Knowing that many teens tend to experience an increase an appetite as they grow, many savvy brands have stepped up with food and beverage marketing campaigns specifically targeted to sate this demographic.
As these young consumers are more socially connected than ever, unsurprisingly, a lot of these campaigns capture attention with the use of social media. A few of the most interesting social media stunts include biscuit brand Biskrem launching an interactive adventure on Instagram and McDonald's releasing special Snapchat photo filters.
Since a young teen's allowance or cash earned from part-time employment is limited, many of these food and beverage marketing campaigns help young consumers get the most value for as little money as possible. For instance, KFC launched #LittleMoneyBigFun as a parody to the #RichKidsofInstagram tag, while beverage company Kirin's vending machines dispense complimentary selfies with purchased drinks.
21 Youth Food Campaigns
These Food and Beverage Marketing Stunts Target a Young Demographic:
Laura McQuarrie — Dec 3, 2015 — Lifestyle
20
Selfie Vending Machines
This Japanese Beverage Dispenser Offers a Complimentary Portrait
19
Custom Dessert Campaigns
Talenti Uses Social Media to Match People to Favorite Ice Cream Flavors
18
Fast Food Emoji Apps
The Burger King Emoji Keyboard Celebrates the Return of Chicken Fries
17
Branded Taco Merch Shops
The Online 'Live Mas' Taco Bell Store Sells Skateboards & Speakers
16
Fortune-Telling Fries
Fast Food Marketing Campaign Involves Divination by French Fries
15
Broken Phone Campaigns
KFC Japan's Fast Food Promotion Rewards Cracked Phone Screens
14
Blackout Social Campaigns
This Drastic Taco Bell Social Media Stunt Promotes a New App
13
Cheap Fun Campaigns
This KFC Marketing Campaign Shows Amusement at No Cost
12
Live-Streaming Soda Campaigns
The Mountain Dew Brand is Using Periscope to Boost Engagement
11
Connected Can Campaigns
This Ad Campaign Features 'Snapcodes' from Different Gen Z Influencers
10
Charitable Back-to-School Supplies
The Whole Foods Market x PBS KIDS Campaign Benefits Young Minds
9
Exploratory Social Campaigns
Biskrem's Interactive Instagram Experience is a Social Adventure
8
French Fry Photo Filters
McDonald's & Snapchat Launched a Series of Food-Decorated Photo Filters
7
Wi-Fi Reward Programs
Subway's Mobile Loyalty Incentive Treats Patrons Who Access Wi-Fi
6
Gamified Rewards Programs
Taco Bell's New Consumer Loyalty Program Will Operate as a Game
5
Social Beverage Campaigns
This Mountain Dew Campaign Features a Real-Time Snapchat Plot
4
Rewarding Burger Games
McDonald's Mobile Food Game Tempts Players with Free Food Rewards
3
Social Downtime Campaigns
KFC's In-Store Promotion Provides Free Meals when Social Media is Down
2
Kid-Drawn Drink Cups
These Wendy's Fast Food Cups Share Stories of Adopted Children
1
One-Upping Active Campaigns
Nutri-Grain's Mobile Gaming Experience Challenges Teens to Get Active
Related Ideas
Nostalgic QSR Miniature Experiences
McDonald's Introduces the Adorable Happy Meal Collectibles
Collectible Fast Food Miniatures
The Lil McDonald's Happy Meal Shares Tiny Registers, Fries & More
Unconventionally Categorized Drinks
Smirnoff ICE Drops a Global Campaign to Celebrate 25 Years
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Nostalgic Adult QSR Meals
McDonald's McDonaldland Meal Revives a Classic Marketing Campaign
Gamified Fast Food Challenges
McDonald's Side Missions Encourage Fun, Spontaneous Detours
Trend-Aligned Menu Launches
Jamba's New Summer Bundles are Inspired by Gen Z and Millenial Trends
