The Myla London Lingerie SS14 ad campaign is utterly sexy. It does star a Victoria's Secret Angel, after all. The Brazilian bombshell that is Ana Beatriz Barros shows off her svelte frame in Valentine Day-worthy numbers complete with garters and everything. From bright lacy pinks and sophisticated sheer blacks to fur jackets and intricate nightgowns, the designs are fit for socialites and celebrities.
Shot by photographer David Oldham with creative direction under Valerie Wickes, the Myla London Lingerie SS14 ad campaign was styled by Kimi O’Neil. Shot in an apartment or hotel room, the brunette model looks like she is awaiting a tryst with a hot lover. These lingerie look are, after all, made for a special occasion, not an everyday one.
Key Themes Behind This Trend
- Sensual Lingerie Ads
- Ad campaigns for lingerie brands are becoming more sensual and provocative.
- Luxury Lingerie Design
- Lingerie brands are aiming to provide more luxurious and high-end designs for socialites and celebrities.
- Personal and Discreet Lingerie Shopping
- The rise of e-commerce and personalized shopping experiences for lingerie is disrupting the traditional shopping experience.
Where This Applies
- Fashion and Apparel
- Fashion and apparel industry can incorporate sensual and provocative visuals as part of their marketing strategy.
- Luxury Goods
- Luxury goods industry can tap into the trend of providing more high-end and luxurious lingerie designs for their affluent customers.
- E-commerce
- E-commerce industry has the opportunity to disrupt the traditional lingerie shopping experience by providing personalized and discreet purchasing options to their customers.
