Wellness means different things to different consumers, and the May 2017 wellness trends show just how varied the category is. For some, wellness is a purely mental concept centered around meditation and mindfulness. For others, it's mostly a physical pursuit — not fitness per se, but a mission to feel healthy. Still others take it as a holistic practice, combining mind and body.
Yoga is a seamless combination of the mind and body aspects of wellness, and there are plenty of yoga products from companies that happily subvert the stated purpose of the Buddhist practice. ChromaYoga, for instance, combines color therapy (which is relatively new form of therapy that matches colors to their archetypal moods) with different tempos and styles of yoga.
Top 30 Wellness Trends in May
30
Childlike Cork Yoga Mats
Scoria Offers Yoga Mats Inspired by Children's Drawings
29
Office Meditation Booths
The Headspace Office is Focused on Fostering Healthy and Happy Employees
28
Empowering Female Athletic Apparel
The Alana Athletica Women's Yoga Gear is Made by and for Women
27
Intentionally Unfinished Tables
The 'Table of Mindfulness' Desk Table Requires a Finishing Touch
26
Color Therapy Yoga Classes
ChromaYoga's Unique Yoga Class Sessions Pair Movement and Color Therapy
25
Smart Wellness Bras
VITALI's Bra for Health Serves as an All-Day, Personal Wellness Coach
24
Mini Fitness Festivals
Virgin Sport Teased the Hackney Festival of Fitness with a One-Day Event
23
Pop-Up Beach Bars
Watsons Bay Boutique Hotel Created a Luxurious Space to Watch Surfing
22
Nutritional Skincare Supplements
The OLLY Flawless Complexion Skincare Supplement is Balanced
21
Eco-Friendly Charitable Yoga Mats
Gypsea Yoga Goods Aims to Contribute to Coral Reef Conservation
20
Omega Supplement Sprays
Ora's Plant-Based Omega-3 Spray Can Be Added to Food and Beverages
19
Caffeine-Enriched Supplements
The Protein World 'The Super Man Pump' Pre-Workout Drink is Boosting
18
Anxiety Relief Supplements
The Release My Mind Anxiety Formula Helps Naturally Soothe Worries
17
Chocolate Vitamin Supplements
The Anlit 'Kidi Bites' Omega-3 Supplements are Tasty and Nutritious
16
Metabolism-Boosting Workout Drinks
The PhD 'Pre-Wkt BURN' Pre-Workout Drink Features TeaCrine
15
Specialized Hair Supplements
Ouai's Supplements for Hair are Solutions for Thin, Dry or Oily Locks
14
Custom Vitamin Subscription Services
'Vitafive' Ensures You Get the Daily Vitamins You Need
13
Weighted Yoga Bracelets
Bala Bangles Were Designed to Make Yoga More Strength-Focused
12
Detoxifying Protein Milks
The Nue Co's Milk Protein + Gut Food Beverages Boosts Immunity
11
Conversational Candlelight Games
Saje Wellness' Card Game for Groups Includes Candles & a Diffuser
10
Potent Ginseng Supplements
The Mannatech 'GinMAX' Tablet Vitamins are Fast-Acting
9
Vitamin-Rich Tea Collections
T Plus' 'Super Teas' are Enriched with Nine Essential Daily Vitamins
8
Complete Vegetable Supplements
The Bootea Greens Powder Superfood Has Five Veggies Per Serving
7
Probiotic Hangover Supplements
The ClearVia Probiotic Blend Helps the Body Metabolize Alcohol
6
Toxin-Flushing Supplements
The Release My Mind Detox Bowel Cleanse Resets Your Digestive System
5
Seasonal Supplement Sets
'Hello Day' Sells Its Supplements in Boxed Kits Based on the Seasons
4
Vegetarian Turmeric Supplements
The Anlit Curcumin Gummy Vitamin Supplements are Kosher and Halal
3
Medicinal Mushroom Teas
Choice Organic Teas Makes Wellness Teas with Reishi and Shiitake
2
Biodynamic Herbal Tonics
Oregon's Wild Harvest Makes Solutions for Digestion, Stress and More
1
Two-In-One Supplement Capsules
ORB's Liquid Capsules Contain Multivitamins and Fish Oil
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3D-Printed Meditation-Supporting Tablets
Sugar Lab & Hasu Develop a 3D-Printed Meditation Tablet
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Colorful Athleisure Essentials
Jill Yoga’s Athleisure Line is Colorful, Cozy, & Performance-Driven
Immersive Wellness Experiences
