The June 2022 social media trends range from phygital mansion homes to digital universe tours and showcase how the advancement of social media is being leveraged by brands.
One intriguing example from the June 2022 social media trends comes from a brand dubbed Lalo. The new social media platform works as a digital scrapbook to memorialize loved ones for friends and family to share memories. Consumers can upload images, videos, voice recordings, and texts for free, but Lalo plans to implement a paywall for access to more storage space.
Another notable example comes from book retailer Indigo. The brand recently joined forces with social media platform TikTok Canada to launch the new #BookTok Book Club. The hashtag has gained notable popularity in recent years and enables users to share book recommendations.
Top 50 Social Media Trends in June
50
Live Streaming Beauty Mirrors
The Hydro Silk Unfiltered Beauty Mirror Shares Unedited Content
49
Phygital Mansion Homes
The MetaReal is a First-of-its-Kind Home with a Direct Digital Counterpart
48
Flagship Smartwatches
The Google Pixel Watch Boasts Health-Tracking and Connectivity Features
47
Social Video Creators Tools
Meta Announces the Launch of All New Creators Tools for Reels
46
Livestream Shopping
YouTube Unveiled New Shopping Features During Its 'Brandcast' Event
45
Artistic Team-Based Games
Theorycraft Games Announced Loki, a Project Inspired by MOBA Games
44
Social Live Streaming Applications
TikTok is Launching a Monetizable Live Streaming Service
43
Artistic Hamburger Competitions
HEINZ's is Offering $25,000 Through its Art of the Burger Contest
42
Collectible Phygital Apparel Tokens
adidas Released a Collectible 'Into the Metaverse' Perk
41
Anime-Branded Collectible Figurines
Funko Announced a New Set of Collectible Hunter x Hunter Toys
40
Mechanical Number Pads
Keychron Debuted the Q0 Hot-Swappable Numpad with a Sturdy Build
39
Safety-Focused Electric Scooters
'Scooway T8' Provides Highly Comfortable and Secure Rides
38
Lifelike Digital Avatar Builders
Mint Your Digital Twin with Trace Network Lab's 'Buddy'
37
Influencer NFT Trading Cards
Two OnlyFans Execs Partner to Launch Zoop, an NFT Influencer Platform
36
Virtual Restaurant Loyalty Programs
Wow Bao Debuted the Industry's First Virtual Loyalty Program
35
Quieter Handheld Gaming PCs
Valve Updated the Steam Deck with a Quieter Fan Standard
34
Celebrity-Branded Gaming Consoles
Xbox Canada and Roy Woods Unveiled an Exclusive Capsule
33
Pride Fashion Dolls
The Bratz Pride Collection Two-Pack Features a Stylish Same-Sex Couple
32
Video-First Social Media Platforms
The Mixo App Was Created for Food Content
31
Blockchain-Based Western Games
Gala Games Announced 'Grit' for the Epic Games Store
30
Y2K-Inspired Denim Collections
COACH Launched a Signature Denim Collection Full of Nostalgia
29
Phygital Wine NFTs
WIVA by WiV Technology Merges Wine Collecting with the Blockchain
28
Blockchain Game Development Studios
Metatheory Raised $24 Million to Create High-Quality NFT Games
27
AI-Powered Mental Health Apps
Mindbud Guides Individuals to Better Understanding Emotions
26
AI-Powered Staring Contests
KitKat's Absurd and Fun Blink Break Encourages Gen Z to Take a Break
25
Digital Universe Tours
SpiceVR Created a Detailed Virtual Reality Experience Based on the Universe
24
Oceanic Sports Sneakers
New Balance Debuted the Ocean Blue Colorway for the KAWHI 2 Sneaker
23
Branded TikTok Book Campaigns
Indigo and Tiktok Canada Launch Indigo’s First #Booktok Book Club
22
Live Video Game Events
Epic Games Announced the 'Collision' In-Game Event for Fortnite
21
Private Family Media Apps
Lalo Launches an Application to Memorialize Your Loved Ones
20
True Remote Collaboration Tools
Switchboard Elevates Virtual Meetings with Simulated Desktops
19
Immersive Soccer Fan Platforms
This Virtual Platform Brings Real Madrid's Fans Closer to the Club
18
Geometric Game Updates
Terry Cavanagh Released the 'Neo Update' for Super Hexagon
17
Rapper Gaming Collaborations
Babyface Ray is Now a Well-Known Rapper Making Waves Across the U.S
16
Globally Inspired Gourmet Recipes
Chef Stephanie Izard Partners with Instant Brands on YouTube
15
Virtual Payment Cards
Google Announced Virtual Credit Card Counterparts to Physical Cards
14
Creator-Focused Social Media Features
LinkedIn Announces the Launch of New Audio Events Feature
13
American Esports Partnerships
