People have kept pets for millennia, even worshipping those domestic animals as higher forms of being, and read at face value, the June 2018 pet trends could easily give someone the impression that many of today's consumers treat their pets with the same level of deification. Considering the size of the pet care industry and the intense love and passion that people have for their pets, such an assessment really isn't that far off the mark.
Pets are so beloved that people are looking for ways to treat their animals exactly as they treat themselves -- the golden retriever rule, if you will. Perhaps the clearest example of this is from 'Embark', a company that offers DNA testing specifically designed to analyze dogs' progeny.
Top 25 Pet Trends in June
25
Frankfurter Pet Beds
This Hot Dog-Shaped Dog Bed from New Chic is a Hilarious Pet Accessory
24
Demure Multipurpose Pet Houses
'The Wool Lodge' Offers Cats or Dogs a Place of Their Own
23
Millennial-Friendly Dog Toys
'LickCroix' is a Sparkling Water-Shaped Chew Toy for Pups
22
Science-Backed Dog Toys
The Filson Dog Retrieving Toy Lets Dogs Train for Longer Periods
21
Watercolor Pet Home Logos
'Battersea Dogs & Cats Home' Has a New Logo Design from Pentagram
20
Performance Pet Beds
Bedgear Created a Bed for Pets with a Moisture-Wicking Cushion
19
Pet Companionship Robots
The Kolony Robotic 'MIA' Pet Robot Keeps Animals Relaxed
18
Boxed Dog Beds
Zee.Dog's Zee.Bed Adopts the Popular Bed-in-Box Model for Pets
17
Emotion-Detecting Dog Toys
The Wickedbone is Interactive and Entertaining for Dogs
16
Data-Centric Pet Food
PureLUXE Pet Foods Connects Pet Owners to Detailed Formula Information
15
Handsfree Athlete Dog Leads
The Ruffwear Trail Runner System Keeps Fido by Your Side
14
Multifunctional Smart Dog Collars
The BLUEFANG BF-30 Collar Can be Customized via Your Smartphone
13
Pet-Streaming Social Networks
The New Petcube App Brands Itself as the "Twitch for Pets"
12
Condition-Specific Dog Supplements
Halo's Supplemental Foods for Pets Support Healthy Aging
11
Canine Smartphone Communicators
The 'Moxie' Dog Smartphone Connects Canines to Their Masters
10
Atmospheric Canine Shelters
WE Architecture's New Project Gives Sheltered Dogs a Chance
9
Promotional AR Pets
Three's 'Puggerfly' Mascot is the First-Ever Augmented Reality Snapchat Pet
8
Pet Food-Enhancing Sauces
The Felix FunSauces Create a New Taste Experience for Pets to Enjoy
7
Automatically Replenishing Pet Feeders
The Wagz Serve Smart Feeder is Integrated with Amazon Dash
6
In-Store Pet Food Kitchens
Petco and JustFoodForDogs are Creating Exhibition Kitchens
5
Charitable Loyalty Programs
Barkbox Gives Donations to Animal Welfare on Behalf of Its Consumers
4
Dog-Centric DNA Tests
'Embark' Offers DNA Tests for Consumers' Canines
3
Celebratory Pet Apps
The 'Superstar Pet' App Helps to Share Personalized Videos of Pets
2
Custom Dog-Matching Platforms
'How I Met My Dog' Connects People with Their Future Pets
1
Protein-Rich Pet Food Toppers
Wellness Natural Pet Food's CORE Bowl Boosters Customize Meals
Related Ideas
Interactive Companionship Robotic Dogs
ECOVACS LilMilo Was Debuted at CES 2026
Gamified Fitness Motivation
CalPets Turns Exercise Into Rewards and Interactive Pet Evolution
Comic-Honoring Digital Pixel Pets
The Special Peanuts Tamagotchi Celebrates 75 Years
Pet Day Essentials
Earth Rated Celebrates Pet Day with a Thoughtful Promotion
AI-Powered Pet Longevity Platforms
Pluto Pets Has Introduced a Digital Platform
Science-Backed Pet Care Lines
Welltayl Debuts Clean Beauty Standards for Pet Grooming
Pet Caretaking-Focused Plush Collections
Build-A-Bear Has Introduced Its Promise Pets Collection
Emotion Recognition Robot Pets
The 'Kakaloom' Pet Responds to the User's Mood and More
Human-Centric Pet Retail Experiences
Petco Introduces the Cheeky 'My Human' Product Line
Luxury Gut Health Jewelry
