These millennial media innovations range from mobile lifestyle platforms to search engine loyalty programs that reward Internet users with perks that cater to their interests and personality traits.
Fueled by the generation's appreciation for social media and technology, these interactive film trailers, stylish lifestyle apps and virtual reality film experiences are all about sensory marketing that leaves a lasting impact on consumers.
In addition to experimenting with virtual reality platforms and gamification, these millennial media innovations also include live stream music videos -- created with the help of real-time social media platforms like Periscope -- and personalized marketing campaign that appeal to niche interests while inspiring consumers to get creative both through tools like artistic apps or social media contests.
30 Millennial Media Innovations
30
Social Media Vending Machines
IHeartRadio's Kiosk Turns Instagram Posts into Free Merchandise
29
On-Demand Ice Cream Trucks
The 'Good Humor' Ice Cream Trucks Can Be Summoned with a Single Tweet
28
Social Media Presidential Campaigns
Hillary Clinton Held Her First Major Campaign on Periscope
27
Artistic Beauty Platforms
The 'You are Lancome' Interactive Website Celebrates 80s Years
26
Livestreaming Fashion Channels
H&M Canada Takes to Periscope for Fashion Brand Marketing
25
Immersive Horror Videos
This Promotional Game Lets User Choose Their Own Terrifying Adventure
24
Dating App Marketing Campaigns
Jason Derulo Recently Launched a New Video Through Tinder
23
VR Action Movie Experiences
This Insurgent Film Short Gives Fans an Immersive Experience at SXSW
22
Rapid Photo Book Apps
The TripPix App Lets Millennials Quickly Create Nifty Photo Books
21
Live Streamed Keynotes
Jeremy Gutsche's SXSW Book Launch is One of the First Keynotes on Meerkat
20
Revolutionary Live Streaming Apps
The Periscope App Lets You Stream Video To Your Followers
19
Free Telecommunication Apps
The Line App is a Great Platform for Brands Targeting Millennials
18
Interactive Fashion Lounges
The Cosmopolitan Style Lab is Presented by Intel and COVERGIRL
17
Search Engine Loyalty Programs
The Bing Rewards App Provides Perks to the Platform's Users
16
Intimate Musician Videos
Spotify's Entertainment Marketing on Periscope Connects Fans & Music
15
Live Snowboarding Videos
Red Bull Uses Meerkat for Live Video Marketing of Its Double Pipe Finals
14
Private Broadcasting Apps
'Skeegle' is a Mobile Live-Streaming App Exclusively for Private Groups
13
Informative Embedded Ads
Microsoft's Collective Project Appeals to a Millennial Audience
12
Collaborative Video Sharing Apps
The Ferris App Lets You Edit, Share and Augment Mobile Video
11
Limited Livestreaming Apps
The New 'Outcast' App is Designed for 15-Second Live Broadcasts
10
Stylish Lifestyle Apps
The Tory Daily App Celebrates The Inspiration Behind the Tory Burch Brand
9
Interactive Interstellar Events
NASA at SXSW Gives a Hands-On Look at Technology and Exploration
8
Cross-Platform Reality Shows
The Next Style Star Was Developed By Maker Studios and Macy's
7
On-Demand Interactive Events
Roku's SXSW On Channel Lets Users Experience the Festival From Home
6
Branded Livestreaming Apps
Comcast's Xfinity Share Helps Create and Share Livestream Video Content
5
Live Stream Music Videos
Nicole Arbour's Fun Revolution is the First Ever Periscope Music Video
4
Millennial Lifestyle Platforms
The Bustle Mobile App Appeals to Female Pop Culture Fans
3
Sporty Social-Media Marketing
Puma Uses Periscope to Promote Its #ForeverFaster Twitter Campaign
2
Collaborative Camera Apps
The DSPO Mobile AppLet Multiple Users Capture and Share Images
1
Interactive Fireworks Guides
UrbanDaddy's Fourth of July Map Shares the Best Fireworks Locations
Related Ideas
Personalized Streaming Merch Features
The Spotify Merch Hub Offers Gear According to Interests
Mood-Powered Smartphone Speakers
The Conceptual 'MIX:X' Speaker by Junyoung Lee is Intelligent
Social e-Commerce Platforms
Hoppn Creates "A New Type of Centralized Online Shopping Experience"
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Gen Z-Focused Fashion Labels
The 'MIXT' Label Caters to Youthful Fashion-Forward Indian Consumers