Cleverly Branded Energy Drinks
Fire Brands Targets Gen Z with Playboy Energy Drink
Pristine Fast Food Campaigns
McDonald's All Flavour, No Mess Spotlights a Tidy Snack
Value-Oriented Menu Lineups
KFC's Value Feast Lineup Delivers Substantial Savings
Major Fan-Centric Candy Campaigns
Skittles Debuts the Playful Skittles Obsessed Initiative
Thoughtful Packaging Redesigns
Lidl's Private-Label Focuses on Nutritious Value and Children
Street Burger Campaigns
Mcdonald’s Street Fighter Menu Collaboration Celebrates Arcade Energy
Show-Inspired QSR Menus
The Stranger Things Meals Campaign Introduces Two Parallel Food Options
Vibrant Mental Health Campaigns
CDC Has Launched the Playfully Illustrated Free Mind
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Gen Z-Influenced Drink Menus
These New McDonald’s CosMc Drinks are Headed to Over 500 Locations
Influencer-Driven Consumer Insight Tools
Brilli™ is a New Tool That Disrupts Food Research
Kid-Focused Water Brands
Wave Kids Has Introduced an Innovative Approach to Children's Hydration
Unusual Fast Food Ads
KFC’s ‘Believe’ Campaign Ad Pushes Chicken Obsession to New Heights
Nationwide Soda Campaigns
America250's Coca-Cola Mini Cans Campaign Spotlight All 50 States
Re-Energized Snack Campaigns
J.M. Smucker Co Introduced the ‘Speakie Snackie’ Campaign
Novel Toddler-Focused Food Brands
Beyond the Bib Has Officially Launched Across the United States
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
Gen Z-Themed Soda Campaigns
Pepsi Relation-Sips Showcase Small Gestures This Valentine's Day
Flavor Mashup Snacks
Mad Genius Snack Lab Makes Globally Inspired Bites for Gen Z & Millennials
Halloween-Celebrating QSR Menus
The Burger King Monster Menu Doubles Down on Halloween Themes
Beverage-Focused Meal Collabs
Jack in the Box Launched the Coca-Cola Starlight Munchie Meal
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Music-Inspired Snackable Cheese Campaigns
Bel Brands USA's Babybel Partners with Timbaland
Modern Hustle-Inspired Food Campaigns
StarKist Co. Positions Itself as Fuel for the Modern Hustle
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Experiential Student Activations
Just Eat's Hey U Up Campaign Coincides with Freshers’ Week
Cheeky Bar-Focused Campaigns
Heineken Advocates for Financial Support for Bars with Starring Bars
Cheeky Food-Focused Soda Campaigns
The 'Share a Pepsi' Campaign Encourages Pairing with Food
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Gen Z Sun Care Campaigns
indu's Latest Initiative Aims to Improve Teen SPF Application Habits
Sparkling Juice Campaigns
Welch's Break Out The Fancy Juice Celebrates Daily Moments Made Special
Condiment Marketing Campaigns
Hellmann’s Launched Its ‘Main Flavour Energy’ Marketing Campaign
Revamped Beverage Marketing Platforms
Sprite Launches the It’s That Fresh Marketing Platform
Influencer-Led Soda Campaigns
The Pepsi MAX Bring Out The Flavour Campaign is Launching in the UK
Soccer Star-Fronted Soda Campaigns
The Pepsi MAX® Thirsty For More Campaign Stars David Beckham
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
Globalized Tournament Campaigns
Coca-Cola Debuts 'Uncanned Emotions' for the 2026 World Cup
Refreshing Basketball-Themed Beverage Campaigns
Coca-Cola Zero Sugar Debuts a Fan-Focused Campaign
Festive Convenient Store Offerings
7-Eleven Gears Up for the Holidays with Food, Beverages & More
Cheeky Infant Formula Campaigns
Good Start® Debuts the Stigma-Addressing 'Suck It' Campaign
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Gen Z Snacking Brands
