The Four Seasons Punta Mita is offering its guests a $20,000 tequila package for two.
Whether you enjoy your tequila blended with margarita mix, or tossed back with a lick of salt and squeeze of lemon, one thing is for certain: you will receive a grade-A education on the nuances of the spirit during this tour, which also includes a gourmet meal and helicopter ride.
Guests will be flown to the Mundo Curevo distillery, a family-owned operation located in Tequila, Mexico. A sommelier will guide the guests, and their taste buds, through a lengthy, nine-hour expedition. At the end of the tour, which begins in the blue agave fields, guests are treated to a meal and mariachi band.
Why This Trend Is Growing
- Luxury Alcohol Tourism
- Offering educational and experiential tours of distilleries and vineyards for wealthy travelers.
- Gourmet Alcohol Pairings
- Curating high-end and unique food and drink combinations for discerning customers.
- Personalized Alcohol Education
- Creating tailored educational experiences around specific types or brands of alcohol.
Industries Being Reshaped
- Luxury Hospitality
- Providing high-end experiences for wealthy travelers through exclusive packages and tours.
- Food and Beverage
- Offering upscale dining experiences with a focus on unique and premium alcohol pairings.
- Education and Training
- Creating educational programs and experiences around specific alcohol types or brands, aimed at both enthusiasts and professionals.
