Once again reprising her role as the face of this lingerie label, model Bar Refaeli stars in the Passionata A/W 12 ad campaign. Unlike the past print ads, this one has a clear theme. From hot flight attendant to ditzy traveler, the Israeli beauty has fun with a travel theme. In fact, some may say she is over the moon about it, literally.
The Passionata A/W 12 ad campaign nevertheless adheres to the overall direction of the brand's past campaigns. Shot in studio against colorful backdrops, the blonde bombshell interacts with fun props in order to complete a man's wildest fantasies. In this case, she poses alongside piles of luggage trunks, shining crescent moons and even a large office globe.