The old saying that "sex sells" might just ring true in this collection of lingerie advertisements that highlight some scantily clad styles for both men and women that are sure to garner attention. With the rise in Victoria's Secret and Diesel making lingerie not only a fun aspect of fashion, but also an acceptable form of advertising despite the explicit showing of skin, it's become commonplace to see men and women baring (almost) all on the sides of buses and billboards.
Many might argue that advertising has become over-sexualized because of this rise in lingerie marketing, but it's really a decrease in cultural oppression and an increase in the fashion industry that's helping to drive the niche market ever-forward towards ubiquity.
39 Lingerie Advertisements
From Sultrily Gartered Lingerie Ads to Racy Lingerie Lookbooks:
Michael Hemsworth — Mar 16, 2014 — Fashion
40
Racy Lingerie Lookbooks
The Lost in Wonderland AW14 Collection Will Heat Up Bedroom Activities
39
Vivid Pin-up Ads
The Wheels and Dollbaby AW 2012 Campaign is Bright and Retro
38
Heathenous Housewife Editorials
Jenna Klein Duplanty Stuns in Vanity Fair Italia January 2014
37
Playful Panty Ads
Diesel Intimate Underwear Gets Cheeky For Fall/Winter 09-10
36
Romance-Inducing Lingerie Ads
The H&M Valentine's Day 2014 Campaign Stars Edita Vilkeviciute
35
Dreamy Lingerie Ads
The Twin Set Spring 2014 Campaign Stars an Enchanting Barbara Palvin
34
Provocative Housewife Fashion Ads
The Agent Provocateur SS14 Campaign Stars Hailey Clauson
33
Fiery Assassin Photoshoots
The Wowza Magazine Mario Miotti Editorial is Sizzling Hot
32
Stepford Wife Lingerie Shoots
The Agent Provocateur Spring 2014 Has Retro Lingerie Style
31
Steamy Men's Thongs
The Andre Ziehe Roger Moenks 2(x)ist Underwear Campaign
30
Sultrily Gartered Lingerie Ads
The Myla London Lingerie SS14 Campaign Stars Ana Beatriz Barros
29
Supermodel Lingerie Lookbooks
Gisele Bündchen Intimates' New Campaign is Playful
28
Ageless Underwear Ads
This Elderly American Apparel Model is Stunning at 62
27
Glam Lingerie-Inspired Fashion
The Fashion Gone Rogue 'Hollywood Beauty' Photoshoot Stars Mikayla
26
Subversive Suburban Photoshoots
This John Mireles Photography is Domestic and Offbeat
25
Sultry Nighttime Lingerie Ads
The Victoria's Secret Spring 2014 Campaign Stars Karlie Kloss
24
Seductive Alleyway Photoshoots
The Sarah Howard 'Almost Famous' Editorial is Grungy and Gorgeous
23
Superhero Underwear Ads
Diesel 'Fresh and Bright' Campaign Features Hot Heroes in Skivvies
22
Risque Femme Fatale Lingerie Ads
Mademoiselle Scarlett’s ‘BACI Hunting Season’ C
21
Weight-Lifting Lingerie Ads
Saskia De Brauw for H&M Magazine Fall 2012 is Fierce and Sensual
20
Lounging Lingerie Lookbooks
The Lonely Collection is Full of Understated Sensuality
19
Voyeuristic Lingerie Lookbooks
The Yasmine Eslami Lingerie Collection is as Pretty as it is Sultry
18
Travel-Inspired Lingerie Ads
Bar Refaeli Reprises Her Role as Face of Passionata A/W 12 Campaign
17
Bodacious Lingerie Campaigns
Miranda Kerr Looks Seductive in the New Wonderbra Campaign
16
Socked Underwear Ads
The 'Boys Boys Boys' Series by Dolce & Gabbana is Inspired by Marilyn Monroe
15
Greyscale Lingerie Editorials
The Fashion Gone Rogue 'Samantha' Photoshoot Stars Samantha Harris
14
Ab-Obscuring Ads
Shirtless Actors and Athletes for the Calvin Klein Men's Underwear Campaign
13