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Retro Smartphone Music Systems
The Conceptual 'RE:PLAY' Smartphone Music Player is Nostalgic
Tech-Infused Analog Radios
Mark Choi Blends Retro Aesthetics and Modern Technology with i Ready O
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Gen X Influencer Campaigns
L’Oréal Paris Taps 10 Influencers for Its Age Perfect Rosy Oil-Serum
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
AI-Powered Video Content Creation
GoDaddy Studio Launches AI-Powered Instant Video
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Visualized Social Streaming Features
Spotify and Snapchat are Launching the Share Track Lens
Lifestyle Activity Tracking Apps
The 'Timeline It' App Tracks Virtually Any Activity or Event
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Popcorn Dispenser Billboards
Streaming Service ITVX Marked Its Launch by Sharing Snacks in the UK
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
AI-Powered Video Chats
Fireworks Enhances Shoppable Live Video Commerce with Generative AI
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
AI-Powered Virtual Influencers
Antelope is Making Virtual Influencers More Capable with AI Tech
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
Video-Style Chat App Features
WhatsApp Instant Video Messages Enables Quick Communication
Inclusive Digital Platform Experiences
Google Launches More Inclusive Assistance to its Platforms
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Phygital Fashion Platforms
Macy's and Journee Debut the mstylelab Platform for Users
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Shoppable Hybrid Apps
Lemon8 is a New Social Media App Combining Aspects of Instagram & Pinterest
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Gamified Video Dating Apps
IRLY is a Dating App by Gen Z for Gen Z
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Text-to-Video AI Avatars
AI Studios Brings Content to Life
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Gamified Youth-Focused News Apps
RocaNews Uses Challenges and Quests to Encourage Staying Informed
Product Maker Launch Platforms
MicroLaunch Offers a Streamlined Avenue for Feedback
Connective Music Platforms
Musicat.fm Offers a Dynamic Community for Music Lovers
Young Professional Community Apps
Yuppie Helps Gen Z and Millennials Connect with One Another
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Live-Streamed Music Venues
PIXELYNX Partners with Vita Motus on a New Metaverse Music Game
Social Media-Inspired eCommerce Features
Amazon Inspire Features Content and Lets Users Shop Looks
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Interactive Digital Menus
Tabmeal Empowers Restaurants to Revolutionize the Way Guests Order
Professional Short-Form Video Feeds
LinkedIn is Testing a TikTok-Like System on its Platform
Gen Z Budgeting Platforms
Buddy and Klarna Teamed Up to Support Gen Z Financial Health
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Engaging Youth-Focused Platforms
V&A Introduces the Mused Website for Gen Z Digital Natives
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Customizable Content Effects
Google Introduces New Editing Features to the Photos App
Jewelry Rewards Initiatives
Mejuri Launches a New App and Loyalty Program Called Mejuri+
Social Media Music Festivals
TikTok 'In the Mix' is a First-of-Its-Kind Music Festival
Image-Sharing Social Applications
Lapse is a New Image-Sharing App Loved by Gen Z Consumers
Digestible Shopping Feeds
Amazon Debuts the Inspire Platform to Drive Sales and Consumer Marketing
AR Apartment Platforms
3D Apartment Lets Home Hunters Virtually View Their Furniture in a New Home
Authenticated Product Review Apps
This App Matchers Shoppers With Brands Looking For Reviews
Accessible Mixed-Reality Media
Chapter 2 Welcomes New Society to Revolutionize the Media Frontier
Music-Focused Dating Apps
Dating App 'Vinylly' Matches Users Through Their Music Compatibility
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Personal Shopping Assistants
Klarna Debuts a More Personalized Shopping Feature Dubbed Ask Klarna
Millennial Homeowner Hubs
The Home Depot's New Homeowners Hub Equips Millennials with Resources
