The February 2020 luxury trends include the latest designer fashion launches, opulent accessories, exclusive clubs, sports cars, and high-end restaurants -- all of which aim to attract consumers with a penchant for the extravagant.
For skiers visiting Les Trois Valléesm, a French ski region that's known as the largest in the world, they now have the option to stay at Le Coucou hotel. Created by New York-based designer Pierre Yovanovitch, the opulent hotel offers a ski-in and ski-out experience, and boasts a modern design that takes inspiration from the nature that surrounds it.
Another luxury trend comes from Royal Salute, with the brand creating a rare scotch blend that's limited to just 106 bottles, each of which carries a price tag of $30,000. The scotch blend was aged for 52 years, and boasts complex flavor notes that make it wholly unique.
Top 50 Luxury Trends in February
From Customizable Private Flights to Extravagant Headphone Cases:
Riley von Niessen — Feb 23, 2020 — Luxury
50
Visually Manipulating Luxe Sneakers
Alexander McQueen's White 3D Sneaker Boasts a Trippy Design
49
Branded Boutique Cafes
The Tim Hortons Boutique Cafe Opens in Toronto’s Financial District
48
Collaborative Ultra-Elegant Autos
Hermès and Bugatti Work on an Exclusive Chiron Designs
47
Invite-Only Fitness Lounges
New York City's Ghost Creates Members-Only Luxury Fitness Experiences
46
Disney-Inspired Celebratory High Fashion
Gucci Unveils a Capsule for CNY with Disney Motifs
45
Chic Ski-In-Ski-Out Hotels
Le Coucou is Part of the Meribel Resort in the Les Trois Vallées
44
Luxe Sneaker-Inspired Sandals
Off-White Creates the Bold ODSY Sandal
43
Animal Print-Accented Clothing
The LUSIVE Fashion Collection is Slick, Stylish and Bold
42
Social Wellness Clubs
Los Angeles' Remedy Place is an Exclusive, Better-for-You Hangout
41
Incredibly Fashionable Rain Boots
Louis Vuitton Embraces Style & Color in This Functional Capsule
40
Chromatic Natural Latex Fashion
Dead Lotus Couture's Retro Womenswear Range is Bound to Turn Heads
39
Handbag-Inspired Luxury Lipsticks
The Rouge Hermes Lipsticks Take Cues from the Coveted Birkin Bag
38
Dainty Recycled Gold Jewelry
Hania Kuzbari Debuted the Freestyle Necklace with Pink Tourmalines
37
Luxe Comfort Food Restaurants
The Lobster Burger Bar Boasts a High-End Menu for Lunch and Dinner
36
Luxury Wireless Headphone Cases
The Saint Laurent Apple AirPod Cases are Luxe and Chic
35
Native American-Influenced Mules
SUICOKE and ALANUI Reinterpret the Zavo Mule for Winter 2020
34
Light-Absorbing Luxury Watches
Endeavor Tourbillon Concept Vantablack is the Blackest Black Watch
33
Vacation-Ready Wardrobe Services
My Vacation Stylist is a Service Offered by the Voyager Club
32
Ultra-Luxe Bespoke Timepiece Designs
The Skeletonized Rolex is a Product of Artisans de Genève
31
Luxury Apparel Resale Shops
Nordstrom Launched Its Resale Shop 'See You Tomorrow'
30
Intricate Mechanical Titanium Watch
The CIGA Design Z-Series Combines Style and Performance
29
Hip Hop-Themed Eclectic Fall Fashion
The AMBUSH Fall/Winter 2020 Range Features a Blend of Themes
28
Futuristic Glam Biker Fashion
Rick Owens' FW20 PERFORMA Runway Show References Eclectic Themes
27
Porcelain Makeup Brushes
Baseblue Cosmetics' All About Hue Brush is Made with Chinese Porcelain
26
Sensibly Textures Fall Fashion
The Y/Project Fall/Winter 2020 Range is Inspired by the 70s
25
Designer-Backed Opera Costumes
Rei Kawakubo Ventures into the World of High-Art with This Project
24
Militaristic Functional Fall Streetwear
The Heron Preston Fall/Winter 2020 Range is Bright
23
Celebratory Cartoon-Covered Couture
The Latest Disney x Gucci Collaboration is Playful
