For the third year in a row, luxury purse brand Longchamp joined forces with the Chinese digital influencer Mr. Bags to launch a novelty and striking 7-piece collection. Inspired by the "Chihuo" concept -- meaning food in Chinese -- this collection comes in a variety of sizes and styles for an elevated and luxurious aesthetic.
The Mr. Bags x Longchamp collection boasts a cheese-inspired aesthetic, which some purses feature a bold pattern of bright yellow cheese wedges and others featuring avant-garde details like a bite-sized chunk missing from the flap. To showcase the new collaboration, the brands released an adorable video showcasing two friends dining together, one a mouse and one a human, with the iconic cheese blocks and purses making an appearance throughout the video.
Image Credit: Longchamp
What Makes This Trend Stand Out
- Luxury Cheese-inspired Fashion
- Opportunity to disrupt the luxury fashion industry by incorporating unique and whimsical food-inspired designs.
- Digital Influencer Collaborations
- Opportunity to disrupt fashion collaborations by partnering with influential figures in the digital space.
- Elevated Food-inspired Aesthetics
- Opportunity to disrupt the accessory industry by introducing elevated and artistic design elements inspired by food.
Sectors Adopting This
- Luxury Fashion
- Disruptive innovation potential in the luxury fashion industry by incorporating unconventional and playful designs.
- Fashion Collaborations
- Disruptive innovation potential in the fashion collaboration space by partnering with digital influencers.
- Accessories
- Disruptive innovation potential in the accessory industry by introducing unique and artistic food-inspired aesthetics.