The Pooch Pendant by Butternut Box Preserves Canine Poo in Solid Gold
AI-Powered Pet Cameras
The Petlibro Scout Smart Camera Knows the Difference Between Pets
GenAI Pet Translators
Traini's Cognitive Smart Collar Helps Pets & People Communicate
Retro Athletic Pet Accessories
The Adidas Originals Pet Accessories Collection is Extra-Cute
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Stress-Reducing Pet Products
PetSafe® Offers Stress-Free Solutions for Busy Pet Owners
High-Altitude Dog Food Unboxings
ORIJEN Launched FRESHPREY with the World's Most Extreme Unboxing
Automated Pet Companion Robots
The ENOR E1 Pet Companion Robot Tends to Dogs and Cats
Functionally Focused Dog Campaigns
The Honest Kitchen's Inflatable Dogs Challenge Beauty Standards
Dog-Friendly Valentine's Gifts
Years.com's Valentine’s Day Selection Box Creates Special Moments
AI-Powered Pet Health Assessments
Petalife Emphasizes Convenience and Flexibility
Pizza Delivery Robot Dogs
Domino’s is Trialing the Domidog for Guarding Pizza on the Beach
AI-Powered Pet Products
PETKIT is Showcasing an Expanded Range of Connected Devices at CES 2026
Collectible Wear-and-Share Jewelry
Twisty Petz Combines Wearable Pets with Friendship Bracelets
Inclusive Pet Promotion Campaigns
Tractor Supply Company Debuts Its Purina Days Event
Pet-Finding Billboards
Hrvatski Telekom Created Scented Billboards That Attract Lost Dogs
AI-Powered Dog Nutrition Assistants
PawCo AI Provides Personalized, Veterinary-Informed Guidance
Human-Grade Dog Food Partnerships
The Farmer's Dog Partners with Walmart in April 2026
AI-Powered Pet Care Tools
Pumpkin's Pet Health Predictor Assists with Pet Planning and Care
Cultivated Dog Treats
Benemeat’s Try & Share Initiative Lets Dog Owners Test Lab-Grown Dog Treats
Dog-Themed Valentine's Day Events
BarkHaven Pawsitively in Love is for Dog Lovers of All Kinds
Micro-Robotic Digital Pets
MicroPets Appeal to Digitally Native Kids and Kidults
Fresh Pet Foods
Blue Buffalo is Expanding into Fresh Pet Food with Love Made Fresh
Immersive Cat Lover Pop-Ups
Whiskas' Purradise Celebrates the Bond Between Cats and Humans
Probiotic Pet Advent Calendars
The Pigs in Blankets Dog Advent Calendar Supports Gut Health
People-Pet Treat Packs
The Mars Tails & Treating Pack Spoils Humans, Dogs and Cats
Pet Social Networks
Doggs.Life Connects Dog Owners And Enthusiasts Worldwide
Canine Breath-Analysis Services
SpotitEarly Spot Test Uses Trained Dogs and AI
Valentine's Day Pet Activations
PetSmart is Hosting the Valentine's Day Party on February 14th
Value-Forward Pet Insurance Partnerships
PetSmart Continues Its Partnership with Healthy Paws
Sustainable Dog Clothes Brands
Pet Passion offers Dog Wear Inspired by Babywear Design Techniques
New Year Pet Apparel
This Adidas Chinese-Style Track Jacket is for Pets Only
Natural Dental Treats
Wellness WHIMZEES Help to Support Clean Teeth, Healthy Gums & Fresh Breath
Dog Enrichment Activities
Brightkins Expands its Enrichment Product Line to Support Happier Pets
Adoptable Cat App Takeovers
Fresh Step's Date Cats, Not Humans Makes Adorable Matches
Heart-Warming Pet Owner Campaigns
The CESAR 'Love Like Crazy' Campaign Showcases Pet Owner Love
Dog-Friendly Dining Events
Cesar Restaurant Weekend 2025 Inspires Bonding Over Mealtime
Spoof Pet Product Collections
Dyson Beauty Teased a Dedicated Dyson Beauty Pet Range
Cyber Pet Companions
OlloBot Introduces Low-Maintenance AI Pets for Emotional Support
Direct-To-Consumer Genetic Testing Products
Shed's New Product Range Focuses on Health & Wellness
Pop-Up Pet Screenings
lam(pH) Posts Help to Flag Potential Health Issues in Dogs
AI-Powered Dog Collars
Fi Series 3 Plus Lets Owners Monitor Their Dog from Their Smartwatch
Pet-Friendly Supper Clubs
Wellness Pet and Hayley Erbert Created a Supper Club for Cats
AI-Powered Dog Adoption Initiatives
PEDIGREE® Has Launched Melhoramigo.ai
Fashion Icon Toy Ranges