Scorching Underwear Ads
The Diesel Intimates Campaign for Men is on Fire
12
Bald Model Lingerie Ads
Forever Yours Lingerie Proudly Features a Model with Cancer
11
Vivid Skivvies Branding
The Björn Borg Ad Campaign Promotes the Label's Brightly Hued Designs
10
Brit Designer Eco Lingerie
Stella McCartney 'Stella' Collection Features Eco-Conscious Creations
9
Lengthened Limbs Lingerie Ads
The Harvey Nichols Lingerie With Lycra Mesh Print Ads are Creepy
8
Underwear Dance Offs
Bonds Lingerie: Hi vs. Lo Waist
7
Contentious Mother-Daughter Ads (UPDATE)
The Lake and Stars Ad Stirs Controversy
6
Celebrity Spawn Underwear Ads
The Bonds Lingerie Campaign Stars Elvis' Granddaughter Riley Keough
5
Raunchy Anti-Cancer Ads
The MCAC 'Rhian Touches Herself' Video is Jaw-Dropping
4
Naughty Bra Innuendo Ads
Lingerie Retailer True & Co. Are You A MILF? Campaign Celebrates Moms
3
Alluring Gamer Couple Underwear
Game UK Humorously Marketed Its His 'n' Hers Underwear
2
Prancing Undie Ads
The BONDS Invisitails 2011 Campaign Features Dancers in Their Skivvies
1
Graphic Workout Wear Ads
Vibrant and Voyeuristic Frankie Morello Sexywear SS11 Campaign
Related Ideas
Modern Heritage-Based Streetwear
adidas Spotlights its 'Superstar Collection' for Fall and Winter
Unapologetic Lingerie Campaigns
MARIEMUR's Judge Me Guilty Celebrate's Confidence and Desire
Politically-Inspired Runway Collections
Selkie’s The Libertine Collection Channels Feminine Power
Modern Minimalist Apparel Collections
Auteur Studio’s Latest Summer Edit is Refined and Sensual
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Gen X Beauty Campaigns
Bluemercury's Up Next Campaign Celebrates Women 40+
Ultra-Light Intimates Silhouettes
Bloomers Intimates Introduces the Feather Lace Panties in 2025
Actor-Starring Underwear Campaigns
Lacoste Taps Taylor Zakhar Perez for a Retro-Style Spot
Femme Fatale-Inspired Swimwear Capsules
LSPACE Emphasizes Chic Sophistication with Its New Capsule
Valentine's-Inspired Period Panties
Modibodi Debuts its Valentine's Day Period Underwear Line
Connection-Focused Luxury Fashion Campaigns
The Salvatore Ferragamo Holiday 2025 is Heartwarming
Cinema-Inspired Fashion Campaigns
Brunello Cucinelli Released Cinema Meraviglia for the Holidays
Racy Lingerie Campaigns
Agent Provocateur Has Unveiled Its Autumn 2025 Promotional Campaign
Feminine Rebellion Campaigns
Songs of Siren Campaign Reimagines Femininity With Fierce Urban Edge
Humorous Menswear Ads
Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
Exploratory Rose-Centered Fashion Campaigns
Roger Vivier Taps Eva Green for Its Fall Campaign
Picturesque Literature-Inspired Fashion Campaigns
Christian Dior Presents Its Fall 2025 Campaign
80s-Style Actress-Approved Activewear
The Latest Old Navy Active Campaign Stars Lindsay Lohan
Sniffable Deodorant Billboards
Sure's Out-of-Home Campaigns Invites Passersby to Take a Whiff
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Bridal-Inspired Lingerie Campaigns
Rihanna Stars in Savage X Fenty's Bridal Lingerie Campaign
Nostalgic Y2K-Inspired Commercials
Dove Reinterprets 'Don't Cha' with the 'Hot Like Us' Campaign
Playful Showgirl-Inspired Apparel
SHEIN Taps Into The Life of a Showgirl with Vibrant Pieces
Enigmatically Suspenseful Fashion Campigns
Tom Ford Presents Its Fall 2025 Advertising Campaign
Actress-Supported High Jewelry Campaigns
The Christian Dior 2025 Ad Spotlights Charlize Theron
Liberating Lingerie Collections
ZHILYOVA Creates Feminine Designs That Blur Traditional Boundaries
Vibrant Comfort-Forward Apparel
Parade Launched the 'Lazy Daze Collection' for Summer
Locker Room-Inspired Apparel Collections
Lacoste Explores Vulnerability and Victory for SS26
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Delicate Bridal Lingerie Lines
Lorette Seeks to Redefine Traditional Wedding Undergarments
Halloween Essentials Campaigns
IKEA Turns Home Essentials into Shields for Scary-Movie Nights
Vibrant Lingerie Collections
The New Lorette Spring/Summer Collection is Playful and Elegant
City-Themed Luxury Fashion Campaigns
Burberry’s Back to the City Campaign Celebrates London
Haute Auto Pattern Campaigns
The Audi Car Couture Ad Turns Car Parts into Dressmaking Layouts
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Versatile Apparel-Lingerie Brands
Boobwear Brand Nuudii Redefines Comfort for Women Everywhere
Influencer-Promoted Festive Lingerie Capsules
Hanky Panky Debuts Its Holiday Line with Lexi Wood
Actress-Approved Lingerie Brands
SYRN Lingerie Was Created by Sydney Sweeney
Urban Landscape-Inspired Campaigns
The Casablanca Fall 2025 Advertising Campaign is Interesting
Girl Group-Inspired Football Shirts
Spice Girls and Admiral Launch a Spiceworld Football Shirt
Life Stages-Focused Beauty Brands
Naomi Watts Developed the Skincare Brand Stripes
Actor-Fronted Sophisticated Fashion Campaigns
COS Taps Alexander Skarsgård for Its SS 2026 Line
Humorous Outdoor Apparel Campaigns
Columbia Sportswear Launches Engineered for Whatever
Telenovela-Inspired Beauty Campaigns
e.l.f. Cosmetics' Big Game Ad Airs Ahead of Halftime
Humorous Mens Fragrance Campaigns
A New Axe Campaign Takes Sweetness to Absurd New Heights
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Creatively Shot Footwear Campaigns
Christian Louboutin Releases the Creative Spring 2026 Campaign
Fashionable Valentine's Day Collections
AKIRA's Valentine's Day Collection is Stylish and Chic
Interactive Grooming Brand Pop-Ups
Lynx Promotes its 'Lower Body Spray' at Boxpark Shoreditch
Underwear-Imitating Hybrid Garments
Balenciaga Presents the Cut Off Brief Skirt for FW25
Influencer-Backed Valentine's Day Collections
Adore Me Taps Bobbi Althoff for Its 2026 Capsule
Wellness Focused Swimwear
Bathing Belle Designs Its Fall/Winter Line for Cold Plunge Culture
Tribute-Paying Luxury Fashion Campaigns
Mcqueen's Pre-Fall 2025 Campaign is Set in Coach & Horses
Adorable Silk Panties
Lorette Lingeri Boasts the Cute Jolie Silk Panties in River Blue
Functional Support Bras
Parade Debuts its 'Underwire Bra Collection'
Family Cast Campaigns
Victoria’s Secret Mother’s Day Campaign Features Adriana Lima with Daughters
Luxury Bold Underwear Styles
Calvin Klein's Unveils Their Autumn Campaign
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Inaugural Designer-Led Ready-To-Wear Fashion
Atelier Victoria’s Secret x Altuzarra is Sensual
Iconic High Fashion Campaigns
Veronica Beard's Fall 2025 Fashion Campaign is Tilted Iconic
Intimate Spring Fashion
The Louis Vuitton Spring/summer 2026 Collection Explores Privacy as Luxury
Vintage-Inspired Statement Swimwear
Tyler McGillivary Launched Her First-Ever Swimwear Collection
Confidence-Focused Underwear Ranges
The Knix Valentine's Day Edit Spotlights Comfy Essentials
Fashion-Forward Shapewear
Calvin Klein Shapewear Integrates Details Like Lace & Signature Logos
Culturally-Inspired Travel Campaigns
Louis Vuitton’s New Travel Campaign Spotlights China
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Summery Compression Clothing Collections
The SPANX® Active Range for Summer Has Made its Debut
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Adventurious Luxury Furniture Campaigns
Louis Vuitton's 2025 Travel Campaign is Visually Appealing
Actor-Endorsed High-End Jewelry Campaigns
Bulgari Expands Serpenti Line with Six Jewelry Designs
Health Awareness Undergarments
The UnderAware Brings Awareness to Testicular Cancer in April
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Interactive Garment Billboards
The Sweaty Betty All Good in the Hood Campaign is in London
Banshee-Inspired Fashion Collections
McQueen’s Spring 2025 Ad Campaign Embraces Irish Folklore
Athlete-Approved Intimates Lines
Victoria's Secret Debuts the Season of Strapless with Angel Reese
Lace Corset Lingerie Designs
Honey Birdette Summer Campaign Brings Lingerie into Everyday Wear
Celebrity-Fronted Luxury Bag Campaigns
Gucci Debuts 'Beauty and the Bag' with Kate Moss
Intense Elemental-Inspired Sportswear Spots
Columbia Introduced its 'Engineered for Whatever' Ad
Comfortable Summer Dresses
Lorette Lingerie Offers the Stunning Folie Summer Dress in Cerulean
Temperature-Regulating Sports Bras
Thirdlove's TempSync Active Supports Daily Activity & Movement
Alluring Footwear Campaigns
René Caovilla Has Unveiled Its Spring 2026 Ad Campaign
Empowering Woman-Inspired Campaigns
Stuart Weitzman Launches 'How Lovely to Be a Woman'
Stylish Beach-Ready Swimwear
Parade’s New Swim Collection Boasts Inclusive Silhouettes
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
Collaborative Luxe Swimwear
Adriana Degreas X Sabine Getty Debut Vintage a Icon-Inspired Capsule
Celebrity-Modelled Lingerie Collections
Heidi Klum & Daughter Star Intimissimi's Basics Collection
Joyful Sport Campaigns
Dove's Super Bowl Ad, The Game Is Ours, Celebrates Girls' Confidence
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Feminist-Forward Contemporary Fashion Collections
Songs of Siren Blends Depth and Precision
Confidence-Celebrating Fashion Campaigns
Lulus Fashion Lounge Debuts the 'We are Lulus' Campaign
Fashion-Forward Promotional Events
LILYSILK Began Its Black Friday Promotional Event on 10/27
Redefined Comfort-Forward Bras
Understance Introduced its Collection of 'FlexWire' Bras
Male Fragrance Expansions
Lynx Fine Fragrance Redefined Masculine Grooming with Premium Scents
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
French Beer Marketing Campaigns
1664 Features Robert Pattinson in Its New Acting-Inspired Campaign
Luxe Comfort-Forward Loungewear
Bloomers Intimates Features Stylish Loungewear Essentials
Mediterranean-Inspired Fashion Collections
LILYSILK Debuts 'Mediterranean Muse' & a V-Day Box
Lawnmower Lingerie Sets
The Natural Light Lawngerie Set Protects Gear in a Seductive Way
Edgy Beachwear Brand Expansions
Swimwear Brand Oséree Dives into Menswear with a Bold Collection
Layering Streetwear Campaigns
Verdy’s Girls Don’t Cry Collection 2025 Debuts with Dsm London
Intimate Valentine's Day Collections
The Hanky Panky Valentine's Day Collection is Stylish
Drop-Culture Sport Campaigns
Easton and Dick's Launched Its Limited Edition Equipment Drop
Romantic Star-Studded Outerwear Campaigns
Moncler's Pre-Fall 2025 Campaign is Visually Compelling
Contouring Performance Wear
LILYSILK SilkContour Supports Movement Without Compressing or Pinching
Elegant Sporty Swimwear
The Lacoste Swimwear Collection Features Vibrant Colors and Functionality
Valentine's Day Prophylactic Campaigns
The Durex Afterglow Campaign is Here for the Day of Love
Female Athlete-Fronted Luxury Campaigns
The Coach x WNBA Campaign Merges Fashion & Basketball
Cinematic Menswear Campaigns
Saint Laurent's Fall 2025 Campaign Centers Masculine Vulnerability
Comfortable Women's Liners
Skimpies is an Essential Underwear Replacement for Women
Cheeky Recliner-Focused Campaigns
The Lovesac Company Changes the Social Image of the Recliner
Modernized Private Label Lingerie
M&S Body is Arriving with a 300 Piece Collection
Empowering Menstrual Care Solutions
Skaly Lingerie Emphasizes Comfort and Empowerment
Women's Evenings Wear Collections
Mars the Label Has Released Its Love Letters Collection
Faux-Piercing Push-Up Garments
SKIMS Presents the Ultimate Pierced Nipple Push-Up Bra
Versatile Sleek Swimwear Designs
Dandy Del Mar Presents New Pieces to its Summer Roster
Cotton Underwear Essentials
Tommy John's Signature Cotton Collection is a Thoughtful Expansion
Flexible Underwire Bras
Wacoal's Industry-First EverFlexing Bra Adapts Across Six Sizes
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Provocative Shapewear Ads
Kim Kardashian is the Fairy Butt Mother in a Whimsical Skims Ad
Sophisticated Nude Heel Collections
The Christian Louboutin Limited Nudes Capsule is Ultra-Chic
Breakthrough Menstruation Undergarments
The Step One Period Underwear Range Features Many Styles
No-Nonsense Grooming Campaigns
The Rock Face Makes Scents Campaign Pokes Fun at Marketing Cliches
Underwear Distribution Agreements
Stichd Distributes Levi's® Underwear and Socks in North America
Silver-Inspired Intimate Collections
Bloomers Intimates Highlights Its Silver Belle Colorway
Expanded Debut Sock Ranges
Step One's All-New Socks Collection Sold Out Within a Day
Contemporary Femininity Fashion Campaigns
Roger Vivier Presents Its Pre-Fall 2025 Campaign
Intimate Fashion Capsules
Velvet Heat Brings Kate Moss and Chloë Sevigny Together in Los Angeles
Parisian Altheisure-Style Sleepwear
BED Sleepwear Debuts Adjustable Satin Loungewear
Silk Activewear Collections
LILYSILK Has Introduced Its Inaugural Activewear Collection, SILKERRY™
Cooling Menopause Undergarments
Truekind's TrueCool Collection Has a Bra & Mid-Waist Brief
Intimacy-Redefining Promotional Campaigns
Lovense Offers Discounts and the Lover Set for V-Day
Shapewear Company Expansions
Duamir Has Entered the European Shapewear Market
Satirical Feminist-Forward Ads
A Spotlight on Underpaid Women Shakes Up Belgium’s Employee Day
Women-Empowering Photograph Campaigns
Ownever Made a Statement This International Women's Day
Visual Discovery Campaigns
Pinterest Autumn-Winter Ads Highlight Castlecore Dreams and Fuzzy Vibes
Alluring Doll-Like Swimwear Campaigns
Kulani Kinis and Remy Bond Introduce Pocket Paradise
Limited-Edition Erotica Books
Toy Stories by Dame Blends Erotic Fiction With Sex Toy Reviews
Mardi Gras-Themed Breast Campaigns
Frida Marked Mardi Gras with the Breast Gallery Campaign
Minimal Vintage Wardrobe
Shirter “Normal Vintage” Ss2026 Collection Explores Worn Textures