Logo-Centric Streetwear Belts

COMME des GARÇONS Drops Leather Logo Belts for FW2020

Streetwear fashion brand COMME des GARÇONS unveils a new accessory option in the form of the leather logo belt in two colorway options. This is part of the label's Fall/Winter 2020 roster as a part of its accessories line, featuring the construction of smooth leather materials.

It is optioned in either black or red with white contrasting details across the piece, adorning it with bold logo details. The design is relatively minimal, especially in comparison to the rest of the seasonal offerings by the brand. One of the standout details is the "COMME des GARÇONS" that reads at the end of the buckle with a part of the lettering cut off in a horizontal manner. The buckle is silver to round off the entire accessory design.

Image Credit: Browns

Leather Logo Accessories
The rise of leather logo accessories presents an opportunity for luxury brands to leverage their branding for more products.
Minimalist Streetwear
Minimalist streetwear has gained popularity among consumers looking for high-end fashion with understated branding.
Contrasting Details
The use of contrasting details in streetwear belts allows for customization and personalization, creating an opportunity for brands to offer more options.

Industries Being Reshaped

Fashion Accessories
The fashion accessories industry has the opportunity to incorporate more leather logo items into their lines to cater to the demand of minimalist yet high-end streetwear fashion.
Luxury Fashion
Luxury fashion brands can take advantage of the popularity of minimalist designs and create new lines featuring understated branding and high-quality materials.
Customizable Fashion
The customizable fashion industry has a chance to create more personalized options for streetwear enthusiasts looking for unique and specific details on their clothing accessories.
SCORE
3.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 70%
Activity 15%
Freshness 9%

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