Even so billboards are often large and invasive, conveying ideas can be challenging, which is why these interactive billboard campaigns are encouraging strangers to get involved in the process.
With digital technology and social media platforms growing in popularity, there's no surprise as to why marketers are utilizing that approach in their ad campaigns. Targeting a youthful audience more in tune with mobile devices and the Internet, these interactive campaigns allow consumers to get involved and invested in the overall message and theme.
From billboards featuring artwork that is based on people's tweets to bus stop ads that feature touch-screen games, these interactive billboard campaigns are definitely a creative way to engage with consumers.
20 Interactive Billboard Campaigns
From Motion-Activated Digital Displays to Social Media Feeders:
Tana Makmanee — Jul 6, 2013 — Marketing
20
Phone-Enabled Violence Campaigns
Interactive Billboard by NCDV Allows Texters to 'Drag Him Away'
19
Connect-the-Dots Campaigns
The Jessie Ware 'Devotion' Billboard is Artistically Interactive
18
Unwrappable Art Ads
The Leo Burnett and Arc Worldwide Art Institute of Chicago is Interactive
17
Privacy-Pushing Campaigns
The CBS Person of Interest Interactive Billboards are Borderline Creepy
16
Instantly Shoppable Ads
Le Fast Shopping Lets You Scan an Ad, Buy & Receive Within 48 Hours
15
Uplifting Social Billboards
The Prigat Smile Stations Bring Happiness to Consumers
14
Motivating Interactive Campaigns
Saucony's Athletic Ad Campaign Asks Users to Find Their Strength
13
Interactive McMarketing
McDonald's Pick 'n' Play Billboard Lets People Play for Free Food
12
Internet Connection Film Campaigns
CJ Entertainment’s Wi-Fi Ad Draws Attention Back to the P
11
Interactive Avatar-Making Billboards
McDonald's Little Piccadilly is an Interactive Advertisement
10
Digital Billboard Art Galleries
'Stockholm Is Your Canvas' Allows Citizens to Display Personal Art
9
Digital Driving Apps
The Screenreach 'Screach' Interactive Billboard Game was a UK Hit
8
Sensitive Snack Billboards
The Jell-O Pudding Face Mood Meter Cures American Sadness
7
Touchable Turntable Posters
The Urbanears Scratch Poster Turns People Into Interactive DJs
6
Interactive Detachable Billboards
These Interactive Billboards Give Away Free Summer Gear
5
Interactive Projected Promotions
The Munich Launch of ‘Xbox Kinect' Featured a Radical
4
Motion-Activated Digital Displays
'Perception' Interactive Billboard Engages & Excites New Yorkers
3
Live Travel Billboards
The Takeoff by Transavia Makes Its Advertisement Absolutely Unmissable
2
Social Media-Sourced Billboards
The Scribe Billboard Features Artwork Based on People’s Tweets
1
Gender Discriminating Ads
The Facial Recognition Billboard is a Highly Interactive Campaign
Related Ideas
44 Interactive Advertising Campaigns
From Crowdsourced Beers to Heavy Duty High Fives
Second Skin Costumes
These Invisible Clothes Encouraged Dressed Up Nudes
Phone-Enabled Violence Campaigns
Interactive Billboard by NCDV Allows Texters to 'Drag Him Away'
Vandalized Billboard Branding
The Chill 'Les Man' Campaign Puts Hair on Your Chest
15 Kill Bill Creations
From Eggstastic Film Creations to Blood-Spatter Billboards
Artful Fast-Food Packaging
These Painted French Fry Containers Reference Pop Culture Iconography
Watercolor Makeup Ads
The L’Officiel III Beauty Salon Campaign Showcases Streaking Mascara
JELL-O Architecture Artworks
These Liz Hickok Creations are Spectacular Zero-Impact Edible Art
Sensually Silly Billboard Photography
The American Apparel by Thomas Alleman Shows Ill-Fitted Ads
