From quirky microbrewery hotels to educational mixology events, there are endless experience-based workshops and packages offering immersive education on almost every kind of niche drink. Whether you are trying to up your wine connesieur game or get a crash course in Canadian whiskey, there are lots of savvy businesses catering to the progression toward educational and experiential boozy experiences.
Wine tastings and winery tours are nothing new, but there are plenty of modern interpretations that put a fresh spin on an old tradition, like snowshoeing or cyclist wine tours that incorporate athleticism and an appreciation for the local scenery.
Similarly, the emergence of craft beer as a dominant contender in the alcohol market has given way to unique educational experiences that serve as an introduction to the subtle flavors and textures contained in a handcrafted, artisanal brew, including a clever craft beer cruise.
14 Educational Alcohol Experiences
14
Pop-Up Wine Mixers
Stoneleigh Vineyards Creates 'Wonder of Nature' in the Heart of a City
13
Quirky Beer Hotels
The Dogfish Inn is a Charming Beer Tourist Attraction in Delaware
12
Bacon-Offering Beer Festivals
Beer Bacon Music Festival Provides Craft Beer Samples and Bacon
11
Artistic Beer Exhibits
The Beer at Spiritmuseum Exhibition is for Connoisseurs
10
Snowshoeing Wine Tours
This Unique Wine Tasting Takes Vino Lovers on a Wintry Trip
9
Wine-Themed Hotels
The Lodge at Columbia Point in Washington State Will Be Wine-Centric
8
Artisanal Baiju Bars
China's Capital Spirits Bar Offer Authentic and Cultural Cocktails
7
Beer-Centric Hotel Packages
JW Marriott Chicago's Beer Travel Package is Heaven for Beer Lovers
6
Craft Beer Workshops
Beerology Offers Tasting Sessions and Workshops on the Brewed Beverage
5
Cyclist Wine Tours
Pedal Bike Tours Takes Wine Lovers Through Hilly Oregon Wine Country
4
Educational Mixology Events
The Bacardi Mixology Theatre Will Teach Professional Bartending Skills
3
Lavish Tequila Tastings
The Four Seasons Punta Mita is Offering an Educational Spirit Package
2
Craft Beer Cruises
Crystal Cruises' Craft Beer Travel Cruise Visits Micro and Nano Breweries
1
Corporate Wine Tours
Brooklyn Winery Offers Companies a Luxurious Wine-Themed Retreat
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Senior-Targeted Beers
Beck's 70+ is a Bitter Beer Exclusively for Mature Drinkers
Label-Less Wine Bottles
Crate by Fourth Wave Wines is a Sustainable, Label-Free Wine
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Cheese-Themed Luxury Spas
The Wedgewater Spa Highlights the Best Cheeses of Wisconsin
Immersive Whiskey Brand Activations
The Johnnie Walker Blue Room is a Pop-Up at Yorkdale Mall
Live-Painting Sneaker Experiences
The Martell Sneaker Atelier Turns Brainwaves into Unique Styles
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Low-Calorie Non-Alcoholic Brews
Partake Brewing's Alternative Brews Challenge Industry Norkms
Refreshed Boozeless Beverage Ranges
Liquid Intelligence Zero-Proof Line Introduces aēlo
Anti-Burnout Beer Campaigns
Heineken Canada Encourages End of 'Hustle Culture'
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Alcohol Alternative Tinctures
Apothékary Launches the Limited-edition Free Spirit Minis Gift Set
Drinker-Specific Sunscreens
Beavertown Brewery Made a Sun Care Product for Beer Drinkers
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Limited-Edition Monthly Wine Capsules
Vinebox Announces Monthly Experiences with Its Product Line
Retrospective Multisensory Installations
