Fitness guru Richard Simmons joined the footsy club by passionately and loudly kissing the foot of CNN anchor Kiran Chetry while she was interviewing him on CNN’s American Morning show on national TV. What a way to start your morning!
What is up with all this mainstream feet games these days? We saw Justin Timberlake sniff David Beckham’s foot/shoes at the 2008 ESPY Awards (he claimed it smelled like money), then we recently had Diesel promoting foot worship fetish in their new Spring Summer 2009 fashion ad campaign.
Why This Trend Is Growing
- Mainstream Fetishization of Feet
- Potential for the development of inclusive and diverse footwear lines or foot care products for people who enjoy foot-centric experiences.
- Celebrity Foot Obsession
- Opportunity for footwear or cosmetic brands to collaborate with celebrities to promote innovative and unique shoe designs or beauty treatments for feet.
- Foot-based Marketing
- Brands have the potential to incorporate feet into advertisements or promotional campaigns to capitalize on the trend and foster brand memorability.
Industries Being Reshaped
- Footwear Industry
- The footwear industry can leverage this trend to promote unconventional and distinctive footwear designs and innovative care solutions.
- Cosmetics Industry
- The cosmetics industry can tap into this trend by developing and promoting exclusive and creative foot care products.
- Marketing Industry
- The marketing industry can capitalize on the trend by incorporating feet into advertising campaigns to make them more creative and memorable.
