These February 2020 hair trends range from handmade, bespoke brushes to shine-boosting natural haircare.
When looking at the month's buzzing hair care ingredients, green tea, murumuru butter and bamboo fiber stand out as agents that help users achieve more shine and hold without relying on harsh chemicals. Products to note include Drybar's Liquid Glass Shampoo & Conditioner that help users achieve a "glass hair" texture. The product is infused with nourishing ingredients vegan keratin protein, neroli oil and murumuru butter ingredients that eliminate frizz. MALIN+GOETZ's Meadowfoam Oil Balm is another standout, acting as a multipurpose product that can be applied to both dry skin and tresses.
Other February 2020 hair trends include Prose's customizable hair brushes that feature a monogramming service along with Kitsch's rhinestone hairpins that are adorned with a political "vote" message.
Top 30 Hair Trends in February
30
AI Cordless Hair Dryers
The Battery-Powered AER Dryer Uses AI to Promote Hair Health
29
Handmade Bespoke Hairbrushes
Prose Unveiled a Hairbrush Collection with an Custom Monogram Option
28
Volumizing Foam Shampoos
TRESemmé's Pro Pure Volume Foam Shampoo Doesn't Weigh Hair Down
27
Optimized Haircare Kits
The Strands Kit Helps to Make Customized Hair Products
26
AI Scalp Scanners
'Becon' is a Hair Loss Home Care Service That Offers Personalized Suggestions
25
Clean Textured Haircare
Emerge's Products for Textured Hair Features Almond Milk and Pequi Oil
24
Sugar Scalp Scrubs
Cuvée Beauty's Sugar Scalp Scrub is Made to Be Mixed with Shampoo
23
Actress-Crafted Haircare Lines
Taraji P. Henson's New TPH by Taraji Line Promises Healthy Scalps
22
Shine-Boosting Haircare
Drybar's Liquid Glass Shampoo & Conditioner Help to Create "Glass Hair"
21
Strengthening Brazilian Haircare
The Brazilian Joia Shampoo and Conditioner Mends Split Ends
20
Restorative Probiotic Haircare
The Kefir Probiotic Blend Shampoo Balances the Microbiome
19
Tea-Infused Hair Rinses
SheaMoisture's Power Greens Hair Tea Rinse is a Pre-Cleanse Treatment
18
Voter-Encouraging Accessories
Kitsch's Newest Rhinestone Bobby Pin Spells Out "VOTE"
17
Eco-Friendly Volumizing Sprays
The ProPure Invisible Styler Releases Product with an Air Pump
16
Turmeric-Powered Hair Products
The OGX Golden Turmeric Collection Takes Cues from Ayurveda
15
Reviving Haircare Collections
The Pantene Pro-V Waterless Collection Refreshes Unwashed Hair
14
Rosé-Inspired Hair Colors
The Arctic Fox Hair Color Pastel Pink Shade Was Inspired by Frosé
13
Loss Prevention Haircare
Kérastase's Genesis Range Helps with Preventing Hair Loss
12
Color-Enhancing Hair Masks
Garnier Nutrisse Color Reviver is a Nourishing Five-Minute Hair Mask
11
Multipurpose Meadowfoam Balms
MALIN+GOETZ's Meadowfoam Oil Balm Has Uses for the Hair, Body & Face
10
Fragrance-Free Dry Shampoos
Not Your Mother's Debuted the Clean Freak Refreshing Dry Shampoo
9
Bamboo Fiber-Infused Hairsprays
OGX Unvieled the Bodifying + Bamboo Fiber Full Big Hairspray
8
Water-Activated Scalp Scrubs
Head & Shoulders' Coconut Oil-Infused Scalp Scrub is Deeply Cleansing
7
Scalp Care Collections
Nexxus' 'Scalp Inergy' Collection Specifically Supports Scalp Health
6
Nourishing Milk Gel Conditioners
Dove’s Lightweight Formula Boasts Micro-Conditioning Complex Tech