Cointreau's Experiential Townhouse Shares Brand Heritage
Artisan Whiskey Collections
Diageo's Spirited Xchange Collection is Curated and Rare
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
THC-Infused Seltzers
WYNK's Adult Beverages Deliver an Alcohol-Free Buzz
Dopamine-Boosting Beverages
Illicit Elixirs are Non-Alcoholic, Caffeine-Free and Mood-Boosting
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Barrel-Aged Christmas Ales
This Deliciously Festive Beer Was Aged In Bourbon Barrels
Alcohol-Free Festival Bars
The New Bar is Coachella's First Official Nonalcoholic Partner
Cannabis-Infused Spirits
Nowadays is the First Nationally Available Cannabis-Infused Spirit
Toronto Cannabis Workshops
The Cannabinista Hosted an Infused Mocktail Workshop in Toronto
Vodka-Branded Festival Series
Absolut® Presents Mixing It Up: Cosmos & Culture at Coachella 2024
Beer Pairing Pop-Ups
&Beer Pairs Beer with NYC’s Best Vegan Food
Culinary Pop-Up Experiences
The RC Show's Pop-Up Experience is an Adventure for the Taste Buds
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Mocktail-Inspired Cannabis Drinks
The 'House of Terpenes' Beverages Deftly Combine Flavor & Buzz
Adaptogenic Alcohol-Free Lagers
This Alcohol-Free Craft Beer is Brewed with Functional Mushrooms
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Immersive Ice Wine Experiences
Inniskillin's Obsession Wins Dinners Explores Award-winning Wines
Non-Traditional Valentine's Wines
19 Crimes' Valentine's Wine Bottle Celebrates All Relationships
Virtual Craft Beer Tastings
NCBC & Spyglass Created an Exclusive Beer Tasting Experience with VR
Premium Non-Alcoholic Wines
Sovi Wine Co. Offer Vintage and Varietal Specific Non-alcholic Wines
Beer-Branded Toronto Culinary Experiences
Estrella Damm Culinary Journey is Available Until May 31
Immersive Wine-Inspired Games
Chablis Appellation Launches an Online Interactive Game About Wine
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Iced Tea-Inspired Vodkas
Boston Beer Company Unveils Sun Cruiser Iced Tea & Vodka
Adventure-Ready AR Wines
Bandit Wines' Packs Invite Adults to Virtually Explore National Parks
Climate-Friendly Powdered Beers
Dryest Beer Minimizes the Costs & Impact of Shipping Beer Globally
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Nootropic Zero-Alcohol Cocktails
Noot Uses Cognitive Enhancers to Uplevel Drinking Experiences
Artisanal High-ABV Cocktails
Art & Rev Canned Craft Cocktails Pack a Punch in Every Serving
Single-Serve Sparkling Wines
Wander + Ivy Packages 'Bubbles' in Patented 6.3-Ounce Glass Bottles
Non-Alcoholic Canned Cocktails
The Wild Tonic Wanderer Series Features Four Flavors
Cinematic Chocolate Experiences
Hershey's Great Candy Expedition Offers an Immersive Experience
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
Uncompromising Alcohol-Removed Wines
NoAlchCo's Non-Alcoholic Wine Collection is Balaced & Complex
Bookstore Wine Shops
New York's Bibliotheque Offers Rare Books and Great Wine
Hydrating Festival Pop-Ups
evian's Club Hydration Refreshes Festival-Goers
Beer-Filled Bath Spas
WeWantMore Designs the Bath & Barley Beer Spa in Brussels
Mindful Cocktail Menus
Free Spirited by Loews Hotels Shares Curated No- and Low-Alcohol Beverages
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Non-Alcoholic Cocktail Campaigns
The Everleaf 'Try January' Campaign Will Offer Free Drinks
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Psychedelic Canned Wines
WAVES Shares Quality Varietals Without the Seriousness
Eco-Friendly Wine Bottles
