Knowing that many teens tend to experience an increase an appetite as they grow, many savvy brands have stepped up with food and beverage marketing campaigns specifically targeted to sate this demographic.
As these young consumers are more socially connected than ever, unsurprisingly, a lot of these campaigns capture attention with the use of social media. A few of the most interesting social media stunts include biscuit brand Biskrem launching an interactive adventure on Instagram and McDonald's releasing special Snapchat photo filters.
Since a young teen's allowance or cash earned from part-time employment is limited, many of these food and beverage marketing campaigns help young consumers get the most value for as little money as possible. For instance, KFC launched #LittleMoneyBigFun as a parody to the #RichKidsofInstagram tag, while beverage company Kirin's vending machines dispense complimentary selfies with purchased drinks.
21 Youth Food Campaigns
These Food and Beverage Marketing Stunts Target a Young Demographic:
Laura McQuarrie — Dec 3, 2015 — Lifestyle
20
Selfie Vending Machines
This Japanese Beverage Dispenser Offers a Complimentary Portrait
19
Custom Dessert Campaigns
Talenti Uses Social Media to Match People to Favorite Ice Cream Flavors
18
Fast Food Emoji Apps
The Burger King Emoji Keyboard Celebrates the Return of Chicken Fries
17
Branded Taco Merch Shops
The Online 'Live Mas' Taco Bell Store Sells Skateboards & Speakers
16
Fortune-Telling Fries
Fast Food Marketing Campaign Involves Divination by French Fries
15
Broken Phone Campaigns
KFC Japan's Fast Food Promotion Rewards Cracked Phone Screens
14
Blackout Social Campaigns
This Drastic Taco Bell Social Media Stunt Promotes a New App
13
Cheap Fun Campaigns
This KFC Marketing Campaign Shows Amusement at No Cost
12
Live-Streaming Soda Campaigns
The Mountain Dew Brand is Using Periscope to Boost Engagement
11
Connected Can Campaigns
This Ad Campaign Features 'Snapcodes' from Different Gen Z Influencers
10
Charitable Back-to-School Supplies
The Whole Foods Market x PBS KIDS Campaign Benefits Young Minds
9
Exploratory Social Campaigns
Biskrem's Interactive Instagram Experience is a Social Adventure
8
French Fry Photo Filters
McDonald's & Snapchat Launched a Series of Food-Decorated Photo Filters
7
Wi-Fi Reward Programs
Subway's Mobile Loyalty Incentive Treats Patrons Who Access Wi-Fi
6
Gamified Rewards Programs
Taco Bell's New Consumer Loyalty Program Will Operate as a Game
5
Social Beverage Campaigns
This Mountain Dew Campaign Features a Real-Time Snapchat Plot
4
Rewarding Burger Games
McDonald's Mobile Food Game Tempts Players with Free Food Rewards
3
Social Downtime Campaigns
KFC's In-Store Promotion Provides Free Meals when Social Media is Down
2
Kid-Drawn Drink Cups
These Wendy's Fast Food Cups Share Stories of Adopted Children
1
One-Upping Active Campaigns
Nutri-Grain's Mobile Gaming Experience Challenges Teens to Get Active
Related Ideas
Customizable Away-From-Home Beverage Platforms
Pepsi Debuts House of Treats Activation in the UK
Fair-Inspired QSR Cafe Drinks
These New McDonald’s McCafé Drinks are Arriving in the UK
Nostalgic Adult QSR Meals
McDonald's McDonaldland Meal Revives a Classic Marketing Campaign
Bizarre Influencer-Supported Beer Campaigns
Miller Lite Debuts Miller Tea Time with Livvy Dunne
Nationwide Soda Campaigns
America250's Coca-Cola Mini Cans Campaign Spotlight All 50 States
Pristine Fast Food Campaigns
McDonald's All Flavour, No Mess Spotlights a Tidy Snack
Show-Inspired QSR Menus
The Stranger Things Meals Campaign Introduces Two Parallel Food Options
Street Burger Campaigns
