I have a confession to make: I was always a bigger N'Sync fan than a Backstreet Boys fan, and that was 100 percent because of Justin Timberlake. Sure, the Backstreet Boys had Nick Carter, but who could compete with Justin's bleached blond curls? No one, that's who.
These days, although J.T. has (unfortunately) shaved off his luscious locks, he remains a constant and important figure in the world of fashion, movies and music. The man is an undeniable pop culture icon and this list of Justin Timberlake innovations proves just how influential he is.
From releasing fragrances in collaboration with Givenchy to co-founding and designing the super successful line, William Rast, Mr. Timberlake really knows how to stay ahead of the curve with everything he does.
40 Justin Timberlake Innovations
From Constitutional Celeb Covers to Rockstar Green Golfing:
Souzan Michael — Oct 17, 2011 — Pop Culture
37
Tattoo Tour Documentaries
The Mister Cartoon Vans Mini-Movie is Riveting
36
Suggestively Silly Superheroes
Bobby Rubio Draws Hilarious Renditions of Comic Book Heroes
35
Hollywood Perfume Endorsement
James Franco For Gucci
34
Kissing Feet on National TV
Richard Simmons Attacks CNN Anchor Foot
33
ESPY Awards Skits
Justin Timberlake Smells David Beckham's Foot
32
Offbeat Celebtography
Terry Richardson Captures Funny Side of Celebrities
31
Eau de Pop Stars
Justin Timberlake in Play by Givenchy Fragrance Ads
30
Hilarious Heartthrobs
Zac Efron Pulls A Justin Timberlake on SNL
29
Celebs For Environment
Vanity Fair's Green Issue with Madonna
28
Tequila on the Rocks
You Don't Know Fine Tequila Until You've Tasted 901 (SPONSORED)
27
Runaway Rebel Fashion
Justin Timberlake's Name is William Rast
26
Celeb Denim Couture
Justin Timberlake's William Rast Collection Hits Target
25
Twitter Celebtography
Amber Rose Shares Celebrity Pictures to Followers
24
Gadget-Inspired Fragrances
Justin Timberlake's 'Play' Cologne for Givenchy Mimics MP3 Players
23
Prime Time TV Hacking
Super Bowl Bombed With 30 Seconds of Super Naughty Video Content
22
Teen Stars Immortalized in Wax
From Zac Efron to the Jonas Brothers
21
Fine Art Celebrity Portraits
The Most Wanted Series by Richard Phillips Features Well Known Faces
20
Celeb Chemistry Photoshoots
Elle's Lust in Translation Editorial Features 'Friends With Benefits'
19
Viral Shock Arousal
Andy Samberg's J*zz In My Pants
18
Popstar Auto Ambassadors
Justin Timberlake Cries Us an Audi A1 Mini Fighter
17
Fashion Icon Portraits
Timberlake, Jacobs & Moss in Vogue's 'Inspiring Beauty'
16
Collaborative Music Videos
Rihanna and Justin Timberlake Team Up in ‘Rehab'
15
Viral Presidential Spoofs
Barack Obama Does Beyonce's “Single Ladies”
14
Faux Celeb Twins
American Idol's Season 8 Contestants Have Star Look-A-Likes
13
Ragged Denim
Justin Timberlake's William Rast Designs At NY Fashion Week
12
Constitutional Celeb Covers
The W Magazine October Issue is a Stylish Presidential Parody
11
Pop Star Tequila
Justin Timberlake's 901 Agave Alcohol Cranks Up Celebrity Liquor
10
Partially Animated Car Commercials
New Toyota Yaris Ads are Inspired by Pop & Rap Videos
9
Reigniting The Brand
Justin Timberlake Bringing Givenchy Back
8
Mom Swinging
Justin Timberlake Returns to SNL for More Musical Comedy
7
Digital Suprise Performances
Timbaland Surprises Crowds at His 'Shock Value II' Tour
6
Rockstar Green Golfing
Justin Timberlake to Open an Eco-Friendly Golf Course
5
Superstar Androids
Celebrities Gather at the FIRST Robotics Championship to Support Robotics
4
Singers as Producers
Justin Timberlake Heads to the Small Screen With 2 TV Shows
3
Pop Star Spirit Spots
The Justin Timberlake-Directed "Silver Tequila" Ad Campaign
2
Mobster Branded Liquor
Godfather Vodka Set to Hit Vendors Spring 2010
1
Pop Star Musicals
Timberbrit Plays Britney Spears' Life In Slow Motion
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Superhero Lifestyle Collections
Disney Drops Brand Collabs for The Fantastic Four: First Steps
Sreet Heritage Collabs
adidas Originals X Avirex Reimagine the Iconic Superstar In NYC Heritage
