You Know How You Like It Celebrates Unique Snacking Methods
Customer Review-Platforming Skincare Campaigns
Dove Sources Feedback from Reddit for r/eal reviews
Satirical Skincare Campaigns
Sephora Launches 'Skin Obsessed' Campaign with Taika Waititi
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Cleaning Mascot Retirements
Mr. Clean Announced He's Stepping Aside After 68 Years
Cinematic Condiment Campaigns
Mike's Hot Honey Has Debuted Its First National Advertising Campaign
Iconic High Fashion Campaigns
Veronica Beard's Fall 2025 Fashion Campaign is Tilted Iconic
Cheeky Infant Formula Campaigns
Good Start® Debuts the Stigma-Addressing 'Suck It' Campaign
Youthful Hair Mists
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Comprehensive Affordable Beauty Ranges
Suave Strives to Be Affordable Yet Effective
Telenovela-Inspired Makeup Campaigns
The 'Descubre e.l.f.ecto' Campaign is Launching in Mexico
Myth-Busting Skincare Campaigns
indu is Helping Teen Boys Better Care for Their Skin
Gamified Scent Marketing Experiences
Axe's Grab The Sweet Turned a Bus Stop into a Claw Machine
Humorous Tequila Campaigns
Gran Centenario Tequila Launches the 'Don't Be a Gringo' Campaign
Humorous Olive Oil Campaigns
Graza Launched a National Brand Campaign Called 'Seriously Serious'
Humorous Healthcare Campaigns
Zocdoc And 72andSunny Reframe Doctor Search With Playful Anxiety
Anti-Counterfeit Campaigns
This Vaseline Nigerian Prince Campaign Warns Against Fake Products
Weed-Centric Women’s Campaigns
Sundae School’s 'Women of Weed' Campaign Redefines Cannabis Culture
Artful Bandage Collections
The Met x BAND-AID Collaboration Shares Exclusive First-Aid Products
Edgy Cruelty-Free Cosmetics
Barry M Beauty's Rebrand Embraces Its Rebellious Roots
Humorous Haircare Campaigns
Josh Peck Stars in OGX's ‘Hairsplaining’ Spot
Men-Focused Holiday Gift Sets
Proraso is Focusing on Shaving and Beard Care This Holiday Season
Playful Hockey Campaigns
Beard in a Box Campaign Lets Hockey Fans Join the Playoff Beard Tradition
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Movie-Goer-Inspired Soda Campaigns
Evolution Fresh Introduced its 'Fresh Twist on Soda' Campaign
Body Care Rebranding Initiatives
Tree Hut Embraces the Sentiment of 'Uncontain Yourself'
Gourmand Beauty Products
Cake Beauty Brings Dessert-Inspired Haircare to Mass Retail
Cheeky Hygiene Company Campaigns
The ‘So Clean You Can Kiss It’ Campaign Spotlights Butt Showers
Back-To-School Hygiene Campaigns
Lysol’s Latest Campaign is Titled 'The Story of SOMO'
Humorous Chocolate Spots
Toblerone Introduced its ‘Chocolate Like Nobody’s Watching’
Honest Shaving Campaigns
Wilkinson Sword's Any Hair, Anywhere Shatters Shaving Myths
Comedian-Supported Deodorant Ads
Pete Davidson Stars in AXE's Latest Advertising Campaign
Chicken Wing Teasing Campaigns
This Pizza Hut Wings Campaign Pokes Fun at Competitors
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Polo Shirt Marketing Campaigns
U.s. Polo Assn. Launches a Global Campaign Highlighting Its Origins
Interactive Scented Billboard Ads
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Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
AI-Powered Satirical Ads
Dollar Shave Club Uses Generative AI To Skewer Corporate Culture
Authentic Skincare Campaigns
We are Social France Spotlights Avène’s New Anti-Blemish Cream
Sports-Themed Grooming Tools
Gillette and the NFL Launch GilletteLabs Official NFL Licensed Razors
Athlete-Led Marketing Strategies
Forta Cosmetics Uses Athlete Network to Launch Its Setting Spray
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Male Fragrance Expansions
