In an age where everyone seems to be a part-time beauty expert, minimalist beauty branding and packaging is a seamless way for cosmetics brands to differentiate themselves from the competition with streamlined, simplified designs. Whether the brand in question is a unisex hair care line aiming to challenge the gender classification of cosmetics or a portable beauty line communicating simplicity and efficiency through clean packaging, there are plenty of examples of brands using minimalist visuals to champion their values.
Minimalist beauty branding and packaging can be characterized by striped down designs that are free of frills or a monochrome scheme that is less overwhelming that what consumers are used to seeing. In a time when we are introduced to dozens of new products and cosmetics concepts every day, simplistic, understated branding lets the product or service speak for itself and exude an atmosphere of clarity.
26 Examples of Minimalist Beauty
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Tapered Cosmetic Packaging
This Cosmetic Packaging Design Features Reusable Boxes and Pouches
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Androgynous Molecular Branding
This Unisex Branding Identity is Fresh and Eccentric
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Bright Cosmetic Packaging
Project Charisma by Ken Lo Highlights Creative Paper Branding
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Curvy Mediterranean Cosmetic Packaging
Bozi Oko's Sculptural Spa Cosmetics Are Modern
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Subtle Skincare Packaging
The Delicate Skin Care Branding for Dove's DermaSeries is Barely There
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Portable Shampoo Packaging
These Hair Product Packaging Designs are Chic and Luggage-Inspired
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Clinical Cosmetics Packaging
The Laboratorio Ahal Boasts Understated Scientific Branding
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Unisex Bath Products
Purearth Boasts Minimalist Branding that Will Appeal to All Genders
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Refined Apothecary Branding
The Odin Men's Grooming Kit Boasts a Sleek Nordic Aesthetic
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Truth-Inspired Beauty Branding
LG's belif Cosmetic Line Focuses on Playful Percentage Bars
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Egg-Inspired Skincare Branding
The TONYMOLY Egg Pore Tightening Mask Packaging Resembles Food
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Minimalist Skincare Kits
This Useful Father’s Day Gift is Hip and Sleek
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Pixelated Skincare Packaging
'The Basics' Takes Inspiration from the Space Invader Video Game
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All-Natural Unisex Fragrances
AGONIST Parfums Are Inspired by All Facets of Swedish Culture
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Portable Makeup Packaging
Stowaway Cosmetics' Compact Containers Appeal to Women on the Go
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Slim Roll-On Scents
Saje Wellness' Delicate Roll-On Fragrances Put Aromatherapy in Your Pocket
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Playfully Symbolic Cosmetics
Cheeky Packaging Displays Eye-Catching Icons for Products that Pop
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Elegant Eco-Friendly Branding
Valia Skincare Packaging is Gorgeous and Good to the Planet
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Milky Popsicle Soaps
These Fun Soap Bars by Stitch Bears Milk are Decadent
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Herbal Cosmetics Branding
The Ahal Beauty Line is Eco-Conscious and Indulgent
