Epic Games Announced the 'Collision' In-Game Event for Fortnite
Colin Smith — May 26, 2022 — Tech
Epic Games announced the Collision Fortnite event for its popular battle royale video game. The event will be a one-time-only live event. This is far from the first time Epic Games has elected for this event model, as it previously has hosted live concerts and other lore-related events on its platform.
The company has been building up to its Collision event through audio logs, in-game quests, and in-game map changes for several months. It is expected that the Collision event will serve as a climactic point in the war occurring between the 'Imagined Order' and the 'Seven' in Fortnite.
Players can attend the Collision event in Fortnite on June 4th, 2022, at 4 pm ET. Players can set themselves up to participate in Collision up to half an hour before, at 3:30 pm.
Image Credit: Epic Games
The company has been building up to its Collision event through audio logs, in-game quests, and in-game map changes for several months. It is expected that the Collision event will serve as a climactic point in the war occurring between the 'Imagined Order' and the 'Seven' in Fortnite.
Players can attend the Collision event in Fortnite on June 4th, 2022, at 4 pm ET. Players can set themselves up to participate in Collision up to half an hour before, at 3:30 pm.
Image Credit: Epic Games
Trend Themes
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Live Video Game Events — The rise of live video game events provides opportunities for gaming companies to engage with their audiences in new and immersive ways.
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In-game Storytelling and Quests — Using in-game storytelling and quests to build up to live events can create a more engaging and interactive experience for players.
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One-time-only Events — Hosting one-time-only events creates a sense of time-limited exclusivity that can drive player engagement and excitement.
Industry Implications
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Gaming — The gaming industry can leverage live events and in-game storytelling to create innovative and immersive gaming experiences.
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Entertainment — Live video game events blur the line between gaming and entertainment, offering new opportunities for cross-industry partnerships.
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Digital Marketing — Using one-time-only events in marketing campaigns can generate a sense of urgency and exclusivity that can be leveraged across various industries, including digital marketing.
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