Lynx Fine Fragrance Redefined Masculine Grooming with Premium Scents
Collective Brand Identity-Promoting Campaigns
Gucci Showcases the La Famiglia Campaign
Social-First Body Care Campaigns
Suave Runs the 'Smell Like Your Ex(foliating Body Wash)'
Elderly Cannabis Campaigns
The I'm High Right Now Campaign Answers Questions from Ages 55+
Nostalgic Brand Ambassador Revivals
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Commemorative Nostalgic Milk Campaigns
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Classic Fashion Campaigns
Perry Ellis International Marks 70 Years of Its Original Penguin Brand
Cut-Out Easter Treat Disguises
Cadbury Created Print Ads That Hide Easter Eggs as Everyday Items
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
Men's Footwear Marketing Campaigns
Stuart Weitzman Launches Stuart Weitzman New York
Men-Focused Deodorant Campaigns
AXE Canada Debuts the 'Smells Like a Date' Campaign
High-Concept Brand Campaigns
The ‘Legitimate You’ Campaign Proves Every Brand Can Look Pro
Culinary Tradition Food Campaigns
The Merchant Gourmet 'Yes Chef!' Campaign is Running Now
Playful Hide-And-Seek Holiday Campaigns
Chaumet's Holiday 2025 Campaign Film is Whimsical
Empowering Cosmetic Campaigns
The Revlon Be Unforgettable Campaign Reinterprets a Brand Tagline
Emotion-Driven Cider Campaigns
Angry Orchard's Latest Campaign Subverts Anger-Inducing Moments
Humorous Beans-Forward Campaigns
Bush's Beans Debuts a First-Of-Its-Kind Ticket Exchange
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Anti-Pink Tax Grooming
Dollar Shave Club Challenges Overpriced Women’s Razors
Creative Cancer Awareness Campaigns
F Cancer Debuts the 'Pick Up Your Poop' Campaign
90s-Era Snack Product Campaigns
The Pringles One You Pop Campaign Revives the Tagline for Gen Z
No-Nonsense Haircare Campaigns
The No Gimmicks Campaign by LolaVie Focuses on Proven Products
Cheeky Recliner-Focused Campaigns
The Lovesac Company Changes the Social Image of the Recliner
Avocado Oil-Based Product Campaigns
Chosen Foods Debuts the Chosen to Save Food Campaign
Social Persona-Liked Whisky Cocktails
Grant’s Whisky is Being Cheeky for the Holidays
Critical Spicy Snack Campaigns
The New Flamin’ Hot Campaign Puts Its Spice to the Ultimate Test
Celeb-Packed Humorous Beer Campaigns
Bud Light's Keg Commercial is Airing for Super Bowl LX
Wrestler-Inspired Lollipop Ads
Chupa Chups Promoted a Packaging Update with a Lucha Libre Campaign
Hair Salon-Powered Sports Campaigns
Great Clips Ties Its Latest Campaign to the Stanley Cup
Tax-Focused Marketing Campaigns
Intuit Debuts the Second Iteration of 'Now This is Taxes'
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
No-Nonsense Grooming Campaigns
The Rock Face Makes Scents Campaign Pokes Fun at Marketing Cliches
Cheekily Creative Bookmarks
Humdrum Paper Delivers a Line of Illustrated Bookmarks
Divisive Savory Spread Campaigns
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Ayurvedic-Based Haircare Campaigns
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Playful Brand Messaging Campaigns
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Ad Creation Platforms
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Cheeky Gift-Wrapping Campaigns
Scotch Brand and Ego Nwodim Embrace the Resting Gift Face
Branded Mint Chocolate Toothpastes
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Nostalgic Celebrity-Supported Beverage Campaigns
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Brandless Packaging Campaigns
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Retail Conversation Marketing Campaigns
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