Makers of male grooming products are becoming increasingly creative in their efforts to attract men into purchasing their products. When it comes to things like perfumes, shaving kits and even skincare, the messaging is as important as the performance of the product itself. And packaging is a great way to control messaging and target a particular demographic even within the male gender.
This has led to cosmetics manufacturers into harnessing classic, cliche symbols of masculinity into their packaging. Moustache-topped bottles are a great way to sell a line of grooming products for examples. Perfume and colognes are most likely to attract men's attentions if they are metallic, stony or otherwise rustic looking as compared to bottles sheathed in pink velvet.
Ultimately, intelligent male grooming packaging is about getting men to associate the product with their ideal view of themselves, making them feel better about themselves and making them feel like they must use the product in question to become the best version of themselves.
35 Menswear-Inspired Packaging Examples
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Giant Bubble Shoeboxes
The Nike Air Max Packaging by Scholz & Friends Puts the Sneaker on Display
32
Masculine Accessory Boxes
These Boxes Neatly Present Sartor Resartus' Neckties & Pocket Squares
31
Stony Scent Branding
BARB Fragrance Packaging Embodies a Rugged Image to Appeal to Men
30
Vintage Shaver Branding
Spiff Packaging is 1950s-Designed to Appeal to Timelessly Dapper Gentlemen
29
Dapper Prophylactic Packaging
Vizit Condoms Boxes Feature Aptly Patterned Essential Accessories
28
Vintage Flask-Inpired Kits
The Men’s Soap Shop Skincare and Shaving Kit is Sleek and All-Natural
27
Denim-Like Perfume Packaging
The Zara Denim Couture Line Takes on the Texture of Jeans
26
Airport-Inspired Branding
Gate Skincare Packaging Attracts the Traveling Businessman
25
Apothecary Tropical Toiletries
Royall Lyme Bermuda Limited Offers Island-Fresh Signature Scents
24
Cement-Encased Soap
CNCRT Body Balm Packaging is Made Solid and Sturdy to Attract Male Consumers
23
Mustache-Topped Bottles
The Barbers Packaging Features Impeccably Sculpted Facial Hair
22
Refined Apothecary Branding
The Odin Men's Grooming Kit Boasts a Sleek Nordic Aesthetic
21
Hard Liquor Fragrances
Give off a Manly Scent with the Moonshine Cologne
20
Eggy Perfume Bottles
Nymphe Fragrance Packaging Has a Natural Shape to Reference an Organic Scent
19
Pinchable Parametric Pouches
OneEighty Packaging Presents an Original Means of Tactile Interaction
18
Tartan Toiletry Branding
Shred Packaging Applies a Bold Look to Shaving Products
17
Alcoholic Shampoo Branding
Weizen Bier Wheat Shampoo Packaging is Dressed Like Your Favorite Drink
16
Minimalist Skincare Kits
This Useful Father’s Day Gift is Hip and Sleek
15
Metallic Cologne Branding
This Solid Perfume Packaging is Sleek and Masculine
14
Masculine Repair Creams
The Working Man's Hygiene Kit Keeps Men Happy and Clean
13
Jetsetter Grooming Kits
These Grooming Travel Kits Contain the Essentials You Need on the Road
12
Bull-Branded Bodycare
Handsome Beast Packaging Promises to Tame the Male Species
11
Literary Cologne Bottles
Ah&Oh Studio Creates Men's Perfume Based On Timeless Tomes
10
Workbench-Branded Fragrances
Greg Lauren Cologne Packaging Bears the Messy Mark of its Maker
9
Clean-Shaven Grooming Kits
Harry's Truman & Winston Sets Have Handsome Spotless Packaging
8
Effeminate Men's Deodorant
The Old Spice Fresh Collection Smells Like Far-Off Places
7
Sleek Galactic-Inspired Scents
The Star Trek Scents are Redesigned for the Star Trek Sequel
6
Pomade Perfume Packaging
Slacks Cologne Branding Channels a Vintage Primping Product
5
Necklace-Wearing Perfume Bottles
John Varvatos 10th Anniversary Fragrance Comes with Sleek Chain
4
Lab Flask Fragrances
The visvim SS12 Subsection Collection is Clean and Minimalist
3
Licorice Extract Aftershave
