Rather than just being static ads that your eyes may or may not pass over, these live billboard ads demand attention and interaction.
Although there are some great examples of hi-tech billboards that are very location-specific, technology doesn't always have to be integrated for a billboard ad to be eye-catching. Some simple ideas that are more affordable and low-tech encourage interaction from their immediate surrounds, such as engaging with the local wildlife, or playing with the moon, shadows, fire and even passersby. Some billboards only reveal their true meaning at certain points of the day, which definitely makes them interesting to keep an eye on, as well as something that people will tell others to watch out for.
22 Live Billboard Ads
From Airplane Interactive Billboards to Billboard Playgrounds:
Laura McQuarrie — Aug 28, 2014 — Marketing
22
River Cleaning Billboards
A Floating Water Purification Billboard is Making a Difference in Manila
21
Violent Shadow Billboards
UNICEF's Domestic Violence Ad Takes on a Darker Tone at Night
20
Inhabitable Large-Scale Advertisements
The Billboard House Lodges the Artist Creating the Mural
19
Starry Bioluminescent Billboards
O2's Starry Billboard Celebrates the Samsung Galaxy S5 Launch
18
Billboard Playgrounds
The Mesarchitecture 'Double Happiness' Reinterprets Our Desires
17
Faux Child Billboards
Australian ‘Stop Child Abuse Now' Campaign From JWT
16
Outdoor Display Reality Shows
Yellow Pages' 'The Billboard Master' Hosts Contentious Ad Space
15
Freshly Painted Food Billboards
Gregg's Billboard Ad Has an Artist Prepare Food Paintings Live
14
Solar-Activated Billboards
Nivea Sunscreen Advertisement Can Only be Seen With Sunlight
13
Winged Rodent Translators
The Bat Billboard Transliterates Bat Talk in Real Time
12
Digital Driving Apps
The Screenreach 'Screach' Interactive Billboard Game was a UK Hit
11
Bird Seed Billboards
Nouvelle Soft's Toilet Paper Advertisement Has Nature Say Thanks
10
Moon-Integrating Billboards
The 'Luna Corona' Billboard is Designed to Align with the Moon
9
Bug-Trapping Billboards
The Ad Agency Publicis Milan Has Turned a Billboard into a Bug Trap
8
Live Cockroach Billboards
The Terminix Billboard by Publicis Dallas Will Make Your Skin Crawl
7
Night-Only Ads
McDonald's Reflective Billboard Comes to Life in the Dark
6
Smoking Hot Lingerie Ads
Blush Lingerie Made a Striking Advertisement from Matches
5
Anatomical Interactive Billboards
A Campaign by Voyages Travel Agency Features Giant Body Parts
4
Live Travel Billboards
The Takeoff by Transavia Makes Its Advertisement Absolutely Unmissable
3
Social Media-Sourced Billboards
The Scribe Billboard Features Artwork Based on People’s Tweets
2
Bicycle-Driven Billboards
'I Pedal Ads' are Eco-Friendly Promotion Deliveries
1
Insect-Killing Footwear Murals
The 'Doom Wall of Shoes' Harnesses the Power of Thousands of Shoes
Related Ideas
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
Next-Gen Whiskey Bars
The Bulleit Limitless Lounge Changes Its Look with Projection Mapping Tech
Customizable Workplace Productivity Lights
The Busy Tag Lets Users Express Themselves
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
TV Screen T-Shirts
The T-Shirt TV Has an Integrated 10-Inch HD Screen
AI-Generated Real-World Transformations
AI-Artist Who Gives a Unique Design to Real Objects
Otherworldly Fashion Brand Billboards
The Vollebak Mars Billboard is Ready for the Red Planet
Connected Touchscreen TV Tables
The TCL Telly Table Has a Shifting 43-Inch Display
AI-Generated Ad Platforms
Picsart Develops the New Adpilot Platform to Generate Ads On Demand
Tech-Infused Analog Radios
Mark Choi Blends Retro Aesthetics and Modern Technology with i Ready O
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Augmented Reality Travel Murals
Tripadvisor's City Murals Entice People to Sunny San Diego
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
AI Bird Identifying Devices
The BirdNet Device Recognizes the Songs of Over 6,000 Species
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Celebratory 3D Illusion Billboards
adidas Dubai Celebrates Argentina's World Cup Victory
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Branded Departure Boards
"Bumble Airlines" Promotes a Premium Dating App Feature
Time Travel Fast Food Ads
These McDonald's Ads Take People Back in Time to Escape Inflation
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Touch-Reactive VR Experiences
Presence In Bed by Annabelle Schneider Blurs Phygital Worlds
Kid-Envisioned Urban Environments
The Little Big Playmat Takes a Creative Path to Design Problems
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Rosé-Dispensing Billboards
Aldi's Billboard Serves Glasses of Wine at the Optimal Temperature
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Digital Grocery Screens
Kroger Launches the New Digital Smart Screens Across 500 Store Locations
Cheeky Wireless Service Ads
Visible's New Campaign with Jason Alexander Highlights Transparency
Channel-Switching Commercials
This Tubi Super Bowl Ad Tricked Millions of Sports Viewers
Snowglobe-Inspired Dynamic Clocks
The Interactive Time to Snow Timepiece has a Snow-Like Design
Creative Text-to-Infographic Tools
Infography Converts Blog Posts to Artistic Infographics
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
AI-Powered Mood Boards
MoodBoardly Creates Stunning Boards Across a Variety of Indusities
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Sweating Billboards
Netflix's Billboard Conveys the Intense Action of Extraction 2
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