22
Brand-Inspired Flip-Flop Designs
Off-White’s Design Ethos is Expanding with a Pair of Flip-Flops
21
Sustainable Denim Flight Vests
This KAPITAL Garment Boasts Subtle Militant Motifs
20
Luxury-Inspired Chunky Sneakers
Reebok's New Instapump Fury Model Boasts Inspiration from Chanel
19
Hybrid-Styled Headphone Collaboration
Klipsch & Mclaren Work on a Pair of Luxury Headphone Designs
18
Dramatic Lace Avant-Garde Shoes
Rick Owens' Geobasket Shoe Arrives in Black and White
17
Logo-Centric Streetwear Belts
COMME des GARÇONS Drops Leather Logo Belts for FW2020
16
Bright Split-Toe Heeled Sneakers
Reebok and Maison Margiela Create a Unique Hybrid Shoe Design
15
Boldly Printed Luxe Fashion
JW Anderson Explores Strong Patterns for the FW20 Season
14
Sneaker-Inspired Luxe Watches
Versace's Chain Reaction Watch References the Iconic Sneaker Design
13
Python-Accented Elevated Footwear
Hender Scheme’s Luxury Footwear Design Can Turn Heads
12
Luxury Car-Inspired Helicopters
Aston Martin Revealed Its Limited Edition Airbus Helicopter
11
Limited-Edition Luxury Scotch Blends
Royal Salute Created a Scotch Blend Costing $30,000 Per Unit
10
High-Fashion Trophy Trunks
Louis Vuitton and the NBA Have Partnered for New Co-Branded Products
9
Opulent Aquatic Creature Bathtubs
The Maison Valentina 'Koi' Bathtub Has a Decorative Design
8
Photo-Inspired Luxe Boxing Gear
Saint Laurent's New Collaboration Honors Michael Halsband's Work
7
Cheese-Inspired Luxury Purses
The Mr. Bags and Longchamp Collection Includes Seven Handbags
6
Helicopter-Centric Luxury Getaway Packages
W San Francisco & Butterfly Aviation Create a Package
5
Conceptual Dream-Themed Streetwear
Renowned LA Unveils the Against All Odds Capsule for SS20
4
Mini Arrow-Shaped Earrings
The Off-White Earrings Boast a Symbol That is Tied to the Brand
3
Customizable Private Flights
Aman Resorts International Launched a Luxury Private Jet Service
2
Pearl Sterling Silver Necklaces
Mikimoto Joins COMME des GARÇONS on a Set of Fine Necklaces
1
10-Ingredient Face Creams
Chanel's La Solution 10 Has Fewer Chemicals for Optimal Tolerance
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Luxury Brand Book Launches
Louis Vuitton Unveils From Louis to Vuitton Book Celebrating Its Legacy
Fashion House Easter Chocolates
The Louis Vuitton Easter Collection is Skillfully Crafted
Ultra-Chic High-End Ski Capsules
The Gucci Altitude Collection is Stylish and Functional
High-End Beauty Campaigns
The La Beauté Louis Vuitton Campaign Debuts With a Bold Vision
Luxury Whisky Boutiques
The Macallan Opens a West Coast Flagship at LAX
Sporty High-Fashion Collaborations
The MM6 Maison Margiela x Salomon Spring 2025 Capsule is Chic
Luxe Designer Beauty Activations
YSL Launched an Entertainment-Themed Light Club 2.0 Concept
Majestic High Jewelry Collections
Chanel's New High Jewelry Collection in Kyoto Honors Legacy
Hospitality-Inspired Apparel
Brach x Lacoste Serve Resortcore with Limited Edition Sweatshirts
Sport-Detailed Monogram Wallets
Louis Vuitton Presentsa New Golf-Themed Wallet Collection
Luxury Auto-Branded Fashion Lines
The Balenciaga x Automobili Lamborghini Collaboration is Chic
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Alpine-Inspired Winter Fashion Capsules
The Christian Dior DiorAlps 2025 Capsule is Chic and Warm
Modern Luxury-Focused Fragrance Lines
COS Expands into the Fragrance Market with cos perfumery
Home Furnishing Retail Concepts
Maison Territo Opens Its Flagship Boutique at Royalmount
High-End Jewelry Collections
Louis Vuitton Has Expanded Its Pure V High Jewelry Collection
Premium Fragrance Collections
Nest New York Debuts Its Voyages by Nest Collection at Harrods