5
Free-From At-Home Hair Colors
Revlon Total Color Introduces a Clean, Vegan Hair Color Solution
4
Oil-Infused Dry Conditioners
Aussie's Sleekend Warrior Dry Hair Conditioner Adds Bounce & Shine
3
Water-to-Foam Shampoos
Wash Day Delight by Carol's Daughter Has a Time-Saving Formula
2
Three-Minute Hair Conditioners
Aussie's '3 Minute Miracle' Products Share Seven Benefits Fast
1
Peony-Accented Gel Conditioners
Klorane’s Gel Conditioner with Peony is Soothing for Scalps
Related Ideas
Seaweed-Infused Fragrance Mists
Maison Louis Marie Hair and Body Mists are Nourishing & Hydrating
Festive Hair Care Offerings
DESIGNME's Holiday 2025 Gift Collection Supports a Good Cause
Multi-Purpose Hair Styling Balms
JVN Hair Has Launched a New Product — the StyleFix Stick
Redefining Blowout Hair Tools
Shark Beauty Launches the 'Shark Glossi'
Experiential Haircare Pop-Ups
The Miraculous Pod by Aveda Spotlights a High-Shine Hair Concentrate
Hair Thickening Products
Petal Fresh's Hair ResQ Advanced Biotin Collection is Salon Level
Multi-Functional Smoothing Hair Oils
Briogeo Presents a New Four-In-One Hair Product
Beard-Focused Premium Grooming Brands
Beards & Beyond® Elevates Men's Self-Care
Meme-Inspired Holiday Lines
Matrix x Little Miss Holiday Collection Brings Playful Personality
8-in-1 Hair Stylers
Drybar's All-Inclusive Styling Tool Works on Both Wet & Dry Hair
Beautifying Self-Care Bundles
Olive & June x Bubble Collaborated on Skin and Nail Care Kits
Elevated Haircare Product Launches
Monday Haircare Offers Everyday Luxury with Its Line Expansion
Gloss-Focused Hair Lines
The Kérastase Gloss Absolu Collection Offers Hair Radiance and Shine
Smart Styling Devices
The Newbe Styling Station is Home Hair Care with an Intelligent Assistant
Thickening Matcha Shampoos
Matcha Rinse Thickening Shampoo Brings Korean Rituals into Daily Care
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Multi-Sensory Wellness Experiences
BondiBoost Collaborates with Two Hands on a Special Activation
Keratin-Infused Hair Styling Tools
CHI Launches a New Line of Keratin-Enhanced Tools
Award-Winning Hair Sprays
Sexyhair's Big Volume Flex Texture Spray Boasts Microfiber Technolog
Bond Repair Hair Balms
OUAI's Bond Repair Balm Repairs Dry, Damaged Hair in Three Minutes
Cutting-Edge Personal Care Innovations
Laifen Debuts Its Next-Gen Toothbrush and Hair Dryers
Clean Luxury Haircare Lines
Mela & Kera Offers Nature-Powered Formulas for All Hair Types
Hair Perfume Treatments
Sunsilk Wondermist Supports Performance & Emotional Well-Being
Performance Protective Haircare
The Cécred Protection Collection Supports Hair, Scalp & Extensions
Plant-Based Haircare Formulations
Everblue's Product Line is Effective and Sustainable
Ultra Smoothing Hair Lines
Wella Professionals' Ultimate Smooth Line Controls Unwanted Frizz
Matcha-Scented Dry Shampoos
Batiste Light Dry Shampoo Has a Lightweight Feel & Subtle Scent
Nourishing Sunflower Oil Haircare
Dyson Omega Features an Ingredient Grown on Dyson Farms
Refreshing Hair Mists
The Mista by Fenty Hair Bottles a Fan-Favorite Signature Scent
Weightless Shine Haircare
Cloud Haircare's Glow Collection is High-Performance and Accessible
Hair Care Product Expansions
Wella Professionals Launches Two New Products for Effortless Haircare
Conditioning Hair Styling Tools
