Knowing that many teens tend to experience an increase an appetite as they grow, many savvy brands have stepped up with food and beverage marketing campaigns specifically targeted to sate this demographic.
As these young consumers are more socially connected than ever, unsurprisingly, a lot of these campaigns capture attention with the use of social media. A few of the most interesting social media stunts include biscuit brand Biskrem launching an interactive adventure on Instagram and McDonald's releasing special Snapchat photo filters.
Since a young teen's allowance or cash earned from part-time employment is limited, many of these food and beverage marketing campaigns help young consumers get the most value for as little money as possible. For instance, KFC launched #LittleMoneyBigFun as a parody to the #RichKidsofInstagram tag, while beverage company Kirin's vending machines dispense complimentary selfies with purchased drinks.
21 Youth Food Campaigns
These Food and Beverage Marketing Stunts Target a Young Demographic:
Laura McQuarrie — Dec 3, 2015 — Lifestyle
20
Selfie Vending Machines
This Japanese Beverage Dispenser Offers a Complimentary Portrait
19
Custom Dessert Campaigns
Talenti Uses Social Media to Match People to Favorite Ice Cream Flavors
18
Fast Food Emoji Apps
The Burger King Emoji Keyboard Celebrates the Return of Chicken Fries
17
Branded Taco Merch Shops
The Online 'Live Mas' Taco Bell Store Sells Skateboards & Speakers
16
Fortune-Telling Fries
Fast Food Marketing Campaign Involves Divination by French Fries
15
Broken Phone Campaigns
KFC Japan's Fast Food Promotion Rewards Cracked Phone Screens
14
Blackout Social Campaigns
This Drastic Taco Bell Social Media Stunt Promotes a New App
13
Cheap Fun Campaigns
This KFC Marketing Campaign Shows Amusement at No Cost
12
Live-Streaming Soda Campaigns
The Mountain Dew Brand is Using Periscope to Boost Engagement
11
Connected Can Campaigns
This Ad Campaign Features 'Snapcodes' from Different Gen Z Influencers
10
Charitable Back-to-School Supplies
The Whole Foods Market x PBS KIDS Campaign Benefits Young Minds
9
Exploratory Social Campaigns
Biskrem's Interactive Instagram Experience is a Social Adventure
8
French Fry Photo Filters
McDonald's & Snapchat Launched a Series of Food-Decorated Photo Filters
7
Wi-Fi Reward Programs
Subway's Mobile Loyalty Incentive Treats Patrons Who Access Wi-Fi
6
Gamified Rewards Programs
Taco Bell's New Consumer Loyalty Program Will Operate as a Game
5
Social Beverage Campaigns
This Mountain Dew Campaign Features a Real-Time Snapchat Plot
4
Rewarding Burger Games
McDonald's Mobile Food Game Tempts Players with Free Food Rewards
3
Social Downtime Campaigns
KFC's In-Store Promotion Provides Free Meals when Social Media is Down
2
Kid-Drawn Drink Cups
These Wendy's Fast Food Cups Share Stories of Adopted Children
1
One-Upping Active Campaigns
Nutri-Grain's Mobile Gaming Experience Challenges Teens to Get Active
Related Ideas
Swanky Untethered Smartwatches
The Samsung Gear S Can Be Used Away From Your Smartphone
Intuitive Grocery Displays
Whole Foods' Interactive Store Display Helps Make Purchase Decisions
Ice Cream Bar Pop-Ups
Magnum's London Pleasure Store Lets You Customize Your Own Dessert
Free Vending Machines
Innovative Vending Solutions Encourages People to Tweet for Snacks
Fast Food Reality Experiments
Mediocre Films Explores If Real Food Can Look Like the Fast Food Ads
Branded Picture Booths
PartyPix Offers Marketing Opportunities in the Form of a Party Photo Booth
Fast Food Phone Cases
The Moschino French Fry Case is a Fashionable Spoof on McDonald's
Squeezable Ice Cream Packaging
d'Ice Has Two Vibrantly Branded Children's Ice Pop Treats
Southern Cannabis Recipes
This Marijuana Fried Chicken was Created by the Modern Colonel Sanders
High-Tech Grocery Hubs