Othership Pioneers Emotional Wellness With Immersive Experiences
Personalized Nutrition Memberships
Zoe Helps People Eat in a Way That Makes Them Feel Better
Healthful Advent Calendars
Alo’s Beauty & Wellness Advent Calendar Gifts a Year-Long Subscription
Tablet-Integrated Fashion
The Lenovo Tab Wear Collection Explores the Concept of "Me Time"
Luxurious Equestrian Activewear
The Hermès Yoga Products are Being Added to the Equestrian Line
Ayurveda-Inspired Yoga Products
Mindful Collective Co. Unveils b, halfmoon
Toronto Wellness Boutiques
Trove Wellbeing Offers Wellness Services in Toronto
Adaptogenic Sparkling Tea Ranges
Juni Emphasizes Health-forward Recipes in the Beverage Industry
Stylish Performance Uniforms
Welles Balances Sustainability, Comfort, and Style
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Sensory Immersion Tools
Lifelines Activate the Body's Natural Stress Relivers
Luxury Holistic Wellness Vacations
Byblos Hotel is Pioneering Luxury Wellness in Saint-tropez
Adaptogenic Mushroom-Powered Beverages
The TRIP Mindful Blend Comes in Four Flavor Options
Connected Stress Relief Mats
The 'Feel Good Mat' Offers Vibration and Auditory Feedback
Kid-Focused Mindful Activity Books
Wild Chakra Boassts the Kids' Mindful Coloring & Activity Book
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Emotional Utility Beverages
These Canned Drinks Deliver Refreshment and a Euphoric Boost
Calming Bedtime Bath Soaks
Niyama Wellness Enhances the Bedtime Routine with Sleep Like Buddha
Energizing Wellness Mists
cMoss Beauty's Face and Mood Mist Revitalizes the Complexion & Spirit
Adaptogenic Mushroom Powders
MUD\WTR Debuts the ':rise Matcha' and ':balance Tumeric' Blends
Mindful Styling Campaigns
Style Consciously by Chatters Promotes Making Mindful Choices
Wellness Patch Bundles
The FIGS Fleur Marché Wellness Patches 4-Pack Tackles Sleep and Relaxation
Botanical Adaptogen CBD Supplements
FOCL CBD Wellness Products Enhance Mood, Sleep and More
Modern Nutrient-Packed Tinctures
Apothékary Introduces Your Wildest Greens Tincture
Revolutionary Cancer Lifestyle Platforms
MOJO Health Prioritizes Overall Healing and Resilience
Personalized Wellness Journeys
Spa myBlend at the Ritz-Carlton Offers an Immersive Experience
Colorful Vitamin-Infused Waters
Flow Ventures into the World of Flavorful Vitamin Water
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Sparkling Wellness Sodas
Fresh Pop is a Plant-Powered Soda Fueled by Functional Ingredients
Engaging Workplace Wellness Apps
This App Helps Managers Support Employee Mental Health
Motivating Journaling Apps
MindUp Encourages Users to Maintain a Daily Mindfulness Habit
Powerful Wellness Shot Lines
Goldthread Tonics Introduces a Trio of Two-Ounce Wellness Shots
Gen Z Wellness Patches
Fleur Marché Delivers Soothing Relief with Hemp & Botanicals
Music-Based Therapy Apps
Spiritune Combines Music Therapy with Neuroscience
Genderless Self Care Lines
Prohibition Wellness Offers Premium Wellness Products for Everyone
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Modern Traditional Wellness Spaces
The WELL at Chileno Bay Opens in the Chileno Bay Resort
Mexican-Owned Prebiotic Sodas
Mayawell's Better-for-You Sodas Celebrate Their Heritage
Calming Candlelit Pilates Studios
Jaybird Yorkville is a Contemporary Movement Studio
Ultra-Chic Yoga Collections
The Nike x Matthew M. Williams Yoga Capsule is Chic
Hyper-Personalized Wellness Apps
28 Seeks to Empower Women on Their Wellness Journey
Restorative Aromatic Bath Products
These New Dr. Teal’s Products Boast Minerals and Essential Oils
Supplement-Inspired Skincare Products
TrueYou Beauty From The Vitamin Shoppe Expands the Range
Organic Wellness-Focused Drinks
élevé's Adaptogen-Infused Sparkling Waters Come in Three Flavors
Targeted Health Elixirs
Bewell Shots Support Hydration, Energy and Mood Management
Wellness-Focused Retailer Ranges
Target is Welcoming More Than 1,000 Wellness Products
Wellness-Focused Herbal Supplements
