Pop star Justin Timberlake is turning into quite the modern-day Renaissance man. He's a singer, songwriter, actor, fashion designer and now a director. And the Justin Timberlake 'Silver Tequila' commercials are pretty good.
Currently there are three different Justin Timberlake 'Silver Tequila' spots, all focusing on how smooth and cool of a brand it is. The spots are very image-conscious and make me want to pour a glass for myself.
Implications - Consumers are willing to embrace products that are endorsed by celebrities. They construct a parasocial relationship with famous stars and feel connected to them, trusting their judgements. Companies can capitalize from this relationship and appeal to certain niche markets by arranging for celebrities to endorse their product or service.
Pop Star Spirit Spots
More Stats +/-
Artistic Alcohol Bottles
14 Tequilarrific Finds
Egghead Shot Glasses
Hockey Team Booze
Limited Edition Tequilas
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.