Ads and commercials are a great way for businesses and retailers to reach their market audience, and these macho marketing techniques are clever examples of how utilizing rugged and manly references can indeed attract a male demographic.
While some advertising agencies prefer to market products and services on a larger scale, allowing people of all ages and sexes to enjoy the ad, these macho marketing techniques are specifically catering to males by using stereotypical masculine references. Incorporating such aspects and themes as male bonding, working out, outdoor behavior and essentially a love for drinking, these marketing techniques are able to easily connect with male audiences who can relate to these circumstances.
From retro action hero ads to manly car creation ads, these macho marketing techniques will surely have men of any age glued to their screens.
56 Macho Marketing Techniques
52
Winter Viking Editorials
The Invert Menswear Ad Campaign Showcases Fiercely Frozen Styles
51
Moustached Photographer Ads
The Le Maison Simons Spring 2012 Campaign Stars Douglas Freidman
50
Iconic Mustache Ads
A Series of Ads for Schick Razors Illustrate Instantly Recognizable Staches
49
Mammalian Beard Ads
The New Schick Free Your Skin Campaign is Clever, Funny and Very Hipster
48
Moustached Animal Ads
The Barber Shaves & Trims Campaign 'Tames the Beast'
47
Hyper Masculine Protective Ads
The After Dark Condoms Ad Brings Out the Man in You
46
Rugged Skiier Catalogs
The Robb Report Winter 2012 Lookbook Captures Cozy Casuals
45
Carnivorous Campaigns
Disturbing Barbeques Galore Ads
44
Instagram-Like Beer Ads
The Shiner Bock Campaign Focuses on Fun Everyday Moments
43
Freakish Facial Hair Beer Ads
The Heineken Handlebar Moustache Commercial is a Hilarious Mini-Film
42
Gallant Gladiator Marketing
This Toyota Tacoma Campaign Celebrates Masculinity
41
Realistic Cleansing Commercials
The Asan Shower Gel 'Shower Like a Man' Ad is Revealing
40
Bisected Vehicle Ads
This Campaign for Honda CRF Features Off-Road Vehicles Cut in Half
39
Personal Victory Bands
The Red Stripe Reggae Orchestra Makes the Day Better
38
Hazardous Alcohol Ads
This Zagorka Beer Campaign Appears Dangerous at First
37
Ridiculously Macho Motorcycle Ads
The Harley-Davidson Rider Lifestyle is Perfectly Over-the-Top
36
Daredevil Motorcycle Campaigns
Robbie Maddison Performs Soaring Motorcycle Stunts for DC Shoes
35
Soul-Searching Beer Commercials
Moosehead Brewery Commercials Help you Find Your Outer Self
34
Manly Burger Ads
The McDonalds Quarter Pounder Commercial Inspired by Old Spice Ads
33
Intoxicated Medieval Mischief Ads
The Weltenburger Kloster Beer Ads Compromise Historic Characters
32
Punny Father's Day Beer Ads
The Heineken 'Legendary Dad Jokes' Campaign Showcases Cheesy Jokes
31
Anti-Class Beer Ads
The Saranac Camapign Helps You Loosen That Tie
30
Macho Mountainous Shoots
The Harry Goodwins for WWD Editorial is Seriously Intoxicating
29
Retro Action Hero Ads
The Sky TV Jones! Channel Campaign Features Nostalgic Macho Actors
28
Heroic Beer Promotions
The Coors Light Damme Cold Media Campaign Features Jean-Claude Van Damme
27
Cupid-Induced Lager Ads
New Zealand Beer Festival Utilizes Valentine's Day
26
Dueling Brother Campaigns
The 'Claude vs Pierre' Stella Artois Commercial is Cute
25
Macho Dog Show Ads
The Barbos Cup Campaign Promotes a Contest for Mixed Breed Dogs
24
Macho Meat Campaigns
McDonald's 'Manly Man Beef' Ads in China Portray Men's Characteristics
23
Guyvention Ale Ads
'The Tube' Commercial from Heineken Makes Beer Lovers Everywhere Jealous
22
Manly Arm Gag Ads
The Vila Olimpica Gym Campaign Encourages Women to 'Be Independent'
21
Masculine Diet-Assisting Ads
Molson Canadian 67 Positions Itself as the Beer for Guys on Diets
20
Male-Focused Diet Drinks
Dr Pepper Ten Campaign Gives Manliness to Calorie-Counting
19
Sumo Rocker Commercials
Domoco Healthcare Promotes Its Health Gadget in an Unlikely Way
18
Cheeky Laundry Ad Campaigns
Softlan Ultra Makes Clothes So Soft, Athletes Become Gay