AI-Fuelled Mobile Design Apps
Adobe Launches its Express Mobile App for Design On-the-Go
Tech-Enhanced Travel Planning
Travvit is a Travel Discovery Platform to Inspire Better Vacations
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Nostalgic Music Discovery Apps
The 'Rewind' App Helps Gen Z Delve Into the Music Of Past Decades
Customized Streaming Platform Features
Netflix Brings Streamberry to Life with Personalized Detail
Influencer Partnership Platforms
impact.com Launches a New Platform for Influencer Management
Personalized TV Recommendation Apps
Watchworthy Aims to Assist Audiences in Selecting TV Shows
Parental Social App Controls
Meta Debuts a Series of New Features Across its Social Media Apps
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Passion-Sharing List Platforms
MyLikes Helps Users Share What They Enjoy with Curated Lists
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Influencer Marketing Platforms
Streams Charts Launches the Influencer Marketing Agency MIRAI
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Video-Enabled Dating Apps
The 'Candid' Dating App Lets Users Show Their Personality with Video
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Label-Backed Musical Merch
Warner Music Partners with DRESSX for Digital Merchandise Collections
Content Creator Streaming Platforms
The 'Quench' Platform Offers Access to Exclusive Content
Sporty Digital Apparel
Roots & Stadium Live Launched a Digital Experience for Gen Z
Home Decor Apps
Pottery Barn Kids and Pottery Barn Teen Launch Mobile Apps for E-Commerce Sales
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Seamless Automotive Shopping Apps
Awin Group of Dealerships Launches Mobile App to Enhance CX
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Social Telegrammed Messaging Features
Instagram's Broadcast Channels Will Soon Launch Globally
Media-Based Music Expansions
DistroKid Users Now Have Access to TikTok Music for Promotion
Music-Focused Social Media
Musicboard is a Place for Music Lovers to Unite
All-in-One Telecom Streaming Services
Verizon +Play Offers Access to Over 20 Services
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Artist-Empowering Streaming Insights
Spotify Campaign Kit Provides Unmatched Streaming Insights
Media Release Monitoring Apps
The 'Upcoming' App Helps Users Track Favorite Media and Explore
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Live Streaming Blog Features
Tumblr Recruits Livebox for its New Live Streaming Feature
Social Media Expansive Features
Twitter Blue Adds New Perk Features Through Uploads
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Streaming Service-Backed Games
YouTube Is Testing Its Online Games Category Called 'Playables'
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Dynamic Online Music Communities
Hearit is a Vibrant Platform for Aspiring Artists
Streamed Custom Radio Stations
YouTube Music Presents its new Create a Radio Interface
Tween-Oriented Content Series
Claire's Launches a New Media Partnership with Sony Pictures TV-Kids
Multiview Streaming Platform Services
YouTube TV Adds New Multi-Viewing Features for March Madness
Bite-Sized Gen Z News
Mata.Today Offers Quick Insights for Gen Z to Easily Digest
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
Seamless Media Organization
Funlistr Keeps Recommendations from Friends in One Centralized Place
Content-Focused Map Features
TuneIn Launches an Immersive Map Feature for Global Content Searches
Social App-Sourced Tickets
TikTok Launches its New Live Event with Ticket Sales by Tickets.com
Weekly Personalized Music Curation
NewMusic Delivers New Tracks to Your Inbox Every Week
Community-Oriented Aging Apps
Melissa Gilbert Debuts the Modern Prairie Lifestyle App for Women
Online Poker Engagement Features
Stretch Network Confirms the Launch of Three New Features
Personalized Film Apps
Movie Me Helps Individuals Discover New Movies
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Live Shoppable Streams
CommentSold Introduces a New Shopify Feature for Live Shopping
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More
Presidential Note Campaigns
Joe Biden Launches a New Boomer-Focused Campaign Using the Notes App