Yummy.com's Offline Store is a Millennial-Targeted Destination
Social Media-Cast Ads
This Marc Jacobs Campaign Cast Its Models Using Instagram and a Hashtag
Eccentric Fantasy Captures
Glassbook Magazine's Phasma Phasmatis Series is Conceptually Styled
Fast Food Emoji Apps
The Burger King Emoji Keyboard Celebrates the Return of Chicken Fries
Storytelling Social Campaigns
Gap's Instagram Video Marketing Campaign is Short, Sweet & Strange
Health Food Shopping Rewards
This Insurance Policy Offers Monetary Healthy Eating Incentives
Shipping Container Calendars
Toyota's Shipping Container Advent Marks Big Holiday Giveaways
Steel Animal Sculptures
Artist Byeong Doo Moon Creates a Majestic Deer and Peacock
Fried Chicken-Wrapped Hot Dogs
KFC's Double Down Dog Replaces the Bun with More Meat
Nose Photography Apps
NosePost Saves Your Fingers from Freezing When You Want to Take an Image
Fast Food Flash Drives
This Lotteria Themed Burger USB Flash Drive is Impractically Large
Exercise-Dependendant Water Machines
This Machine Requires Users to Run for Clean Drinking Water
Organic Fast Food Teas
The Wendy's and Honest Tea Partnership is the Chain's First Organic Item
Movie Collage Campaigns
Scotiabank's Movie Marketing Stunt Shows off Item Collages on Instagram
Tweet-Rewarding Vending Machines
This Pop-Up IKEA Vending Machine Gives Prizes for Hashtags
Alcoholic Slushies
Frozen Beer Slushie Maker by Kirin Ichiban is the Perfect Summer Drink
Fresh Food Vending Machines
This Machine Ensures That Fresh Meals are Accessible to Everyone
Mutant Cookie Campaigns
This Halloween Oreo Campaign Stars Adorable Cookie 'Nomsters'
Tantalizing Taco Burritos
The Taco Bell Quesarito is a Burrito Wrapped Up in a Soft Quesadilla
Outfit-Deciding Apps
The Castoff App Makes Friendly Advice Only a Tap Away
Surge Menu Pricing
The Restaurant Industry Considers Charging More During Peak Times
Traveling Tea Photo Contests
David's Tea Kicked Off Its #TeaTravels Marketing Campaign
On-Demand Delivery Apps
The Jinn App Allows You To Have Anything You Want Delivered in One Hour
Internet Influencer Discounts
The OnePiece Pop-Up Uses Social Shopping to Offer Customer Discounts
Social Loyalty Programs
Social Rewards Lets You Earn Loyalty Points by Sharing on Social Media
Social Music Apps
The Sounds App Optimizes Visual Social Media Platforms for Audio
Spooky Social Comics
Jose Cuervo's Instagram Halloween Comic Includes Fan Names & Faces
Artisanal Celeb Sweets
The Miranda Kerr Magnum Endorsement Features Custom Dessert Flavors
Coffee Subscription Rewards
The Starbucks Gold Benefits System Gives Users Complimentary Products
Ramen Noodle Vending Machines
This Unconventional Vending Machine Provides Savory Noodle Dishes
Cheap Fun Campaigns
This KFC Marketing Campaign Shows Amusement at No Cost
Global Christmas Convention Charts
This Infographic Explores Christmas Traditions Internationally
Professionals-Targeting Fast Food
The New KFC Concept Store Design Near Sydney Mimics Chipotle's
Playable Social Accounts
The Call of Duty: Advanced Warfare Campaign Features an Instagram Mission
Secretive Gaming Campaigns
This Call of Duty Video Game Advertising Stunt Covertly Uses Snapchat
Educational Food Trucks
This Mobile Eatery Delivers Healthy Meals to Kids Struggling with Hunger
Paperless Loyalty Apps
Canadian Tire's Loyalty Rewards App Offers a Better Way to Collect Perks
Wood Bead Pendant Lights
Bright Beads by Coco Reynolds are Artistic Pieces of Home Decor
Rewarding Instagram Ads
SnapMyAd is an App that Rewards Brand Enthusiasts for their Photos
Digital Burger Giveaway Campaigns
TGI Fridays is Boosting Business Through Shareable Discounts
Soda-Sponsored Mobile Kitchens
PepsiCo's 'NSPIRE' is a Touring Kitchen on Wheels
Spicy Chip Burgers
The Newest Wendy's Burger is Filled with Tostitos Chips and Sriracha Sauce