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Masculine Cosmetics Branding
This Men's Skincare Line Boasts a Refined Brand Image
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Mod Molecular Marketing
Cetaphil Packaging Bonds Science and Design for a Beautiful Product
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Clean-Shaven Grooming Kits
Harry's Truman & Winston Sets Have Handsome Spotless Packaging
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Elegantly Cased Fragrances
The S.lshira Perfume and Case Combines Luxury and Convenience
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Industrial-Chic Shaving Kits
This Dapper Father's Day Gift is Minimalist and Sleek
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Travel-Ready Beauty Masks
The Binchotan Eye Mask is Displayed in Transparent Packaging
Related Ideas
Delicately Branded Soaps
Vice and Velvet is a Collection of Pretty Handmade Vegan Bath Products
Optical Illusion Packaging
Chloe Galea Designs a Strong Identity for Makeup Brand Uzuri
Returnable Shipping Boxes
The 'There and Back Pack' is a Handy Return Shipping Box
Colorful Skincare Packaging
HerBEAU Boasts Phytotherapeutic Products in Compact Designs
Handmade Vegan Soaps
FormularyFiftyFive's La Nuit Shea Butter Formula is Luxe and Eco-Friendly
Food-Based Beauty Lines
Skin Food is a Korean Beauty Collection is Derived from Fresh Foods
Practical Eco Packaging
This Washing Powder Pouch Demonstrates Great Material Resourcefulness
Chemist Perfume Packaging
Valiram Perfume Uses a Scientific Branding Aesthetic
Collaborative Cosmetic Packaging
The Aromatologic Scent Packaging Involved Several Designers
Deceptive Paper Packaging
Papelaria's Memo Paper Boxes Mock Traditionally Romantic Gifts
Cutesy Cosmetics Cases
This Tony Moly Packaging Takes on the Form of a Bunny
Mobile Barber Shops
Salon Le Barber Brings Men's Grooming Services on the Road
Sophisticated Scent Packaging
The L'Artisan Parfumeur Packaging Boasts Elegant and Unisex Details
Bright Cosmetic Packaging
Project Charisma by Ken Lo Highlights Creative Paper Branding
Tattoo Care Cosmetics
Under Your Skin's Specialist Tattoo Care Adopts a Hipster-Inspired Aesthetic
Denim-Like Perfume Packaging
The Zara Denim Couture Line Takes on the Texture of Jeans
Modern Art Makeup Lines
The MAC x BollyDoll Collection is Designed by Artist Amrita Sen
Bioactive Beauty Drinks
Beauty & Go's Drinks Promote a Healthy Glow from the Inside Out
Portable Shampoo Packaging
These Hair Product Packaging Designs are Chic and Luggage-Inspired
Seductive Floral Fragrances
The Exotic Velvet Orchid Tom Ford Perfume is Spicy Yet Very Feminine
Expressive Cosmetic Packaging
The Tony Moly Lip Gloss Collection Takes on Cartoon Characters
Sassy Makeup Pouches
This Adorable Makeup Pouch Declares That Lipstick is All You Need
Unisex Bath Products
Purearth Boasts Minimalist Branding that Will Appeal to All Genders
Makeup Remover Recipes
This Handy DIY Makeup Remover Project is Simple & Inexpensive
Drinkable Sunscreens
Harmonised H2O UV Protection by Osmosis Skincare Blocks UVA and UVB Rays
Squeezable Honey Tubes
Affiniti's Honey Package Design Trades in a Glass Jar for a Plastic Tube
Dessert Lip Balm Branding
The Face Shop's Lip Balm Collection Boasts Graphic Containers
Aromatic Bathing Melts
The Amayori Shower Mochi Line Consists of Aromatherapy Shower Tablets
Superfood Face Serums
Goji Beaute's Cosmetic Product is Made with a Gem of Nutrition
Chromatic Beauty Packaging
The Boots No7 Limited Edition Line Boasts Beautiful Packaging
Sketched Skincare Packaging
Agronauti Cosmetics Branding Expresses the Art Behind Its Recipe
Outdoorsy Grooming Collections
The Harry's Jimmy Chin Collection Blends Style With Practicality
Refined Apothecary Branding
