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The Björn Borg Ad Campaign Promotes the Label's Brightly Hued Designs

 - May 21, 2013
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Top model Harry Goodwins fronts the latest ad campaign for Swedish underwear brand Björn Borg. Harry poses in studio while sporting a bevy of the label's brightly hued boxer and vividly printed brief designs.

Evoking both a fun and carefree air, this suggestive image series promotes a healthy and youthful outlook on life. This collection of vividly colored underwear designs is sure to appeal to a younger consumer with a keen eye for bold design details and quality in construction.

The Björn Borg ad campaign showcases the Swedish underwear label's bright and vivid designs that successfully blend a youthful aesthetic with practicality. These designs are not only aesthetically bold but ensure comfort and breathability for their wearer.