Kfc Malaysia Launches KFC Treats for Young Consumers to Indulge
Mini Probiotic Beverages
Ferm Kombucha Shares Gut-Friendly Refreshment in Tiny Cans
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Basketball Championship-Themed Convenience Promotions
7-Eleven is Offering Deals for March Madness
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Y2K Cafe Pop-Ups
Huda Beauty Promotes Its Strawberry Latte Collection with Retro Cafe Takeovers
Workplace-Inspired Salad Campaigns
BrightFarms Launches the Salad Freaks in the Workplace Campaign
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Extra-Vibrant Soda Packs
Poppi's VIBES Party Pack Gives Favorite Flavors a Limited-Edition Look
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Fitness Energy Drinks Campaigns
Celsius Expands Its LIVE. FIT. GO. Platform Across Europe
Food Packaging Refreshes
Higgidy Gets New Visual Identity on the Idea of Bursting with Abundance
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Youthful Convenience Store Campaigns
7-Eleven is Running the Roll-Up & Refuel™ Initiative
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
French Beer Marketing Campaigns
1664 Features Robert Pattinson in Its New Acting-Inspired Campaign
Donation-Based Menu Deals
Domino’s Turns Pizza Purchases into Donations for Kids with Illnesses
Bodacious Soda Ranges
The Tango Zero’d Range Targets Gen Z Consumers
Chicken Wing Teasing Campaigns
This Pizza Hut Wings Campaign Pokes Fun at Competitors
Limited-Edition Halloween Treats
Kellanova Brands Debut Exclusive Treats for Halloween
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Throwback Grocery Campaigns
Economic Nostalgia Inspired Instacart's Summer Like It’s ‘99
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Divergent Chewing Gum Campaigns
Trident's TriDifferent Inspired Gen Z to Break Away from Sameness
Ice Cream Popsicle Campaigns
Häagen Dazs’ Devoured Campaign Sparks Craving Through Absence
Restaurant-Focused Beverage Campaigns
Surfside Introduces Its Promotional Surf N' Turf Campaign
Latin-Inspired Youth-Focused Foods
Little Spoon and Siete Foods Debut Two Limited-Edition Meals
Convenient Meal Campaigns
Ben's Original Debuts Its New Campaign — Keep It Original
Localized Game-Day Food Activations
Martha Stewart Joins Pepsi’s Bay Area Local Eats
Age-And-Stage Appropriate Snack Lines
Little Bellies Broadens Its Reach in the Canadian Market
Co-Brandeed Promotional Campaigns
Montucky Cold Snacks and the Flamin' Hot Brand Portfolio Team Up
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Regional Baby Food Ranges
These New Little Freddie Products are Arriving in the Middle East
Nordic QSR Campaigns
McDonald's Launches a New Campaign Inspired by its Dedicated Fans
Charitable Food Security Campaigns
Riunite Joins Forces with Meals on Wheels America
Road Safety-Focused QSR Campaigns
McDonald's Türkiye Launched a Campaign Called Drink & Drive
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Experiential Flavor Campaigns
McCormick Launches a Multi-Sensory Black Currant Dining Experience
Honest Mealtime Campaigns
Little Dish's 'Guaranteed to be eaten by kids' Was Crowdsourced
Halloween Season Cider Campaigns
The Strongbow Spine-Chilling Refreshment Campaign is Playful
Independent Burger Restaurant-Focused Campaigns
Hellmann’s Boasts the Mom & Popular Campaign
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Culinary Tradition Food Campaigns
The Merchant Gourmet 'Yes Chef!' Campaign is Running Now
Football-Focused Venue Marketing Campaigns
Dave & Buster's Delivers on Social Atmosphere & Dining
