TreasureTress Relaunches it Natural Hair Product Discovery Box
Jana Pijak — November 12, 2025 — Fashion
References: treasuretress
TreasureTress, Europe’s first and largest natural hair product discovery box, is back with its Natural + Textured Hair Advent Calendar. "As experts in the natural hair and beauty space, TreasureTress takes a bespoke and forward-thinking approach to serving the natural hair community, by building relationships with our communities and your favourite hair and beauty brands, and ships our global tribe the exclusives, inclusive of educational and practical steps for managing and styling your tresses on a monthly basis."
Valued at over $132, the 2025 calendar features a lineup of beloved brands, including Mielle, The Doux, Eco Styler, and Camille Rose, alongside exclusive collaborations, limited edition products, and Black-owned beauty offerings, with each day revealing a new surprise designed to nourish, style, and celebrate textured hair.
Founded by beauty entrepreneur Jamelia Donaldson, TreasureTress began as a simple idea—to make product discovery easier for Black women—and has since evolved into a thriving global community and safe space for women led by women. Available for preorder now at $88, the 2025 TreasureTress Advent Calendar is the perfect holiday haircare gift idea.
Image Credit: TreasureTress
Valued at over $132, the 2025 calendar features a lineup of beloved brands, including Mielle, The Doux, Eco Styler, and Camille Rose, alongside exclusive collaborations, limited edition products, and Black-owned beauty offerings, with each day revealing a new surprise designed to nourish, style, and celebrate textured hair.
Founded by beauty entrepreneur Jamelia Donaldson, TreasureTress began as a simple idea—to make product discovery easier for Black women—and has since evolved into a thriving global community and safe space for women led by women. Available for preorder now at $88, the 2025 TreasureTress Advent Calendar is the perfect holiday haircare gift idea.
Image Credit: TreasureTress
Trend Themes
-
Personalized Haircare Experiences — The rise of unique, subscription-based offerings is revolutionizing how consumers discover and engage with haircare products tailored to their specific needs, paving the way for personalized beauty experiences.
-
Inclusive Beauty Collaborations — Increasing partnerships between brands owned by diverse communities are driving innovation in inclusive beauty, enabling unique product offerings that cater specifically to textured hair.
-
Limited-edition Beauty Launches — The demand for limited-edition releases is growing, offering beauty brands a way to generate excitement and exclusivity around their product lines, especially in niche markets like textured haircare.
Industry Implications
-
Subscription Box Services — The subscription box model offers beauty brands an innovative platform to introduce and promote targeted haircare solutions to specific demographics, facilitating customer engagement and brand loyalty.
-
Ethnic Haircare Products — A focus on products specifically designed for ethnic and textured hair is transforming the beauty industry, providing significant growth potential for businesses prioritizing diversity and representation.
-
E-commerce in Beauty — The expanding e-commerce landscape for beauty products encourages brands to develop direct-to-consumer strategies that emphasize convenience and personalized shopping experiences for customers.
8.1
Score
Popularity
Activity
Freshness