The Odin Men's Grooming Kit Boasts a Sleek Nordic Aesthetic
Truth-Inspired Beauty Branding
LG's belif Cosmetic Line Focuses on Playful Percentage Bars
Botanical Beauty Branding
This Essential Oils Packaging Design is Delicate and Delectable
Patterned Cosmetics Sachets
Beautiful Skin Care Samplers Facilitate Facial Treatments On the Go
Anti-Aging Cannabis Cosmetics
Cannabis Beauty Defined's Anti-Aging Beauty Products Are All-Natural
Jetsetter Skincare Kits
This Traveller’s Skincare Kit is a Perfect Gift for Father's Day
Encapsulated Hair Products
Metallic Capsule Bottle Makes a Tress Remedy Look Sent from the Future
Sea-Inspired Beauty Packaging
Seacure by Harini Venkatesh Embodies Sustainability and Healing
Pixelated Skincare Packaging
'The Basics' Takes Inspiration from the Space Invader Video Game
Bizarre Beer Shampoos
The BRÖÖ Hair Shampoos are Infused with Handcrafted Ale
Nautical-Themed Cleansing Tools
The Clarisonic Mia 2 Summer Collection Boasts Limited Edition Hues
Positivity-Boosting Perfumes
Sacred Self’s Roll-On Perfumes Affirm Self-Love
Cat-Inspired Cosmetics
Felissimo's Fragrant Hand Cream for Humans Smells Like a Cat's Paw
Delicate Skincare Packaging
Dove's True Tone Branding Suggests Its Gentle and Premium Qualities
Organic Bath Salts
Etsy's Ravenscourt Apothecary Shop Boasts Naturally Scented Products
Computer-Inspired Commodes
This Toilet Seat Laptop Design Draws from the Beauty of the MacBook
Aqueous Cosmetic Collections
Packaging for MAC's Alluring Aquatic Makeup Looks Permanently Wet
Footwear-Inspired Fragrance
The JS Wings 2.0 Perfume Bottle is Shaped Like Jeremy Scott's Design
Portable Makeup Packaging
Stowaway Cosmetics' Compact Containers Appeal to Women on the Go
Soothing Sleep Sprays
Saje's Fairy Mist Introduces Bedtime Aromatherapy for Children
Slim Roll-On Scents
Saje Wellness' Delicate Roll-On Fragrances Put Aromatherapy in Your Pocket
Beauty Blogger Concoctions
Former Vogue Assistant Introduces Glossier Skin Care Line for Her Blog
Treat-Mimicking Tins
Chocolate Eyeshadow Packaging is Sweet Enough to Keep on Display
All-Natural Soap Subscriptions
This Organic Beauty Subscription Box Deals in Eco-Friendly Soap
Wooden Cosmetics Packaging
This High Quality Cedar Package Holds Hair Products From Shu Uemura
Halal Cosmetics Branding
The Iba Halal Care Cosmetics are Ethically and Hygienically Manufactured
Stacked Face Cream Packaging
Kaita by Alejandro Posada Comes Apart in a Distinct Manner
Record-Inspired Perfume Packaging
Aktiva Designs Fragrance 212 in Barcelona
Male Pampering Pop-Ups
The Pop-Up Bottega Veneta Barber Shop Debuts the Brand's Shave Line
Pull-N-Peel Lip Stains
The Korean Cosmetics Brand Berrisom Created This Peel-Styled Lip Gloss
Quixotically Patterned Sunblock
These Sunscreen Packaging Designs are Vibrant and Feminine
Anime Beauty Masks
Loverecipe's Facial Treatment Masks Use Ingredients Like Peppers and Broccoli
Floral Makeup Removers
Wildcraft's Natural Makeup Remover is Made with Oils, Flowers and Honey
Hair-Rejuvenating Products
Mixed Chicks' Morning After Redefining Foam Energizes Bedhead Curls
Bamboo Skincare Packaging
The Tay Skincare Line's Bamboo Packaging is Clean, Sustainable & Elegant
Chic Perfume Bottle Clutches
This Couture-Inspired Carryall Boasts a Luxe Look for Less
Hairstyle Blotting Sheets
Kérastase's Anti-Frizz Sheets are Like Blotting Papers for Your Hair
Dewy Skincare Bottles
Holika Holika's Aqua Fantasy Packaging Shows Off Its Icelandic Roots
Whimsical Perfume Packaging
Pharrell Williams' GIRL Perfume Packaging Reflects Pharrell's Style
H2O Aid Initiatives
Clean Water Charity Project Supports a 'Made to Matter' Approach to Production
Genderless Fragrance Collections
The Les Infusions de Prada Range Boast Unisex Scents
Tea-Infused Cosmetics