Luxury Handbag Subscription Tiers
Zero Collective Offers the Handbag Club Membership
Luxury Retail Expansions
Chanel Expands Its Presence at the Yorkdale Shopping Center in Toronto
Fitness-Informed High Fashion Editorials
The Balenciaga Pre-Fall 2026 Collection is Dynamic
Luxury Resort Apparel Collections
Auteur's Resort 2025 Collection Brings Cosmic Romance
Luxury Beauty Advent Calendars
Hunter Luxury Bring Festive Elegance to NEXT’s 2025 Holiday Line
Luxury Jewelry Collection Expansions
Prada’s Couleur Vivante Collection Shines in a New Campaign
Star-Studded Brand Campaigns
'Play With Icons' is Redefining Lacoste’s Global Identity
Sophisticated Winter Fashion Capsules
The COS Winter 2025 Collection is Ultra-Chic & High-Quality
Luxury Capsule Collection
100 Thieves x Lexus LFA Capsule Blends Automotive Design with Streetwear
Luxe Tailored Fall Menswear
The Louis Vuitton Fall 2026 Capsule Collection is Academic Elegance
Multi-Decade Fashion Collections
The Rabanne Resort 2026 Collection is Bold, Chic, and Refined
Architecturally Inspired Luxury Boutiques
Dolce & Gabbana Debuts a New Flagship Boutique
Fashion-Forward Beach Clubs
Loro Piana is Spotlighted at the La Réserve à La Plage Beach Club
Luxury Hotel Fashion Capsules
The Ritz-Carlton and Late Checkout Unveiled Chapter Two
Immersive Luxury Cosmetics Pop-Ups
Louis Vuitton Spotlights La Beauté Louis Vuitton
Fashion Brand Desert Expeditions
Canada Goose Redefines Canadian Grit in Utah
Collaborative Luxury Ski Fashions
The Nike x Jacquemus Après Ski Capsule is Ready for Winter
Glamorous Tennis-Inspired Stays
Lotte New York Palace Presents the 'Game, Set, Sparkle' Package
Haute Diamond-Studded Headphones
Loewe and Jacob & Co Partnered for an Audio Accessory
Comprehensive Ultra-Luxurious Bridal Lines
Christian Louboutin Boasts the 2026 Bridal Capsule
Distinctive Luxury Retail Spaces
The Jacquemus Boutique in West Hollywood is Thoughtful and Chic
Luxurious Winter Campaigns
The Michael Kors Holiday 2025 Campaign Was Set in Banff, Canada
Motorsport-Inspired Travel Accessories
Porsche Canada Released a Spring Lifestyle Collection
Immersive Luxury Exhibits
Louis Vuitton Opens 'Visionary Journeys' at a Museum in Osaka
Luxury Seasonal Retail Interiors
Chanel's Seasonal Boutique in Saint-Tropez is Luxurious
Luxuriously Fashion-Forward Tennis Lines
Gucci's 2025 Tennis Collection is Functional and Stylish
Opulent Athletic Fashion Collaborations
The Balenciaga x NBA Collaboration is Limited-Edition
Data-Driven Sports Culture Ads
Air Transat's OOH Campaign Compares and Contrasts Ticket Prices
Modern Luxury Pet Accessories
Goyard Pet Luxe Brings First-Class Style to Dogs and Cats
Subtly Exaggerated Sophisticated Silhouettes
Balenciaga's Resort 2026 Collection is Chic & Elegant
Edgy Refined Resort Collections
The McQueen Resort 2026 Collection is Chic and Daring
Luxury Bespoke Trophies
2025 Ballon d’Or® Winners Celebrated With Louis Vuitton Trophy Trunks
Fine Jewelry Collections
Louis Vuitton Expands Its 'Color Blossom' Line with New Pieces
Heritage Tennis Runway Collections
Lacoste Debuted Its Fall/Winter 26 Collection at Roland-Garros
Ultra-Elegant Sharp Fashion Capsules
The Saint Laurent Fall 2026 Capsule Relies on Sharp Tailoring
Luxury Chocolatier Advent Calendars
The 2025 Vosges Haut-Chocolat Advent Calendar is Indulgent
Luxurious Eco-Conscious Amenities
Aeroflot is Launching Eco-Friendly Amenity Kits for Passengers
Bourgeois Dress Code-Inspired Fashion
The Balenciaga Fall 2025 Haute Couture Collection is Elegant
High Renaissance-Inspired Fashion Capsules
Balenciaga Embraces Artistic Techniques in New Capsule
Playfyully Surrealistic Fashion Capsules