WePlay Esports Partnered with OTK Media as it Entered the U.S Market
12
Collaborative Social Media Features
Snapchat Shared Stories Allows for Easier Memory Sharing
11
AI-Powered Note Applications
Microsoft Announced a Set of Updates for its OneNote Service
10
Cryptocurrency Fast Food Payments
Chipotle Now Accepts Cryptocurrency Through the Flexa Platform
9
Inclusive Therapy Funding Programs
Hinge Launches a Fund to Aid Marginalized Therapists
8
Indian Esports Partnerships
GodLike Esports Partnered With Rooter for Exclusive Streaming Rights
7
Vampire-Themed Survival Games
Stunlock Studios' V Rising MMORPG Launched in Early Access
6
Studio Developer Mergers
Zynga Merged with Take-Two Interactive for $12.7 Billion USD
5
Free-to-Play Battle Royale Games
Fall Guys is Going Free-to-Play and Launching on All Consoles
4
Gaming Coaching Initiatives
Metafy Acquired GamerzClass to Launch Coaching Program for Gamers
3
Reimagined Horror Games
Capcom Announced the Resident Evil 4 Remake with a Darker Tone
2
Celebrity-Backed Plant-Based Foods
Beyond Meat Has Joined Forces with Comedian/Actor Kevin Hart
1
Community-Focused Sci-Fi Games
Hello Games Unveiled the 'Leviathan' Game Mode for No Man's Sky
Related Ideas
Private Memory Archiving
Lifenote Helps You Preserve Personal Memories Without Social Media
Next-Gen K-Beauty Pop-Ups
MUSKAT Hosted a Five Day Immersive Experience in L.A.
Group-Centric Social Media Platforms
Chatter Social Has Unveiled Its Version 2 Platform
Gen-Z-Focused AR Campaigns
American Eagle Launched an AE Jeans Try-on Haul Lens
Gen Z Advertising Initiatives
Tubi Targets Younger Viewers with Ad Innovations at IAB NewFronts
Localized Post-Apocalyptic Campaigns
Max Channels the Theme of The Last of Us into Ad Spaces
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
BookTok Travel Experiences
EF Ultimate Break Launched Literature-Inspired Group Tours for Gen Z
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Drone Home Touring Tools
Zillow Unveils a New Tool That Makes Property Buying Seamless
Campaign-Quality GenAI Models
Pixelz Digital Twins are Created with Real Models and Their Agency
Algorithmic Reset Campaigns
Länsförsäkringar's Algorithm Cleansing Song Brings Positivity to Feeds
Gen Z-Targeted Wine Campaigns
The I heart kinda Summer Campaign is Launching Soon
At-Home Beauty Tech Pop-Ups
Ulike Hosted its 'Endless Summer Pop-Up' in Santa Monica
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Festival Fashion Denim Pop-Ups
A New Levi’s® Pop-Up Will Bring Festival Style to Old Montreal
Global Chinese Streetwear Platforms
Psylos1 Launched a Curated Retailer for Chinese Niche Labels
Creator Community-Focused Platforms
Gap Inc. Has Introduced a New Centralized Program
Live Social Shopping Expansions
QVC® Announces New Brands That Will Join Its Roster in 2026
Sun-Soaked Youthful Fashion Campaign
PACSUN Shoots Its Spring 2026 Capsule in Sun-Soaked Locations
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
Social-First Local Shopping Schemes
Shop Local by Tiktok Shop Makes Homegrown Goods Accessible
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Gen-Z-Targeted Language Platform Campaigns
Duolingo Introduces its Character-Driven 'Duolingo Ads'
Cross-Platform Aggregator Apps
Flipboard Surf Aggregates Social Media, And More For Browsing
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Immersive Haircare Pop-Ups
The Kérastase House of Gloss Shares Hair Transformation & Education
Reality-Themed Dating Campaigns
Tinder Launches a YouTube Reality Show to Appeal to Gen Z
Marketer-Targeted Albums
The Spotify Tunetorials Campaign Blurs Education and Entertainment
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Social Media Managers
Socialaize Automates Scheduling Cross-Posting And Performance Tracking
Social Media Follower-Celebrating Initiatives
Streets of Toronto Marks 600k Instagram Followers
Livestreamed Travel Campaigns
IShowSpeed and Expedia are Engaging and Inspiring Gen Z Travelers
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
GenAI Social Media Lenses
The Imagine Lens Lets Snapchat Users Type to Bring Ideas to Life
Bespoke Wallpaper Collaborations
June St. George & Sunday Social Club Launch a New Collection
Digital Fan Engagement Platforms
Fambase's Platform is an Alternative to Traditional Social Media
brand-focused social media shopping
TikTok Shop & Free Soul Launch the First 2026 Super Brand Day