17
Powerful Pale Ale Promotions
Church End Brewery Markets Brewt Beer as Light While Still Strong
16
Manly Fashion Marketing
The Old Navy Dress Like A Guy Campaign Takes Aim at Luxury Designer Ads
15
Transforming Cleanser Commercials
Old Spice Motorcycle Ad Turns a Chubby Dude Into a Hot Biker
14
True Tale Advertising
Steven Seagal Appears in Carlton Dry Campaign Based on Real-Life Stories
13
Macho Satire Commercials
‘The Expert App' by L'Oreal Imagines the Best Tool for
12
8-Bit Action Videos
Redbull's Jason Paul Arcade Run Plays Super Mario in Real Life
11
Manly Dairy Commercials
This Mammoth Supply Yogurt Ad Sets Macho Rules for Guys
10
Rugged Itch-Killing Ads
The After Bite Campaign is Set on a Wood-Chopping Camping Site
9
Shopping Shootout Contests
Visa Has NHL Stars Participate in a Bizarre Hockey Competition
8
Stitched Muscle Ads
The Companhia Athletica 2012 Campaign Judges Books by Their Covers
7
Battle-Ready Butter Ads
This Ad for Lurpak Butter Makes Cooking Look Tough
6
Bloody Barbarian Beer Ads
Strange Commercial for Flying Dog Brewery's Wildeman Farmhouse IPA
5
Car-Promoting Webisodes
This Web Series from Ford Canada Uses Humor to Show Off the Ford Focus
4
Manly Car Creation Ads
The Skoda 'Mean Green' Commercial is Tough Stuff
3
70s TV Spoof Ads
Snickers Super Bowl Commercial Paints a Scary Manifestation of a Wholesome Blond
2
Manly Celeb Dance Ads
The Lipton Hugh Jackman Dancing Commercial is Cheerful and Silly
1
Hammertime Commercials
The New MC Hammer Ad for Castle Lite Beer
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AI-Generative Chocolate Campaigns
KitKat Takes a Break and Taps Marketing Advice from AI
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Nostalgic Beer Brand Phones
The Boring Phone by Heineken Helps Adults Focus on What Really Matters
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Beer-Branded Ambient Collections
The One of These Days x Pabst Blue Ribbon Capusle Just Launched
Parenthood Beer Campaigns
Coors Light Celebrates Parents with 'Cheers to Parenthood' Campaign
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Beer-Infused Hot Sauces
Miller High Life and Hot N Saucy Collabored on Dive Bar Hot Sauce
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
AI-Generated Fatherhood Campaigns
The Glenlivet's Father's Day Campaign Features an AI Script
RTD Canned Cocktails
Dos Equis Introduces Three New Flavored Beverages
Refreshing Men's Body Care Lines
These Marlowe Skincare Products Feature Fresh Spring Scents
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Slow-Cooking Recipe Campaigns
Troy-Bilt's Low, Slow, & Mow Recipes Free Up Time for Yardwork
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Celebrity-Fronted Gardening Campaigns
Miracle-gro Introduces the Gro Like Martha Campaign
Valentine's Beef Jerky Hearts
Manly Man Co.'s Meathearts are Laser-Etched with Playful Messages
Emotional Utility Beverages
These Canned Drinks Deliver Refreshment and a Euphoric Boost
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Hispanic Hair Care Campaigns
Acast and Henkel Fostered Positive Conversations in a New Campaign
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Anti-Sexist Beer Campaigns
Miller Lite Launches ‘Bad $#!T to Good $#!T’ Ahead of Women’s Day
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Clean Ingredient Skincare Collections
PAPATUI Men's Skincare is Dwayne Johnson-Approved
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Erectile Dysfunction Ads
MangoRx Launches Bold Campaign for Erectile Dysfunction Normalization
Card-Themed Craft Beers
Norwalk Brew House and Don Clemente Lotería Made Cans Inspired by Lotería
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Boneless Wing Ads
Whataburger Cleverly Launches Its Boneless Wings with This Ad
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Cheeky Martini Ads
Grey Goose's Classic Martini Cocktail Ad Pokes Fun at Celeb Creative Directors
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Self-Care Barber Pop-Ups