The Moschino Resort 2026 Collection is Chic & Unexpected
Statement-Making High-Jewelry Designs
Louis Vuitton Presents the Virtuosity High Jewelry Capsule
Travel-Inspired Après Ski Collections
St. Regis and STAUD Launch a New Capsule for the Winter
Fashion-Brand Luxe Fitness Capsules
The Pilates Celine Collection Elevates Luxe Fitness Products
Premium Amenity Kit Collections
ELIE SAAB x Saudia Airlines Redefine In-Flight Luxury
Celebrity-Backed Luxury Menswear Campaigns
Louis Vuitton Taps Jeremy Allen White and Pusha T
Luxury Fashion Label Expansions
Roger Vivier Opens a New Office & Spotlights Its Belle Vivier Shoe
Alpine Streetwear Collections
Jacquemus x Nike Après Ski is a Technical Winter Capsule
Contemporary Luxury Retail Spaces
Casablanca Opens Its Store on Rue Du Faubourg Saint-Honoré
Wellness Hospitality Series
The 'Luxury Wellbeing Series 2025' will Span Across Asian Cities
Haute Fashion House Headphones
The Hermès Ateliers Horizons Headphones are Priced at $15,000
Ultra-Extravagant Luxury Handbag Designs
Luxury Handbag Designer Abel Richard Opens a New Boutique
Fashionable Photography Brand Accessories
Leica Luxury Leather Goods Have a Minimalist Aesthetic
Shoppable AR Villages
The Snapchat Winter Village Has Three Immersive Luxury Brand Boutiques
70s Allure-Inspired Fashion Capsules
Yves Salomon's Fall 2026 Collection is Elegant and Playful
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Luxury Diamond Dog Collars
Baccarat Hotel New York Introduced Its Luxury Pet Jewelry Service
Fashion Label Beauty Collections
Vol. 1 White Fox The Beauty + Lifestyle Collection Debuts
Luxury Womens Ski Collections
Women's LV Ski 2025 2025 is High Performance
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Festive Cognac Pop-Ups
LOUIS XIII Transforms the Peninsula Hotel with a Winter Pop-Up
Legendary Ultra-Luxurious Hotels
The Baccarat Hotel New York Exudes Elegant Opulence
Luxury Alpine Skiwear Collections
Rudsak Unveils Its Fashion-Forward FW25/26 Ski Collection
Alpine Couture Luxe Capsules
The LV Ski 2025 Collection Blends Technical Performance with Elegance
Customizable Scented Candle Capsules
Guerlain Has Introduced the L’Art de Vivre Collection
Luxurious Beauty Collections
The Louis Vuitton La Beauté Collection is Chic and Artistic
Actor-Supported Resort Capsule Campaigns
Louis Vuitton Spotlights Its Men's Resort 2026 Capsule
Destination-Driven Travel Pieces
The Ritz-Carlton x Kilometre Paris Reimagines Iconic Places
Adventurious Luxury Furniture Campaigns
Louis Vuitton's 2025 Travel Campaign is Visually Appealing
Pre-Fall Romantic Luxe Outerwear
Moncler Presents London, A Love Affair for Pre-Fall 2025
Branded Summer Lunches
MESHKI Debuts Its Viva Resort ’25 Collection with a Soirée in St. Tropez
Luxury Wellness Spa Openings
The Guerlain Wellness Spa Opens at Waldorf Astoria, New York
Theatrically Informed Indoor Fashion
The Louis Vuitton Spring 2026 RTW Collection is Chic
Luxury Travel-Ready Summer Programming
Four Seasons Hotels and Resorts Debuts New Offerings
Disco-Glamour Beauty Collections
Studio 54 Inspired Valentino Beauty's Rendez-Vous Ivory Range
Technical Luxury Outerwear
Balenciaga Skiwear 2025 Merges Performance Gear with Urban Design
Chic Luxury Skiwear Collections
The Yves Salomon 2025 Skiwear Capsule is Modern and Stylish
Ultra Luxury Hotel Packages
Michael Kors x Montauk Yacht Club Launch The Jet Set Hotel Package
Alpine Luxury Capsules
Louis Vuitton's 2026 Men’s Ski Collection Highlights Skiwear Precision
Designer Airline Pajamas
Air France Will Offer Complementary Jacquemus Pajamas to First-Class
Expansive Car Dining Escapades
The ‘Cadillac of Reservations’ Adds Restaurants Across the U.S.