Cycle-Breaking Poster Ads
The Anthony Burrill for Circus Festival Campaign Addresses a Tough Crowd
Anti-Advertising Street Art
The 'Brandalism' Billboards Reclaim UK Outdoor Areas
Connect-the-Dots Campaigns
The Jessie Ware 'Devotion' Billboard is Artistically Interactive
Fast Food Tattoos
This Norwegian Teen Gets His McDonalds Receipt Tattooed on His Arm
Fast Food Customer Portraits
People You Meet at McDonalds by Nolan Conway Shows Diverse Patrons
Defaced Billboard Marketing
African Angel Scratch Advertising Immediately Gains Donations
Upscale Fast Food Cafes
This Fast Food Restaurant Design Encourages Lounging
Billboard-Defiling Doodles
The cARTographyTO Street Art Hacks Into Sidewalk Ads
Begging Doll Billboards
The Barbie and Ken Reunion Campaign Tests True Love
Recycled Package Apparel
Munenari Maegawa Creates Clothes Out of Packaging
Inhabitable Large-Scale Advertisements
The Billboard House Lodges the Artist Creating the Mural
Broadleaf Urban Generators
The uTree Concept Soaks Up the Sun and Supplies the City Grid
Miniature Interactive Soda Bottles
The New Coca-Cola 2014 FIFA Special Edition Bottles are Tiny
Iconic Cartoon-Inspired Sodas
This Duff Beer Energy Drink Brings Simpsons Style to Energy Drinks
Sojourning Photo Journals
The Third Installment of this Travel Diary is the Most Insightful Yet
Shopping Consultation Apps
The Fitt App Provides a Second Opinion When Shopping
Emotional Inclusive Billboards
Peter Fuss Wants to Change World's Stereotypes About Religion
Jiggly Gelatine Sculptures
The Jell-O Mold Competition Makes Lifelike Edibles
Emotionally Interactive Habitats
Guto Requena Tells Sentimental Stories Through Structures
Reworked Movie Posters
These David Amblard Motion Picture Makeovers are Incredible Adaptations
Building Block Billboards
These LEGO Outdoor Ads Blend Imagination and Reality
Rad Circuitry Runners
Gabriel Dishaw Air Max 2011 Sneakers Are Energized with E-Waste
Belted Boot Accessories
Blixen Creates Pieces to Enhance Your Already-Fashionable Footwear
Fat-Busting Cup Dispensers
The 'Fat Free Poster Display' Dispenses Cups Through a Fit Display
Gravity-Defying Wooden Walls
The Construction of this Denver Pavilion was Inspired by Mines
In-Store Lingerie Dispensers
This Bra Vending Machine Allows Customers to Shop Without Salespeople
Food-Flavored Sodas
Lester's Fixins Food Sodas Include Bacon, Buffalo Wing and PB and J
Worldly Wi-Fi Campaigns
The AmtrakConnect Ads Advertise Internet While Traveling
Signal-Searching Cell Protectors
The Linkase by Absolute Strengthens Your Wi-Fi Connection
Romantic Running Shoes
The Nike Valentine's Day 2011 Pack Features Sketched Patterns
Emotional Shockvertisements
The Coalition for Domestic Violence Takes a Stand
Accessible Luxury Platforms
The D'Luxe Shopping Platform Makes Designer Brand Names Affordable
Portable Backpack Chargers
The GoPlug Bags Enable Users to Charge Smartphones and Laptops
Fresh Processed Food Ads
The Dallas Farmers Market Campaign Transforms Burgers into Vegetables
Computerized Contraception Campaigns
The Durex 'Digital Love' Ad is Touchscreen Temptation
LGBT Parody Olympic Sites
This Website Protests Sponsorship of the Sochi 2014 Winter Olympic Games
Chopstick Dragon Sculptures
Cafe Asiatage Promotes Grand Opening With a Wooden Beast's Roar
Killer Kitty Publications
'How to Tell If Your Cat Is Plotting to Kill You' Has Hilarious Insight
Audacious Poster Advertisements
These Retro Style WPA Ads by Dan Cassaro are Noteworthy
Comprehensive Food Trackers
The Wrap-Genius Food Tracker Makes More Informed Grocery Shoppers
