Most omega supplements come in the form of capsules or liquid fish oils that are sometimes hard to swallow because of the strong smell and taste. As an alternative to these products, Ora launched a new way for consumers to meet their daily nutrient requirements in a way that's noteworthy for two main reasons.
Ora's Omega-3 Spray comes in the form of a spray bottle, which means that it can be spritzed a few times on food, beverages or straight into the mouth to receive its benefits. As the brand clearly notes on the bottle, it promises no aftertaste because no fish oil is actually used in this vegan supplement. Instead, the plant-based omega-3 product is sustainably sourced from microalgae; on top of this, the spray has a flavor that tastes only of fresh, organic citrus and pineapple.
Why This Trend Is Growing
- Plant-based Omega Supplements
- The rise of plant-based omega supplements offers an opportunity for companies to tap into the growing demand for vegan alternatives to traditional fish oil products.
- Spray Delivery System
- The development of omega-3 sprays provides an innovative and convenient way for consumers to incorporate essential nutrients into their diet without the need for capsules or liquid oils.
- No Aftertaste Formulas
- The introduction of omega-3 supplements with no fish oil or aftertaste creates a disruption in the market and caters to consumers seeking more pleasant and palatable options.
Industries Being Reshaped
- Nutritional Supplements
- The nutritional supplement industry can embrace the trend of plant-based omega supplements and explore new product offerings to cater to the evolving preferences of health-conscious consumers.
- Food and Beverage
- The food and beverage industry can integrate omega-3 sprays into various products, such as salad dressings, smoothies, and energy drinks, to provide consumers with a convenient and flavorful way to enhance their nutritional intake.
- Personal Care
- The personal care industry can capitalize on the demand for no aftertaste formulas by incorporating plant-based omega-3 sprays in oral care products like mouthwashes or dental cleaning sprays, offering consumers a more pleasant and holistic experience.