Harry’s Foaming Shave Gel and Aftershave Moisturizer Soothes the Burn
2
Hand Grenade Colognes
Viktor & Rolf 'Spicebomb' Looks Like It's Ready to Blow
1
Avian-Themed Grooming Products
The Aesop 'Bird' Grooming Kits Bring Nature and Science Together
Related Ideas
Cooling Mushroom Packaging
Mushroom Packaging Creates Customizable and Compostable Solutions
High-End Eau de Parfums
The Maker's Fire Eau De Parfum is Available at Beauty Marketplace Sephora
Seaweed-Based Shoe Packaging
Ales Grey & Sway Partnered on Sustainable Footwear Packaging
Nighttime-Inspired Romantic Menswear
Emporio Armani Embraces Luxe Elegance in New Capsule
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Female-Focused Luxury Boxes
HEAT's New Mugler Mystery Box Explores the Feminine Form
Vintage-Inspired Candle Designs
The Maker Offers a Selection of Candles at Sephora
Made-for-Men Makeup Lines
NuNorm is a New Makeup Brand Created Specifically for Men
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Tech-Enhanced Cosmetic Bags
The Shell Well Smart Cosmetic Travel Case is 10-in-One
Lunar New Year-Inspired Packaging
Shiseido Launches a New Limited Edition of Its Concentrate
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Charm-Like Fragrance Bottles
By Far's Stylish Fragrance Bottles Double as Charms
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Solid Perfume Pens
Boots' #Mood Fresh Solid Fragrance Pencil Precisely Applies Scent
Vintage-Inspired Gentleman Fashion
John Alexander Skelton Os Inspired by the British Woodlands
Festive Beauty Packaging
Shiseido Releases Its Inaugural Holiday Collection and Its Playful
Inclusive Tampon Branding
Vuokkoset's Tampon for Men Supports Transgender Menstruators
Hair Density-targeting Men's Ranges
Jack Black Expands Its Men's Hair Care Collection
Performance-Driven Men's Skincare
Shiseido Men Boast Two New High-End Beauty Products
In-Store Perfume Refill Stations
The Perfume Shop and L’Oréal Debuted a Multi-Brand Refill Setup
Travel-Friendly Toiletry Packaging
The 'Carry On' Bottle by Yeo Seo Koo Has a Two-Part Design
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Bold Whimsy Whisky Packaging
Glenmorangie Has Unveiled a Striking New Bottle Design
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Masculinity-Exploring Fashion Collections
Dior Spring 2024 Draws Inspiration from Menswear Codes
Refillable Cologne Packaging
Armani Code Eau de Toilette Now Comes in a Refillable Bottle
Gen Z-Targeted Deodorants
Lynx G.O.A.T. Packaging Celebrates the Lynx Africa Scent
Inclusive Skincare Branding
Featforskin's Packaging by GL*TCH Celebrates Our Differences
Refreshing Men's Body Care Lines
These Marlowe Skincare Products Feature Fresh Spring Scents
Science-Led Skincare Ranges
Marks & Spencer Launched Its First Own-Brand Skincare in Seven Years
Compostable Fragrance Caps
EAUSO VERT Created Industry-First Sustainable Fragrance Packaging
Biodegradable Beauty Packaging
MOB Beauty's Earth-First Packaging Turns into Dirt
Artist-Created Luxury Beauty Packaging
clé de peau Beauté Taps Artist Florence Blanchard
Scent-Infused Apparel
AXE and MARKET Collaborate on Scent-Infused 'Stealie' Hoodie
Masculine Gen Z Fragrances
YSL MYSLF is a Refillable Fragrance Redefining Modern Masculinity
Cactus-Based Men's Skincare Products
The Dior Sauvage Mencare Range Has Three Steps
Mushroom-Made Eyewear Packaging
MONC Continues its Mission of Sustainability with a New Packaging
Gen Z Fragrance Campaigns
Axe's Fine Fragrance Collection Campaign Stars Lil Baby
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
Innovation-Focused Hair Care Lines
TRESemmé's New Brand Identity Includes Sustainable Packaging
Premium Skincare Amenity Kits
JetBlue's Mint Airline Amenity Kits Feature Multiple New York Brands
Striking E-Commerce Packaging
Maksim Arbuzov Designed the 'Build Yourself' Boxes for Barboza
Luxurious Men's Grooming Gift Sets
Dans Un Jardin Introduces Luxurious Men's Grooming Gift Sets
Cardboard Cosmetics Refill Pouches