Mcdonald’s Street Fighter Menu Collaboration Celebrates Arcade Energy
Connected Beverage Platforms
Coca-Cola Uses Freestyle Data to Create New Drinks Faster
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Gen Z-Influenced Drink Menus
These New McDonald’s CosMc Drinks are Headed to Over 500 Locations
Gamified Smart Lunchboxes
FunFeast Encourages Healthy Eating Habits in Kids with ADHD
Kid-Focused Water Brands
Wave Kids Has Introduced an Innovative Approach to Children's Hydration
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Beaded Beverage Carriers
Six Specialty Drinks are Coming to McDonald's This Spring
Beer Brand Campaigns
AB InBev Launched Its 'Cheers to Bars' Campaign for the FIFA World Cup 2026
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Specialty Beverage Menus
The Mcdonald's Beverage Menu is an Expanded Handcrafted Drink Lineup
Experiential Brand Cafés
Nutella Reimagines Its Chicago Café with Digital Ordering and a New Menu
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
Novel Toddler-Focused Food Brands
Beyond the Bib Has Officially Launched Across the United States
Gen Z-Themed Soda Campaigns
Pepsi Relation-Sips Showcase Small Gestures This Valentine's Day
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Supermarket Tourism Campaigns
K-Supermarket's Tripadvisor Listings Share a Taste of Food Culture
K-Pop Menu Collaborations
Bb.q Chicken Launches Felix-Selected Feel Crunch Chicken Across the U.S.
Flavor Mashup Snacks
Mad Genius Snack Lab Makes Globally Inspired Bites for Gen Z & Millennials
Globalized Tournament Campaigns
Coca-Cola Debuts 'Uncanned Emotions' for the 2026 World Cup
Licensed Flavor Collaborations
Conagra Blends Celebrity and Brand Partnerships Into Snacks
Individuality-Themed Coffee Campaigns
The Starbucks WHATEVER YOUR THING, we're in Campaign is Bold
Halloween-Celebrating QSR Menus
The Burger King Monster Menu Doubles Down on Halloween Themes
Beverage-Focused Meal Collabs
Jack in the Box Launched the Coca-Cola Starlight Munchie Meal
Music-Inspired Snackable Cheese Campaigns
Bel Brands USA's Babybel Partners with Timbaland
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Modern Hustle-Inspired Food Campaigns
StarKist Co. Positions Itself as Fuel for the Modern Hustle
Gen Z-Targeted Snack Cakes
The Premier Foods Mr Kipling Range Introduced Five New Products
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Condiment Marketing Campaigns
Hellmann’s Launched Its ‘Main Flavour Energy’ Marketing Campaign
Celebratory Soccer QSR Campaigns
McDonald’s 2026 FIFA World Cup Campaign Has Meals and More
Modular Beverage Systems
Bevi's Journey Juice and Joss Shots are Available as a Combo
Sparkling Juice Campaigns
Welch's Break Out The Fancy Juice Celebrates Daily Moments Made Special
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Gen Z-Targeted Wine Campaigns
The I heart kinda Summer Campaign is Launching Soon
School-Aged Kids Snack Ranges
Earth’s Best Big Kids Snacks are for Kids Aged Four to Eight
Longevity-Focused Nutritional Solutions
Nestlé and NTU Study How Nutrition Supports Healthy Aging
Festive Convenient Store Offerings
7-Eleven Gears Up for the Holidays with Food, Beverages & More
Eating Ritual Campaigns
Müller You Know How You Like It Celebrates Unique Snacking Methods
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Cheeky Infant Formula Campaigns
Good Start® Debuts the Stigma-Addressing 'Suck It' Campaign
Gen Z Snacking Brands
Kfc Malaysia Launches KFC Treats for Young Consumers to Indulge
Revamped Beverage Marketing Platforms
Sprite Launches the It’s That Fresh Marketing Platform