Anti-Digital Social Campaigns
Heineken Partners with Joe Jonas for 'Socials Off Socials'
24/7 Live Shopping Streams
QVC is Launching an Always-On Shopping Experience with TikTok Shop
Dynamic Scent-Inspired Fashion Presentations
Startup Fashion Week 2026 Concluded Its Program
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
AI Influencer Platforms
Statusphere Raised $18 Million to Scale Micro-Influencer Marketing
Bingo-Style Reading Initiatives
Indigo's 2026 Reading Challenge Features a 'Phone-Free' Category
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
AI-Powered Digital Fashion Solutions
Pixelz x Le Troch Tap Real Models for 'Digital Twins'
College-Focused Social Platforms
TikTok's Campus Verification Feature Mirrors Early Facebook
Social Commerce Integrations
Ulta Beauty Launches a Creator-Driven TikTok Shop
Branded Summer Lunches
MESHKI Debuts Its Viva Resort ’25 Collection with a Soirée in St. Tropez
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Luxury Travel-Ready Summer Programming
Four Seasons Hotels and Resorts Debuts New Offerings
Consumer Insight Engines
Buzzabout Delivers Real-Time Insights From Billions of Conversations
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Gamified Back-to-Campus Campaigns
Urban Outfitters' UO Haul Supports Gen Z Through Transition
Local Social Media Feeds
TikTok’s Local Feed Uses Precise Location Opt-In, Excludes Minors
Adult Social Clubs
Social Club 150 Offers In-Person Events to Connect Adults in Their 40s - 60s+
AI-Powered Social Media Lenses
Snap Announced AI Video Lenses for Snapchat Platinum Subscribers
Comprehensive Wellness-Celebrating Initatives
Live Love Spa Marks National Wellness Month
Virtual Watch Parties
Together Watch Enables Synchronized Streaming And Chat With Friends Online
Next Gen Multimedia Platforms
Hello Sunshine Launches Sunnie, a Gen Z Media and Lifestyle Platform
Creativity-Celebrating Social Media Awards
The Instagram Rings Award Honors Exemplary Creators
Content Creation Tools
AI Social Media Post Generator Creates Platform-Ready Content Fast
Social Shopping Integrations
The MONAT Tiktok Shop Strengthens the Direct Sales Business Model
Travel Community Platforms
Tripnation Travel Community Connects Through Stories, Groups, & Guides
Curated Secondhand Collections
The Digital House of Vinted Grants Members Access to Iconic Items
Optimistic Fashion Brand Runways
Lilly Pulitzer Celebrated Its 'Brand Homecoming' in Florida
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Future Tech Blogs
Next Horizon Covers AI, Space, Biotechnology And Emerging Technologies
All-In-One Retailer Community Apps
Pacsun Debuts the PS Community Hub App
Curated Resale Storefronts
eBay's The NYC Edit Storefront Shares Tastemaker Selections
Unified Social Management
Social Champ Simplifies Multi-Platform Posting & Analytics For Agencies
Social Media Hubs
Unified Socials Centralizes Management Across Multiple Platforms
First-Of-Its-Kind Consumer Aesthetics Events
OrangeTwist Debuts the TwistX Event
On-Demand Content Creation Apps
Social Agent Connects Users to Certified Content Creators
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Emerging Market Insights
Rising Trends Helps Discover Hidden Markets And Business Opportunities
Automated Content Management
BrandGhost Automates Social Media Scheduling And Content Remixing
Social Media Automation Tools
Olly 2.0 Boosts Engagement Across 15+ Social Platforms With AI
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
NFT-Powered Travel Applications
1World Online Debuts Its TravelVerse Platform at Expo 2025
Digital Accessibility-Focused Media Labs
Infinum Launches the Groundbreaking Empathy Lab Campaign
Trip Planning Platforms
Pogo Travel Helps You Plan, Save, And Share Personalized Adventures
Interactive Music Awards Livestreams
The Skip Orange Carpet is Happening Ahead of the JUNOS
Social Media Schedulers
SocialLater Automates Social Media Posting Across Multiple Platforms
Social-First Hosting Campaigns
Out Host with Hisense Responds to the Rise of Home Viewing Parties
Inspired Travel Planning
CloneMyTrips Turns Social Travel Inspiration Into Bookable Trips
In-Store Creator Commerce
Mac Cosmetics Turns Retail Employees into Live-Streaming Creators
All-Inclusive Pop Culture Trips
Klook Debuts a Campaign to Highlight ANZ's Top Asian Culture Fans
Focused Fashion Feeds