The Remington Gloss Collection is a Target Exclusive
Hair-Focused Botanical Treatment Oils
Frondescent Boasts a Powerful Oil for the Scalp and Hair
Antimicrobial Haircare Brushes
Mela & Kera's Le Brush Features Copper Bristles for Cleaner Hair
Seasonal Haircare Kits
Aveda Canada Targets Different Hair Types with Its Holiday Offerings
Luxe Haircare Product Formulas
Mia Chia's Power Fol Shampoo + Conditioner Offers Hair Resilience
Longevity Superfood Haircare
Blue Zone Beauty Features Ingredients from Select Regions
Biomimetic Haircare Lines
viemaa's Revolutionary Haircare Line Has Biomimetic Cuticle Technology
Salon-Quality Haircare Collections
Kérastase Updates its Gloss Absolu Collection with a New Cream
Multipurpose Haircare Cosmetic Oils
The Hollywood Beauty Level-Up Trio is Nourishing
Plastic-Free Haircare Bars
KinKind Make me SHINE! Haircare Bars Come in Two Options
Bio-Based Liquid Haircare
Kitsch's Liquid Shampoo and Conditioner Formulas are Targeted
Biotechnology-Powered Haircare Regimens
Goddess Maintenance Co. Expands Its BioTech Blowout Range
Leave-In Hair Foams
Pattern Beauty's Repair360 Leave-In Foam is Lightweight and Reparative
Cleansing Scalp Treatments
Hair Renew Transforms Scalp Health with Targeted Treatments
Growth Booster Haircare
Bouf Features Patented Technology to Block Hair Fallout
Convenience-Focused Dry Shampoos
JVN Hair Will Soon Debut Its Essential Dry Shampoo in Canada
Springtime-Themed Cosmetics Collections
The Tree Hut Spring Collection Has New Products and Scents
Clinically Proven Hair Lines
Remilia Hair Redefines Wellness with Its Green Goddess Collection
Protective Hair Solutions
Aunt Jackie's Expands its Braid + Twist Collection with Three New Items
Mood-Lifting Haircare
Method's Targeted Shampoo and Conditioners Inspire Peace, Creativity & More
Limited-Availability Hair Gift Sets
Briogeo Debuts Two New Gift Sets for the Holiday Season
Pre-Style Hair Treatments
Aveda's Pure Abundance™ Style-Prep™ is Botanically Enhanced
One-Minute Hair Masks
Swair SpeedMask Delivers the Results of a 20-Minute Hair Mask in 60 Seconds
Expressive Hair Campaigns
Wavytalk's Main Character Hair Campaign Makes Everyday Styles Memorable
Springtime Shave Collections
The Venus + Rifle Paper Co. Collab Features a New Soothing Oil
Lightweight Hair Styling Creams
Gisou's Honey Milk 5-In-1 Styling Cream Esures Lasting Shine
Hydrating Hair Fragrances
Emi Jay Launches Toasted Sugar Aura Hair + Body Mist
Heat-Activated Hair Stylers
Joico's Dream Blowout Glass Delivers 72-Hour Frizz Control
Gen Z Self-Care Capsules
Not Your Mother's Launches the Aura Boost Line for Gen Z Shoppers
Destination-Inspired Shampoos
SHAMPOOHOTEL Recreates Hotel-Quality Experiences at Home
High-Tech Thermal Hair Brushes
BondiBoost Debuts the Long Barrel Infrared Thermal Bounce Brush
Accessorized Styling Sticks
Briogeo's Style + Treat Sweet to Sleek Treat Comes with a Keychain
Textured Hair-Focused Product Lines
Taliah Waajid Debuts the Love My Natural Hair Collection
Multi-Benefit Hair Fragrances
The Fragrance (With Benefits) by Sam McKnight Conditions & Protects
New Year-Inspired Haircare Devices
The Dyson Beauty Red Velvet and Gold Range Has Three Products
Film Festival Haircare Sponsors
Kérastase Recently Delivered Red Carpet Shine at TIFF
Celebrity Hairstylist-Approved Hair Oils
