Fans loved Lush’s Sticky Dates fragrance so much that they demanded more ways to experience it beyond shower gel, and Lush has now introduced an easy-to-use Sticky Dates Hair Primer. This sweetly scented hair product combines almond, coconut and oat milks, plus extra virgin olive oil and organic jojoba oil to deliver lightweight hydration and strengthening benefits. In this product, the date syrup is both fragrant and functional, acting as a humectant to help hair attract and retain moisture.
Like Lush’s viral Super Milk Hair Primer, the all-new Sticky Dates Hair Primer can be used as the first step in a three-step LOC (liquid/leave-in, oil and cream) system for layering haircare products to maximize moisture retention and definition for curls, coils and textured hair.
What Makes This Trend Stand Out
- Multi-use Scented Haircare
- The integration of beloved fragrances into hair products highlights a shift towards multi-functional beauty products that merge scent and haircare benefits.
- Ingredient-focused Formulations
- Consumers' growing interest in products that highlight natural ingredients like almond, coconut, and oat milks points to a demand for transparency and efficacy in beauty formulations.
- Layering Techniques in Haircare
- The emphasis on the LOC method underscores a trend in personalized and layered haircare routines, appealing to diverse hair textures and needs.
Sectors Adopting This
- Personal Care
- The creation of innovative, multi-functional products in the personal care industry fulfills consumers' desires for effective and enjoyable product use experiences.
- Natural Beauty
- The natural beauty industry is leveraging plant-based ingredients not only for their benefits but also to enhance the sensory experience of skincare and haircare routines.
- Fragrance
- Integrating popular scents into new product categories is diversifying the fragrance industry, offering consumers new ways to enjoy their favorite aromas.
