People have kept pets for millennia, even worshipping those domestic animals as higher forms of being, and read at face value, the June 2018 pet trends could easily give someone the impression that many of today's consumers treat their pets with the same level of deification. Considering the size of the pet care industry and the intense love and passion that people have for their pets, such an assessment really isn't that far off the mark.
Pets are so beloved that people are looking for ways to treat their animals exactly as they treat themselves -- the golden retriever rule, if you will. Perhaps the clearest example of this is from 'Embark', a company that offers DNA testing specifically designed to analyze dogs' progeny.
Top 25 Pet Trends in June
25
Frankfurter Pet Beds
This Hot Dog-Shaped Dog Bed from New Chic is a Hilarious Pet Accessory
24
Demure Multipurpose Pet Houses
'The Wool Lodge' Offers Cats or Dogs a Place of Their Own
23
Millennial-Friendly Dog Toys
'LickCroix' is a Sparkling Water-Shaped Chew Toy for Pups
22
Science-Backed Dog Toys
The Filson Dog Retrieving Toy Lets Dogs Train for Longer Periods
21
Watercolor Pet Home Logos
'Battersea Dogs & Cats Home' Has a New Logo Design from Pentagram
20
Performance Pet Beds
Bedgear Created a Bed for Pets with a Moisture-Wicking Cushion
19
Pet Companionship Robots
The Kolony Robotic 'MIA' Pet Robot Keeps Animals Relaxed
18
Boxed Dog Beds
Zee.Dog's Zee.Bed Adopts the Popular Bed-in-Box Model for Pets
17
Emotion-Detecting Dog Toys
The Wickedbone is Interactive and Entertaining for Dogs
16
Data-Centric Pet Food
PureLUXE Pet Foods Connects Pet Owners to Detailed Formula Information
15
Handsfree Athlete Dog Leads
The Ruffwear Trail Runner System Keeps Fido by Your Side
14
Multifunctional Smart Dog Collars
The BLUEFANG BF-30 Collar Can be Customized via Your Smartphone
13
Pet-Streaming Social Networks
The New Petcube App Brands Itself as the "Twitch for Pets"
12
Condition-Specific Dog Supplements
Halo's Supplemental Foods for Pets Support Healthy Aging
11
Canine Smartphone Communicators
The 'Moxie' Dog Smartphone Connects Canines to Their Masters
10
Atmospheric Canine Shelters
WE Architecture's New Project Gives Sheltered Dogs a Chance
9
Promotional AR Pets
Three's 'Puggerfly' Mascot is the First-Ever Augmented Reality Snapchat Pet
8
Pet Food-Enhancing Sauces
The Felix FunSauces Create a New Taste Experience for Pets to Enjoy
7
Automatically Replenishing Pet Feeders
The Wagz Serve Smart Feeder is Integrated with Amazon Dash
6
In-Store Pet Food Kitchens
Petco and JustFoodForDogs are Creating Exhibition Kitchens
5
Charitable Loyalty Programs
Barkbox Gives Donations to Animal Welfare on Behalf of Its Consumers
4
Dog-Centric DNA Tests
'Embark' Offers DNA Tests for Consumers' Canines
3
Celebratory Pet Apps
The 'Superstar Pet' App Helps to Share Personalized Videos of Pets
2
Custom Dog-Matching Platforms
'How I Met My Dog' Connects People with Their Future Pets
1
Protein-Rich Pet Food Toppers
Wellness Natural Pet Food's CORE Bowl Boosters Customize Meals
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Holographic Pet Accessories
The Wild One Introduces Its First-Ever Holographic Print
Pet-Focused SUV Accessories
The Genesis X Dog Has an Electric Shower, Hairdryer and More
Human-Quality Dog Beds
Hooman Debuted a First-of-Its-Kind Collection of Pet Beds
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Freeze-Dried Dog Food Nuggets
Chrissy Teigen & John Legend Founded Pet Lifestyle Brand Kismet
Demure Dog House Desks
The Dog Hut Desk by Liam de la Bedoyere Keeps Canines Close By
Virtual Pet Planter Pots
The 'Planpet' Smart Plant Pot Concept Gives Greenery a Digital Profile
Uplifting Pet Products
IKEA's UTSÅDD Collection Brightens the Lives of Pets & Their Owners
Interactive Pixel Plushies