Chris McMillan Showcases the Glassy Smooth Hair Oil
Textured Haircare Advent Calendars
TreasureTress Relaunches it Natural Hair Product Discovery Box
Tropically Scented Dry Shampoos
The amika x Ellis Brooklyn Dry Shampoo Shares a Fan-Favorite Scent
Hair Brand Launches
Alli Webb Launches 'Messy' Hair Care at Sephora
Scalp-Caring Styling Foams
Patricks' SF1 Sea Salt Foam Hydrates the Hair and Scalp
Sleek Hair Styling Tools
Shark Beauty's Shark Glam™ is a Notable Advancement in Hair Styling
Edutainment Mock Press Conferences
SheaMoisture Ran The Silk Press Conference & a New Product
Scalp-First K-Beauty Haircare
Dr. Groot Brings Advanced Microbiome Technology to Scalp Care
Inclusive Salon Concepts
The Lush HairLab Supports Multisensory Wellness & Diversity
Holiday-Ready Haircare Sets
JUSTICE Haircare Offers Salon-Grade Products to Canadians
Summer Solstice Haircare Appliances
The Dyson Ceramic Apricot and Topaz Haircare Models are Chic
Grab-and-Go Hair Gel Wands
e.l.f. Cosmetics' Power Grip Hair Gel Wand Tames Flyaways & Frizz
Stylish Hair Care Accessories
Goody, Wet Brush, and Mackenzie-Childs Collaborate
Styling-Focused Hair Collections
The Nexxus Styling Collection Offers Effortless, Healthy Looks
Haircare-Focused Travel-Friendly Collections
BondiBoost Debuts the Travel Tool Collection
High-Performance Hair Styling Ranges
KERASILK Adds New Products to Its Styling Expansion Line
Honey-Infused Shampoos
Gisou's Honey Gloss Ceramide Therapy Features Fermented Honey
Performance-Driven Textured Hair Products
KISS Colors & Care Expands Portfolio with New Formulas
Water-Activated Haircare Products
Gemz Haircare Offers Single Doses of Shampoo and Conditioner
Gen Z-Approved Haircare Products
These New Mane Haircare Products Come in Three Options
Hair Care Concentrate Collections
The Hair Edit's Hair Care Concentrate Capsule is Powerful
Next-Gen Clean Haircare Collections
Hairitage by Mindy Launches Next Gen Shampoos & Conditioners
Community-Focused Hairstyling Campaigns
amika Launches the 'On Your Wavelength' Campaign
Youthful Hair Mists
Mane is Launching Scented Hair & Body Mists for Millennials & Gen Z
Spring Skincare Sampling Boxes
The NewBeauty Spring 2026 TestTube Box is Curated
Scalp Wellness Haircare
The Balance Collection by tgin Targets Common Scalp Concerns
Multi-Benefit Hair Oils
Aveda's Miraculous Oil Delivers Instant Shine and All-Day Protection
Date-Scented Hair Primers
Fan-Favorite Products Inspired Lush’s Sticky Dates Hair Primer
Clear Haircare Collections
It's a 10 Haircare's Clear Collection Features Transparent Formulas
Volumizing Fine Haircare
FINNE's Science-Led Shampoo & Conditioner Transform Thin & Flat Hair
Printed Hair Accessories Collection
Hill House Home Debuts a Collaborative Capsule with Wet Brush
Fruit-Forward Hair Masks
Briogeo Expands its Superfoods Line with an Acai + Passionfruit Hair Mask
Hair Restyling Mists
Living Proof's Perfect hair Day Style Refresh Mist Reduces Full Wash Routines
Surf-Inspired Haircare
Ebb Ocean Club Supports the Hair Barrier with a Marine BioRepair Complex
Multi-Functional Dry Shampoos
HAIRtamin's Peptide Dry Shampoo Supports Hair Growth & Scalp Health
Next-Gen Silicone-Free Haircare
Living Proof's Sili-CLONE HairTech Mimics the Benefits of Silicone
Character-Inspired Beauty Tools