Playmates Toys Launches the Paris & Pups Range, Inspired by Paris Hilton
Pet Diagnostic Devices
Fompet Helps to Detect Aging-Related Issues in Pets
AI-Assisted Self-Cleaning Litter Boxes
homerunPET Spotlights Its CS106 Self-Cleaning Litter Box
Elderly Companionship Campaigns
Mayores Amigos Matches People in Care Homes with Senior Dogs
Festive Pet Photo-Op Initiatives
PetSmart is Taking Complimentary Holiday Portraits of Pets
Intelligent Canine Exoskeletons
The Pet Power Assistive Exoskeleton Supports Injured Pets
Celebratory Dog Daycare Rebranding
Camp Bow Wow Commences a Brand Update and a Strategic Survey
Proactive Pet Health Management
Hoomanely's Approach is Dependent on Three Interconnected Parts
Thoughtfully Designed Pet Pieces
TEAM WANG Expands its THE ORIGINAL 1 Line with 'FRIENDS'
At-Home Canine Gut Tests
The Pooch & Mutt Gut Health Testing Kit is Advanced
Canine-Focused Wintertime Wellness Campaigns
PetSmart Marks National Walk Your Dog Month
High-Protein Pet Recipes
Ethos Pet Brands Unveils New Products and Expanisons at SUPERZOO
Touch-Responsive Robotic Pets
The OwlBear AI Pet Robot Has 16-Point Bionic Skin
AI Puppy Potty Trackers
Puppy Potty Pal Helps Owners Predict And Manage Daily Potty Breaks
Festively Themed Pet Products
The Pooch & Mutt 2025 Christmas Range is Packed with Options
Personalized Pet Nutrition
Feed Right Helps Find Safe, Tailored Dog Food Options For Your Pup
Pet-Welcoming Urban Initiatives
Mars Incorporated Expands Its BETTER CITIES FOR PETS™ Initiative
Australian Dog Deliveries
Uber Eats and Petbarn Launch a Partnership with Australia’s Delivery Dog
Entertaining Pet Care Robots
The Tuya Smart Aura Keeps Pets Company at CES 2026
Dog-Shaped Furniture Sets
Elanco’s Pet Collection Turns Flea Awareness into Sculptural Seating
AI-Powered Emergency Pet Lines
911Paws is a Digital Triage Service for Pet Health Emergencies
Dog-Starring Sporty Campaigns
ASICS Taps Felix the Samoyed for Mind's Best Friend Ad
Pet Lunar Apparel
adidas introduces Chinese-style pet jackets for Lunar New Year
Predictive Canine Healthcare Tools
Pointer Health Utilizes Tech to Give Owners Peace of Mind
Personalized Pet Stories
SHEBA's 4AM Stories Turn Cats into the Stars of Tales with AI
Animal Welfare Group Grants
Petco Love Highlights Its Charitable Petco Love Stories Initiative
Luxurious Canine-Celebrating Events
Thousands Gather to Celebrate World Dog Day
Pet Care Organizers
Pet Care Assistant Provides Reminders And Tools To Manage Pet Health
AI Pet Matching Platforms
Amazon’s Tool Uses AI to Pair Adopters with Compatible Shelter Pets
Dog Digestive Health Platforms
The Protexin Online Hub Aims to Empower Pet Owners
Smart Pet Thermometers
The Dr.PetCare Smart Thermometer Unites Infrared Sensing with Ear Imaging
Digital Pet Companions
Two Hearts Provides 3D Digital Twins And Custom Pet Care Insights
Premium D2C Pet Food
Kismet Premium Pet Food Brand Introduces a Nutritionist-Formulated Line
Pet-Inclusive Cruise Residences
Fabled Voyages Allows Residents to Bring Pets at Sea
Pet Care-Focused Research Organizations
Treat Bio is a Contract Research Organization
Pet Community Hubs
PetDiary Lets Users Capture And Share Their Pet’s Journey In One Place
Pet Parent Valentine's Treats
Tropical Smoothie Cafe's Fur-Ever Duo Treats Dogs & Dog Lovers
Pet-Centric Travel Platforms
Dog Owners Can Book Stays and Plan Trips in One Place
British Lifestyle Pet Products
The Laura Ashley x The aDoraBle Pooch Company Range is Stylish
Mindfulness Application Companions
Pawz Adds An Interactive Pet Companion To Guided Meditation
Pet Social Platforms
Bark Baee Builds A Dedicated Social Network For Pet Owners
Pet-Focused Travel Concierges
Bark Air's Companion Concierge Keeps Pets Comfortable Abroad
Pet Naming Communities
LetMeName Connects Pet Lovers Through Voting And Adoption Tools
Premium Vehicle-Related Pet Accessories