Eolo Toys' Pixel Hugs are Cuddly Plushes Enhanced with Tech Features
Spring-Inspired Pet Collections
Diggs Launches a Series of Spring-Inspired Pet Items
Motorized Smart Pet Doors
Pawport's Newest Innovation for 2024 is a Network-Connected Pet Door
Fragrant Dog Toys
The Hive Scent Collection Has Aromas That Pets & People Will Appreciate
Cat-Tracking Collars
Tile for Cats Provides Peace of Mind for Pet Parents
Affordable Pet-Specific Products
Swedish Retailer IKEA Launches its First Pet Collection, UTSÅDD
Cat-Themed Soda Cans
Pepsi Cat Cans Commemorate the Growing Number of Cat Owners in China
Ultra-Luxurious Pet Collars
Ritani's Pet Jewelry Range is Luxurious, as Well as Eco-friendly
Storytelling Robotic Runways
Coperni FW23 Had Models Share the Runway with Boston Dynamics Dogs
Interactive Handheld Pet Games
Bandai Namco Launches the New Tamagotchi Uni Device and "Tamaverse"
Doll-Themed Dog Collections
The Canada Pooch x Barbie Collection Includes Accessories & More
Virtual Pet Wearables
Tamagotchi Uni is Super Customizable, Portable and Socially Connected
Smart Dog Beds
The CUDII Aims to Revolutionize Canine Comfort
Virtual Pet Gaming Devices
Tamagotchi Unveils Three New Devices with Unique Finishes
Pet Owner Laundry Machines
These Samsung Smart Laundry Solutions Remove Pet Hair
Pet-Inspired Culinary Celebrations
Fancy Feast is Marking International Cat Day with a "Feastival"
Nature-Inspired Pet Toys
A Team of Designers Create the Unique Triangle Toy for Pets
Robotic Canine Companions
metaDog is a Warm, Lifelike and Loyal Companion
Anniversary Virtual Pet Toys
Tamagotchi Connection is Back for the Toy's 20th Anniversary
AI-Powered Feline Health Trackers
The 'Moggie' Cat Health Tracker Identifies Potential Illnesses
Second-Generation Robot Dog Companions
Unitree Introduces Go2 as a Sports Companion to Humans
Posh Pet-Friendly Chair Designs
The 'Nomad Juno' Chair Hides a Dog Bed in the Backrest
Detangling Pet Brushes
Tangle Teezer's Pet Teezer Brushes Help with Detangling and Deshedding
Collectable Pet Metaverses
Littlest Pet Shop is Reaching a New Generation of Collectors on Roblox
Conjoined Holiday Sweaters
The Suavitel Cuddle Crewneck Has Space for Pet Parents and Pets
Puppy Dating App Giveaways
Rover Rewards Dating App Users Who Replace Fish Pics with Pups
Adoptable Playlists Pet Ads
PEDIGREE and Spotify Help Dogs Find Forever Homes
Cheeky Dog Birthday Kits
Lazy Dog Cookie Co. Enhances Its Product Range with New Additions
AI-Powered Pet Diets
Side by Side Pet Presents Innovative and Health-Conscious Choices
Street Style Digital Pets
The Supreme Tamagotchi Gives the Toy Pet a Hip Makeover
Advanced Contextual Awareness Wearables
The Humane Ai Pin Connects Users Without Smartphones
Dog-Friendly Sodas
Jones Craft Dog Soda Hydrates Dogs with All-Natural, Human-Grade Ingredients
Colorful Dog Bed Collections
HAY Dogs and Holly Golightly Join Forces on New Designs
Smart Indoor Cameras
EZVIZ C6 is the Perfect Camera to Keep a Watchful Eye on Your Pets
Digital Pet-Inspired Streetwear
The BAPE x Tamagotchi Collab Delivers Nostalgia with Style
Cheese-Infused Dog Treats
Bocce's Bakery and Cheez-its Partnered for April Fool's Day
Fashionable Phygital Coats
Private Policy AW23 Took to the Metaverse
Subscription-Sourced Dog Foods
Hello Fresh Unveils the New Dog Food Subscription 'The Pets Table'
Sushi-Inspired Pet Treats
The Peppy Ehomaki Sets Come in Varieties for Cats and Dogs Alike
Pet Toy Takeback Programs
PetSmart is Testing a Takeback Program for Dog Toys with West Paw
Smart Pet Water Fountains
The Caremi Mobile Smart Pet Water Fountain Tracks How Much Pets Drink
Modern Pet-Friendly Kitchenware Ranges
Petco Recently Launches the Reddy Kitchen Line
Dog-Friendly Board Games
The Dog’s Best Friend Game Incorporates Enrichment and Training
QR-Code Pet Tracking Devices
Ring Unveils the Ring Pet Tag as a Wearable Tracking Device