Balance Blends Seeks to Alleviate Everyday Stressors
Forest Bathing Beauty Pop-Ups
Tatcha's Immersive Pop-Up Connects the Senses to Nature
Digital Wellness Supplements
Lightbody's Total Eye Health Soft Gel Enhances Visual Function
Happiness-Encouraging Teas
Tetley's Live Tea Collection Encourages Achievable Wellness Goals
Sacred Healing Room Sprays
Sara Bengur Debuts Home Sprays for Wellness & Spiritual Health
Calming Botanical Waters
moment Specializes in Adaptogenic and Nootropic Drinks
Women-Targeted Cannabis Retreats
moodRXtreats Invites Cannabis Lovers and Explorers on a Journey
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Personalized Meditation Apps
Balance Improves Sleep, Stress Responses and Overall Wellbeing
Gut-Brain Supplements
YayDay's Supplement Assists with Mood & Mental Health Management
Heat-Reactive Yoga Mats
The Omala Aurora Color-Changing Yoga Mat Offers Visualized Feedback
AI-Powered Wellness Vacations
Culb Med Expands Wellness Program with AI capabilities
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Chic Contemporary Fitness Studios
Jaybird Emphasizes Mindfulness and Accessibility
Holistic Comfort Yoga Gear
The Blakely Yoga Edit Collection Includes Three New Products
Ayurveda Cuisine-Centric Wellness Retreats
Ananda in the Himalayas Emphasizes Ayurveda Cuisine
Supplement-Infused Refreshment Ranges
The Nirvana Super Beverages Come in Three Varieties
Mood-Enhancing Supplements
The Synergy Company Launches Radiant Mood Supplement for Burnout
Anytime Hydration Beverages
Leisure Project is Fueled by Electrolytes, Adaptogens & Nootropics
Mindful Mental Health Ads
Alo Moves 2023 Mental Health Awareness Month Campaign Just Launched
Nootropic Wellness Shots
Genius Boost Wellness Shots Share the Benefits of Functional Mushrooms
Calmness-Promoting Mindfulness Classes
Oseh Emerges as a Beacon of Tranquility
D2C CBD Wellness Products
Thanks! Natural Full-Spectrum CBD Products are Perfect for Gifting
Functional Turmeric Lattes
MUD/WTR's :balance turmeric Blend Improves Mental Clarity and Vitality
Sporty Solo Travel Platforms
SurfYogaBeer is a New York City-based Active & Social Travel Company
Sensorial Self-Care Collections
Hairitage's Bath and Body Collection is Enhanced by Aromatherapy
Future-Facing Hair Colors
The Aveda Vibe Collection is Arriving Ahead of Festival Season
Smoothie-Inspired Nail Polishes
Jamba & Color Dept. Made a Limited-Edition Nail Polish Collection
Stress-Fighting Functional Chocolates
JOYÀ's Adaptogenic Functional Chocolates Support Balance
AI Meditation Guides
Vital is an AI Mindset Guide that Offers Personalized Wellness Strategies
Physician-Formulated Ayurvedic Oils
Chopra Offers Ayurvedic Body Oils Tailored to Your Dosha
Human Candle Campaigns
These Human Statues of Candle Wax Bring Attention to Youth Burnout
Caffeinated Functional Sparkling Waters
Heywell x Foxtrot Supports Mood & Stress Management
Chewable Wellness Gummies
Cannaray Unveils a New Wellness Gummies Range for UK Customers
Pharmacy Pet Product Expansions
CVS is Growing Its Collection of Pet Wellness Products
Wellness-Promoting Cannabis Teas
Solei Introduces its New Cannabis-Infused Tea Blends
Wellness-Promoting Fruit Drinks
REBBL Launches a Better-for-You Functional Fruit Juice Line
Multifunctional Superfood Elixers
Sense Naturals Recently Launched Its Debut Product, Balance
Health-Centric Smart Rings
The Circular Ring Helps Users Better Understand their Overall Health
Seamless Activewear Lines
WellBeing + BeingWell's Seamless Collection is Available at REVOLVE
Seasonal Complete Cleanses
Prominent Wellness Brand Reinvents Seasonal Cleanse with Superfoods
Matcha-Inspired Wellness Rituals
Colleen Rothschild Boasts the Matcha Tea Toner + Rituals Candle
Cycle-Syncing Wellness Apps
28 Provides Insights & Guidance for the Four Menstrual Phases
Holiday Self-Care Kits
Wellness Brand Waphyto Launches the New Targeted Holiday Kits
Ayurvedic Dietary Supplements
Himalaya Wellness Ashwagandha+ Comes in Three Options