Icy Clown Videos
Ronald McDonald Accepts the ALS Bucket Challenge with a Smile
Viral News Services
Snapchat and Vice Team Up in a New Business Experiment
Paleo Meal Kit Boxes
These Convenient Boxes from Ape Man Foods are Paleo and Vegan-Friendly
Temporary Streaming Apps
The Meerkat App Brings Live-Streaming Video to Twitter
Monument-Inspired Ice Pops
This Student Project Features Branding Inspired by Easter Island
Car Customization Campaigns
Mercedes-Benz's Social Media Car Campaign Lets You Build a Dream Car
Social City Guides
Splendia's City Guide is Made Up of Travel Photos on Instagram
Digitized Loyalty Programs
Sporting Life Introduces Interactive Kiosks for Its Lifeline Program
Frozen Cookie Desserts
The Lemon Cookies and Cream Gelato is a New All-Time Summer Classic
Delayed Photo-Sharing Apps
'Flashgap' Allows Users to View Wild Photos 12 Hours After the Fact
Mobile Tea Trucks
This David's Tea Shop on Wheels Drives Around and Doles Out Tea Samples
Social Adventure Campaigns
Ted Baker's Interactive Christmas Campaign is a Festive Instagram Hunt
Viewer-Engaging Loyalty Programs
The Fox Rewards Service Helps You Get Free Movie Tickets
Promotional Restaurant Beacons
McDonald's Harnesses the Power of Piper for Targeted Marketing
Crowdsourced Reward Apps
MoPals' Rewards App Provides Incentives to Share Photos, Reviews & Posts
Chicken Chain Cafes
KFC's Japanese Cafe Serves Coffee, Tea, Dessert and Fried Chicken
Lottery Beer Taps
Carlsberg Turned Bar Taps into Controllers for an Interactive In-Pub Game
Heartwarming Social Campaigns
Tim Hortons' Warm Wishes Campaign Encourages Paying It Forward
In-Film Video Filters
This Snapchat Feature Lets Users Edit Their Faces in Video Chats
Fried Chicken Car Freshener
The Hound Fried Chicken Car Freshener Brings KFC Odors To Your Car
Live Streamed Keynotes
Jeremy Gutsche's SXSW Book Launch is One of the First Keynotes on Meerkat
Extended Social Media Videos
Instagram Offers Infinitely Looping Videos to Accommodate Advertisers
Revolutionary Live Streaming Apps
The Periscope App Lets You Stream Video To Your Followers
Wi-Fi Reward Programs
Subway's Mobile Loyalty Incentive Treats Patrons Who Access Wi-Fi
Paper Bottle Chillers
Glacial's Print Ad Doubles as a Way to Cool a Bottle of Beer
Anti-Theft Food Apps
This Fast Food App by McDonald's Canada Keeps Fry Thiefs at Bay
SMS Lunch Services
Toronto's Gob is a Service That Lets You Order Lunch by Text Message
Pizza Payment Sharing
Papa John's PayShare Feature Allows Users to Split the Bill
Nacho Taco Kits
This Old El Paso Taco Kit Features a Cheesy Orange Dorito-Like Taco
Social Adventure Accounts
This Twitter Account Initiates a Choose Your Own Adventure Game
Insect-Infused Dessert Promotions
The Economist is Dishing Out a Unique Retail Marketing Stunt
Intimate Musician Videos
Spotify's Entertainment Marketing on Periscope Connects Fans & Music
Social Beverage Campaigns
This Mountain Dew Campaign Features a Real-Time Snapchat Plot
App-Connected Commercials
McDonald's Fruit Match Commercial Plays a Game with Smartphones
Animalistic Drink Ads
This TNT Energy Drink Ad Stars a Gym-Loving Rhino
French Fry Vending Machines
This Vending Machine Design Dispenses Fired Potatoes and Sauces
Vegan-Friendly Pizzas
Whole Foods' 365 Everyday Value Brand is Now Carrying a Simple Vegan Pizza
Collaborative Video Sharing Apps
The Ferris App Lets You Edit, Share and Augment Mobile Video
Premium Pedal-Powered Cars
This Luxury Bicycle Vehicle Requires You to Work from the Waist Down
VR Social Media Platforms
The Swerve App Lets People Monitor Twitter Feeds in the Virtual Space
Hashtag-Hijacking Campaigns
Max Kurstjens' Promotional Campaign Appeals to Potential Employers
Branded Tea Breaks
The 'Tea Break' Program by David's Tea Makes Free Deliveries to Offices
Ice Cream-Dispensing Billboards
