These feel-good brand partnerships range from educational jewelry intitiatives to pride equality campaigns that celebrate LGBTQ rights while encouraging government officials to change gay marriage laws.
While an LGBTQ Month campaign by American retailer Macy's embraces everyone's right to marry who they choose, Tiffany & Co's latest venture centers around female-empowerment and education for Saudi Arabian women. Additionally, luxury label Louis Vuitton's UNICEF jewelry collaboration aims to raise awareness and funds for underprivileged children and is marketed with a sharable #makeapromise hashtag.
Other memorable examples of feel-good brand partnerships include charitable food sponsorships like Walmart's social media camapaign for US food banks. Similarly, another notable example is Starbucks' #RedCupCheer campaign -- a unique marketing opportunity that allows major charities to compete for sponsorships and monetary grants while raising awareness for a good cause.
18 Feel-Good Brand Partnerships
From Charitable Jewelry Collections to Pride Equality Initiatives:
Jana Pijak — Jul 22, 2016 — Social Good
20
Brand-Taught Online Courses
The Big Know Offers Online Learning by the Biggest Brands' Top Experts
19
Educational Jewelry Initiatives
Tiffany & Co's 'Keys for a Cause' Initiative Empowers Saudi Women
18
Charitable Fast Food Fashion
McDonald's Australia and Emma Mulholland Collaborate on a New Range
17
Cancer-Fighting Instant Coffees
The Sale of This Instant Coffee Blend Supports Cancer Research
16
Charitable Jewelry Collections
These Louis Vuitton and Unicef Accessories Aim to Make a Difference
15
Rural Remote Retreats
Airbnb and National Parks Foundation are Encouraging Travel in Rural Areas
14
Charitable Hockey Beer
The NHL and the Lake of Bays Brewing Company Collaborate to Support Kids
13
Cancer-Fighting Running Shoes
These Vibrant Pink Sneakers Support Brest Cancer Research
12
Recycled Clothing Campaigns
H&M's 'Comeback Clothes' Cleans Up Closets and Landfills
11
Charitable Literacy-Improving Campaigns
American Apparel Partnered with Pencils of Promise
10
Lemur-Protecting Chocolate Bars
The New Madécasse Chocolate Bars Help Protect Endangered Lemurs
9
In-Store Cultural Events
This Brand is Celebrating Black History Month 2016 with In-Store Panels
8
Charitable VR Campaigns
"A Walk In Their Shoes" Shows Toms Customers the Impact They Have
7
Charitable Clothing Collaborations
This Brand Partners with New Designers Each Month
6
Charitable Food Campaigns
The Latest Walmart Social Media Campaign Raises Funds for Food Banks
5
Cancer-Aiding Shampoo Campaigns
The #8or8 Campaign Encourages a Donation of $8 or 8 Inches of Hair
4
Charitable Marathon Sponsorships
The Great India Run's Apparel Needs Are Supported By Adidas
3
Charitable Bagel Marketing
Panera Bread's Pink Ribbon Bagel Campaign Aids Breast Cancer Research
2
Cancer-Combating Sunglasses
The Annual TOMS x Movember Line for Prostate Cancer Unveils Sunglasses
1
Pride Equality Ads
The Macy's Pride + Joy Campaign Celebrates National LGBTQ Month
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Refreshed Colorful Candy Brands
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Amorous Immersive Pop-Ups
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Accessible Pop Art Jewelry
Keith Haring X Pandora is the Brand's First Art Collaboration
Sentimental Jewelry Brands
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Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Convention-Breaking Jewelry
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Inclusive Mobility-Focused Fashion
The Adaptable Collection by Will&Well Aims for Inclusivity
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Celebrity-Approved Luxury Fashion Lines
The Louis Vuitton x Tyler, the Creator Line is Chic
Empowering Goddess Jewelry
Celebrate Women's History Month with Awe Inspired's Empowering Jewelry
Food-Inspired Apparel Collections
Vandy The Pink Releases New Burger-Themed Apparel Collection
Bedazzled Beverage Jewelry
7-Eleven Created a Sparkly Slurpee Jewelry Collab with King Ice
Purposeful Empowering Apparel
Living Life on Purpose: Connecting with Customers through Clothing
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Diverse Sporty Apparel Collaborations
Liverpool FC Joins Converse on a Collaborative Capsule
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Goddess-Inspired Jewelry Campaigns
Awe Inspired Launched the Enter Your Goddess Era Campaign
Customer Loyalty Partnerships
tokenproof and adidas Announce a Strategic Long-Term Partnership
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Educator-Supporting Fruit Snack Campaigns
Welch's 'Give Fruitfully' Campaign is Teacher-Focused
