Lavish Tequila Tastings

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The Four Seasons Punta Mita is Offering an Educational Spirit Package

— October 3, 2014 — World
The Four Seasons Punta Mita is offering its guests a $20,000 tequila package for two.

Whether you enjoy your tequila blended with margarita mix, or tossed back with a lick of salt and squeeze of lemon, one thing is for certain: you will receive a grade-A education on the nuances of the spirit during this tour, which also includes a gourmet meal and helicopter ride.

Guests will be flown to the Mundo Curevo distillery, a family-owned operation located in Tequila, Mexico. A sommelier will guide the guests, and their taste buds, through a lengthy, nine-hour expedition. At the end of the tour, which begins in the blue agave fields, guests are treated to a meal and mariachi band.

Trend Themes

  1. Luxury Alcohol Tourism — Offering educational and experiential tours of distilleries and vineyards for wealthy travelers.
  2. Gourmet Alcohol Pairings — Curating high-end and unique food and drink combinations for discerning customers.
  3. Personalized Alcohol Education — Creating tailored educational experiences around specific types or brands of alcohol.

Industry Implications

  1. Luxury Hospitality — Providing high-end experiences for wealthy travelers through exclusive packages and tours.
  2. Food and Beverage — Offering upscale dining experiences with a focus on unique and premium alcohol pairings.
  3. Education and Training — Creating educational programs and experiences around specific alcohol types or brands, aimed at both enthusiasts and professionals.
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