The Heat Reactive McDonald's Ad Gave 100 Customers a Free McFlurry
Social Meal-Sharing Initiatives
Social Feed Proposes Online Sharing as a Way to Feed Hungry Kids
Bee-Supporting Lemonades
Mikaila Ulmer's Me & The Bees Drink is Contracted to Whole Foods
Family Food Campaigns
KFC, Pizza Hut & World Hunger Relief Provide Food to Families in Need
Wholesome Natural Burritos
Red's Frozen Burritos Exclude GMOs, Preservatives and Antibiotics
Points Cards-Combining Platforms
Thanx Links All Your Loyalty Points Programs to One Credit Card
Building Block Vending Machines
This LEGO Coca-Cola Machine Works Just Like the Real Thing
Sensory Vending Machines
Holiday Autos' Vending Machine Dispenses the Smells of Summer
Nightmarish Book Art
The Release of 'Bazaar of Bad Dreams' Features Illustrated Nightmares
Mobile Food Payment Services
The OpenTable App Now Offers Wireless Payment for Android Users
Potato Chip Cookbooks
The Lay's Wavy Brand and Brit + Co Are Teaming Up with Pinterest
Collaborative Video Apps
Facebook's Riff App Enhances the Social Aspect to Media Sharing
Rewarding Burger Games
McDonald's Mobile Food Game Tempts Players with Free Food Rewards
Accommodating Loyalty Programs
The Expedia+ Travel Loyalty Program Lets You Cross-Collect Rewards
Gluten-Free Lifestyle Magazines
'GFF: Gluten Free Forever' is a Magazine for Gluten-Free Foodies
Hospitable Reward Programs
Kimpton's Unique Hotel Loyalty Program Offers Personalized Incentives
Wearable Loyalty Card Apps
Rewardle is Now Programmed to Support Android Smartwatch Devices
Social Media Brand Advocates
GrubHub Snapchat Inspires Content Sharing & Recruitment Opportunities
Virtual Art Shops
This Gallery Allows Customers to Purchase Virtual Art Pieces
Nocturnal Drink Commercials
This Skol Beats Ad Touts the Drink as One for Creatures of the Night
Takeout Loyalty Programs
The Pei Wei My Wei Dining Rewards Program is Ideal for Frequent Foodies
Rock Badger Tea Packaging
This South African Tea Features a Cheeky Animal Mascot on the Label
Serene Wine Ads
This Cavit Collection Ad Extols the Virtue of Old-Fashioned Wine Production
Suave Senior Beer Ads
This Dos Equis Beer Ad Honors 'the Most Interesting Man in the World'
Energizing Fruit Drinks
These Mountain Dew Kickstart Drinks Have a Base of Coconut Water
Undead Brand Logos
KFC's Creepy Colonel Halloween Logo Spooks Drive-Through Customers
Taco Ordering Apps
The Mobile Ordering Taco Bell App Lets You Pay and Pick Up with Ease
Melting Accessory Ads
Deisel Promotes its Summer Items with Neon-Painted Melting Props
Festive Pie Gelato
Talenti's Frozen Pumpkin Pie Gelato is a New Way to Enjoy the Fall Dessert
Refreshing Drink Ads
Lipton's Interactive Bus Stop Ad Helps People Cool Off in the Summer
Festive Feast Burgers
Turkey and Mashed Potatoes on a Bun is Wendy's Holiday Food
Tedious Lineup Games
This Taco Bell Game Simulates the Torture of Waiting Around in Line
Wellness Rewards Programs
HumanaVitality Provides Incentives for Staying Healthy and Active
Dessert Alert Beacons
Magnum and Tesco Team Up for an Enticing Ice Cream Promotion
Tea Metaphor Consent PSAs
The Ad Uses a Cup of Tea to Educate People on What Consent Means
Mountainside VR Videos
Mountain Dew's Backcountry Boarding is an Epic Virtual Sports Experience
Dairy-Free Coconut Desserts
The 'Nada Moo!' Line of Frozen Desserts Can Be Enjoyed by Vegans
Bacon Diversity Ads
This Wendy's Thick Cut Bacon Ad Personifies the Meaty Snack
Socially-Focused Fashion Branding
DKNY is Making Twitter's Periscope App a Household Name
Chewy Candy Slushies
Taco Bell's New Starbust Slushie Flavor Replicates the Candy's Sweet Taste
Breakfast Biscuit Tacos
The New Biscuit Taco from Taco Bell is Filled with Sausage and Egg
Boy Band Burger Songs
Boyz Ii Men's Pretzel Love Song for Wendy's Was Crafted from Fan Tweets