Conscious Shopping Promotions
Hey Harper is Holding 40% Sales Throughout November
Empowering Pride-Themed Apparel
The Love For All Kinds Capsule Collection is Now Live
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Bold Soda-Themed Intimates
Parade x Coca-Cola Unveil a New Collection of Colorful Intimates
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Toy Brand Retail Partnerships
Target and FAO Schwarz Have Partnered for Physical and Online Shops
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Soccer Soda Brand Campaigns
This Coca-Cola World Cup Marketing Campaign is Launching Now
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Pride-Honoring Fashion Collections
JW Anderson Launches the Studs Collection for Pride Month
Branded Feminine Product Donations
SOS and Rael Partner to Give Away 200,000 Free Tampons and Pads
Candle-Paired Drink Collections
The New Emotional Illuminations Collection Pairs Scents and Tastes
Ice Cream-Inspired Jewelry
The More is More Collection Was Inspired by Premium Ice Cream Bars
Haircare Influencer Ads
Wella Professionals' 'Wella Extra' Campaign Recognizes Real Hair Stylists
Mental Health Makeup Campaigns
The Make a Rare Impact Campaign Will Donate 100% of Sales
Talent-Focused Creative Capsules
Swarovski Debuts a Collaboration with Dover Street Market Paris
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Collaborative-Led Luxury Fashion
The Latest Fendi Resort Collection is Full of Collaborations
Colorful Pride Lingerie Campaigns
Bluebella Launches Pride Campaign with British Singer Girli
Multi-Brand Retail Partnerships
Good American Comes to H&M as a Part of 'H&M with Friends'
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Chocolate-Inspired Makeup Collaborations
The Hershey's x Glamlite Includes Delicious Shades
Charitable Limited-Edition Leggings
Splits59 & The Goods Mart Create the "Do Good" Leggings
Charitable Loungewear Sets
Boys Lie Sought to Empower the LGBTQ+ Community During Pride Month
Quilted Jewelry Campaigns
Chanel's Coco Crush Campaign Stars K-Pop Star Jennie
Reimagined Inclusive Community Flags
PANTONE Designs a New Inclusive Rainbow Flag
Confidence-Boosting Candy Bars
Cadbury and The Prince's Trust Teamed Up to Support Young People
Luxe Monogrammed Spring Apparel
adida and Gucci Join Forces on a New Capsule for SS23
Limited-Edition Pride Skincare
Kiehl’s Supports Pride with a Unique Collaboration
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Festively Branded Sweater Collections
Unilever and notjust Collaborated on Christmas Jumpers
Charity-Supporting Chunky Shoes
Joe Freshgoods 'Performance Art' Supports Various Organizations
Collaboration Cafe Brand Bracelets
The Little Words Project x Dunkin’ Collection is Coffee-Themed
Sustainable High-Quality Jewelry
Erin Tracy Bridal and Fine Jewelery is Perfect for the Holidays
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
LGBTQ+ Business-Supporting Programs
The Daylight App and Civil Jewelry are Rewarding LGBT Spending
Wellness-Focused Retailer Ranges
Target is Welcoming More Than 1,000 Wellness Products
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Breast Cancer Awareness Necklaces
Hey Harper is Partnering Up with Breast International Group
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Farmer-Supporting Branded T-Shirts
Carhartt & The Farmlink Project Collaborate on a New Initiative
Denim-Themed Beauty Collections
e.l.f. x American Eagle Speaks to Gen Z's Love of Self-Expression
Carefree Ice Cream Campaigns
The Häagen-Dazs x Pierre Hermé Campaign is Celebratory
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Pride Month Pet Products
The 2023 PetSmart Pride Collection Encourages Expression Through Pets
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Eco-Friendly Gin Brand Apparel
The Gray Whale Gin Sustainable Apparel Collection Raises Awareness
Uplifting Latin Business Campaigns
UPS is Championing Latin and Hispanic-Owned Small Businesses
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
LGBTQ Artist Candy Packs
These Skittles Pride Packs Share Stories of the LGBTQ+ Community
Happiness-Celebrating Fashion Campaigns
Prada's Memories of Beauty Salutes the Year of the Rabbit
Bravery-Celebrating Short Films
Simons Launches 'All is Beauty' as a "Catalyst for Change"
Inclusive Beauty Brand Initiatives
The Updated Coty Company Purpose Embraces a New Phase
Community-Supporting Business Models
Ben & Jerry's' 'Linked Prosperity' Model Drives Positivity
Creator-Celebrating Campaigns
The Frito-Lay My Joy Campaign Celebrates Creators of All Backgrounds
Pink-Tinged Modern Jewelry Stores
Gharib Studio Designs a Store for Little Words Project
Conscious Retailer eCommerce Initiatives