Cheeky Anti-Food-Sharing Campaigns
KFC Promotes Its Bucket for One with a Special Campaign
Soccer Snack Collaborations
Mondelēz Partners with Athletes to Launch Limited-Edition Snacks
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Basketball Championship-Themed Convenience Promotions
7-Eleven is Offering Deals for March Madness
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Extra-Vibrant Soda Packs
Poppi's VIBES Party Pack Gives Favorite Flavors a Limited-Edition Look
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Workplace-Inspired Salad Campaigns
BrightFarms Launches the Salad Freaks in the Workplace Campaign
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Fitness Energy Drinks Campaigns
Celsius Expands Its LIVE. FIT. GO. Platform Across Europe
Play-Based Family Campaigns
Pirate's Booty Encourages Screen-Free Family Adventures
Realistic Lifestyle Wellness Campaigns
The UFIT Not for the Elite Campaign Embraces Ordinary
Nostalgic Summer Snacks
Entenmann's Launches Childhood-Inspired Seasonal Treats
Gamified Snack Packaging
Hershey’s Released Pokémon Chocolates with 151 Collectible Foil Designs
Food Packaging Refreshes
Higgidy Gets New Visual Identity on the Idea of Bursting with Abundance
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Festival-Inspired School Dining Programs
Chartwells K12 Has Launched Foodie Fest
Anniversary-Celebrating Brand Evolutions
Smoothie King Debuts 'The Best Kind of Delicious'
Weekday Value Dining
KFC Expanded Its $10 Chicken Deals Into Daily Meal Offers
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Unfiltered Skincare Campaigns
The Indu Spots Happen Campaign Celebrates Unretouched Teen Skin
Bodacious Soda Ranges
The Tango Zero’d Range Targets Gen Z Consumers
Chicken Wing Teasing Campaigns
This Pizza Hut Wings Campaign Pokes Fun at Competitors
Nostalgic Candy Beverages
Candy Can and Bubblicious Launch a Bubble Gum-Flavored Soda
Culture-Driven Product Launches
Church’s Texas Chicken launches Churchie Sauce with a local event
Social-First Gameshows
This Year's Walkers' Do Us a Flavour Campaign Was Reimagined for TikTok
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Throwback Grocery Campaigns
Economic Nostalgia Inspired Instacart's Summer Like It’s ‘99
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Divergent Chewing Gum Campaigns
Trident's TriDifferent Inspired Gen Z to Break Away from Sameness
Ice Cream Popsicle Campaigns
Häagen Dazs’ Devoured Campaign Sparks Craving Through Absence
Crafted Fast Food Beverages
McDonald’s Expands into Refreshers, Dirty Sodas and Energy Drinks
Photocopied Fast Food Campaigns
McDonald's Office Delivery Ads Scanned Popular Menu Items
Latin-Inspired Youth-Focused Foods
Little Spoon and Siete Foods Debut Two Limited-Edition Meals
Age-And-Stage Appropriate Snack Lines
Little Bellies Broadens Its Reach in the Canadian Market
Co-Brandeed Promotional Campaigns
Montucky Cold Snacks and the Flamin' Hot Brand Portfolio Team Up
French Beer Marketing Campaigns
1664 Features Robert Pattinson in Its New Acting-Inspired Campaign
Charitable Food Security Campaigns
Riunite Joins Forces with Meals on Wheels America
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
Interactive Artisan Coffee Campaigns
The Illy Summer Campaign Will Immerse Consumers
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Signature Food Giveaways
Craveworthy Brands' Bet on the Bite Shares Free, Fan-Fave Menu Items
Experiential Flavor Campaigns
McCormick Launches a Multi-Sensory Black Currant Dining Experience
Independent Burger Restaurant-Focused Campaigns
Hellmann’s Boasts the Mom & Popular Campaign
