Tres Generaciones Tequila has tapped singer Giveon for its latest campaign called ‘Get Up Tres.’ The campaign focuses on uplifting the upcoming generation of music talent, artists, creators, and fans to celebrate mistakes and focus on the journey ahead. Tres Gen is known for delivering premium, smooth tequila while celebrating the brand and its customer’s journey to success.
“We want to be a brand that encourages people to appreciate every step of the journey; it’s not about perfection, it’s about progress, and ‘Get Up Tres’ represents the resilience you need in order to forge your own path,” said Andrew Eis, Senior Marketing Director for Tres Generaciones.
Tres Gen will also host cocktail events in select cities during Giveon’s North American tour and unveil a lineup of digital videos that revolve around the singer’s ‘Get Up Tres’ journey.
Image Credit: Tres Generaciones Tequila
What Makes This Trend Stand Out
- Music-tequila Collaborations
- Opportunity for tequila brands to collaborate with emerging music talent and creators to create unique campaigns that resonate with the youth market
- Celebrating Imperfections
- Opportunity for brands to focus on inspiring and uplifting messages of resilience and progress, instead of perfection, to connect with customers and drive brand loyalty
- Virtual Cocktail Events
- Opportunity for brands to host digital events and experiences to reach a wider global audience and engage customers in the current remote environment
Sectors Adopting This
- Alcohol
- Alcohol industry can leverage music collaborations to appeal to younger audiences and create engaging marketing campaigns
- Entertainment
- Entertainment industry can collaborate with alcohol brands to create unique events and experiences for fans
- Marketing and Advertising
- Marketing and advertising industry can create inspiring and uplifting campaigns that celebrate progress, resonating with consumers seeking authentic connections with brands