Dog-Friendly Holiday Kits
The Beggin' Pawliday Cheer Kit Invites Pets to Join the Holiday Cheer
Membership-Based Vet Clinics
Toronto's Juno Veterinary Offers Affordable Pet Healthcare
Voice-Controlled Robot Dogs
Petoi Recently Introduced the Palm-Sized Bittle X Companion
Posh Parisian Pooch Accessories
The Latest CELINE Dog Accessories are High-Quality
Branded Dating Experiments
Whirlpool's Care Profiles Had Daters Share Photos of Doing Chores
Pet-Carrying Walking Aids
Feng Chang's Walking Aid Innovation Embraces Companionship
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Limited-Edition Mealtime Enrichment Set
Fable Pets Partners with JINX Premium Dog Food
GPS Pet Trackers
Petcube GPS Tracker Keeps Pets Safe with a Host of Features
AI-Powered Dog Collars
The PetPace Health 2.0 Intelligently Tracks Canine Health
Virtual Pet Gaming Updates
Tamagotchi Uni Releases the Expansive Tama Portal Feature
Musculoskeletal Robot Dogs
Hengzhi Future Team Presents a More Advanced Robot Dog Design
Gen Z Pet Product Collections
florence by mills is Launching Apparel & Accessories for Pet Parents
Moss-Colored Dog Accessories
Wild One Shares a New Limited-Edition Colorway of Its Walk Kit
Soothing Pet Grooming Products
Cleo&Hooman Launched a New Line, Spotlighting Zoomie Wipes
Donut-Themed Dog Treats
Milk-Bone and Dunkin' Made a Limited-Edition Vanilla Glaze Flavor Biscuit
Loneliness-Combating AI Teddy Bears
Adults are Turning to AI Friend Chatbots for Loneliness
Smart Wearable Pet Trackers
ANOCRD Design Creates the Sustainable GoChip Device for Pets
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Canine Cuisine Appliances
The ChefPaw Dog Food Maker Prepares Fresh, Flavorful Fare for Pooches
AI-Generated Wedding Registries
Honeyfund Experiments with AI in New Finally Ever After Registry
Dog-Friendly Cafe Experiences
Snow Pawttage Invites Guests to Interact with 8 Samoyeds
Cultivated Pet Foods
Meatly is Introducing the UK to a Sustainable, Ethical Pet Food Solution
Pet-Monitoring Activity Trackers
Zeynep Emiroğlu Designs the Pawmate Beacon Collar Concept
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
DNA Ancestry Tests
Kintree partners with Mapmygenome to launch DNA ancestry test
Cell-Based Pet Nutrition Products
Noochies! Shares Next-Gen Food and Treats for Dogs and Cats
Dog Cover Star Contests
Dogtopia's In My Dog Era Contest Takes After Taylor Swift's TIME Cover
Pride Month Pet Products
The 2023 PetSmart Pride Collection Encourages Expression Through Pets
Playful Cheese Slice Campaigns
Kraft Singles Unveils its New Cheese Tax Pack Marketing
Conceptual Temperature-Control Dog Beds
YU ID Presents the New Sleep.p Temperature-Regulating Bed
Revamped Digital Pet Websites
Neopets is Relaunching its Website and the World of Neopets
Personalized Pet-Tracking Tags
The 'Airpaw' Custom Dog Tracker Works with Apple Find My
Contemporary Heightened Pet Bowls
Bad Marlon Designs the Como Bowl for Pets with an Elevation
Sensitivity-Focused Dog Lines
Cleo&Hooman Crafts Clean and Allergy-Conscious Pet Products
Gamified Pet Metaverses
PetPlate Park Helps Pet Owners Explore the "Petaverse"
Free Psychic Pet Readings
Rover.com Introduces Unique Pet Communication Service This Halloween
Tie-Shaped Dog Treats
The KFC Bone Tie Safely Repurposes Bones from the Chicken Chain
Smart Pet Food Cookers
BOTINKIT's Petco is the First Smart Cooking Appliance for Pets
Comforting Financial Pop-Ups
Experian's Credit Paws Café is a Place to Chat About Money Worries
RFID-Enhanced Pet Feeders
PETLIBRO's One RFID Pet Feeder Personalizes Pet Meals
All-in-One Pet Care Apps
Dotsy Offers Tracking and Recording for Pet Owners
Upcycled Pet Treats
Phelps Pet Products’ Disney Table Scraps are Award-Winning & Waste-Reducing
AI-Powered Pet Meals
PawCo is Revolutionizing the Pet Food Industry with AI-Powered Dog Food