Interactive Beverage-Focused Campaigns
Dutch Bros Coffee's Epic Drink Duel Engages Consumers
Complimentary Fried Chicken Promotions
The KFC Free Bucket On Us Campaign Encourages Patronage
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
90s-Era Snack Product Campaigns
The Pringles One You Pop Campaign Revives the Tagline for Gen Z
Outdoor Cooking-Focused Campaigns
Solo Stove Debuts the 'Squash the Beef at the Big Game' Campaign
Value-Driven QSR Campaigns
Domino's 'Who Likes Pizza?' Visualizes Pizza's Worth
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Shrimp Chips-Focused Campaigns
Calbee America Launches 'What the Wild Ones Eat' Campaign
TV Personality-Supported Beverage Campaigns
Lucky Energy Drink Taps Brittany Cartwright
Retro Snack Cake Campaigns
Vachon's Rosettes Campaign Stirs Nostalgia in Gen X and Millennials
Critical Spicy Snack Campaigns
The New Flamin’ Hot Campaign Puts Its Spice to the Ultimate Test
Collaborative Seasonal Drinking Campaigns
Fat Tuesday and 818 Tequila are Ready for the Summer
Cheeky Childhood Yogurt Campaigns
The Petit Filous 'Mischief Makes Us' Campaign Embraces Fun
Expansive Meat-Free Food Campaigns
The Meat Free Made Easy! Campaign Features Over 40 Brands
Anti-Shrinkflation QSR Initiatives
These Jack in the Box Value Deals Offer Ample Food and Drink
Halloween-Themed Qsr Menus
Burger King Reveals a Monster Menu with Vampire Nuggets and Mummy Fries
Celeb-Packed Humorous Beer Campaigns
Bud Light's Keg Commercial is Airing for Super Bowl LX
Seasonal Social Good Sandwiches
Urban Eat and Teenage Cancer Trust Partnered for the Holidays
Mid-Strength Marketing Pushes
6Percent, Small Beer And Quarter Proof Launch Mid-Strength March
Nostalgic Back-To-School Snack Campaigns
Del Monte Highlights Its Range of Peach-Based Products
AI Creator-Centric Campaigns
The Spirit of London Campaign by Beefeater Embraces the City's Energy
Festival-Themed Retail Snack Campaigns
Kellanova Announced Flavour Fest ’25 in the UK
Rewarding Mochi Campaigns
Little Moons' Summer Campaign Taps into Sweet Treat Culture
AR-Enabled Oat Drink Packaging
Alpro and Appetite Creative Partnered for Interactive Packaging
Chaotic Milkshake Campaigns
Müller FRijj's Just feel the Urjj Challenges Content Directed at Gen Z
Swapped Phone Campaigns
KitKat Phone Break Depicts Devices Traded for Chocolate Wafer Bars
Christmasy Customer-Rewarding Retailer Campaigns
The One Stop 2025 Christmas Campaign Gives Back
Cherry-Flavored Alcoholic Beverages
WKD Launches the Cherry Ice Flavor with Gen Z Inspiration
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Summer-Forward Food Billboards
Waitrose Launched its 'Let Your Summer Side Out' Campaign
Meaningful Relationship-Encouraging Campaigns
Iceberg Vodka Debuts 'Foraging Deeper Connections'
Texting Coffee Campaigns
The Costa Coffee Hypeline Connects with Gen Z
Kid-Friendly Recipe Campaigns
Aldi Created a Series of Dishes with a 4-Year-Old TikTok Chef
Adventurous Summertime Retailer Promotions
The Maverik Summer Deals Prioritize Cost Savings
Youth-Targeted Finance Campaigns
Little Learners, Big Earners Teaches Money Basics to Gen Alpha
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Comfort-Focused Beef Campaigns
National Cattlemen's Beef Association Promotes Beef Consumption
Accessible Summertime Retailer Refreshments
The Latest Tesco Summer Food Range Has Over 230 Items
Grandmotherly Lunchmeat Campaigns
Eat Your Buddig Spotlights a No-Nonsense Caretaker
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform
Limited-Time Value Menus
Krystal Launches a New $3 Menu And Krush'd Soda Upgrade