The Klarna Conscious Brands Collections is Easy to Shop
Football-Honoring Vibrant Jerseys
Lovers FC Launches a New Jameson Collection of Jerseys
Artist-Designed Leather Boots
Dr. Martens Launches a New Boot Silhouette with Artist Loveis Wise
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
Charitable Shopping Assistants
Give Freely Harnesses the Power of Online Shopping for Good
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Donut-Themed Fashion Collections
HUMAN MADE and Krispy Kreme Launch a Foodie-Themed Capsule
Social Good Smartwatch Straps
The Samsung Global Goals Band Supports the UNDP
Women-Supporting Clothing Brands
'Sozy' Aims to Support Women and Victims of Violence
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Eatery-Backed Mental Health Counseling
Original ChopShop Inspires Guests to ‘Just Feel Good’
College Campus Haircare Campaigns
African Pride and Impressions of Beauty Partnered on a Campaign
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
Revamped Freshness Platforms
Mars Announces a New Brand Identity for Its Gums and Mints Brands
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Community-Driven Clothing Companies
'Bombas' Makes a Donation for Each Item Purchased
Affordable Uniform Exchanges
M&S Collaborates with Oxfam on a Charitable School Uniform Initiative
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Joyful Fashion Holiday Campaigns
Coach Presents the Feel the Wonder Campaign for 2022
Collaboration Candy Clothing Collections
The Justice x Jelly Belly Collection Has Sweet Styles
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Cutesy Cancer Charity Campaigns
One Stop and Young Lives vs Cancer Partnered on a New Campaign
Show-Sponsoring Branding Partnerships
Coca-Cola, Henkel and Scott’s Sponsor Three Roku Originals
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Educational Charity Campaigns
'Learning Palooza' Empowers Communities through Education, Action
Holiday Mental Health Campaigns
This Walkers Mental Health Awareness Campaign is Honest
Child Protection Partnerships
Balenciaga Announces Work with the National Children's Alliance
Black Heritage-Inspired Campaigns
Converse Launches the Black Joy Campaign and Collection for 2024
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Seasonal Charitable Chocolatier Campaigns
Lindt & Sprüngli Will Donate £1 for Every Teddy Sold
Youth Accessory Brand Partnerships
Claire's is Partnering with Walgreens to Expand Retail Presence
LGBTQ+ Wedding Campaigns
The SKYY Vodka 'SKYY Says I Do' Campaign was Created with NYC Pride
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Love-Inspired Tennis Brands
Love All Boasts a Collection of Stylish and Functional Activewear
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Celeb-Backed Advocacy Agencies
Pharrell Launches Progressive Creative Agency Called 'Mighty Dream'
Heart Health Candy Partnerships
Essential Candy and Enduring Hearts Have Partnered for Heart Month
Clean Water CSR Campaigns
The Give Water, Give Health Campaign Provides Clean Water for Thousands
Meal Donation Food Products
O Organics 'Fight Hunger, Serve Hope' Initiative Helps Kids in Need
Long-Lasting Jacket Campaigns
The Jacket Maker's #HangOnToIt Concept Honors Reliable Relationships
Ethical Supply Chain Initiatives
'ASOS' is Taking Steps to Weed Out Vendors Who Use Child Labor
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Waste-Reducing Eco Partnerships
This Year City Furniture Partnered with Habitat of Humanity
Commemorative Elevated Jewelry
A Littles & Co. is Set to Debut in the United States on August 15th
Collaborative Nonprofit Group Campaigns
The 'Little Labels, Big Impact' Campaign Raises Awareness
Forest-Preserving Brand Initiatives
Three Prominent Chinese Fashion Companies Join Canopy
Social Good Yogurt Lines
Yogurtland Debuts a Branded Apparel and Accessories Collection
Empowerment-Focused Holiday Campaigns
OLIVELA Launches the 'Stand With Her' Campaign for Women
Charitable Anniversary-Celebrating Initiatives
Earth Therapeutics Emphasizes Mental Health
Cancer Awareness Bakery Branding
Toufayan Bakeries are Honoring Breast Cancer Awareness Month
Complimentary Pride Month Meals
This Deliveroo Campaign Offers Free Meals to Homeless LGBTQ+ Youth
Design-Led Lifestyle Brands
The John Lewis Partnership Unveils a New Lifestyle Brand and Tote Bag
Senior-Friendly Pride Campaigns
misterb&b and Les Audacieuses et Les Audacieux Target Seniors
Multifaceted CSR Funds
Merlin Venues is Supporting Children, Families, Aquatic Life, and More
Breast Cancer Awareness Campaigns
La Boulangerie Boul'Mich Partnered with Susan G. Komen
Charitable Sports-Focused Partnerships
The Los Angeles Rams Continues to Work with Pacsun