Chief Barketing Officer Contests
PetMeds is Searching for its New Chief Barketing Officer
Vet-Approved Pet Lines
ButcherBox Unveils a New Pet Line Called ButcherBox for Pets
Bio-Inspired Guard Dog Robots
Xiaomi Introduces the Robotic Cyberdog 2 with a Friendly Look
Pop-Up Dog Parks
PetSafe's Unleashed Dog Park is a Destination for People & Pets Alike
Freeze-Dried Pet Food
Get Joy Recently Launched the Chicken Fresh Freeze-dried Recipe
Esports Pet Treat Partnerships
Temptations Connects with Misfits to Launch a New Pilot Program
Locally Farmed Pet Foods
Pawstone Provides Farm Fresh Ingredients in its Pet Meals
Connective Pet Communities
Petigo Connects Pet Owners So They Can Share Photos, Engage, and More
Informative Pet Food Chatbots
Freshpet Launches a Customer Experience-Focused AI Copilot
Calming Dog Shampoo Collections
DotDotPet Unveils its New Dog Shampoo Line at Crufts
Virtual Veterinarian Services
AskVet Uses ChatGPT to Answer Pet-Related Queries Without a Vet
Dog-Friendly Superfood Sprinkles
Lord Jameson Makes Celebration Superfetti Sprinkles for Dogs
Cult Film-Inspired Pet Plants
Dami Seo Designs the SPOT Pet Plant Inspired by Toy Story
Virtual Pet Gaming Launches
Niantic Prepares to Launch its Peridot Game on May 9th
Pet Care Fellowship Programs
Royal Canin and Leap Venture Academy are Uplifting Startups
Festive Pet Product Collections
The Morrisons Christmas Pet Range Has Nearly 30 Products
Colorful Pet Accessory Brands
Approved by Fritz Offers Expansive and Playful Pet Designs
Pet Nutrition Lineups
Wellness Pet Company Debuts Wellness® CORE+™ and its New Dental Products
Alt Protein Dog Meals
Planet A's High-Protein Food for Dogs Blends Plant & Insect Ingredients
Limited-Edition Dog Boxes
Jinx and Chris Evans Partnered to Create The Dog Dream Box
Creator-Founded Pet Wellness Brands
Nonipup is the New Dog Wellness Brand from Doug the Pug
Pet Brand Playlists
Nineteen85 Produced Fancy Feast's Savoury Cravings™ Power of the Purr Playlist
Pet-Inspired Proposal Initiatives
Chewy Celebrated Engaged Couples with Their Pets
AI Pet Sizing Solutions
MySize is Improving the Experience of Shopping for Pet Clothing
High-Frequency Radio Ads
This Morrisons Ad is So High Pitched, Only Dogs Can Hear it
Nationwide Pet Adoption Events
Pedigree Shelter Sunday Helps Adoptable Pets Find Homes
Low-Cost Premium Pet Foods
Nature’s Menu Pet Food is Exclusively Available at Dollar General
Custom Therapeutic Pet Diets
Paul's Custom Pet Food Offers Therapeutic Diets for Pets
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Adoption Support Candy Campaigns
This Trolli Campaign Supports The Petfinder Foundation
Pet-Taken Camera Initiatives
Nikon Asia Launches Heartography with Snapped Photos by Pets
Plant-Powered Wet Dog Foods
Omni's Wet Food for Dogs is Juicy, Fibrous and Meat-Like
Superfood Training Treats
Healthybud's Mini Training Treats are Made with Functional Mushrooms
Canine Sniffing Workshops
Sniff 'n' Seek Has Opened in New York City
Sustainable Repurposed Robots
Sony Japan Debuts a Foster Parent Program for its 'Aibo' Robot Dogs
Pet Product Takeback Services
PetSmart Unveils the New Sustainable Pet Product Takeback Programs
Australian Pet Insurance Providers
Pet Circle Launches a New Insurance Program for Cats and Dogs
Plant-Powered Kibbles
Wild Earth's Fungi-Based Food Avoids Allergens & Animal-Based Ingredients
Musical Relationship Compatibility Testers
Lovebird Takes a Funky Approach to Relationship Testing
Animal-Themed Affirmation Websites
Easy Affirm Uses Animals to Add an Emotional Aspect
Independently-Running Robotic Dogs
This Quadruped Robot Can Run Persistently Once Launched
Free Dog Adoption Campaigns
All July, Dog Adoption Fees Covered For Active Military and Veterans
Free Pet Parent Services
PETconnect by IAMS Puts Pet Owners and Pet Experts in Touch