Conair Launches Wicked-Themed Hair Styling Collection
Ultra-Concentrated Haircare
The Hair Edit's Hair Care Concentrates Prioritize Active Ingredients
High-Performance Hair Stylers
The Cécred Styling Collection Supports Protection and Movement
Curl-Enhancing Mousses
DesignME Launches New Curl Mousse That Defines, Hydrates and Controls Frizz
Anti-Breakage Hair Lines
Marc Anthony Introduced its 'True Professional’s Grow Long' Line
Multi-Use Hair Balms
Cécred's Hair & Scalp Balm Nourishes, Maintains Protective Styles and More
Texture-Inclusive Haircare
being haircare's Latest Expansion Supports Waves, Curls & Coils
Multi-Day Hair Spray Campaigns
Garnier Highlights Its New Smoothing Spray with Gisele Bündchen
Scalp Care Brushes
DESIGNME's Gentle Scalp Brush Elevates At-Home Hair Routines
Rice-Powered Hair Conditioners
Remilia Hair Presents the Rice & Shine Leave-In Conditioner
Fermented Tea Hair Masks
The Fable & Mane Shine Hair Mask is Strengthening and Antioxidant-Rich
Multitasking Hair Products
The HOLD.ME Styling Cream Delivers Frizz-Free Perfection
Salon-Grade Textured Hair Products
The Doux Block Party Collection Combats Against Frizz
Heated Smoothing Brushes
DESIGNME's Smoothing Brush Promises Frizz-Free Styling in a Single Stroke
Innovative Plant-Based Hair Products
Bomme Presents Itself as an Alternative Hair Wellness System
Specialized Styling Oils
Briogeo's Style + Treat™ Supreme Shine Strengthening & Styling Oil
Expressive Curly Haircare
göt2b Curled Helps Gen Z Show Off Their Natural Hair Textures & Style
Sculptural Shampoo Bars
VOESH's Gua Sha Shampoo Bar Helps to Boost Circulation
Honey-Inspired Hair Gels
The Doux Debuts the Bee Girls Honey Dip Honey Butter Gel
Performance Styling Haircare
Chris McMillan's Haircare Brand Delivers Layerable Products
Hair Volumizing Foams
LUS Brands Introduces a Product for Effortless Curl Enhancement
Impactful Women-Supporting Haircare
DESIGNME Rooting for All Women Spotlights Two Products
Red-Carpet-Ready Hairstyling Campaigns
TRESemmé Debuts 'Get Your Hair on the A-List'
Aromatic Springtime Home Products
The SOJA&CO Spring Collection Showcases Three Scents
Gemstone-Infused Care Products
Gem & Tonic's Skin and Hair Solutions Feature Quartz & More
Beauty-Enhancing Supplements
Orange Naturals' Supplements Turn Inner Wellness Into Outer Glow
Color-Friendly Shampoo Formulations
Kumo Luxe's Shampoo for Brilliant Color is Effective
Glitz-Inspired Haircare Campaigns
The TRESemmé 'Give Gloss Campaign’ Stars Paige DeSorbo
Wellness-Promoting Brush Designs
Celebrity Hairstylist Amanda Ozard Develops the Unwind Brush
Portable Flyaway Wands
Kitsch's Styling Taming Wand Smooths Frizz and Controls Stray Hair
Enriching Beauty Care Products
Renpure Offers Nourishing Plant-Based Beauty Products
Botanical Haircare Serums
BondiBoost HG Lock Drops Support Thicker Hair and More
Professional Hair Spa Collections
Biolage Has Elevated Its Professional Haircare Line
Protective Haircare Styling Sprays
verb products Frizz Defense Smoothing Spray Increased Shine
Multitasking Dry Shampoos
TYPEBEA's G.5 3-in-1 Dry Shampoo Supports Growth and Cleanses the Scalp
Ayurvedic-Based Haircare Campaigns
Kareena Kapoor Khan Announced as a Fable & Mane Ambassador
Premium Weightless Hair Treatments
The VERB Ghost Oil Blends Silicones and Plant-Derived Oils