The past few years have seen location-based advertising become more passive and more prevalent in our daily lives. Instead of relying on active check-ins, new technology has made it possible for advertisers to target specific consumers nearly anywhere. From responsive billboards to beacon-based promotions, location-specific technology has made hyper-targeted advertising easier than ever.
In order to target a more broad audience, companies can use responsive technology to tailor their ads to a specific demographic. This can involve providing directions to the nearest retail outlet or offering specific discounts based on changing weather conditions. The idea is that the location of the ad determines exactly what information will be shown to those passing by.
A more personalized approach to location-specific advertising involves use of beacons. For example, some companies use Bluetooth Low Energy beacons to send consumers specific promotions directly to their smartphone when they are in the vicinity of a new product. Another tactic is to attach computer chips to flyers and then tether these chips to specific billboards.
13 Examples of Location-Based Advertising
From Targeted Gum Promotions to Bar-Locating Billboards:
Katherine Pendrill — Jan 6, 2016 — Marketing
13
Targeted Gum Promotions
Trident Uses RFID Technology for an Effective Chewing Gum Advertisement
12
Climatic Sale Ads
Mark's Interactive Advertisements Announce Better Sales with Colder Weather
11
Real-Time Runway Billboards
Topshop's Fashion Billboard Ads Relay Popular Catwalk Looks
10
Futuristic Shopping Beacons
The ‘Estimote’ Uses Your Smartphone to Customize Your Shopping Trips
9
Location-Based Food Ads
KFC Will Appeal to Customers with Location-Based Marketing
8
Bar-Locating Billboards
The 'Pimm's Live' Drink Ads Direct People to the Nearest Pub
7
Consumer-Targeting Billboards
OfferMoments Creates Custom, Targeted Advertisements
6
Responsive GIF Ads
These Netflix Movie Poster Ads Attract Pop Culture & Internet-Savvy People
5
Smartphone-Detecting Location Services
Presence Orb Lets You Know if Retail Stores are Packed
4
Pet Adoption Beacon Ads
The Adoption Campaign Uses Location-Based Tech to Increase Awareness
3
Ad-Transmitting Beacons
The NFL's Beacon Network Sends Fans Personalized Ads
2
Location-Based Ads
Microsoft Wraps Beacon-Enabled Advertising Around Its Retail Stores
1
Hyper-Targeted Hair Ads
A Platform Uses In-Image Advertising to Match Models' Hair Color Online
Related Ideas
Branded Tech Ecosystem Trackers
The Conceptual Google 'G Spot' Tracker by Obi Fidler is Connected
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
Branded Interactive Parks
Birkenstock's Birkenfields Invited New Yorkers to Slow Down
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Otherworldly Fashion Brand Billboards
The Vollebak Mars Billboard is Ready for the Red Planet
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Multifunctional Foldable Mobile Devices
The Conceptual 'Move' Mobile Device Replaces Five Devices
Augmented Reality Travel Murals
Tripadvisor's City Murals Entice People to Sunny San Diego
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
AI Image Location Search
Picarta Can Find Where a Photo Was Taken Using AI
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
Interactive Travel Map Apps
The 'Proxi' Travel App Offers Curated Travel Plans and More
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Coded Snack Campaigns
Takis is Launching at Aldi in the UK with Drop Codes
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Anti-Distraction Communication Devices
The 'Beepberry' Only Works with the Beeper App
Branded Departure Boards
"Bumble Airlines" Promotes a Premium Dating App Feature
Time Travel Fast Food Ads
These McDonald's Ads Take People Back in Time to Escape Inflation
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Hidden Tracker-Detecting Devices
The BlueSleuth-Lite Locates Trackers of Any Brand
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Augmented Reality Stores
Zero10 is Debuting Its AR Store Prototype at Viva Technology in Paris
Rosé-Dispensing Billboards
Aldi's Billboard Serves Glasses of Wine at the Optimal Temperature
Tracking Device Safety Implementations
Google is Rolling Out Anti-Stalking Measures to Trackers
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
AR Sampling Advertisements
The #TakeATaste Campaign Shares Free Coca-Cola Zero Sugar Bottles
Cheeky Wireless Service Ads
Visible's New Campaign with Jason Alexander Highlights Transparency
Contextual Intelligence Companies
GumGum is an AI-Powered Marketing Company with Dynamic Placement
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Lifestyle Activity Tracking Apps
The 'Timeline It' App Tracks Virtually Any Activity or Event
Sweating Billboards
Netflix's Billboard Conveys the Intense Action of Extraction 2
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Digitized Retail Shelf Labels
Lidl GB is Rolling Out Electronic Shelf Labels to All Its Stores
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Individualized Streaming Billboards
Black Mirror Fans are Getting Their Own Customized Billboards