Mopar Debuts the Cleverly Named Mopaw Product Line
Feline-Hosted Podcasts
Whiskas' Purrcast Supports & Entertains a New Generation of Pet Parents
Relationship-Strengthening Pet Product Lines
Dr. Elsey’s Highlights Benefits of Pet Ownership
Pet Product Discount Programs
Pets at Home Pets Club Prices are Only for Pets Club Members
Dog Enrichment Kits
Nom Nom Curated a Limited-Edition Kit with Food, Treats & Toys
Pet-Friendly Mince Pies
Aldi's Dog Mince Pies Spoil Pets During the Holiday Season
Dog Breath Challenges
Greenies' Double Dog Dare Encourages Early Detection of Dental Issues
Digital Dog Shelter Campaigns
Rare Breed Has Initiated the Charitable Treat Your Shelter Promotion
Pet Tracking Apps
Dog-e-dex Lets Users Collect, Catalog, And Track Dogs They Encounter
Digital Companion Apps
DigiPet Provides A Gentle On Screen Companion For Calm Everyday Digital Use
Pet Services Platforms
Petset.Life Helps Users Launch and Share Petsitting Profiles Easily
Pet-Pleasing Delivery Menus
Deliveroo and French Bandit Collaborated to Delight People & Pets
AI Pet Companions
WoafMeow Delivers AI Insights to Understand and Support Your Pet’s Emotions
Wagyu Beef Dog Foods
Bell+Duke Wagyu Feast is a Limited-Edition Offering
Dog-Honoring Fundraising Campaigns
Universal Joint is Running Its Dogust Campaign in August
Dog Tax Credit Campaigns
Blue Buffalo Debuts a Dog Tax Credit Campaign
Dog Enrichment Camps
K9 Resorts Luxury Pet Hotel Launched an Eight-Week Summer Camp for Dogs
Mobile Pet Adoption Events
North Shore Animal League America Launches Its Tour for Life Initiative
UAE Pet Care Companies
Milano Launches the Petshouse Pet Care Brand for UAE Customers
Enhanced Connectivity Pet Trackers
The Life360 Pet GPS Has Cellular, GPS, WiFi and Bluetooth
Next-Gen AI Pets
Zumis Go on Their Own Adventures and Return with Stories to Tell
Pet-Safe Pheromone Solutions
SIGNS Launches Four Pheromone Products for Cats, Dogs, and Bunnies
Pet-Focused Nutrition Lineups
Ancestral Natural Pet Food Unveils its New Health Products
Gamified Cat Tax Campaigns
HitPaw Launches the 2026 Pay the Cat Tax Campaign
At-Home Stool Analysis Kits
Innovative Pet Lab Offers Insights into Pets' Gastrointestinal Health
Digital Companion Creations
Pal Around Lets Users Create AI-Powered Pals From Photos Instantly
Pet Identification Tools
Dog Breed Identifier With AI Finds Top Matches From 360+ Breeds
High-Protein Cultivated Treats
Friends & Family Pet Food is Launching First-of-Its-Kind Product
AI Adoption Insights
The 2025 State Of AI Development Reveals Key Industry Trends
Pet Health Trackers
Snoutly Tracks Vaccinations, Vet Visits, And Provides AI Pet Insights
Valentine's Day Dining Research
OpenTable Compiles Data on Valentine's Day Dining Trends
Sporty Pet-Centric Video Series
Purina Pro Plan Launched Fueled By Video Series
Pet-Friendly Accommodation Partnerships
PetScreening & OwnerRez Elevate the Vacation Rental Market
AI Pet Portraits
PetPic AI Creates Custom AI-Generated Pet Portraits With Style and Detail
Heart-Shaped Functional Treats
Pooch & Mutt Introduced Lovestruck Lamb for Valentine's Day
Custom Pet Portraits
Portrait Mom Creates Personalized Pet Art For Keepsakes And Gifts
Pet Safety Assistants
Can Dogs Eat THIS? Gives Instant AI Answers to Dog Food Safety
Charitable Pet-Focused Partnerships
PetAg and Pawsperity Mark a Five-Year Partnership
Gamified Animal Aids
Cats-We Turns Virtual Pet Care Into Real Support for Cats in Need
Pet Wellness Insights
Daily Pet Care Tips By PetCareDaily For Everyday Pet Wellness
Reflective Memory Platforms
My Dog Is The Best Helps Users Reflect On Pet Memories And Growth
Myth-Busting Pet Campaigns
Royal Canin Runs a Campaign for National Take Your Cat to the Vet Day
Pet Naming Tools
Dog Name Check Generates And Validates Unique Dog Names For Owners
Biodegradable Pet Urns
Paw Pods Sells Ethical Pet Memorial Products Rooted in Sustainability