Freshly Refills Reduce Cosmetics Industry Waste
Fashion-Branded Vodka Packaging
The Crystal Head Vodka x Joshua Kane Collaboration is Luxurious
Masculine Fashion House Jewelry
The Louis Vuitton Les Gastons Vuitton Collection is Demure
Laundry Tab E-Commerce Packaging
Reckitt Debuts New E-Commerce Packaging For its 'Multipower Tabs'
All-Paper Perfume Boxes
Ffern’s Made-to-Order Fragrances are Packaged in Biodegradable Boxes
Compact Face Shavers
The Handyman by Manscaped is a Foil Shaver for Grooming on the Go
AI-Generated Whiskey Packaging
The Glenlivet's The Twelve Elements Collection Celebrates 200 Years
Mono-Material Lipstick Tubes
Quadpack's Emerald is a Mono-Material Packaging Innovation
Clean Neurocosmetic Skincare
Justhuman's Clean Products Deliver Results Fast
Luxury Fragrance Gift Guides
These Molton Brown Luxury Fragrance Gift Ideas Pamper Loved Ones
Paper-Packaged Haircare Products
Babo Botanicals Has Launched Haircare Products in Cartons
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Pride Month Perfume Packaging
These Jean Paul Gaultier Perfume Bottles Showcase Keith Haring Art
Premium Beauty Make-Up Collections
Hermès Presents its Le Regard Series to its Beauty Line
Minimalist Personal Fragrances
Escentric Molecules' M+ Scents Play with Black Tea, Ginger & Wood
Effective Men's Haircare Lines
Black Wolf Nation Boasts Good Ingredients and Reasonable Prices
Exclusive Travel Kits
Harry’s Collaborates with Artist Matt McCormick for Exclusive Travel Kit
Sustainable Skincare Packaging Pivots
Aveeno® Canada Introduces a New Look & Better, Eco Packaging
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Minimalist Luxury Beauty Brands
Rabanne is Venturing into Beauty with Sleek, Simplified Essentials
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Cookie Tin Beauty Palettes
Kara Beauty's Creative Beauty Palette is Styled Like a Sewing Kit
Branded Holiday Gifting Suites
Scotch Brand Created a Festive Suite for Wrapping & Packing Gifts
Masculine Hybrid Skincare Ranges
Enhanse Men's Hybrid Skincare Supports Skin and Corrects Issues
Deodorant Stick Personable Mascots
Old Spice Introduces Swaggy Spice Which is its New Mascot
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Aromatic Wearable Gins
Sylvan Mist Can Be Spritzed on the Body or a Cocktail
Eco-Conscious Scotch Packaging
This New Laphroaig Packaging Cuts Emissions by 30%
Genderless Self Care Lines
Prohibition Wellness Offers Premium Wellness Products for Everyone
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Waste-Reducing Beauty Lines
Quo Beauty and Shoppers Drug Mart Debut More Planet Love Package
Compact Toiletry Kits
STATE's Bensen Toiletry Kits Comes in Many Different Colorways
Aromatic Masculine Bath Products
These New Duke Cannon Scents Come in Four Varieties
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Refined Body Spray Scents
The Lynx Fine Fragrance Collection Includes Five Aerosol Scents
Individualistic Men's Fragrances
The Diesel D RED Fragrance for Men Celebrates Self Expression
Woody Unisex Fragrances
Brunello Cucinelli Unveils its First Fragrance Collection with EuroItalia
Unisex Fashion Brand Cosmetics
The A.P.C. SELF-CARE Collection Has Six Products
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Eco-Conscious Deodorant Packaging
Respectueuse Utilizes EnviroStick Packaging to Promote Recycling
Peony-Themed Beauty Packaging
clé de peau Marks the Lunar New Year with Elegant Beauty Products
Art-Infused Razor Gift Sets
Harry’s and KRINK Team Up for Art-Inspired Second Mammoth Series
Comprehensive Face Kits
Jack Black's Face the Day Boasts Targeted Men's Skincare
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Region-Specific Personal Care Products
Compagnie De Provence Boasts Modern Packaging & Formulas
Reparative Body Wash Products
Dove Men+Care Advanced Care Face + Body Cleansing Supports Skin
Plastic-Free Personal Care Products
Community Goods Touts Eco-Friendly Solutions and Packaging
