The ultra-slick and luxe CIGA Design Z-Series Mechanical Titanium Watch vastly superseded its funding goal on IndieGoGo by more than 8,000%, no less. This strongly signifies that contemporary consumer interest is directed at products that are intricately designed with a luxurious and fashion-forward demeanor, but ones that are also performance-driven.
The mechanical titanium watch was recognized with the German Design Award 2020. Through a lavishly transparent design, the CIGA Design Z-Series enables wearers to admire the delicate engineering behind the timepiece's movement. Moreover, the case is resistant to corrosion, hypoallergenic, and is proven to be 40% stronger and 30% lighter than stainless steel, which is a material often used in this space. The face of the timepiece, on the other hand, is completely scratch-resistant as it is made out of curved sapphire crystal.
Image Credit: CIGA
The CIGA Design Z-Series Combines Style and Performance
1. Intricate Design - The demand for products that are intricately designed with a luxurious and fashion-forward demeanor presents opportunities for brands to create visually stunning and highly detailed products.
2. Performance-driven Products - The popularity of the CIGA Design Z-Series Mechanical Titanium Watch, which is both stylish and performance-driven, highlights consumer interest in products that combine form and function.
3. Luxury Products - The successful funding of the CIGA Design Z-Series Mechanical Titanium Watch on IndieGoGo indicates a strong consumer desire for luxury products that offer a high level of craftsmanship and sophistication.
1. Watchmaking - The CIGA Design Z-Series Mechanical Titanium Watch showcases the potential for disruption within the watchmaking industry by incorporating innovative materials and intricate design elements.
2. Fashion Accessories - The demand for intricately designed and performance-driven products, as seen with the CIGA Design Z-Series Mechanical Titanium Watch, presents opportunities for disruptive innovation within the fashion accessories industry.
3. Luxury Goods - The success of the CIGA Design Z-Series Mechanical Titanium Watch highlights the potential for disruptive innovation within the luxury goods industry, where consumers are seeking elevated experiences and premium offerings.