AI-Powered Billboard Campaigns
Revolve Showcases an AI-Generated Billboard Campaign and Collection
Serotonin-Boosting Billboards
Soglar's Billboard Uplifts on the Most Depressing Day of the Year
Attention-Grabbing Retail Displays
Auo's Smart Shelf Displays Enhance the Customer Experience
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
Individualized Streaming Billboards
Black Mirror Fans are Getting Their Own Customized Billboards
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Forest-Inspired Screenless Toys
Boogie Board Launched the Sketch Pals Forest Friends Line
Multifunctional Cardboard QSR Packaging
McDonald's and Leo Burnett Unveil the Tablebag
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Digital Collectible Displays
Gatebox's Digital Figure Box Shows Off Virtual Collectibles
Charged Phone Ads
Apple's 'Miss You' Ad Features a Personified Plug Longing for a Phone to Charge
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Programmable QR Code Tags
Openscreen's Cloud Tags Help Users Digitize Their Lives
Tree-Integrated Mysterious Art
Banksy Unveils a Mysterious Tree Mural in London's Finsbury Park
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Immersive Holographic Zoos
Hologram Zoo Lets Visitors Interact with Animals Like Never Before
Convenient Workout Devices
Twelve South Debuts Options for Enhanced Workouts with Apple Devices
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
Power-Free Retail Displays
The Philips Tableaux 5150I Uses E Ink Spectra 6 Technology
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Musical Monsoon Billboards
Brooke Bond Taj Mahal Tea Made a Record-Breaking Interactive Billboard
IoT-Connected Traffic Beacons
This Traffic Beacon Concept Changes According to Needs
Self-Updating E-Ink Newspapers
Project E Ink Presents Fresh Headlines Daily
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Portable Holographic Displays
Looking Glass Go Shares Memories as 3D Holograms, Not Photos
Digital City-Inspired Art Works
New Digital Art is on Display in Grand Central Station
Environment-Sensing Home Displays
The 'Livegrid' Digital Canvas Shows Artfully Shows Conditions
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Stone Waste Street Lights
The Conceptual 'Pebble' Street Light Offers Ambient Illumination
Interactive Digital Menus
Tabmeal Empowers Restaurants to Revolutionize the Way Guests Order
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Feature-Rich Airport Apps
The 'byAir' App Offers Indoor Maps, Transport Options and More
Offline Newspaper Publications
County Highway Revives Print Culture
Authentic AI-Powered Travel Experiences
Tailbox is an AI Travel Tool Offering Personalized Trips
Street Artist Digitalized Exhibitions
LG OLED and Shepard Fairey Showcase Digital Street Art
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Folding Movable Smart TVs
The 'FloatTV' Encourages Movement Around a Living Space
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Actor-Mimicking Programmed Ads
ChatGPT Uses AI Technology to Mimic Ryan Reynolds Personality
Conversation-Encouraging Retail Spaces
PlayLab Inc Creates a Flagship Store for MadHappy
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Engaging Travel Maps
BrokenMap Helps to Visualize a Traveler's Global Adventures
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
Dual-Screen Smart TVs
The Telly TV is a Free Piece of Hardware Supported by Advertisements
Mini Musical Productivity Ads
Slack's The Big Meeting Takes on a Musical Number
Subscription-Based Signage Services
The 'DSaaS' Service Simplifies Digital Displays For Businesses
Kpop-Themed Live Exhibitions
HYBE, BIGHIT MUSIC, & Live Nation Confirm a New BTS Exhibition in LA
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Painting-Immersive Photo Exhibits
Abelardo Morell Presents the New Ground Exhibition
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
AI Map-Making Tools
MapStory is Perfect for Bloggers or Adventurers to Create Interactive Maps
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
High-Frequency Radio Ads
This Morrisons Ad is So High Pitched, Only Dogs Can Hear it
Location-Based QSR Technology
Chipotle is Integrating Location-Based Technology Into its App
AI-Digital Wall Art Features
Amazon Announced the Fire TV Ambient Experience Feature
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Billboard Design Competitions
Halo Burger is Hosting a Billboard Design Contest for a Scholarship
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Reimagined Impressionist Paintings
AT&T Partners with Smartify to Highlight 5G Technology and AR
Outdoor Sales Kiosks
DynaScan Technologies Launches the New Kiosks for Outdoor Use
Revamped Modern Phone Booths
100architects Brings Digital Touches to the Classic Phone Booth
City Exploration Apps
Concrete is a Social Exploration App Inviting Users to Discover Their City
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Dynamic Interactive Lighting Installations
Zava Designs a New Light and Metal Installation
Inflated Vibrant Futuristic Buses
Midjourney Helped Create the Mutated School Bus Design
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Provocative Eco Screensavers
Planet-Saving Screen Savers Encourage Switching Off Devices
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
Content-Focused Map Features
TuneIn Launches an Immersive Map Feature for Global Content Searches
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Airline Premium Display Installations
United Airlines Installs Panasonic Avionics to its Planes