Sick Bag Art Campaigns
Qantas Wants You to Think of Sick Bags as a Blank Canvas for Art
Topsy-Turvy Soda Dispensers
The Fridge Fizz Saver Soda Dispenser Keeps Your Soda from Going Flat
Late Night Reflective Billboards
Cossette Creates a Creative Advertising Ploy for McDonald's
Puppy Plastic Surgery Ads
Nick Kroll Presents LA Residents with a Billboard Worth Remembering
Incredible Interactive Ads
The New Range Rover Evoque Interactive Ad Campaign Lets You Decide
Beer Lather-Generating Devices
This Beer Foam Machine Creates Froth Through Ultrasonic Vibrations
Mobile Retail Checkout Systems
The Nordstrom Point of Sale Devices Make Shopping Faster
Motivating Interactive Campaigns
Saucony's Athletic Ad Campaign Asks Users to Find Their Strength
Cargo-Carrying Scooters
The Nimble Cargo Scooter Lets You Carry Freight While Having Fun
Social Media Feeders
Granatapet Develops a Billboard With Foursquare That Releases Dog Food
Solar-Activated Billboards
Nivea Sunscreen Advertisement Can Only be Seen With Sunlight
Virtual Visit Campaigns
The Lynx Augmented Reality Angels Interactive Ad is Astonishing
NBA Playoff Sneakers
Nike Sportswear Sky Force Fall 2011 Collection Channels the Bulls and Knicks
Superhero Soda Bottle Art
These Superhero Soda Pop Posters Offer an Enjoyable Perspective
Billboard Racing Games
Hyundai Race Promotes the 2012 Hyundai Veloster at Times Square
Hip-Hop-Inspired Confections
Like Fat Kid Love Cake by Beccy McCray Highlights Significant Tracks
Internet-Supplying Streetlights
The V-Pole Will Bring Wi-Fi and More to Vancouver Neighborhoods
Travel Hack Infographics
These Travel Hacks Will Help You Navigate a Foreign City
Sunscreen-Dispensing Signage
This SunSmart Australia Campaign Encourages Skin Protection
Redesigned Heartwarming Soda Ads
The Coca Cola Light Brazil Campaign is Very Sweet
Top Floor Raver Lounges
The HWKN MINI Rooftop Hosts Sky-High Light Shows
Traveling Hair Removal Promos
The 'EWC Jitney Bum Bus' Offers Beach Goers Complimentary Waxing
Apocalyptic-Provoking Billboards
'Echoes of Voices in High Towers' Makes Berlin Think Collectively
Noisy Interactive Posters
Saxsofunny Promotion Uses Themed Tactile Print Ads
Motivating Wi-Fi Exercise Bands
The Larklife Fitness Monitor Helps You be a Healthier Individual
Activist Super Bowl Billboards
PETA Chicken Wings Ad Discourages Wing-Eating During Games
Interactive Detachable Billboards
These Interactive Billboards Give Away Free Summer Gear
Spinning Billboard Swings
The Kolotoc 'Merry-Go-Round' Project is Amusement via Advertisements
Heritage Street Art
Artist JR's UNFRAMED Exhibition Features Vast Historical Photos
Sense-Simulating Advertising
This Ctaste Dark Dining Promotion Poster is Cleverly All-Black
Social Media Shopping Guides
The Nordstrom Pinterest Showcase Displays Popular Online Items
25 Projected Innovations
From Projected Couture Campaigns to Jail Break Projections
Smoking Hot Lingerie Ads
Blush Lingerie Made a Striking Advertisement from Matches
Legislative Loophole Art
The GE Gallery Graffiti Art in Sao Paolo Gets Around Red Tape
Legendary Sea Monster Billboards
The Kraken Black Spiced Rum References The Popular Legend
Frisky Fast Food Billboards
These Papaya King May 2011 Ads Have a Cheeky Sense of Humor
Digitally-Projected Puppeteering
This Xbox Kinect Puppet Mimics Your Motions
Comical Interactive Posters
Yiying Lu Walls 360 Features Plenty of Cute Graphic Designs
Billboard Auto Battles
Audi vs. BMW Presents Aggressive Marketing Techniques
Doodled Lettering Labels
Cocktail Sodas Packaging Features Fun Hand-Scrawled Typefaces