Clone Helps You Stay Updated with Fashion Trends Sustainably
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Mascot Sumo Showdowns
Duolingo Launches Playful Event Featuring Gaming Icons and Cultural Mascots
AI Travel Planners
CloneMyTrips Transforms Social Media Travel Inspiration Into Bookable Trips
Social Food Delivery Apps
The 'Zesty' App from DoorDash Helps Users Find New Restaurants
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Startup Discovery Hubs
Launching.today Showcases New Projects from Entrepreneurs and Builders
Social Media Creator Initiatives
Snapchat Launches its Gen Z-Focused Creator Connect Service
Ramadan-Focused Tech Campaigns
Hisense Delivers 'Innovation That Brings Us Together This Ramadan'
Niche Club Apps
Phictly Connects Fans of Books, Movies & Shows in Small, Engaged Groups
Community Experience Hubs
Gradual Brings Events, Content, and Conversations Into One Platform
Global Messaging Platforms
Borderless Lets Users Send and Read Messages Across the World
Exclusive Luxury Properties Previews
Home Team Luxury Rentals Debuts Coming Soon Properties
Social Media Growth Tools
PulseUp.top Simplifies Social Media Management & Business Opportunities
New Year Travel Experiences
Trip.com Group Spotlights 2026 Lunar New Year Travel
AI Community Growth
SocialOne Helps Acquire, Analyze, And Engage Members Across Social Platforms
Social Media-Inspired Streaming Apps
The Netflix App Feed Will Introduce a TikTok-Like Style
Mobile Creator Experiences
Nikon Connects Creators Through Interactive Multi-City Events
Social Media Organizers
Gem Turns TikTok and Instagram Bookmarks Into Searchable Lists
Real-Time Social Chats
Threads introduces live group chats around major cultural events
Custom AI Social Feeds
Bluesky’s Attie Lets Users Build Feeds with AI
Real-Time Sharing Apps
MomentsHub Lets You Discover And Share Nearby Experiences Instantly
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Expressive App Icons
The Instagram Teen Icons Deliver Vibrant Customization for Younger Users
Custom Social Platforms
Nightlight Offers Inclusive And Highly Custom Social Media Experiences
Unified Profile Previews
PreviewMyProfile Shows Cross-Platform Social Profiles Before You Publish
Breakfast Brand Digital Platforms
Kellogg’s Town Engages Fans in an Entertaining and Personal Way
Consumer Brand Launches
Labor Smart Announced Culturally-Driven Product Collaborations
Global Brand Refresh Systems
'Face the Future' Announces Rebrand With ShopTalk Studio
Digital Storytelling Platforms
Times Of My Life Captures & Produces Personal Stories In Any Format
Personalized Travel Planning
Globe Tales Delivers Travel Tips, Tools, and Curated Recommendations
Layered Online Content Reports
YouTube Defines Creative Maximalism as the Key Point After 20 Years
Audience Insight Hubs
Bluesky Analytics Helps Track Engagement and Schedule Posts Across Platforms
Paired-Down Social Media Platforms
Month Friend Boasts a New Experience in the Hyper-Digital World
Creator Collaboration Platforms
Talen Together Connects Creators With Brands For Sponsorships
Digital Review Platforms
Digital Products Enables Simple Consumer Reviews & Brand Insights Online
Influencer Discovery Assistants
SocialiQ 2.0 Automates Influencer Research Right on Social Media
B2B Social Intelligence
Octolens Tracks Brand Mentions and Keywords With B2B-Focused AI
Multi-Property Seasonal Events
Mohegan Gaming & Entertainment Unveils Hot Summer Fun 2025
Unified Knowledge Hubs
Digital Notes Combines Ideas, Memories, And Projects In One Platform
Social Video Sponsorship Platforms
Find, Vet, and Book YouTube Sponsorships with Thoughtleaders.io
Engagement Timing Insights
DontPostYet Uses Live Analytics To Optimize Social Media Posting Times
Tech-Enhanced Marketing Tools
Sprout Social Has Introduced Upgrades to Its Customer Care Platform
Digital Relationship Scrapbooks
Love by Notes Lets Couples Write Love Letters And Preserve Moments
Social Media Account Marketplaces
TinySoko Offers Secure Social Media Transactions with Escrow
A-Lister Vacation Getaways
Trainline x Deuxmoi Partner for Celebrity-Inspired European Itineraries
Social Sharing Tools
Social Plus Expands Your Reach With Shared Posts Across Platforms
Digital Postcard Platforms
Yup Lets You Create And Send Personalized Digital Postcards In Seconds
Hospitality Strategy Communities
The PickUp Unites Revenue Managers in One Hub