Glenmorangie's Barber Shop Pop-Up Supports Self-Care Experiences
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Gamer Enhancement Drinks
Sly Offers Gamers the Benefits They Need to Keep Playing
AI-Inspired Beer Ads
Sharp is Promoting Its First Hazy IPA, Solar Wave, with "ChatIPA"
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Uplifting Latin Business Campaigns
UPS is Championing Latin and Hispanic-Owned Small Businesses
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Refreshing Festival Activations
The Mitchum Fresh Factory Shares Experiential Sampling
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Sporty Laundromat Takeovers
Heineken's LaundroMatch Turns 24-Hour Laundromats into Sports Bars
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Champion Tax Ads
H&R Block's Ads Claim All Users are Tax Champions
Cinco de Mayo Campaigns
Cuervo with Haley Lu Richardson on a Celebratory Campaign
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Orange Wine Campaigns
Nomadica's Skin Contact Campaign Shows the Fun, Sexy Side of Wine
Bar-Strength Canned Cocktails
Moth's Cocktails Make It Easy to Appreciate Quality Classics
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Mezcal-Inspired Charitable Merch Collections
Dos Hombres Mezcal Highlights Its Winter Line
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
BBQ-Themed Soy Sauce Campaigns
The Kikkoman 'Fire Up the Umami' Campaign Encourages Creativity
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Mainstream Masculine Skincare Products
Bath & Body Works Expanded its Men's Product Range
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Cheeky Series Star Campaigns
MTN DEW Debuts a New Superbowl Ad with Aubrey Plaza
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Complimentary Glassware Beer Campaigns
Birra Moretti Offers Collectible Glasses with Every Pack
Functional Militaristic Fall Apparel
maharishi Presents its New Campaign for the FW23 Season
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Cost-Effective AI Marketers
AI Marketer Elsa Can Craft Strategies, Curate Emails, and More
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Age-Inclusive Father's Day Campaigns
Brooks Brothers' Latest Campaign Celebrates Dads
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Chicken BBQ Beers
Perdue Beer Can Chicken Beer Was Specifically Made for Grilling Poultry
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Sensual Deodorant Sprays
KS Deodorants' Campaign Shows How Fragrance Fuel Intimacy
AI-Powered Marketing Strategies
The M1 Marketing Strategy Generator Will Build a Strategy
Creature-Themed Graphic T-Shirts
Mr Jones Watches Debuts its First Line of Unisex T-Shirts
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Multi-City Workout Tours
Movement LIVE by Michelob ULTRA is a Lively Fitness Experience
Bacon Holiday Ads
Oscar Mayer Partners with Mint Mobile for 'A Side of Bacon' Holiday Campaign
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Salon-Quality Men's Stylers
Colorsmith's Premium Styling Products Boost Confidence & Ease
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Male Personal Care Collections
Bath & Body Works Has Officially Launched its First Men's Line
Women-Supporting Ales
This American Pale Ale Supports Women In the Alcoholic Beverage Industry
Cheeky Splitting-the-Bill Campaigns
Stella Artois Launches the Vamos Marcar Campaign
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Pizza-Themed Beer Promotions
This Old Golden Hen Promotion Offers Wood-Fired Pizza Ovens
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Empowering Summer Campaigns
Falabella Launched the Mi Cuerpo No Necesita Tu Opinión Campaign
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
Business Slogan Generators
The Slogan Generator Will Create a Catchy Slogan for Any Business
Boomer-Focused Voter Advertisements
Perth Creatives Launch the New Groom-a-Boomer Voting Campaign
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic