The old saying that "sex sells" might just ring true in this collection of lingerie advertisements that highlight some scantily clad styles for both men and women that are sure to garner attention. With the rise in Victoria's Secret and Diesel making lingerie not only a fun aspect of fashion, but also an acceptable form of advertising despite the explicit showing of skin, it's become commonplace to see men and women baring (almost) all on the sides of buses and billboards.
Many might argue that advertising has become over-sexualized because of this rise in lingerie marketing, but it's really a decrease in cultural oppression and an increase in the fashion industry that's helping to drive the niche market ever-forward towards ubiquity.
39 Lingerie Advertisements
From Sultrily Gartered Lingerie Ads to Racy Lingerie Lookbooks:
Michael Hemsworth — Mar 16, 2014 — Fashion
40
Racy Lingerie Lookbooks
The Lost in Wonderland AW14 Collection Will Heat Up Bedroom Activities
39
Vivid Pin-up Ads
The Wheels and Dollbaby AW 2012 Campaign is Bright and Retro
38
Heathenous Housewife Editorials
Jenna Klein Duplanty Stuns in Vanity Fair Italia January 2014
37
Playful Panty Ads
Diesel Intimate Underwear Gets Cheeky For Fall/Winter 09-10
36
Romance-Inducing Lingerie Ads
The H&M Valentine's Day 2014 Campaign Stars Edita Vilkeviciute
35
Dreamy Lingerie Ads
The Twin Set Spring 2014 Campaign Stars an Enchanting Barbara Palvin
34
Provocative Housewife Fashion Ads
The Agent Provocateur SS14 Campaign Stars Hailey Clauson
33
Fiery Assassin Photoshoots
The Wowza Magazine Mario Miotti Editorial is Sizzling Hot
32
Stepford Wife Lingerie Shoots
The Agent Provocateur Spring 2014 Has Retro Lingerie Style
31
Steamy Men's Thongs
The Andre Ziehe Roger Moenks 2(x)ist Underwear Campaign
30
Sultrily Gartered Lingerie Ads
The Myla London Lingerie SS14 Campaign Stars Ana Beatriz Barros
29
Supermodel Lingerie Lookbooks
Gisele Bündchen Intimates' New Campaign is Playful
28
Ageless Underwear Ads
This Elderly American Apparel Model is Stunning at 62
27
Glam Lingerie-Inspired Fashion
The Fashion Gone Rogue 'Hollywood Beauty' Photoshoot Stars Mikayla
26
Subversive Suburban Photoshoots
This John Mireles Photography is Domestic and Offbeat
25
Sultry Nighttime Lingerie Ads
The Victoria's Secret Spring 2014 Campaign Stars Karlie Kloss
24
Seductive Alleyway Photoshoots
The Sarah Howard 'Almost Famous' Editorial is Grungy and Gorgeous
23
Superhero Underwear Ads
Diesel 'Fresh and Bright' Campaign Features Hot Heroes in Skivvies
22
Risque Femme Fatale Lingerie Ads
Mademoiselle Scarlett’s ‘BACI Hunting Season’ C
21
Weight-Lifting Lingerie Ads
Saskia De Brauw for H&M Magazine Fall 2012 is Fierce and Sensual
20
Lounging Lingerie Lookbooks
The Lonely Collection is Full of Understated Sensuality
19
Voyeuristic Lingerie Lookbooks
The Yasmine Eslami Lingerie Collection is as Pretty as it is Sultry
18
Travel-Inspired Lingerie Ads
Bar Refaeli Reprises Her Role as Face of Passionata A/W 12 Campaign
17
Bodacious Lingerie Campaigns
Miranda Kerr Looks Seductive in the New Wonderbra Campaign
16
Socked Underwear Ads
The 'Boys Boys Boys' Series by Dolce & Gabbana is Inspired by Marilyn Monroe
15
Greyscale Lingerie Editorials
The Fashion Gone Rogue 'Samantha' Photoshoot Stars Samantha Harris
14
Ab-Obscuring Ads
Shirtless Actors and Athletes for the Calvin Klein Men's Underwear Campaign
13
Scorching Underwear Ads
The Diesel Intimates Campaign for Men is on Fire
12
Bald Model Lingerie Ads
Forever Yours Lingerie Proudly Features a Model with Cancer
11
Vivid Skivvies Branding
The Björn Borg Ad Campaign Promotes the Label's Brightly Hued Designs
10
Brit Designer Eco Lingerie
Stella McCartney 'Stella' Collection Features Eco-Conscious Creations
9
Lengthened Limbs Lingerie Ads
The Harvey Nichols Lingerie With Lycra Mesh Print Ads are Creepy
8
Underwear Dance Offs
Bonds Lingerie: Hi vs. Lo Waist
7
Contentious Mother-Daughter Ads (UPDATE)
The Lake and Stars Ad Stirs Controversy
6
Celebrity Spawn Underwear Ads
The Bonds Lingerie Campaign Stars Elvis' Granddaughter Riley Keough
5
Raunchy Anti-Cancer Ads
The MCAC 'Rhian Touches Herself' Video is Jaw-Dropping
4
Naughty Bra Innuendo Ads
Lingerie Retailer True & Co. Are You A MILF? Campaign Celebrates Moms
3
Alluring Gamer Couple Underwear
Game UK Humorously Marketed Its His 'n' Hers Underwear
2
Prancing Undie Ads
The BONDS Invisitails 2011 Campaign Features Dancers in Their Skivvies
1
Graphic Workout Wear Ads
Vibrant and Voyeuristic Frankie Morello Sexywear SS11 Campaign
Related Ideas
Valentine's Day Lingerie Collections
SKIMS Taps White Lotus Stars for Its Valentine's Day Campaign
Celebrity-Starring Swimwear Campaigns
Kim Kardashian Fronts the SKIMS 'Swim Shop' Campaign
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Luxury Swim Collections
Bluebella Launches New Swimwear Range Dubbed Swimwear, Redefined
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Super Bowl Clothing Collections
The Savage x Fenty Game Day Collection is Coming
Retro Shapewear Swimsuits
Bumpsuit's Shapewear Swim Sculpts and Supports the Body
Graphic-Adorned Summer Fashion Collections
Boys Lie's June Collection Drop Was Stunning
Adorned Bra Bands
BAXXE Makes Bra Bands That are Meant to Be Seen, Not Hidden
Nighttime-Inspired Romantic Menswear
Emporio Armani Embraces Luxe Elegance in New Capsule
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
AI-Generated Swimsuit Campaigns
Undiz Launches a New Campaign with AI-Generated Models
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
No-Show Underwear Collections
Siella's No-Show Capsule is Ultra-comfortable and Stretchy
Nostalgic Luxury Sleepwear
The Barbie x Karen Mabon Collection Shares Stylish Retro Prints
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
Vancouver-Based Inclusive Lingerie
Understance Offers Size-Inclusive, Comfort-Driven Lingerie
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Faux-Nipple Climate-Awareness Fashion
SKIMS Presents the New Ultimate Nipple Bra Design
His-and-Her Underwear
SAXX Offers Women Valentine’s Day Gift With 'Upside Down Heart' Pendant
Voting-Themed Fashion Ads
Reformation's 'You've Got the Power' Campaign Stars Monica Lewinsky
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Valentine’s Day-Inspired underwear
SAXX Offers Romantic Underwear and Loungewear
Versatile Transitional Apparel
LILYSILK Expands Latest Collection with Timeless Spring Staples
Reinvented Normal Clothing Silhouettes
Hed Mayner's Spring/Summer 2024 Boasts Unexpected Detailing
No-Show Plunge Bras
Siella Recently Introduced the No-Show Plunge and Triangle Bras
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Velvety Soft Mens Undergarments
SKIMS Men Features New Snug Comfortable Undergarments
Romantic Size-Inclusive Intimates
Gabi Gregg Unveils a New Intimates Capsule with Playful Promises
Chic Vintage-Style Swimwear
Hey Harper Expands Its Offerings from Jewelry to a Swimwear Line
Vibrant Timeless Apparel
LILYSILK's Spring 2023 Collection Launches February 21st, 2023
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Comfy Organic Cotton Lines
Siella Strikes a Perfect Balance with Its Organic Cotton Undies & Bras
Masculinity-Exploring Fashion Collections
Dior Spring 2024 Draws Inspiration from Menswear Codes
Dynamic Jewelry-Paired Shapewear
SKIMS Recruits Veneda Carter for a Shapewear and Jewelry Capsule
Cheeky Men's Lingerie
Skull & Bones Offers Surprise Openings and Unique Cutouts
Spring-Ready Shapewear Collections
Yummie Shapewear Debuts New Spring Colors and a New Silhouette
Cancer-Symptom Detecting Bras
Love & Nudes Joins McCann Toronto on the Stage Zero Capsule
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Stunningly Stylish One-Piece Designs
Londre Bodywear Launches a Chic and Comfortable Style
Sustainable Luxury Swimwear
Change of Scenery is a Women-Founded and Eco-Friendly Business
Lightweight Mesh Sarongs
Londre Bodywear Launched a Few Summer-Ready Silhouettes
Sea-Inspired Luxe Swimwear Collections
A Burberry Summer Arrives for the SS23 Season of Warm Looks
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Inclusive Swimwear Collections
Londre Bodywear Collabs with SI Swimsuit Model Sixtine Rouyre
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Collaboration American Brand Sleepwear
The Macy's x Gap Collection Has Options for Men and Women
Sexuality-Exploring Artful Exhibitions
Faye Toogood Explores Sensuality with the Rude Arts Club
Romantic Fashion-Forward Apparel
PrettyLittleThing Offers a Range of Apparel Perfect for Vday
Upcycled Bridal Intimates
Love Stories Unveils Bridal Briefs Made from Upcycled Wedding Dresses
Eco-Conscious Luxurious Undies
Subset's Cozy Essentials Offers Comfort Without Compromising Style
Live Swimwear Photoshoots
The 2023 Knix Swim Collection Launched with an Unretouched Campaign
Empowering Compression Bathing Suits
Londre Bodywear's Latest Collection is Dubbed Where's Vulva
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Brazilian Women's Fitness Collections
Trinys Extends Its Offerings to the US Market
Proportion-Exploring Mystical Menswear
Alexander McQueen Presents His Intricate SS24 Collection
Spring Bring-Ready Apparel
SHEIN Offers a Range of Swimwear and Vacation Outfits
Body Artwork-Inspired Fashion
Jean Paul Gaultier Presents the Body Tattoo Apparel Designs
Figure-Hugging Leather Swimwear
SKIMS Debuts its Sleek Swimwear Collection Made with Faux Leather
Sustainable Comfort-Focused Bras
ThirdLove Spring Collection Embraces Comfort and Sustainability
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
Chic Sustainable Underwear Brands
Subset Formerly Known as Knickey, Launches in North America
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Humorous Period Care Campaigns
Thinx's New Period Underwear is Introduced in an Ad by OBERLAND
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Sweat Mark T-Shirts
This Summer Clothing Range Has Printed Designs That Resemble Sweat
Romantic British Pop Star Lingerie
Bluebella Launches Valentine’s Day Collection With Self Esteem
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Inclusive Swimwear Collections
Onewith Swim Boasts a Patent-pending Design
Luxurious Branded Undergarments
The New Prada Underwear is Meant to be Worn on Its Own
Spring-Centric Luxe Retro Fashion
Jean Paul Gaultier Unveils the new BURN Collection
Coronation-Themed Sex Toy Campaigns
This SexToys.co.uk Campaign Cheekily Promotes Pleasure
Stylish Platform-Branded Merchandise
OnlyFans Debuts a Merchandise Capsule Ahead of Father's Day
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Versatile Maternity Capsules
Savage X Fenty Releases a Maternity Collection Inspired by Rihanna
Glitter-Accented Luxe Menswear
LOEWE Presents its New Collection of Menswear for the SS24 Season
Jewelry-Adorned Shapewear
SKIMS and Swarovski Collaborate on Sparkling Intimates
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Trans Kidney Health Ads
Africa Creative's Ad Sheds Light on Trans Community's Kidney Health Burden
Sophisticated Summer Fashion Collections
BoohooMAN Introduces Its Summer Nights Collection
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Stylish Menstrual Undergarments
Saalt Debuts a Menstrual Underwear Collection at Target Locations
Retail Sexual Wellness Expansions
Sexual Wellness Brand Tabu Launches at Sephora Stores
Opulent Floral Sleepwear
Sleeper Launches its New Campaign and Collection with Valentine Valero
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Youthful Undergarment Brands
Maidenform Introduces its Younger, Gen Z-Focused Brand, M
Romance-Inspired Jewelry Campaigns
Balmain's Campaign is Shot by the Talanted Olivier Rousteing
Chinese Erotica-Inspired Spring Fashion
Chet Lo Presents a New Collection for SS24 During LFW
Holiday Shapewear Collection
Ruby Ribbon Unveils Holiday Shapewear Collection for Style & Comfort
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Reimagined Hybrid Futuristic Sportswear
LUEDER Presents Hybrid Looks for SS24 During LFW
Empowering Quality Lingerie
MINDD Bra Releases its Iconic Bra in a Red Colorway
Testicular Cancer Awareness Boxers
SAXX Supports Testicular Cancer Awareness
Reimaged Striking Lingerie
Bluebella Unveils Its Autumn Winter 2023 Campaign
Retro Italian-Inspired Fall Fashion
Martine Rose's FW23 Collection is Sexy, Very Sexy
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Sleek Sporty Undergarments
Lacoste's Women's Underwear Capsule Is Inspired by the Brand's Legacy
Multifaceted Swimsuit Cover Models
Sports Illustrated Swimsuit Enlists Martha Stewart on its Cover
Bra-Included Women's Apparel
SheBird is on a Mission to Free Women from the Discomfort of Bras
One-Stop-Shop Bridal Boutiques
LoversLand Has Everything Wedding-Related in One Marketplace
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Adaptive Intimate Collections
Victoria’s Secret and Pink Team Up to Launch Adaptive Intimates
Luxury Cozy Nightwear
Bluebella Redefines Evening Comfort with Its Latest Sleepwear Collection
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Romantic Narrative-Inspired Fashion
Edward Cuming Unveils a New Capsule for the SS24 Season
Stylish Size-Inclusive Intimates
Arula Makes Intimates for Millennials and Gen Z
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
British Nightlife-Inspired Fashion
Martine Rose's Spring/Summer 2024 Collection is Eye-Catching
Nostalgic Shopping Ads
The Rakuten Big Game Campaign Revives Alicia Silverstone as Cher Horowitz
Inflatable Spring-Ready Latex Clothing
HARRI's SS23 Capsule of Latex Apparel is Available Now
Luxe Lingerie Shopping Services
Coco De Mer Debuts a Private Shopping Service in Primrose Hill
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Women-Supporting Clothing Brands
'Sozy' Aims to Support Women and Victims of Violence
Indian Lingerie Expansions
La Vie en Rose Branches Into the Indian Market with its New Location
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Performance Athleisure Collections
DICK'S Debuts the New 'Inspire' Performance Apparel Collection
Sleek Printed Swimwear Collections
Dolly Presents a Look at its New Swimwear Collection
Soccer-Themed Undergarment Capsules
Savage X Fenty Releases a New Collection Inspired by Soccer
Demure Summer-Ready Capsules
LILYSILK Launches its 2023 Must-Have Summer Collection
Performance-Focused Athleisure Wear
Dick's Sporting Goods Showcases the New 'Inspire' Fabric
Sensual Deodorant Sprays
KS Deodorants' Campaign Shows How Fragrance Fuel Intimacy
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Bold Body-Hugging Shapewear
The YITTY Spring/Summer 2023 Campaign Shows Off the Latest Styles
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Awareness-Raising Silk Bedding Lines
LILYSILK Teams Up with the National Breast Cancer Foundation
Provocative Caviar Brands
For National Caviar Day, the Caviar Category is Being Boldly Reinvented
National Trafficking Awareness Ads
The See the Trafficking Signs Campaign Aims to Raise Awareness
Ultra-Soft Supportive Bras
Parade Launches Its First Bra Collection with Inclusive Sizing
Promotional Condom Delivery Campaigns
Saucey is Entering the Sex-focused Category
Love Letter Lingerie Collections
Anoeses' Love Note Collection Celebrates Lovers