Culinary Tradition Food Campaigns
The Merchant Gourmet 'Yes Chef!' Campaign is Running Now
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Football-Focused Venue Marketing Campaigns
Dave & Buster's Delivers on Social Atmosphere & Dining
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Free Food Refreshment Campaigns
This Liquid Death Sparkling Energy Campaign Offers Chicken Wings
Culture-Combating Cheese Campaigns
This Babybel Protein Campaign Stars Joe Marler
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Road Safety-Focused QSR Campaigns
McDonald's Türkiye Launched a Campaign Called Drink & Drive
90s-Era Snack Product Campaigns
The Pringles One You Pop Campaign Revives the Tagline for Gen Z
Condiment Portfolio Campaigns
Kraft Heinz Debuts Its United Tastes of America Campaign
Outdoor Cooking-Focused Campaigns
Solo Stove Debuts the 'Squash the Beef at the Big Game' Campaign
Gamer Mealtime Campaigns
Telia's Dinner Assassin Helps to Get Teens to the Dinner Table
Snack Bar-Promoting Experiential Campaigns
Einstein Energy Super Snack Bars Ran a Campaign at SXSW
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Child Hunger-Curbing Campaigns
StarKist & Feed the Children Launch 'Put Child Hunger to Bed'
Shrimp Chips-Focused Campaigns
Calbee America Launches 'What the Wild Ones Eat' Campaign
TV Personality-Supported Beverage Campaigns
Lucky Energy Drink Taps Brittany Cartwright
Simplified Food Campaigns
gusto! Relaunched its Feel Good Flavor Mission
Interactive QSR Kids Meals
The Whataburger Kids Whatameal is Being Revamped for Spring
Gamified Discount Events
Build-A-Bear Uses Mystery Offers to Drive Engagement
Donation-Based Menu Deals
Domino’s Turns Pizza Purchases into Donations for Kids with Illnesses
Halloween-Themed Qsr Menus
Burger King Reveals a Monster Menu with Vampire Nuggets and Mummy Fries
Celeb-Packed Humorous Beer Campaigns
Bud Light's Keg Commercial is Airing for Super Bowl LX
Anti-Shrinkflation QSR Initiatives
These Jack in the Box Value Deals Offer Ample Food and Drink
Spicy Spread Campaigns
Philadelphia Mexican Style Launched with Creator-Led Marketing
Seasonal Social Good Sandwiches
Urban Eat and Teenage Cancer Trust Partnered for the Holidays
Festival Season Refreshment Campaigns
The Capri-Sun Festival Feeling Campaign is Running in the UK
Nostalgic Back-To-School Snack Campaigns
Del Monte Highlights Its Range of Peach-Based Products
Seasonal Value Campaigns
Huey Magoo's Combines Value Meals with Collectible Cups
Discovery-Driven Beverage Programs
Dog Haus Expands Drinks Into a Menu Exploration Platform
AR-Enabled Oat Drink Packaging
Alpro and Appetite Creative Partnered for Interactive Packaging
Retail Beverage Experiences
The Paper Store Uses Custom Drink Stations to Boost Engagement
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Summer-Forward Food Billboards
Waitrose Launched its 'Let Your Summer Side Out' Campaign
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Neighborhood Storytelling Campaigns
Vitaminwater Expands Neighborhue with Community Mural Stories
Kid-Friendly Recipe Campaigns
Aldi Created a Series of Dishes with a 4-Year-Old TikTok Chef
Music Festival Refreshment Campaigns
This Lipton Summer Campaign Offers VIP Festival Experiences
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Expanded Breakfast SKUs
Feel Good Foods Launches Breakfast Line At Target Nationwide
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform
Student-Focused Charitable Campaigns
Tackle Hunger & Collaborators Launch Fill the Fridge Campaign
Limited-Time Value Menus
Krystal Launches a New $3 Menu And Krush'd Soda Upgrade