Energy-Replenishing Drinks
Vitamin Water Installs Cellphone Chargers in Billboards
Home-Building Billboards
The HomePro Cause Marketing Campaigns Provide Shelter for the Poor
Size-Promoting Billboards
The Volkswagen Up! Outdoor Campaign is Creative & Cute
Interactive Coat Hangers
Clothing Retailer 109 Men's Introduces a Series of Hi-Tech Devices
Patient Empowering Video Games
PE Interactive Hopes to Strengthen the Resolve of Cancer Victims
Precariously Phallic Billboards
The New Auckland True Blood Advertisement is Shocking
Interactive Melting Advertisements
Virtually Cooling McDonald's Ice Cream Ad Promises a Treat
Optical Illusion Billboards
'Thjnk' Designs Signs That Show Missing Children
Frightened Profile Update Ads
The SOS Violence Conjugale Campaign Sheds Awareness on Spousal Abuse
Playable Clothes Cleaners
The Amusement Washing Machine Lets You Game Through the Spin Cycle
Bold Billboard Wars
Newcastle Beer Mocks the Latest Stella Artois Ad with 'No Bollocks'
Customer-Attracting WiFi Campaigns
Mcdonalds Uses Funny WiFi Network Names to Attract Customers
Digital Lip Locking Signs
The 'Interactive Poster That Loves Being Kissed' is Cute
Interactive Billboard Spoofs
The Domino's Pizza 'Lookdown' Billboard Spoofs British Airways
Retirement Photo Billboards
Prudential 'Day One' Project Collage is Displayed Over NYC Tunnel
Collaborative Vintage Retailer Forums
The Reissued Application Features Pieces from Many Curators
Foresighted Anti-Violence Prints
The AWARE 'Stop the Cycle' Campaign Battles Domestic Abuse
Seat Belt-Strapped Billboards
The Mumbai Traffic Police Sends a Clear Message of Safe Driving
Mini Makeover Billboards
The Obi Renovated Billboards Make Buildings More Beautiful
Aromatic Mobile Ads
The New Jersey State Fair Cotton Candy Billboards Emit a Sweet Scent
Virtual Rescue Campaigns
Mercedes-Benz 'Escape the Map' Challenge Asks Viewers to Help Marie
Patriotic American Soda Ads
This Superbowl Coke Commercial Let America Show its Cultural Diversity
Personalized City Search Tools
MapQuest Vibe Lets Users Engage with Cities Interactively
Commemorative Travel Documentaries
the Ty's List Travel Documentary Has Support from Expedia
Candid Credit Card Campaigns
NAB Shows its Good Nature by Rewarding People for Their Honesty
Nature-Inspired Billboards
Sony Erects a Colossal, Permanent Rainbow in L.A.
Interactive Music App Contests
Get Creative and Win Money on ‘HUGO Create: The Game'
Crowdsourced Tour Apps
'Kamino' Suggests Places of Interest Based on Crowdsourced Information
Digital City Tour Guides
The Cereal Magazine Guided Platform Showcases Ten Urban Areas
Double Digital Manipulation Reels
'Points in Space' by is a Stop Motion Animation With Time-Lapse
Gender Discriminating Ads
The Facial Recognition Billboard is a Highly Interactive Campaign
Projected Couture Campaigns
A Stunning 4D Light Show for the Ralph Lauren 10th Anniversary
Auto Pinball Promotions
'The Parisian Pinball Park' Does Not Award Excellence
Fake First Copy Blogs
The Tumblr Shit Rough Drafts Explores Bad Initial Ideas in a Humorous Manner
Grill-Insired Fiery Billboards
The Double Grill and Bar Steakhouse Grilled Its Own Billboard
Transparent Drink Campaigns
Honest Tea 'Refreshingly Honest' Ad Demonstrates Natural Ingredients
Rubber-Promoting Rap Videos
Cassidy Creates a Video for His Condom Style Song
Color-Coded Tram Maps
None.ru Updates the Visuals for the Moscow Tram System
North Korean Travel Apps
A New Tourism App Helps You Travel to the Asian Totalitarian State
Scented Sci-Fi Posters
'Star Wars Air Fresheners' Will Fill the Room with a Lovely Vanilla Scent