Fashion-Forward Guitar Designs
Gibson and Marc Jacobs' Collaboration is Visually Stunning
K-POP Boy-Group Tech Lines
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Celebrative Icon-Inspired Campaigns
adidas Originals Honors 55 Years with Superstar: The Original
Expressive Audio Summer Campaigns
JBL x Benson Boone Debut 'First Doesn’t Follow'
Sporty Retail Style Capsules
Kith x New York Yankees Collab Launches with Jason Alexander
Actor-Starring Underwear Campaigns
Lacoste Taps Taylor Zakhar Perez for a Retro-Style Spot
Mens Underwear Campaigns
David Beckham Stars in the News BOSS ONE Bodywear Campaign
Intriguing Denim Collabs
The New Levi’s X Undercover Collaboration Ofers a Bold Fusion
Fashion House Checkered Vinyls
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Comprehensive Hair Styling Sets
JVN Spotlights Its All Around Styling Set for the Holiday Season
Pop Star Tech Partnerships
Charli xcx and Nothing Partnered to Challenge the Industry
Boyfriend-Focused Campaigns
Pete Davidson X Reformation Unveil the Ultimate Boyfriend Campaign
Designer Fashion Collaborations
Uniqlo Partners with Clare Waight Keller for Urban Collection
Star-Studded Brand Campaigns
'Play With Icons' is Redefining Lacoste’s Global Identity
Elevated Fall Tennis Fashion
The Y-3 FW25 Tennis Campaign Blends Performance with Bold Design
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Star-Backed Alcohol Campaigns
This Dom Pérignon Campaign Unites Creators in an Artistic Tribute
City-Inspired Beauty Looks
Ulta Beauty is Sharing Curated Looks for Cowboy Carter Tour Stops
Empowering Makeup Brand Campaigns
JuJu Watkins Stars in NYX Professional Makeup’s New Campaign
Celebrity-Designed High-End Jewelry Lines
Pharrell Williams Designs the New Tiffany Titan Pieces
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Co-Designed Mens Apparel Collections
David Beckham X Boss Debut a Spring/Summer 2025 Collection
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Nostalgic Cartoon-Joint Streetwear
Kith Celebrates the 75th Anniversary of Peanuts Comic Strip
Surf-Culture-Inspired Summer Apparel
Nautica x The Beach Boys Team Up for an Exclusive Collection
Music Celeb-Backed Fashion Campaigns
True Religion Taps Megan Thee Stallion and Key Glock
Athlete-Developed Performance Golf Capsules
Oakley Taps JR Smith to Promote Its Fusion Collection
Legacy Artist-Themed T-Shirts
Gap Partners with Legendary Artists on its New Shirt Capsule
Sneaker Tag-Inspired Car Keys
Nissan's Kicks Key Merges Auto Technology with Streetwear Culture
Men's Personal Care Rebrands
Every Man Jack Transforms Its Brand & Launches the Premium Collection
70s-Inspired Capsule Collections
Warren Alfie Baker x Percival in Unveil a New Tailored Drop
Actress-Supported Footwear Campaigns
Jimmy Choo Partners with Sydney Sweeney on Its New Campaign
Dynamic Scent-Inspired Fashion Presentations
Startup Fashion Week 2026 Concluded Its Program
Singer Home Design Collections
Lenny Kravitz Launches a 62-Piece Home Collection with Cb2
Celebrity Brand Ambassadorships
UNIQLO Taps Cate Blanchett to Champion Its LifeWear Philosophy
Sophisticated Luxury Fashion Campaigns
Louis Vuitton Taps Jennifer Connelly for Latest Campaign
Rebellious 90s-Inspired Eyewear Designs
Oakley Has Resurrected Its Straight Jacket Sunglasses
Unique Goggle Glasses
Walton Goggins Brings Style and Innovation with His Goggle Glasses Brand
Art Doodle-Collaborative Napkins
Mr Doodle Joins Kleenex on a Tissue Box Collection
Skincare-Inspired Tracksuits
NIVEA x Juicy Couture Merch is Only Available Via a Sweepstakes
Musician Merch-Inspired T-Shirts
This Collaboration Gap Merch Highlights Iconic Artists
Connection-Centered Bag Campaigns
Kate Spade's Spark Something Beautiful Stars Gen Z Icons
Sparkling Juice Campaigns
Welch's Break Out The Fancy Juice Celebrates Daily Moments Made Special
Star-Studded Men's Fragrance Campaigns
The BOSS Bottled Beyond Fragrance Campaign is Eye-Catching
Honey-Powered Fruit Snacks
David Beckham and Shaun Neff Introduce BEEUP Snacks
Celebrity-Backed Luxury Menswear Campaigns