Wellness-Emphasizing Spa Programming
Grand Geneva Resort & Spa Announces Year of Wellness
Holistic Wellness Cosmetics
GPI Beauty The Harmony Collection Has Cosmetic and Skincare Solutions
Soothing Adaptogenic Juices
California Pressed Juicery Launched the Unwind Tonic & Calm Shot
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Ayurvedic Makeup Sticks
Mango People is Sephora’s First Ayurvedic Makeup Brand
Versatile Wellness Patch Lines
Laki Naturals Introduces Patches Designed to Address Various Needs
Nourishing Hair Health Supplements
Nouráge Hair + Wellness Promotes Hair, Skin & Nail Health
Indian-Inspired Clay Masks
Junglo Reintroduces Self-Care Through the Lens of Ayurveda
Holistic Wellness-Promoting Spaces
IHCL Launches the J Wellness Circle Holistic Experience
Body-Scanning Wellness Subscriptions
Zozofit 2.0 Introduces Body Shape Scanning via a Smartphone
Wellness-Themed Rental Pop-Ups
Wander Partners with Good Pharma to Showcase its Offerings
Holistic Fitness Trackers
WayFit is a Wellness App That Caters to Individual Fitness Journeys
Hormone-Focused Women's Health Apps
The 28 App Redefines Women's Health with Cycle Syncing
Functional Uplifting Citrus Refreshments
heywell Orange Mango Targets Mood Boosting Capabilities
Employee Wellness Resources
Flimp Communications Debuts the New 'Employee Wellness Toolkit'
Functional Naturally-Powered Supplements
Mount Sunny Natural Supplements Take a Holistic Approach
Sleep-Inducing Music Features
The Balance App Introduces the Deep Sleep Feature
All-in-One Employee Wellness Platforms
The 'Cadre' Platform Empowers Team Members
Algae-Infused Wellness Juices
REBBL's New No-Added-Sugar Wellness Elixirs Feature Aquamin
Self Care Cannabis Retreats
The Sisterhood Self-Care Weekend is for Mature Canna-Curious Females
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Wellness Juice Shots
Vitaminis Conveniently Support Gut Health & the Immune System
Natural Wellness Product Ranges
Alevan Botanica Blends Aromatherapy and Ayurveda
Transformational Yoga Activities
The CircusYoga Program is Fit for Ages 7 to 107
Ritualistic Everyday Bodycare
Embodyme Makes Body Care Part of Beauty Routines
Self Care Planners
The 2024 Self Care Planner Helps People Prioritize Self Care
Personalized Meditation Sessions
Bliss Brain Can Curate Tailored Meditation Sessions
Holistic Weight Management Tools
Health Kraft Me Empowers Women 40 and Above to Stay Healthy
Athlete-Backed Yoga Gear
CorePower Yoga And Venus Williams Unite to Launch Performance Activewear
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Adaptogen-Infused Loose-Leaf Teas
DAVIDsTEA Launches the New Functional Tea Collection
Color Psychology Tests
ColorME Invites People To Explore Their Personality Through Color
Holistic Household Kits
Cymbiotika Home Extends Health to the Whole House
Consumer-Led Wellness Platforms
Grove Wellness Offers Affordable Health and Wellness Options
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Mommy-Daughter Matching Yoga Wear
The Mommy + Mini Collection by Jill Yoga is Adorable and Stylish
Healthy Mexican QSR Bowls
Chipotle Debuts a Line of Lifestyle Bowls for Health-Conscious Consumers
Celebrity-Led Meditation Journeys
Alicia Keys and Deepak Chopra's 21-Day Meditation is Restorative
Comprehensive Mental Health Trackers
Mood Wise Tracks Mood, Sleep, Energy, and More
Esports Wellness Courses
Entain Foundation U.S. Introduces a New Esports Mental Wellness Campaign
Relaxation-Promoting Supplements
Youtheory Releases Ashwagandha + GABA Supplements for Relaxation
Alchemy-Cacked Wellness Rituals
Oceanic Heal Introduces Quantum Alchemy and Plant Alchemy
Calming Breathwork Apps
Tayo Rituals Guides Users Through Breathwork Rituals with an Expert
Productivity-Enhancing Focus Sessions
SoulCycle Partners with Deep Work Platform FLOWN
Year-Tracking Heat Maps
Yearly Allows Users to Track Their Progress
Sleep-Supporting Pregnancy Boxes
Mayama Wellness' Sleep Support Package is Calming & Comprehensive