Luxury Designer Travel Guides
Louis Vuitton Introduced a New Format for its City Guide Resorts
Co-Created Luxury Luggage Collections
The Boss x Samsonite 2025 Capsule is Luxurious
high-end alpine collections
Saint Laurent Rive Droite has released its Snow Edition Collection
Luxury Sports Hospitality
The Ritz-Carlton Blends SailGP Access With Experiential Travel Packages
Luxe Holiday-Themed Campaigns
Château D’Ivoire is a "Premier Fine Jewelry & Timepiece Destination"
French Luxury-Focused Fashion Capsules
Ricardé Paris Embraces 1950s-Inspired Silhouettes
Lavender-Inspired Luxury Bags
Au Départ Introduces a New Lavender Collection of Monogram Bags
Couture Canine Accessories
The 2026 Louis Vuitton Dog Accessories Collection is Chic
Collectible Amenity Kits
British Airways Launched a New Range of Business Class Amenity Kits
Ultra-Luxury Private Resorts
The Bvlgari Resort & Mansions in Abu Dhabi is Set to Open in 2030
Modern Luxury Retail Concepts
The New BOSS Boutique Opened at Montreal's Royalmount
Unique Leather Accessory Designs
Louis Vuitton Debuts the 'Monogram Sports Collection'
Luxurious Motorsport-Inspired Trunks
Louis Vuitton Debuts a Bespoke 'Trophy Trunk' in Montreal
Parisian-Inspired Holiday Campaigns
Louis Vuitton Names Its 2025 Campaign Le Voyage Des Lumières
Curated Luxury Flagships
Loewe Opens a New Casa Loewe Flagship Store in Paris
Luxury Game Sets
These Luxury Board Games Now Include Sets Up to $4,200 for Collectors
Sensorial Spring Scent Releases
Gaspard Premier Unveils Artful Aromas for the Senses
World Cup Travel Packages
Raffles Boston Offers a Luxury World Cup Stay with Helicopter Transfers
Luxurious Whisky-Centered Events
St. Regis Toronto’s LOUIX LOUIS Runs the Macallan Tasting Flight
Hotel-Inspired Home Scenting Products
Hotel Collection Brings European Luxury Scents Into the Home
Ultra Luxury Joint Headphones
Loewe Unveils High End Headphones in a Jeweled Design Collaboration
Designer Hotel Suites
Omni and Peter Millar Launch Branded Luxury Suites Experience
High-Profile Experiential Luxury Initiatives
Moët Hennessy is Formula 1 Global Luxury Partner
Transformative Luxury Voyage Campaigns
The Ritz-Carlton Yacht Collection Debuts Unlike the Rest
Haute Hotel-Branded Travel Experiences
The Latest Four Seasons Private Jet Experience is Luxe
Tokyo-Inspired Collaborative Capsules
Topologie and Maison Kitsuné Join Forces on a SS25 Capsule
Luxe Designer Soccer Partnerships
Louis Vuitton Becomes an Official Partner of Real Madrid
Online Luxury Lifestyle Shops
Quince Gourmet Food & Wines is Launching in Time for the Holidays
Inaugural Dedicated Ski Destinations
Rosewood Hotel Group is Opening a Site in the French Alps
Invite-Only Fashion Membership Tiers
Vivrelle Debuts an Invite-Only Membership Tier Called Privée
Snow-Covered Winer Capsule Runways
Moncler Presented Its Grenoble Fall 2026 Collection in Aspen
Modern Travel Collaborations
American Express and STAUD Launch a Resortwear Collection
Strikingly Chic Resort Collectons
The Saint Laurent Resort 2026 Collection Focuses on Contrasts
Travel-Focused Holiday Promotions
Ricardo Beverly Hill is Running a Festive Promotion This Season
Modern Sport-Inspired Apparel
Lacoste Offers Polished and Essential Pieces for Winter Wardrobing
Luxe Anniversary Gifts
Tyrsa x Audemars Piguet Drop 150th Anniversary Friends & Family Capsule
Leather Goods-Focused Holiday Campaigns
Delvaux Debuted an Elevated Holiday Campaign This Year
Prestigious Holiday Surprises
Apogée necklace
Luxurious Beauty Launches
La Beauté Louis Vuitton Debuted with Refillable Makeul and Artful Design
Exclusive Gold-Hued Luggage Collections
Tumi Celebrates Its 50th Anniversary with New Designs
Four-Season Mountain Resorts
Cabot Revelstoke Expands Luxury Alpine Living Beyond Ski Season
Tiered Pricing Chocolate Gifts
The Vosges Haut-Chocolat Holiday Treat Collection is Expansive
First-Class Airline Suites
Air France Presents Its New La Première Suites of Comfort