A Platform Uses In-Image Advertising to Match Models' Hair Color Online

 - Jun 9, 2014
References: gumgum & psfk
If you've ever looked at an ad and wished for the exact hair color you see, an in-image advertising platform can tell you what shade of hair dye to buy. GumGum's digital ads can match the hair color of an online model, as well as infer your age, location and more.

This saves you from performing exhausting Google searches as well as from a lack of editorial sourcing. The real time process does not collect user data, only information from the page images. This in-image advertising tactic not only moves away from click bait and provides more value to advertisers, it also fits into bigger picture hyper-targeted advertising strategy. Beyond hair products, this method will work for any and all online-supported media, allowing for better monetization of digital advertising.