Louis Vuitton Taps Jeremy Allen White and Pusha T
Songstress-Backed Fragrance Debuts
Jessica Simpson Unveils Her New Mystic Canyon Fragrance
Athlete-Backed Basketball Collections
Wilson Continues Its Collaboration with Caitlin Clark
Luxury Bold Underwear Styles
Calvin Klein's Unveils Their Autumn Campaign
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Cinematic Sneaker Campaigns
Adidas Originals Superstar Campaign Features Icons Such as Jennie
Collaborative Heritage Sneakers
The Coca-Cola × Converse Capsule Nods to Americana Nostalgia
Cinematic Denim Campaigns
Levi’s Enlists Shaboozey and Matty Matheson to Reimagine Western Staples
Celebrity-Backed Luxury Jewelry Campaigns
Tiffany & Co. Runs an Ad with Natalie Portman
Cross-Disciplinary Campaign Films
Levi's 'Behind Every Original' is Supported by 'Backstory'
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Gen-Z-Forward Vinyl Collections
Urban Outfitters Launches its 2025 Singles Day Vinyl Series
Designer-Led Retailer Bedding Collections
Target Partners with Jeremiah Brent on a New Capsule
80s Sweater Campaigns
J.Crew Unveiled a New Iteration of its Rollneck™ Sweater
Rock-Inspired Cosmetics
Ozzy Osbourne x Birmingham-Based Beauty Brand Unveil an Edgy Makeup Line
Pop Icon-Backed Campaigns
Charli XCX Fronts Valentino's Puffer Gloss Campaign
Runway-Inspired Fashion Dolls
The Styled by KidSuper Ken Doll Sports Boundary-Pushing Streetwear
Denim Cowboy-Inspired Campaigns
Levi's Taps Beyoncé for the Final Chapter of REIIMAGINE Campaign
Luxe Formalwear Campaigns
Jude Bellingham Stars in Louis Vuitton's 2026 Formalwear Campaign
Tech-Inspired Footwear
The Microsoft Crocs Merge Nostalgia & Pop Culture Through a Playful Design
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Limited-Edition Laundry Scents
Unstopables Created an Exclusive Fragrance with Jasmine Tookes
Illustrator-Centric Brand Partnerships
Uniqlo's UTme! Program and Lauren Martin Partner
Luxe Formal Menswear Campaign
Jude Bellingham Fronts Louis Vuitton SS26 with Refined Modernity
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
90s-Inspired Grunge Band Tees
FREAK’S STORE Releases a Collection of Retro Nirvana Tees
Musician-Supported Beauty Campaigns
The Revlon Be Unforgettable Campaign Enlists Megan Moroney
Hip Hop Artist Partnerships
Kellogg's Frosted Flakes Taps J.I.D to Reimagine an Iconic '90s Jingle
Mix-and-Match Scented Bracelets
Jelly Bands Simplify Jewelry-Making with Snappable Beads
Subculture-Themed Generational Fashion
Noskin Presents the Wildest ONes Yet Collection
Celebrity Tech Retail Partnerships
Shaquille O'neal Joins the Innovation Retail Platform tm:rw
Album-Honoring Merch Collections
Tyler, the Creator Launches Merch to Celebrate Cherry Bomb
Baseball Lifestyle Collaborations
Brunch Launches a New York Yankees Lifestyle Collection
Nostalgic Brand Ambassador Revivals
Dos Equis Reintroduces the Most Interesting Man in the World
Ultra-Elegant Holiday Fashion Campaigns
Stuart Weitzman & Keke Palmer Present 'Life of the Party'
French Beer Marketing Campaigns
1664 Features Robert Pattinson in Its New Acting-Inspired Campaign
Media-Backed Creator Platforms
BET Launches a Creator Studio with ‘The Jason Lee Show’
Country Music-Inspired Apparel Campaigns
TravisMathew Taps Alana Springsteen and Dylan Gossett
Classic Fashion Campaigns
Perry Ellis International Marks 70 Years of Its Original Penguin Brand
Reinterpreted Retro Denim Spots
Beyoncé Stars in Chapter Three of Levi’s 'REIIMAGINE Campaign'
Wood-Created Progressive Jackets
Vollebak Introduces its Wooden Jacket Redefining Textiles
Men's Footwear Marketing Campaigns
Stuart Weitzman Launches Stuart Weitzman New York
Iconic Athlete-Approved Warm-Weather Fashion
The BOSS x David Beckham Spring 2026 Capsule Drops
Gaming Style Capsules
The Nike x Martine Rose Campaign Spotlights Esports Athletes as Modern Icons
High-Profile Skincare Launch Parties
Clarins Celebrated Beauty Launch with Maroon 5 and Others
Performance Styling Haircare
Chris McMillan's Haircare Brand Delivers Layerable Products