David's Tea Beauty Products Are Vegan, Cruelty-Free and Organic
Piquant Men’s Perfumes
The COMMES des GARCONS ‘Wonderoud’ Cologne Smells Like Woody Balsamic Oil
Spherical Wooden Perfumes
Pacific Perfumes' Eco-Friendly Cosmetic Packaging is Protected in Wood
Gender-Neutral Shaving Kits
Designer Saana Hellsten Designs Concept Packaging Based on Needs
Spinning Lipbalm Packaging
Perfumerias Julia's Lip Balm Packaging Looks as Precious as a Diamond
Cosmic Fragrance Branding
The Perfume Box Packaging for Sole and Luna Honor the Sun and Moon
Vegan Male Beauty Products
The Portland General Store's Black Willow Bark Toner is All Natural
Energizing Skincare Creams
Sportmetics' Face Cream Products Help to Revitalize Skin Post-Workout
Polish Lipstick Packaging
The Lipnicure Lipsticks Promise the Long-Lasting Power of Nail Polish
Tantalizingly Smooth Skincare Bottles
The ETINA HAPPY Packaging is Youthful and Bright
Diet Aromatherapy Oils
This Saje Aromatherapy Blend is Intended to Help Stop Cravings
Natural First Aid Kits
Saje Wellness' First Aid Kit Looks to Nature for Healing
Popping Jelly Soaps
The Hiruan-dama Soap Balls are Packaged inside Mini Balloons
Elegantly Cased Fragrances
The S.lshira Perfume and Case Combines Luxury and Convenience
Emerald Designer Lipsticks
The 'Sicilian Jewels Collection' by D&G Puts Jewel Tones on Your Lips
Neutralizing Natural Deodorants
PiperWai's Deodorant is Made with Magnesium, Charcoal and Starch
Organic Makeup Packaging
The Eco Tube is a Sustainble Packaging Solution for Cosmetic Products
In-Shower Shaving Bars
Dave's Shower Shave Bar Helps Guys Shave in the Shower
Festive Holiday Fragrances
The Juniper Ridge Christmas Fir Cabin Spray Incorporates Woodsy Scents
Book-Like Soap Boxes
Apothecary's Soap Packaging Ideas Are Literary-Inspired
Cheesy Face Creams
The Bounce Cheese Cream is Full of Beneficial Natural Proteins
Spiced Pumpkin Soaps
These Autumn-Scented Soap Bars Smell Like Pumpkin Spiced Lattes
Racecar-Inspired Skincare Packaging
Packaging for Maximum for Men Takes Cues from the Racetrack
Satirical Gender Equality Apps
This Awareness-Raising Tip App Calculates Lower Tips for Women
Charcoal Detox Cleansers
The Michael Todd Product Neutralizes Acidity and Absorbs Impurities
Adorable Portable Fragrances
The TONYMOLY Hello Bunny Perfume Bar Line Boasts Cute Personalities
Soothing Skincare Sprays
Samcos' Herbal Skin Spray Products Have All-Season Applications
Headache-Erasing Markers
Saje's Headache Remedy Wand Relieves Pain with Essential Oils
Gem-Inspired Perfume Packaging
Lancome's La Nuit Tresor Scent is Inspired by Precious Stones
Earthy Organic Candles
The Prospector Co. Candles Line Infuses the Brand's Signature Scents
Chromatic Fragrance Branding
Lacoste's Eau de Lacoste L.12.12 Boasts Brightly Colored Packaging
Cruelty-Free Polishes
La Couleur Couture Polishes are Vegan and Environmentally Friendly
Historically-Influenced Perfumes
Penhaligon's Trade Routes Collection Revisits British History
Floral Skin Product Packaging
The Kahuna Skin and Haircare is Perfect for Surfers
Fruit-Shaped Hand Cream Dispensers
This Fruit Hand Cream Packaging Embodies its Ingredients
All-Natural Sunscreens
Saje Wellness' Natural Sunscreen Uses Chemical-Free Ingredients with SPF
Delicious Cookie Perfumes
The Demeter Graham Cracker Cologne Will Bring Back Memories of Snacking
Jarring Toothpaste Packaging
Uncle Harry's Peppermint Toothpaste is Packaged in a Glass Jar
Citrus Gardening Scrubs
This Lemon Zest Hand Scrub is Perfect Washing up After Planting
Witch-Scented Soaps
The Witches' Brew Whipped Cream Soap Halloween Product Smells Like Apples
Natural Spray Deodorants
The Aesop Deodorant is a Great Alternative to Roll-On Antiperspirant
Cocoa Scented Scrubs
This Chocolate Cake Scented Creamy Sugar Scrub is Perfect for Candy Lovers