Aegg Introduces Two New Wine Bottle Designs at Imbibe Live
Educational Cheese Experiences
The Parmigiano Reggiano Consortium Offers Immersive Experiences
Botanically Brewed Canned Cocktails
Wild Folk's Zero-Proof Cocktails Take Cues from Foraging
Boozy Backyard Games
Beer Darts is an Engaging Spin on Traditional Backyard Games
Sparkling Hemp Beverages
Calexo's Alcohol-Free Drinks Elevate Social Occasions with THC & CBD
Bourbon-Specific Snacks
The Sweetery's Bourbon Buddies Enhance the Drinking Experience
Fine Wine Metaverses
The Crurated Metaverse Helps Wine Lovers Virtually Share Their Collections
Self-Care Barber Pop-Ups
Glenmorangie's Barber Shop Pop-Up Supports Self-Care Experiences
Low-Dose Cannabis Seltzers
Heti Pairs THC and CBD with Indigenous Botanicals
Non-Alcoholic Botanical Brewers
COLDRAW Creates Exceptional Non-Alcoholic Drinking Experiences
Audio-Guided Wine Experiences
Djuce Launches a 25 Minute-Long Audio Wine-Tasting Experiment
DIY Whisky Bottles
Stauning's Customizable Labels Creatively Solve Supply Chain Issues
Non-Alcoholic Tasting Rooms
Wilderton is Opening a Non-Alcoholic Distillery and Tasting Room
Modern Alcohol Collection Platforms
Unicorn is a Next-Gen Platform for Collecting Spirits & Wines
Stylish Bar Accessories
These Creative Bar Accessories Will Transform your Drinking Experience
Self-Service Beer Taprooms
This Interactive Taproom Invites Guests to Peruse & Pour Their Own Beer
Inflight Sparkling Wines
Emirates Debuts Vintage Sparkling Wine for Premium Economy Passengers
Curated Digital Alcohol Brochures
'Haus' Augments its Bottles with Curated Recipes and Playlists
Non-Alcoholic Beer Cocktails
Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January
Espresso Martini Flights
Starbucks Reserve Offers Unique Coffee Cocktail Experiences
Champagne-Paired Burger Tours
14 NYC Restaurants are Exploring Burger & Veuve Clicquot Pairings
Non-Alcoholic Discovery Apps
The NA Drink Locator App Maps Alcohol-Free Options
Waste-Reducing Wines
Wasted Wine Club Creatively Repurposes Surplus Wine
Canned Booze-Free Cocktails
IMPROV is a Non-Alcoholic Beverage Revolutionizing Social Drinking
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Sporty Solo Travel Platforms
SurfYogaBeer is a New York City-based Active & Social Travel Company
On-the-Go Wine Accessories
Out of the Woods Presents the Ultimate Wine Bundle
Virtual Oil Tasting Experiences
Corto Lures Consumers in with a Virtual Tasting Experience
Mountain Air Sommeliers
Patrick Stebler & Graubunden Offer Aroma-Focused Mountain Tours
Globally Inspired Cocktail Menus
The Pine Bar's Wanderlust Menu Offers a Journey for the Senses
Non-Alcoholic Brew Boxes
Brooklyn Brewery's Special Effects Variety Pack Features a New NA Brew
Alcohol-Free Craft Cocktails
Aplós Unveils its New Line of Non-Alcoholic Canned Cocktails
Travel Getaway Wine Promotions
Mud House and Coolstays Partnered for a New Promotion
Mini Alcohol-Removed Wines
FRE's Single-Serve Alcohol-Removed Wines Come in 187ml Bottles
Honey Wine Hard Seltzers
Citrus Mead Vodka Seltzer is a Collab Between a Winery & Distillery
Sophisticated Jello Shots
Solid Wiggles Shares Mixologist-Crafted Alcoholic Slices and Squares
Premium Non-Alcoholic Cocktails
Mocktail Serves Up the Best Parts of Cocktails Without Alcohol
Non-Alcoholic Craft Cocktails
Olé Mocktails are Premium Drinks Inspired by Classic Cocktails
Zero-Proof Catering Companies
Split Offers Alcohol-Free Catering, Education and Menu Consulting
Beer-Branded Basketball Experiences
Coors Light Launches Draught Draft with a Raptors Experience
