James Franco has been announced as the new face of Gucci by Gucci, an upcoming men's fragrance being launched in the fall.
In an increasing trend of actors becoming perfume spokesmen, Franco joins fellow actors Justin Timberlake (Givenchy), Matthew McConaughey (Dolce & Gabbana), Henry Cavill (Dunhill) and Patrick Dempsey (Avon).
Gucci are known for their creative ad campaigns, so we are looking forward for the new campaign. Will Franco be dancing to hearts of glass?
Note, the image is for illustration, not an official ad.