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Spatial Computing Shopping Apps
'Alo Yoga' Debuted a New App for the Apple Vision Pro
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Inclusive Digital Platform Experiences
Google Launches More Inclusive Assistance to its Platforms
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Programmable QR Code Tags
Openscreen's Cloud Tags Help Users Digitize Their Lives
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Durable Low-Energy Item Trackers
The Samsung Galaxy SmartTag2 Boasts Ultra Wideband Technology
Cheeky Electric Vehicles Ads
Škoda 'Hijacks' Competitors in Innovative Marketing Campaign
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Musical Monsoon Billboards
Brooke Bond Taj Mahal Tea Made a Record-Breaking Interactive Billboard
IoT-Connected Traffic Beacons
This Traffic Beacon Concept Changes According to Needs
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Digital Wallet Loyalty Solutions
Loopy Loyalty Adds Loyalty Cards in Apple and Google Wallet
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Portable Holographic Displays
Looking Glass Go Shares Memories as 3D Holograms, Not Photos
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Digital Loyalty Customer Cards
Passkit Makes Loyalty Cards for Apple and Google Wallet
Digital Convenience Store Signage
Kwik Stop is Rolling Out New Outdoor LED Displays
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Feature-Rich Airport Apps
The 'byAir' App Offers Indoor Maps, Transport Options and More
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Ad-Enhancing Feedback Tools
Google Ads Launches the 'Creative Guidance' Campaign Tool for YouTube
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Social City Exploration Apps
The 'Geometrik' App Connects Citizens and Businesses Together
Device-Locating Digital Ecosystems
Google is Officially Launching its 'Find My Device' Service
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Interactive Quiet-Locating Maps
Quiet Places Finder Helps People Locate Calm in the Big City
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Self-Guided Cannabis Retail Experiences
BLAZE ECOM Revolutionizes In-Store Cannabis Retail
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
AI-Enhanced Map Softwares
Google Maps Announced a Suite of AI-Powered Enhancements Coming to Maps
Dual-Screen Smart TVs
The Telly TV is a Free Piece of Hardware Supported by Advertisements
AI-Powered Inventory Tech
Google Cloud is Introducing AI-Powered Inventory Tracking Technology
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
AI-Powered Wellness Delivery Services
'Localposh' Anticipates Products and Services for You
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
AI-Powered Search Features
Shop Premium Outlets Enhances its Online Shopping with AI-Powered Tools
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Curated Flight Deal Apps
The Going App Offers Expert and Personalized Travel Deals
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
iOS-Influenced Travel Apps
Uber’s Redesigned App Uses the Latest iPhone Features on iOS 16
Pocket Concierge Apps
The Scene Matches Users to Restaurants, Bars, Clubs & Cafes
Tracker-Detecting Smartphone Updates
The Google Find My Device Network Will Detect for Trackers
US National Park Navigations
Google Maps is Updating Its Features to Navigate National Parks
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Visual Merchandising Planning
Visulon Inc.'s is a Cloud-Based Enterprise Solutions Platform
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Revamped Modern Phone Booths
100architects Brings Digital Touches to the Classic Phone Booth
City Exploration Apps
Concrete is a Social Exploration App Inviting Users to Discover Their City
Travel-Friendly Location Scouting
LocationScout Helps Travelers Find the Most Beautiful Spots
Localized App Translation
Translatespace Can Make an App MultiLingual in Minutes
No-Address Delivery Services
Domino's New Pinpoint Delivery Feature can Bring Pizza Anywhere
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Milestone-Marking Relationship Maps
Lovecation Moments is the Perfect Valentine's Day Gift
Interactive Mapping Solutions
Mapplic Turns Static Images Into Engaging Maps
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Comprehensive GPS Product Ranges
Lightning GPS is a Prominent Player in the GPS Tracking Industry
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Phone-Based User-Targeted Campaigns
PlugSMS Helps Users Launch Campaigns From Their Phones
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
Real-Time Social Maps
Mapin is a Social Map That Connects the Community Through Content
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Content-Focused Map Features
TuneIn Launches an Immersive Map Feature for Global Content Searches
Locally Focused Footwear Stores
The Athlete's Foot Opened a Neighborhood Concept Store in Atlanta
Digital International Move Support
Country Out Helps People Get Organized Before a Big Move
Personalized Map Markers
MiniMap Radar Let's Users Mark Favorite Spots with Personalized Icons