Winery-Made Cannabis Beverages
Sunstone Estate is the First Wine Brand to Offer a Cannabis Drink
Health-Focused Sober Retreats
Certified Sober Coach Megan Wilcox Hosts a Special Retreat
Living Culture-Infused Seltzers
This Craft Hard Seltzer Contains House-Fermented Live Cultures
Non-Alcoholic Spritzers
Weekday Vibes Uses Dealcoholized Wine as a Base for Its Beverages
Festive Cocktail Concierges
The Cutwater Holiday Concierge Supports Seamless Seasonal Entertaining
Transformative Cocktail Menus
The Metamorphosis Menu Explores Fermentation, Oxidation & More
Beer-Infused Spice Blends
Spiceology and Derek Wolf Collaborate on a Flavorful Journey
Theatrical Vegan Brunches
Bar Vegan's Bubbles Brunch Presents Champagne in a Photo-Worthy Way
Low-Alcohol Beer Festivals
Toronto’s NO-LO Beerfest Presents Brews Ranging from 0.5 to 3% ABV
Inclusive Whisky Stock Photos
The OurWhisky Foundation's Free Photos Update Outdated Stereotypes
Vibrant Wine Alternatives
Kally Crafts Non-Alcoholic Drinks with Fruit, Botanicals & Verjus
Multi-City Workout Tours
Movement LIVE by Michelob ULTRA is a Lively Fitness Experience
Personalized Spirit Services
The Oak & Eden Whiskey Customizer Allows for Fine-Tuned Spirits
Fizzy Hemp-Infused Mocktails
Better Than Booze Makes Hangover-Free, Award-Winning Drinks
Ready-to-Sip Sparkling Meads
Salud Viking Offers a Modern Experience of Mead as a Wine-in-a-Pint
Inflight Non-Alcoholic Beers
Athletic Brewing Company & JetBlue are Serving Non-Alcoholic Beer
Music App Learning Courses
Spotify Courses Will Offer Video Based Learning Based on 4 Categories
Low-ABV Wine Ranges
Nice Session Wines Have a 3.4% ABV and Come in Two Options
Curated Alcohol-Free Alternatives
House of 0.0% Shares a Selection of Alcohol-Free Drinks
Zero-Proof Sparkling Beverages
TÖST Makes Sparkling Drinks with No Alcoholic Fermentation
Spooky Beer Challenges
For Halloween, Samuel Adams is Tapping into the Fear of an Empty Beer Glass
Drink-Enhancing Cannabis Drops
Mocktail Creator Turns Drinks into Alcohol-Free Cannabis Beverages
Botanical Alcohol-Free Wines
These New Three Mills Wines Come in Three Varieties
Crafty Canned Cocktails
These Cocktails Make Use Of Pristine Vodka and Purpose-Made Gin
Educational Water Campaigns
Suntory Boasts the Mizuiku-Education Program for Children
Overlooked Wine Bottle Experiences
Bocca Di Lupo Introduces 'An a to Z Di Vini Divini'
Elevated In-Flight Menus
Delta Airlines Enhances its Onboard Experiences with Upgraded Menus
Alcohol-Removed Wines
FRE's Collection is Comprehensive and Makes for Delicious Recipies
Pale Fruit-Forward Beers
Adnams Brewery and Deya Launch the Gold Pale Ale Called 'Boat Trip'
Drink Gift Registries
The Drizly Gift Registry Shares the Gift of Great Drinking Experiences
Curated Alcohol-free Wine Lists
Six Ivy Collection Restaurants Offer a Low-to-No Alcohol Wine List
50+ Solo Travel Experiences
Canadian Company Explore Curates 50+ Singles Trips
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Craft Cocktail Infusion Kits
The Gin Bundle from Camp Features 3 Kits for DIY Drinks
Flexible Festive Cocktails
Everleaf x The Alchemist's Serves Can Be Sipped with or Without Alcohol
Family-Friendly Adventure Vacations
OARS Offers Vacations Centered Around Water-Based Experiences
Sessionable Beer Variety Packs
This Summertime Pack Offers Four Distinctly Delicious Types Of Beer
Community-Building Wine Platforms
Curious Vines Debuts a Support Platform for Uniting Wine-Makers
Locally Driven Travel Agencies
On the Go Tours Offers Authentic Lodgings and Luxury Accommodations