Celebrity Wellness Brand Expansions
Bob Marley's Estate Expanded into Natural Health Markets
LGBTQIA+-Supportive Eyewear Designs
Jonathan Bailey and Cubitts Join on a Special Eyewear Design
Footballer-Approved Cereals
General Mills' Jettas Mix Combines Justin Jefferson's Favorite Cereals
Basketball-Inspired Wine Labels
Kendall-Jackson Collaborated with Artist Victor Solomon
Celebrity-Headed Luxury Jewelry Campaigns
David Yurman Features Michael B. Jordan in Its Campaign
Luxury Brand-Backed Musical Releases
The GUESS Brand Partnered with Matteo Bocelli
Modernized Heritage-Style Campaigns
Brooks Brothers Launches the 'Make It Yours' Campaign
Cultural-Influence Fashion Capsules
Denim Tears Presents its 5th Quarter Collection
Fanwear Collaboration Ranges
The Joint Concho Merch Collection arrives ahead of Super Bowl LX
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
Pop Culture Wedding Collections
A Dynamic Duo Inspired The Engagement Era Collection by The Knot
Actor-Supported Water Campaigns
smartwater® Reignited Its Partnership with Jennifer Aniston
Singer-Backed Modern Perfume Campaigns
Olivia Dean is Promoting the Burberry Her Parfum
Star-Studded Lip Gloss Campaigns
Lancôme Celebrates Juicy Tubes Legacy with Y2K with 'Kissing Web'
High-End Men's Footwear Editorials
JB Ander Was Spotlighted in MOD Magazine
Nostalgic Fashion Capsules
Selena Gomez's Throwback Collection Revisits Her Most Iconic Roles
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Musical Haircare Campaigns
Sabrina Carpenter Stars in the Redken Acidic Bonding Concentrate
Singer-Collaborative Activewear Capsules
FKA Twigs and On Join on the Body is Art Collection
Retailer Music Festival Partnerships
7-Eleven and Live Nation Have Partnered for Festival Season
Remixed Artist-Designed Logos
Timeless Vapes Partners with Kevin Lyons for Artist Logo Remix
Effortless Urban Campaigns
Hailey Bieber Fronts DKNY's Fall 2025 Campaign with Timeless NY Style
Skateboarding Heritage Collection
United Through Skateboarding Honors Atiba Jefferson’s Creativity
Band-Inspired Limited-Edition Apparel Lines
Vineyard Vines Has Partnered with Zac Brown Band
Celebrity-Backed Luxe Fashion Campaigns
Burberry's Holiday Film is Dubbed ’Twas the Knight Before…
Designer-Curated Vintage Capsules
Gap and Sean Wotherspoon Introduce the GapVintage Program
Sports Memorabilia Authentication Technologies
Genuine Joins Bo Jackson for His Charity Event
Iconic Band Apparel Series
FREAK’S STORE Band Shirts Honor Legends with Long-Sleeve Designs
Film-Centric Fashion Capsules
Rihanna's Fenty Joins Puma on a Special Smurfs Collection
Global Guitar Searches
Gibson x Michael J. Fox Launch s Search for Lost Back to the Future Guitar
Festive Musician-Led Campaigns
Smirnoff ICE Partners with Troye Sivan for the Holidays
Sporty Collaborative Fashion Capsules
Born X Raised Launches a Collaborative Sports Range
Cultural Sports Collaboration
The Weeknd and Toronto Blue Jays Unite for a World Series Collection
Nostalgic Boy Band Commercials
T-Mobile Tapped Backstreet Boys for the Super Bowl This Year
Celebrity-Headed Luxury Brands
Christian Louboutin Appoints Jaden Smith as Men's Creative Director
Reinventive Denim Campaigns
Chapter Two of the REIMAGINE Campaign Honors Levi's Denim Heritage
Nostalgic Celebrity-Supported Beverage Campaigns
Clearly Canadian Recently Revived Its Brand
Interior Designer Furniture Announcements
Babyletto is Partnering with Nate Berkus on a New Range
Intergenerational Fashion Series
GapStudio’s FW25 Campaign Sees Gwyneth Paltrow and Apple Martin
Film-Themed Guitar Collections
Gibson Pays Homage to ‘Back to the Future’ with Lost to the Future
Guitar Brand Artist Features
Gibson Spotlighted the Night Traveler in February
K-Pop Star Denim Campaigns
Jung Kook Fronts Calvin Klein’s ’90s-Inspired Denim Campaign
Rapper-Inspired Footwear Partnerships
HEYDUDE x Jelly Roll Debut the 'Bradley Boot'
Musician Bake-Off Campaigns
The Food Club's Boy Band Bake-Off Features Members of NSYNC
Celebrity-Designed Menswear Line
Belk Introduces the New Michael Strahan Collection