High-Quality Men’s Haircare
MARLOWE.Recently Launched a Classic Shampoo and Conditioner
Ultra-Fresh Cosmetic Fragrances
Lynx Jungle Fresh is Being Added to the Brand's Core Range
Aluminum Bottle-Packaged Gin
Penrhos Spirits Launches its Gin in Vetroplas Aluminum Bottles
Bold Unisex Fragrances
The D by Diesel Eau De Parfum is an Iconic Scent
Artistic Perfume Bottle Packagings
The 'Do Perfume' Mellow Sign Perfume Package is a Display Piece
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
DIY Whisky Bottles
Stauning's Customizable Labels Creatively Solve Supply Chain Issues
Musky Oil Perfumes
My Scent by Jennifer Fisher is Warm, Comforting, Casual and Sensual
Personal Care Holiday Collections
The Everist Personal Care Kits Make for Perfect Gifts
Disruptive Men's Moisturizers
Fixup is Making Essential Skincare for Men More Fun & Accessible
Men's At-Home Color Kits
Cleverman Launches 8 New Hair & Beard At-Home Color Care Kits on Amazon
Senior-Focused Meal Kit Campaigns
Parsley Box is Emphasizing its Value to the Stay-at-Home Family
Men's Grooming Holiday Sets
Proraso Debuts Premium Shaving & Beard Care Gift Sets for the Holidays
Makeup-Inspired Sticker Series
Hitotoki and Smanim Create the Coffret Series for KING JIM
Targeted Treatment Packaging
Cosmogen Created Pharma Care Packaging for OTC & Pharmacy Brands
Premier Men's Fragrances
AXE Fine Fragrance Collection Arrives in Time for Valentine's Day
Elevated Fragrance Capsules
M. Hainey Expanded Its Fashion Offerings to Perfumes, Candles & More
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Low-Impact Cosmetics Packaging
Vetroplas Packaging Unveils a New Eco Packaging Range
Sustainable Supplement Packaging
This New Touchstone Essentials Packaging is Made with Bio-PPE
Styling-Targeted Haircare Ranges
Authentic Beauty Concepts Boasts a High-Performance Styling Range
Luxury Men's Body Washes
Cremo Body Wash is Rolling Out in Two New Fragrances
Aromatic Skin-Supporting Cosmetics
These New Scotch Porter Body Care Products are High-Quality
Mainstream Masculine Skincare Products
Bath & Body Works Expanded its Men's Product Range
Athlete-Backed Grooming Kits
LeBron James and Maverick Carter Launch The Shop Men's Grooming Line
Ultra-Stylish Bathroom Decor
Diptyque Debuts a New Bathroom Collection Called 'Beauty Accessories'
Tranquil Cozy Fashion Capsules
MAXIME Unveils the New a Man and His Objects Collection
Ceramic Olive Oil Jars
Marco Arroyo-Vázquez's Conceptual Packaging for Cugu is Durable
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Aromatic Woodsy Grooming Products
The Nautica Grooming Collection Includes Three Products
Elegantly Packaged Perfume Fragrances
Commodity Boasts the Velvet Expressive Perfume on Scentbird
Sensual Deodorant Sprays
KS Deodorants' Campaign Shows How Fragrance Fuel Intimacy
CBD Packaging Boxes
These Custom CBD Boxes Enhance the Customer Experience
Creature-Themed Graphic T-Shirts
Mr Jones Watches Debuts its First Line of Unisex T-Shirts
Re-Designed Holiday Tins
NEOM's Re-Imagined Packaging Boasts Quality and Style
Elevated Male Grooming Kits
Piramal Pharma Launches the Bohem Men's Grooming Line
Modern Hydrating Beard Sets
HIM-istry Naturals Boasts Multi-Functional Men's Grooming Products
Salon-Quality Men's Stylers
Colorsmith's Premium Styling Products Boost Confidence & Ease
Alcohol-Free Gift Packs
Gimber's Alcohol-Free Gift is Packed in Honeycomb-Style Material
Refreshing Self Care Bundles
Jack Black's Head-To-Toe Jack Set Features Product Essentials
Male Personal Care Collections
Bath & Body Works Has Officially Launched its First Men's Line
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Woodsy Citrus Fragrances
Chanel Launches its 'Allure Homme' Collection with Japanese Green Citrus
Eco-Friendly Travel Cosmetics
The KinKind Travel Sets Bring Natural Cosmetics on the Road
Foaming Aluminum Packaging
Vetroplas and Envases Release a Wide-Neck Aluminum Foamer Bottle